Deborah Chan
There are many places to sell your wedding dress in the US. One option is to sell your dress online, where you can reach a wider audience. Popular sites for this include Stillwhite, eBay, Tradesy, Poshmark, PreOwned Wedding Dresses, and Wore It Once. Another option is to consign your dress in person at a bridal store or consignment shop. This can be a great option if you want a specialist service to handle the sale for you, but be aware that you may find more interested buyers and better pricing online. If you're looking to sell your wedding dress, it's worth considering multiple options to find the best fit for you in terms of commission, verification, and shipping.
| Characteristics | Values |
|---|---|
| Online Platforms | Stillwhite, eBay, Tradesy, Poshmark, Vestiaire Collective, PreOwned Wedding Dresses, Wore It Once |
| Commission | Stillwhite, Vestiaire Collective, PreOwned Wedding Dresses, and Wore It Once do not charge commission. eBay charges 15% commission for items under $2000, and 9% for anything pricier. Tradesy takes a 19.8% commission fee on items sold for more than $50. |
| Shipping | eBay, Tradesy, and Vestiaire Collective allow you to ship the dress directly to the buyer. |
| In-Person | Consignment shops, bridal stores, and vintage stores are options for selling wedding dresses in person. |
| Payment | Stillwhite, eBay, Tradesy, and Vestiaire Collective offer secure online payment methods. |
| Fees | Stillwhite, eBay, PreOwned Wedding Dresses, and Wore It Once charge a one-time listing fee. |
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What You'll Learn
Online platforms such as Stillwhite, eBay, and Tradesy
Stillwhite is an online platform that allows users to sell their wedding dresses. The website allows sellers to list their dresses for a one-time fee with no additional commission or monthly fees. The platform provides tools such as live analytics, the ability to upload photos and videos, and a homepage gallery feature to showcase the dress. Stillwhite also offers a mobile app that enables sellers to manage their listings, chat with potential buyers, and accept sales on the go. The platform prioritises security by monitoring all activity for fraud and suspicious behaviour.
EBay is another option for selling wedding dresses online. While it may not be a niche-specific site for wedding dresses, eBay has a dedicated section for wedding dresses and bridal wear, including various styles, designers, and sizes. eBay's broad reach may increase the likelihood of finding a buyer, but it is worth noting that specialised platforms might be a better option for those seeking a more targeted audience.
Tradesy is a platform that guides sellers through the listing process, offering suggestions to enhance their listings and automatically improving the quality of uploaded photos. Tradesy also handles returns and provides prepaid shipping labels for convenience. While there are no upfront selling fees, Tradesy does charge a 19.8% commission fee on items sold for over $50, which is a factor to consider when deciding on a platform.
When choosing between these platforms, it is important to consider factors such as fees, security, seller tools, and audience reach. Each platform has its own unique features and advantages, so it is worth researching which one aligns best with your specific needs and preferences.
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Consignment shops
One consignment shop option is Blue Sky Bridal, a bridal consignment store in Seattle, Portland, and San Francisco. They offer new, sample, and once-wed wedding dresses at discounted prices. They take care of the wedding dress, do all the work, and send you 50% of the final sale price. There are no upfront or listing fees.
Another popular wedding dress resale site is Stillwhite, which has had over 60,000 sales and 21,000 5-star reviews. Stillwhite does not charge any commission or ongoing monthly fees, only a one-time fee of $25 or $35 for premium. You can list your dress, ship it, or deliver it to a direct customer in person if it sells.
Vestiaire Collective is another online consignment site that allows you to message directly with buyers and choose your own prices.
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Specialist services
There are a number of specialist services that can help you sell your wedding dress in the US. These include:
- Stillwhite: Stillwhite is the largest global marketplace for pre-owned, used, and second-hand wedding dresses. It has over 96,908 wedding gowns for sale and charges a one-time fee of $25 or $35 for premium. There are no additional fees, and the dress will be listed until it sells. You can upload photos and videos, and receive messages from buyers while keeping your contact details private.
- Nearly Newlywed: Nearly Newlywed is a specialist service that connects dress buyers and sellers. They help individuals and salons sell their dresses by joining their marketplace.
- The Loop: The Loop is a second-hand bridal platform co-founded by Grace Richmond. Brides can expect to make back up to 60-70% of the retail price.
- Bridal stores: If you're looking for a specialist service to do the hard work for you, it might be worth contacting a bridal store. For example, Elle McPherson-Yoon sold her dress through the Teddington-based bridal store Gillian Million.
- Consignment shops: Look for shops in your area with a fashion focus, as they will be more likely to take your gown and attract customers who are looking for wedding dresses.
- Vestiare Collective: Vestaire Collective is an online consignment site that allows you to message directly with buyers and choose your own prices.
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Auction sites
Another popular auction site is eBay, which charges a 15% commission on the total cost if you sell anything under $2000, and 9% for anything pricier. Vestiaire Collective is another online consignment site that allows you to message directly with buyers and choose your own prices.
If you're looking for a more traditional route, consignment shops are a great option. Look for ones in your area with a fashion focus, as they will be more likely to take your gown and attract bridal customers. If your wedding dress is 20 years or older, you may even be able to sell it to a vintage store.
Finally, you could consider a full-service consignment experience like The RealReal, which offers a seamless white-glove experience in exchange for a commission.
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Vintage stores
If your wedding dress is 20 years or older, you may be able to sell it to a vintage store or consign it. Here are some options for vintage stores in the US:
Happy Isles
Happy Isles is an LA-based shop that features a vast collection of vintage designer gowns from the 1950s to the 1990s, including designers such as Valentino and Oscar de la Renta. They also carry wedding dresses from contemporary brands Lilly Ashwell and Magnetic Midnight.
Etsy
Etsy has an entire section dedicated to vintage wedding gowns. You can find bohemian-infused '70s dresses, 1930s Art Deco-inspired gowns, and more at various price points.
Decades
Decades is another LA-based vintage store founded by style guru Cameron Silver in 1997. They sell a wide range of vintage white gowns for any bridal celebration.
Shareen Mitchell
Shareen Mitchell is a designer who began with vintage boutiques in LA and New York and now produces custom gowns infused with new and old components. None of her modern wedding gowns infused with vintage clothing exceed $2,000.
Madly Vintage
Madly Vintage is a Venice, California-based fashion and bridalwear destination founded by Maddy Anderson. The brand's ethos is based on "good vibes," and each piece is curated to highlight Anderson's playful style mixed with "romantic nostalgia."
Vintage Wedding Dress Guide
This online store features carefully curated, up-to-date recommendations for authentic and vintage-inspired bridal gowns, updated regularly to include the latest and most unique finds. Their directory includes an Atlanta-based bridal boutique with vintage wedding gowns from the 1970s to the 1990s, including a 1990s Amsale gown with intricate organza and rosette details.
In addition to vintage stores, there are many online platforms and consignment shops where you can sell your wedding dress. Stillwhite, Nearly Newlywed, and eBay are popular options.
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Frequently asked questions
There are several online platforms that allow you to sell your wedding dress. Some popular options include Stillwhite, eBay, Tradesy, Poshmark, PreOwned Wedding Dresses, and Wore It Once. Each platform has its own fees, commission structures, and shipping policies, so be sure to research which one best suits your needs.
Yes, consignment shops are also a great option for selling your wedding dress. Look for shops in your area that specialise in fashion or bridal wear, as they are more likely to attract customers who are searching for a wedding dress. If your wedding dress is 20 years or older, you may also be able to sell it to a vintage store.
Online marketplaces typically charge a listing fee to post your dress on their platform. This fee can vary from $20 to $35, depending on the platform and the features included, such as the number of photos or placement on the homepage. Some platforms also charge a commission on the final sale price, which can range from 9% to 20%.
When setting the price for your wedding dress, consider that brides can typically expect to make back up to "60 or even 70% of the retail price" of the dress. You can also utilise tools such as wedding dress value calculators or valuators provided by some online platforms to help you determine an appropriate listing price.
