
There are many options available for selling a wedding dress that has never been worn. It is important to note that, even if the dress is new, it will be considered second-hand by buyers, and the price will need to be set below retail value. Some websites that can be used to sell wedding dresses include StillWhite, PreownedWeddingDresses.com, Nearly Newlywed, Blue Sky Bridal, SellMyWeddingDress.org, Poshmark, Mercari, Facebook Marketplace, Craigslist, and eBay.
| Characteristics | Values |
|---|---|
| Online platforms | StillWhite, PreownedWeddingDresses.com, Nearly Newlywed, Blue Sky Bridal, SellMyWeddingDress.org, Facebook Marketplace, Craigslist, eBay, Poshmark, Mercari, The Real Real, Tradesy, Offer Up |
| Pricing | Expect to sell at a loss compared to the retail price. Compare the prices of similar dresses and set a competitive price. |
| Payment | Some platforms, like Blue Sky Bridal, will pay you 50% of the final price. |
| Shipping | On some platforms, like Blue Sky Bridal, you will be responsible for shipping costs. |
| Consignment shops | You can look for consignment shops in your area that will sell your dress on commission. |
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What You'll Learn

Selling on Facebook Marketplace
Facebook Marketplace is a good option for selling a wedding dress, as it is free to post listings, and you can reach a wide audience of potential buyers. It is recommended that you post your dress on multiple sites, including Facebook Marketplace, to increase the chances of a sale. Be prepared for the fact that it may take some time for your dress to sell, and you may need to be patient and diligent with reposting and resharing your listing.
When selling on Facebook Marketplace, it is important to set a competitive price for your dress. Buyers will consider it second-hand, even if it has never been worn, and will expect a price well below retail. Research the prices of similar dresses on Facebook Marketplace and other sites to determine a fair price for your dress. It is also a good idea to include measurements and any relevant details, such as whether the dress has been altered.
To increase the appeal of your listing, consider including multiple photos and even a video to showcase the dress's movement and sparkle. Clear and attractive images will help potential buyers visualize themselves in the dress and make an informed decision about whether it is the right choice for them.
While Facebook Marketplace can be a great platform for selling a wedding dress, it is important to manage your expectations. The selling process may involve interactions with various buyers, and you should be prepared for potential negotiations or inquiries about the dress. Additionally, be cautious when it comes to payment methods and consider using a secure option like PayPal Goods & Services to protect yourself from potential issues such as non-receipt claims.
Overall, selling a wedding dress on Facebook Marketplace can be a viable option, especially if you are willing to put in the time and effort to create an attractive listing, set a competitive price, and navigate the interactions with potential buyers.
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Using a consignment store
Finding a Consignment Store
Start by looking for second-hand bridal shops or consignment stores in your area that specialize in wedding dresses or have a dedicated wedding dress section. An example of a consignment store with a sizable wedding dress section is Encore in Canton, Ohio. You can also try searching for "consignment store near me" or "wedding dress consignment store near me" online to find options in your local area.
Understanding the Process
When you find a consignment store that you're interested in working with, reach out to them to inquire about their process and any requirements they may have. Some stores may have specific days or times when they accept new items, and they may also have guidelines for the condition and style of the dresses they accept.
Preparing Your Dress
Before taking your dress to the consignment store, make sure it is clean and in good condition. If there are any minor repairs or alterations needed, consider having those done beforehand to increase the likelihood of the store accepting your dress and getting a good price for it.
Setting a Price
When setting a price for your dress, keep in mind that consignment stores typically take a commission on the sale. This means you'll be receiving a percentage of the final sale price, not the full amount. The commission percentage can vary, so be sure to ask about this upfront. You may also have some flexibility in setting the asking price, so consider the original price, the condition, and any alterations made to determine a fair price.
Providing Necessary Information
When you bring your dress to the consignment store, be prepared to provide them with all the relevant information about the dress, including the designer, size, color, fabric, and any unique features or alterations. If your dress is from a well-known designer or has any special details, be sure to highlight those to the store.
Understanding the Timeline
Selling your wedding dress through a consignment store may take some time, so be patient. The store will handle the marketing and sales process, but it could be weeks or even months before the right buyer comes along. Ask the store about their typical timeline for selling wedding dresses so you have an idea of what to expect.
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Selling on StillWhite
StillWhite is the biggest wedding dress resale site and a great place to sell your unworn wedding dress. It is an online marketplace to buy and sell samples, never-worn, and slightly used wedding gowns.
StillWhite charges a modest listing fee (starting at $20) and a one-off payment for your listing to remain on the site until your dress sells. There is no commission or monthly fee, so you keep all of your sale. The standard listing fee includes 4 photos for $25, and the premium listing fee allows you to include up to 8 photos and a video for $35. You can also include your measurements and whether the gown has been altered.
StillWhite has sold $117 million worth of wedding dresses, and currently has 97,054 items listed for sale. The site is monitored for fraud and suspicious behaviour, and you can keep your contact details private. You can also download the StillWhite mobile app to manage, chat and accept sales from anywhere.
One user reported that they sold a brand new, never-altered $1,700 dress for $700 on StillWhite. Another user reported that they bought their dress on StillWhite and loved the experience.
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Selling on PreownedWeddingDresses.com
PreOwnedWeddingDresses.com is a website that connects brides with dresses. Whether you have a single dress to sell or are looking to sell multiple, the site makes it easy to join their marketplace and get your dress listing live.
The website has been finding new homes for beautiful wedding dresses since 2004. It is a great platform to sell your wedding dress sustainably.
To sell your dress, you will need to create a listing. This will involve taking photos of the dress and deciding on an asking price. It is important to keep in mind that, although the dress may be new to you, buyers will consider it second-hand. Therefore, the asking price should be set well below retail. You could also include information on whether the dress has been worn or altered, and your measurements.
It is also worth listing your dress on multiple websites and platforms to increase the chances of a sale. Some other websites that you could use include StillWhite, Borrowing Magnolia, Poshmark, Mercari, Facebook Marketplace, Craigslist, and eBay.
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Selling on Poshmark
Poshmark is a great place to sell wedding dresses, especially if you are looking for a hassle-free approach. It is a marketplace for second-hand fashion, beauty, and home decor that also has a smaller selection of used wedding dresses for sale.
To sell on Poshmark, you will need to snap photos of your dress and write a product description. There are no listing fees or approval processes, and for sales of $15 or more, you keep 80% of your sale, with Poshmark's commission at 20%. Buyers cover shipping costs, and Poshmark sends sellers a prepaid shipping label once the sale is finalized.
It is important to note that there is no built-in authentication process on Poshmark, so buyers should beware of potential counterfeit garments. All sales are final, but buyers can open a case if they don't receive their item or if the item is not as described.
When selling a wedding dress on Poshmark, it is essential to showcase the dress in its best light. Start by hanging the dress in a well-lit environment and take clear, full-length photos from every angle. You can also include details such as measurements and any alterations made to the dress.
It is recommended to post your dress on multiple platforms to increase its visibility and reach a wider audience. Facebook Marketplace and Craigslist, for example, are free to post on and can help get your dress in front of more potential buyers.
While Poshmark is a great option for selling wedding dresses, it is worth considering other specialized websites such as StillWhite, Nearly Newlywed, and Borrowing Magnolia, which cater specifically to buying and selling wedding gowns. These sites may provide a more targeted audience of to-be-weds looking for pre-loved wedding dresses.
Additionally, keep in mind that the second-hand market for wedding dresses differs from the retail market. Buyers will consider your dress second-hand, even if it is new and never been worn, so pricing it well below the retail price is essential.
With patience and persistence in posting, reposting, and resharing your listing, you can successfully sell your wedding dress on Poshmark and other similar platforms.
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Frequently asked questions
Some websites that buy and sell wedding dresses include StillWhite, PreownedWeddingDresses.com, Nearly Newlywed, Blue Sky Bridal, SellMyWeddingDress.org, and eBay.
It's important to be honest about the condition of your dress and include detailed descriptions and pictures. You should also consider including your measurements and whether the dress has been altered. Additionally, you can include accessories with the sale of your dress, but it's recommended to list them separately.
It's recommended to set a price that is well below retail, as buyers will consider it secondhand regardless of whether it has been worn or not. You can check the prices of similar dresses online to get an idea of how much to charge. Keep in mind that you will likely need to accept a loss on the gown.
Yes, you can look for second-hand bridal shops in your area that will sell your wedding dress on consignment. You can also try posting it on Facebook Marketplace or Craigslist, which are free to use.
Consignment is a process where you hand over your item to a store or reseller, and they sell it on your behalf. In the case of Blue Sky Bridal, they will inspect your dress, confirm a listing price, and then sell the dress for you. You will typically receive a percentage of the final selling price.











































