Planning A Wedding: Tips For Pitching To Brides

Wedding planning is a highly competitive industry, with the US wedding industry hitting $72 billion in revenue in 2016. To pitch wedding planning to a bride, it's important to be aware of traditions, but also to have a keen awareness of emerging trends. This includes dress styles, event planning, event styling, and emerging preferences and expectations held by the modern-day engaged couple. It's also important to understand the millennial market, including their event preferences and gifting requests, and to offer ethical, sustainable, and customizable products and services.

Know the Millennial Market: Understand the purchases, event preferences and gifting requests of younger brides

When pitching wedding planning to a younger bride, it's important to understand the millennial market. Millennial brides are more likely to choose non-diamond engagement rings, and to opt for smaller ceremonies with useful favours and no-waste décor. They are also more likely to request gifts that are experiences or charitable donations.

Millennial brides are looking for something new but also something timeless. They want to be inspired by a special celebration. For example, they may be interested in new patterns, materials, ingredients or jewellery trends. They are also more likely to be interested in ethical, sustainable, customisable, small-batch, high-quality products and services.

Millennial brides are also more likely to be interested in gifts that are useful for the home, such as stylish drink dispensers, patterned serving trays, large bowls, cheese boards and knives, and other items the newlyweds can use to entertain. They may also appreciate gifts that are fun and adventurous, such as a couples' surf lesson or ziplining tour.

When it comes to pitching wedding planning to a millennial bride, it's important to keep in mind that they are looking for something different and unique. They want a wedding that reflects their modern mindset and inspires endless newness.

Pitch beyond the dress: Focus on event planning and styling to inspire a bride's special celebration

When pitching wedding planning to a bride, it's important to remember that it's not just about the dress. Event planning and styling are key to creating a memorable day that reflects the couple's personality and meets their expectations.

To create a successful pitch, it's essential to understand the latest trends and preferences of modern-day couples. This includes being aware of emerging patterns, materials, ingredients, and jewellery trends that can be incorporated into the wedding. For example, younger brides may prefer non-diamond engagement rings, smaller ceremonies, useful favours, and eco-friendly décor.

In addition to staying up-to-date with trends, it's also crucial to offer unique and customised experiences. Editors and brides are always on the lookout for something new and exciting. This could include suggesting event planning ideas that incorporate the couple's interests or cultural background, or proposing sustainable and ethical options for the wedding, such as eco-friendly décor or charitable gifting.

By focusing on event planning and styling, you can help create a celebration that goes beyond the traditional and inspires the bride to embrace new ideas. Whether it's suggesting a unique theme, incorporating interactive elements, or curating a one-of-a-kind menu, your pitch should showcase how you can transform their vision into an unforgettable event.

Submit completed content: Wedding and bridal media platforms rely on submissions, so contributed content can be an easier way into press

Wedding and bridal media platforms rely heavily on submissions. This means that contributed content can be an easier way into the press than traditional pitching. For example, if you are a bakery, you could write about the proper care for a frozen wedding cake.

To create a successful pitch, you need to be aware of traditions, but also have a keen awareness of emerging trends. This includes dress styles and fit, but also emerging preferences and expectations held by the modern-day engaged couple. For example, younger brides are more likely to choose non-diamond engagement rings, smaller ceremonies, useful favours and no-waste decor.

When pitching, you should also consider pitching beyond the dress. Editors want to inspire a bride's special celebration, including event planning and event styling. You should also know the Millennial market. For example, a modern mindset inspires endless newness in the world of weddings, such as ethical, sustainable, customisable, small-batch, high-quality products and services.

Heirloom, eco-friendly and custom details: Ethical, sustainable, customisable, small-batch, high-quality products and services are in demand

When pitching wedding planning to a bride, it's important to be aware of traditions, but also emerging trends and the expectations of the modern-day engaged couple. Brides want something 'new' but also something timeless. It's also important to pitch beyond the dress, as an editor wants to inspire a bride's special celebration.

There is a growing demand for ethical, sustainable, customisable, small-batch, high-quality products and services. Planning a sustainable wedding involves making thoughtful choices that reduce environmental impact while maintaining the beauty and joy of the day.

There are several ways to achieve this. Firstly, keeping the guest list small not only reduces waste but also allows for a more personal and meaningful celebration. Secondly, when selecting a venue, it's important to look beyond aesthetics and consider its environmental impact. Opting for an eco-friendly venue demonstrates a commitment to sustainability and minimises the carbon footprint of the event. Seek out locations that prioritise green practices, such as venues with LEED certifications or those powered by renewable energy sources. Thirdly, work with vendors that put eco-friendly practices first. Ask them about their sustainability efforts before signing a contract.

Finally, consider choosing a responsibly sourced engagement ring.

Be aware of traditions and emerging trends: Understand the 'something old' and the 'something new'

When pitching wedding planning to a bride, it's important to be aware of traditions and emerging trends. Understand the 'something old' and the 'something new'.

The wedding industry is highly competitive, so it's crucial to stay on top of the latest trends and preferences of the modern-day engaged couple. While traditions like 'something old' are important, it's also essential to be aware of emerging trends in dress styles, event planning, and event styling. For example, younger brides may prefer non-diamond engagement rings, smaller ceremonies, useful favours, and no-waste décor. They may also be interested in ethical, sustainable, customisable, and small-batch products and services.

In addition to knowing the latest trends, it's important to pitch beyond the dress. Editors want to inspire a bride's special celebration, so think about how you can offer something new and timeless at the same time. Consider new patterns, materials, ingredients, or jewellery trends that connect with a newly engaged bride.

Understanding the millennial market is key. Know their event preferences, gifting requests, and purchasing habits. This will give you an edge over companies pitching the same old stuff. Stay ahead of the game by offering relevance beyond the wedding day, such as 'wifey' jean jackets or other items that can be worn or used after the big day.

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