How To Choose Your Perfect Wedding Photographer

Choosing a wedding photographer can be one of the most difficult decisions you make. Photos are incredibly important; they are one of the only things you will have to look back on after your wedding is over, and good photos can elicit feelings and emotions for years to come.

There are a lot of wedding photographers out there, so how do you choose the right one? The first step is to decide what style you want. Documentary/reportage, creative, fine art, and traditional are some of the main styles of wedding photography. Do you want your photographer to capture your day as it happens, with little interruption or direction, or do you want more posed and directed shots?

Once you've decided on a style, you can start looking at photographers' portfolios and reviews. It's important to love their work and to make sure they have solid reviews and a great track record. You should also consider your budget and what's included in their package.

When you've found a few photographers you like, reach out and set up a consultation. This will give you a chance to meet them in person or via video call and ask any questions you have. It's important to feel comfortable with your photographer, as you'll be spending a lot of time with them on your wedding day.

Finally, don't forget to discuss the practical details, such as their package options, pricing, and insurance. By following these steps, you'll be well on your way to finding the perfect wedding photographer to capture your special day.

Budgeting for a wedding photographer

Wedding photography is often one of the higher-end expenses for a wedding, but it's one that most couples don't skip. The average cost of a wedding photographer in the US is around $2,500, but prices can range from $1,000 to $50,000 or more. The cost will depend on a number of factors, so it's important to do your research and set a budget before making a decision.

Factors Affecting Cost

Wedding photographer prices can vary depending on factors such as the photographer's experience and level of expertise, the location of your wedding (with photographers in big cities tending to be more expensive), the number of guests, the duration of coverage, and any additional services or packages included.

Setting a Budget

When setting a budget for your wedding photographer, consider what aspects of your wedding are most important to you and allocate your funds accordingly. If you prioritize gorgeous wedding photos, you may want to allocate a larger portion of your budget to photography. On average, couples spend about 12% to 15% of their total budget on photography and videography.

Researching Photographers

Once you have a budget in mind, start researching photographers within your price range. Look at their portfolios, read reviews, and consider the different packages they offer. It's important to find a photographer whose style you love and who you feel comfortable with. Meeting with the photographer, either in person or via video call, can help you get a sense of their personality and working style.

Packages and Add-Ons

When reviewing packages, pay close attention to what is included in the price. Some photographers offer engagement shoots, second shooters, or additional coverage for other wedding-related events. The number of hours of coverage, travel expenses, editing, digital files, prints, and albums can all impact the final cost. Be sure to ask about any additional fees or charges that may apply.

Payment Plans

Most wedding photographers offer payment plans to help make their services more affordable. Typically, a deposit is due upon signing the contract, with the remaining balance due a few weeks to a month before the wedding. Some photographers may also offer the option to split the final payment into multiple installments.

Tips for Saving Money

If you're looking to save money on your wedding photographer, consider booking a photographer just starting in the industry or located outside of a major city. You may also opt for shorter coverage or forgo add-ons like engagement shoots or rehearsal dinner coverage. Additionally, booking your photographer well in advance can help you secure the best price and avoid last-minute rush fees.

Finding your preferred photography style

With so many wedding photography styles out there, it can be tricky to choose the right one for you. Here are some tips to help you find your preferred photography style and, in turn, the perfect photographer to capture your special day.

Do your research

Before you start reaching out to photographers, it's a good idea to do some preliminary research to figure out your preferred photography style. This will help ensure that you end up with photos that match your vision. One way to do this is by analysing your social media saves. Take a look at your Instagram or Pinterest and see which types of wedding photos you're liking and saving the most. If you can see a pattern, that's a great starting point. If not, you can create mood boards or start a Pinterest board to help you identify a trend.

Classic and traditional

Classic and traditional photography is similar to the style of your parents' or grandparents' wedding photos. These photos are usually shot at eye level and are posed, but they stand the test of time. Most photographers will incorporate at least some traditional photography, particularly for family portraits. These photos are straightforward, simplistic, and won't go out of style.

Candid and documentary

Candid and documentary-style photographs capture the magic as it happens, allowing you to relive those heartfelt and memorable moments. This style is like having a fly on the wall, capturing the day as it unfolds naturally. Many photographers have adopted this photojournalistic approach, treating the wedding as a feature story.

Editorial and posed

Editorial images are more posed and styled, like a fashion magazine shoot. This style is rarer in the wedding photography industry but is a good option if you want a high-end, luxury feel to your photos.

Dark and moody

Dark and moody photographs are just as they sound: dark, dramatic, and moody. This style uses shadows and harsh lines to create unusual and creative patterns and lighting. This style has become increasingly popular in recent years and is often seen in magazines.

Fine art

Fine art photography is known for being light, bright, and airy. It's a softer, delicate, and cleaner look that is commonly associated with film. This style is perfect for romantic celebrations and outdoor weddings, making the most of the natural light.

Other styles

There are many other photography styles to consider, including aerial, landscape, black-and-white, and adventurous. You might also want to think about the editing style you prefer, such as warm, true to life, vibrant, or light and airy.

Remember, it's important to choose a photography style that you and your partner love. By doing your research and figuring out your preferred style, you can then find a photographer who specialises in that aesthetic and can help turn your vision into a reality.

Checking reviews and references

Ask for References and Reviews

When interviewing potential wedding photographers, don't hesitate to ask for references and reviews from past clients. This is a standard practice and will help you gain a more comprehensive understanding of their work and client satisfaction. Most photographers will be happy to provide references and reviews to showcase their work and build trust with potential clients.

Online Reviews

In addition to references, take the time to check online reviews on platforms such as Google, Yelp, Facebook, The Knot, Wedding Wire, and other wedding-focused websites. These platforms often provide a space for former clients to share their experiences, offering valuable insights into the photographer's work and customer service. Reading a variety of reviews can give you a well-rounded perspective on their work ethic, creativity, and ability to capture special moments.

Quality Over Quantity

When considering reviews, remember that the number of reviews is not as important as their quality. Look for reviews that are detailed and specific, sharing personal experiences and highlighting the photographer's strengths and weaknesses. These reviews will provide a clearer picture of the photographer's work and help you make a more informed decision.

Authenticity of Reviews

While online reviews can be helpful, it's important to be cautious and look for signs of authenticity. Pay attention to the language and level of detail in the reviews. Are they overly promotional or do they genuinely share the client's experience? Look for reviews that mention specific moments, interactions, or unique aspects of the photographer's work. This will help you identify reviews that offer genuine feedback.

Contacting References

When you receive references from the photographer, take the time to reach out and contact these past clients directly. This will allow you to ask specific questions and gain first-hand insights into their experience. Ask about their overall satisfaction, the photographer's working style, punctuality, and any other aspects that are important to you. Speaking directly with references can provide valuable reassurance and help you make a more confident decision.

Red Flags in Reviews and References

As you review the feedback, be mindful of any red flags or consistent negative comments across multiple reviews and references. For example, if there are mentions of poor communication, delays in delivering photos, or unexpected additional charges, these could be potential warning signs. Take note of any recurring issues and consider how they might impact your own experience.

By thoroughly checking reviews and references, you can gain valuable insights into the wedding photographer's work, professionalism, and client satisfaction. This will help you make a well-informed decision and ensure that your special day is captured beautifully and seamlessly.

Considering your comfort level with the photographer

When it comes to choosing a wedding photographer, it's important to consider your comfort level with them. Here are some reasons why your comfort level with the photographer is crucial:

They'll Be by Your Side Throughout the Day

On your wedding day, your photographer will be there to capture all the special moments, from getting ready to exchanging vows and celebrating with your loved ones. It can feel uncomfortable to have a stranger documenting these intimate moments. By choosing a photographer you're comfortable with, you'll feel more at ease, and the day will feel more natural and enjoyable.

Your Comfort Affects the Photos

If you're aiming for candid, relaxed photos, it's essential that you feel at ease with your photographer. Awkwardness or discomfort will show in the photos. When you're comfortable, your true emotions will shine through, resulting in more genuine and captivating images.

Your Memories Matter

Your wedding day is one of the most important days of your life, and you'll want to look back on it with fond memories. If you don't connect with your photographer, it could leave a sour taste in your mouth when reminiscing about the day. By choosing someone you trust and feel comfortable with, you'll be able to fully embrace the joy of your wedding day, both during the event and when reflecting on it later.

Ways to Build Comfort:

• Review their website and social media: Go beyond their Instagram and explore their full website. This will give you a better sense of their style and personality.
• Meet or call them: A phone call, video call, or in-person meeting can help you gauge your comfort level with the photographer. Imagine if you could see yourself being friends with them or introducing them to your friend group.
• Engagement photos: Opting for an engagement photo session allows you to spend time with your photographer before the wedding. This helps to build comfort and familiarity, ensuring you feel more relaxed on your big day.
• Read reviews: Checking third-party reviews can provide insights into other couples' experiences with the photographer, helping you assess if they're a good fit for you.
• Communicate: Once you've booked your photographer, maintain open communication. Share any sensitive family issues, special requests, or timeline concerns to ensure everyone is on the same page.

Remember, your comfort level with your wedding photographer is crucial to ensuring you have a positive and memorable experience on your special day. Take the time to find someone whose presence you enjoy and whose work you admire.

Discussing package options and pricing

Wedding photography packages vary in price depending on the services included, the experience of the photographer, and the location. The average price for a wedding photographer in the United States is around $2,500 to $4,000, but this can range from $1,000 to $50,000 or more.

When discussing package options and pricing with your wedding photographer, it's important to consider the following:

• Hours of coverage: How many hours of coverage do you need? Most packages offer between 5 and 12 hours of coverage, with 8 hours being the average. Consider how much of the day you want to be captured, including getting ready, the ceremony, and the reception.
• Products and services: What is included in the package beyond the photographer's time? This can include engagement sessions, bridal sessions, albums, prints, digital files, a second shooter, travel, and more. Decide which of these are important to you and your partner.
• Experience and expertise: The price of a wedding photographer will also depend on their experience and expertise. More experienced photographers will likely charge more but can offer a higher level of skill and service.
• Location: Wedding photography costs can vary depending on the region. For example, photographers in big cities like New York or San Francisco may charge more than those in small towns or non-metropolitan areas.
• Customisation: Many photographers offer custom or a la carte packages to suit your specific needs. If the available packages don't quite fit what you're looking for, ask the photographer if they can create a custom package or add additional services.
• Payment structure: Discuss the payment structure with your photographer. Most photographers use a two- or three-payment system, with the final payment due before or after the wedding.
• Budget: It's important to set a budget before discussing package options. This will help you determine which package is the best fit for your financial situation. Be open about your budget with the photographer, as this will help them tailor their offerings to your needs.

When comparing package options and pricing, consider the value that each photographer brings to your day. What is included in their packages, and how does it align with your priorities? Are they experienced and skilled enough to capture the moments that matter to you? By considering these factors, you can find a package that offers the best value for your money.

Frequently asked questions