Selling Pure Romance: Wedding Events Strategy

Pure Romance is a direct sales company that sells adult products and recruits consultants to sell these products. The company sells romantic products, with its main focus being on signing people up to become Pure Romance Consultants. To become a consultant, one must purchase a Starter Kit, which starts at $49, and the consultant can then purchase products at a buying discount for personal consumption or to sell to customers. Consultants can also sell products online directly through their consultant websites for a commission. Pure Romance parties are usually held for women only, and the products sold include sex toys, shaving cream, perfumes, and bath and beauty items.

Pure Romance starter kits cost $199, with Deluxe and Deluxe Plus options costing $319 and $439, respectively

Pure Romance is a direct sales company that sells adult/romantic products. To become a Pure Romance consultant, you need to purchase a starter kit. The basic starter kit costs $199, with Deluxe and Deluxe Plus options costing $319 and $439, respectively.

The starter kit is essential for demonstrating products at parties. It is recommended to purchase the biggest kit you can afford, as this will provide a broader range of products to display and sell. While the smaller kits require a lower upfront investment, they result in a higher long-term cost due to a lower initial buying discount.

The Deluxe and Deluxe Plus kits offer a higher buying discount and include higher-end bedroom accessories and some inventory. The Deluxe Plus kit, in particular, provides an excellent display of lotions, books, and accessories, allowing you to showcase a variety of top-selling products at your first party.

In addition to the starter kit, there are other costs to consider. After the first year, there is a $24.99 annual fee for your Pure Romance website. While it is not mandatory to stock inventory, promotional materials encourage consultants to purchase products at a discount. This can result in an inventory surplus if not managed properly.

Becoming a Pure Romance consultant provides the flexibility to sell to friends, online, or through in-home parties. It is important to note that there are no guarantees of earning money through this opportunity, and building a successful business requires hard work, skill, and time.

Consultants can sell products in-person, virtually, or online

Pure Romance Consultants can sell products in-person, virtually, or online. In-person sales are done through parties, where a consultant educates women about their sexuality and products like sex toys, creams, and vibrators. These parties can be held at bachelorette parties or weddings, although men and children are not allowed to attend. Consultants can also sell products virtually, by hosting online parties. Lastly, consultants can sell products directly through their consultant website and earn a commission.

To become a Pure Romance Consultant, you need to purchase a Starter Kit, which starts at $49. Once you purchase the kit, you will immediately get a 30% discount on products, and once you achieve $1,000 in retail sales, this discount increases to 40%. Consultants can also earn money from the sales of consultants they sponsor.

It is important to note that building a successful Pure Romance business requires hard work, skill, and time. There are no guarantees of earning money, and consultants may need to use income from other jobs to stay active. Consultants are encouraged to stock products, but proper inventory management is not always taught, which can lead to an inventory surplus.

Consultants should also be aware of the potential social consequences of selling Pure Romance products. It can be uncomfortable for friends and family to discuss their love lives and purchase sex-related products from a consultant.

Consultants can earn up to 40% discounts on products

Pure Romance Consultants can earn up to 40% discounts on products. This discount applies to products purchased for personal use or orders received from customers, or a combination of both.

To become a Pure Romance Consultant, you must purchase a Starter Kit, which starts at $49 (prices may vary). Once a Starter Kit is purchased, Consultants immediately enjoy a 30% discount on products with no additional purchase necessary.

To increase the Buying Discount from 30% to 40%, Consultants must achieve $1,000 in retail sales. This amount varies by market, and qualifying retail amounts can be found within the Global Compensation Plan.

Consultants can maintain their active status and continue enjoying the discount by placing a minimum of one qualifying retail order themselves or receiving one qualifying retail order on their Consultant website every calendar quarter.

It is important to note that building a successful Pure Romance business requires hard work, skill, and time. There are no guarantees of earning money, and Consultants are responsible for managing their inventory and business decisions.

Pure Romance is a direct sales company that makes money from signing people up as consultants

Pure Romance is a direct sales company that offers adult products, including sex toys, lotions, and massage oils. The company was founded by Patty Brisben, a former pediatrician's assistant, in 1993 as Slumber Parties. It was initially based in Loveland, Ohio, and used contract salespeople to sell its products through at-home parties. In 2003, the company was renamed Pure Romance, and it has since expanded internationally to South Africa and Australia.

Pure Romance provides an opportunity for individuals to become Consultants and sell their products. Consultants can purchase products at a buying discount for personal consumption or to sell to customers through in-person or virtual parties for profit. They can also promote and sell products online directly through their Consultant website for a commission. Additionally, Consultants can sponsor others who want to consume or sell Pure Romance products.

To become a Pure Romance Consultant, individuals need to purchase a Starter Kit, which starts at $49. This immediately grants them a 30% discount on products, and once $1,000 in retail sales is achieved, the discount increases to 40%. Consultants can maintain their active status by placing a minimum of one qualifying retail order themselves or receiving one qualifying retail order on their website every calendar quarter.

It is important to note that building a successful Pure Romance business requires hard work, skill, and time. There are no guarantees of earning money, and individuals must invest time and effort to achieve their financial goals.

Pure Romance has received some criticism for its previous multi-level marketing (MLM) business model, which has been associated with a high proportion of participants operating at a net loss. However, as of May 2023, the company has moved away from the MLM model to become primarily a retail business.

Consultants are not employees and have no power or authority over the business

Pure Romance Consultants are not employees and have no power or authority over the business. They are independent contractors who choose to sell Pure Romance products to earn a discount on those products for personal consumption or to build a business. Consultants purchase a Starter Kit, which starts at $49, and immediately enjoy a 30% discount on products, with the potential for higher discounts starting at 40% once $1,000 in retail sales is achieved.

Consultants are not required to make any specific commitment and can terminate their status at any time without cost. They are responsible for their own success, and Pure Romance makes no guarantees regarding earnings. Building a successful business as a Consultant requires hard work, skill, and time.

While Consultants do not have authority over the business, they do have some autonomy in how they choose to sell products. They can sell to customers via in-person or virtual parties or directly through their Consultant website. Additionally, they can sponsor others who want to consume or sell Pure Romance products, earning money from the commissionable sales of their sponsored Consultants.

It is important to note that the power dynamics between Consultants and the company are different from those between employees and an organization. Consultants do not have the same rights, benefits, or protections as employees. They are responsible for their own taxes, expenses, and compliance with any relevant laws and regulations.

Furthermore, Consultants should be aware of the power dynamics among their clients. According to social psychologists John French and Bertram Raven's research on power, there are six sources of leadership power: reward power, coercive power, legitimate power, expert power, referent power, and connection power. Understanding these forms of power can help Consultants navigate client interactions and influence stakeholders effectively.

Frequently asked questions