
If you're looking to sell your wedding dress in Australia, there are a number of online platforms and services that can help. From specialised sites like Weddalia, which is designed exclusively for wedding dresses and prom dresses, to consignment services like Barefaced Bridal, which lists your dress for up to 12 months and charges a fee that covers promotion. Stillwhite is another option, offering a one-off fee with no commission, while Pre-Loved by KWH provides an online marketplace for eco-conscious brides. Each platform has its own unique benefits, so it's worth considering which one aligns best with your goals and values when deciding where to sell your wedding dress in Australia.
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What You'll Learn

Selling on Weddalia
Weddalia is the number one specialised site in Australia to buy and sell wedding dresses and prom dresses. The site is exclusive to these types of dresses, which increases the chances of selling your dress.
Listing your dress at Weddalia is easy and safe, and you will have 10 times more chances to sell your wedding dress than on other second-hand listing sites. You can sell your dress quickly, and all the money from the sale is for you. Weddalia also offers a free valuation of your dress in 10 seconds.
The site has thousands of visits per month from buyers, and you can browse through all the dresses listed, saving the ones you like the most in 'Your Favourite Dresses'. You can then contact the sellers directly from the listing page.
If you are looking to sell your wedding dress, Weddalia is the solution.
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Selling on Stillwhite
Stillwhite is an online platform that allows users to sell their wedding dresses. The platform offers a one-off payment system for listings, meaning there are no commission or monthly fees. The platform provides various tools to help sellers, including a mobile app to manage, chat, and accept sales from anywhere. It also provides security by monitoring all activity for fraud and suspicious behaviour and keeping user contact details private.
To create a listing, users must upload pictures and, optionally, videos of their dress. It is recommended to include a video to showcase how the dress moves and sparkles. Users should also be transparent about any imperfections and provide detailed measurements to help potential buyers.
Once a listing is live, sellers can expect to receive messages from interested buyers via the platform's secure messaging system. It is important to note that deals made in person are final. However, if the dress is not as described, is damaged, or doesn't arrive, buyers are protected and can receive a full refund.
Stillwhite also offers typical transaction fees for payments received through PayPal and provides discounts for business sellers. Overall, the platform provides a safe and convenient way to sell wedding dresses, with the added benefit of keeping all the profits from the sale.
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Selling on Barefaced Bridal
If you're looking to sell your wedding dress in Australia, Barefaced Bridal is a great option. Barefaced Bridal is a consignment boutique located in Caringbah, Southern Sydney. They offer off-the-rack designer sample gowns, preloved designer gowns, and new ready-to-wear dresses.
To sell your gown at Barefaced Bridal, you'll need to provide a photo of the dress, preferably a high-quality image that shows the front, back, and details of the dress. If you have professional images, you can send them in web resolution JPEG format, and they will crop out your face if you wish.
Barefaced Bridal charges a $60 seller fee, which covers the promotion of your gown online, offline, and on social media platforms. They will list your dress for up to 12 months, after which you can decide to take it back or continue selling for an extended term. Once the gown is sold, Barefaced Bridal will retain 40% as commission and transfer the remaining 60% to your bank account. The seller fee is reimbursed if your gown has a selling price of $5,000 or more.
It's important to note that Barefaced Bridal only accepts wedding gowns less than three years old and with an original purchase price of $1200 or more. The gowns must be in excellent condition, with no rips, tears, or stains. They also accept sample gowns from designers or boutiques, which can be sold "as is" with a discounted sale price to cover dry cleaning, and the commission is split 50/50.
Barefaced Bridal actively advertises within the bridal community, and the time it takes to sell your gown will depend on factors such as the designer, style, and price. They also offer an online-only clearance selection for gowns under $1,000 and have a large selection of designer gowns between $2,000 and $3,000.
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Selling on Pre-Loved by KWH
Pre-Loved by KWH is an online-only marketplace for buying and selling pre-owned KAREN WILLIS HOLMES (KWH) wedding dresses. The platform is in partnership with Revibe, the first service re-commerce plug-in solution in Australia. This marketplace offers an eco-friendly and budget-conscious alternative for brides to find their dream dress, as well as providing a way for them to recirculate their beloved KWH gowns.
When selling on Pre-Loved by KWH, you will retain 80% of the resell price, including shipping fees. The seller is responsible for shipping the order directly to the buyer. Pre-Loved by KWH provides prepaid shipping labels, and orders should be shipped within 3 days. All items are sent via AusPost standard shipping and typically arrive within 4 days of shipping. International shipping is not currently available.
To sell on Pre-Loved by KWH, you must have previously purchased or received the item from KAREN WILLIS HOLMES. You can list any item, including accessories, that you want to sell on the platform. It is important to provide complete and accurate information about the item's condition and details. You must also provide accurate photos for your resale request to be approved. These photos can be your wedding photos or photos taken in bright, natural light and uploaded in 1:1 (square) format.
Pre-Loved by KWH is more than just an online marketplace; it's a movement towards a responsible and ethical fashion ecosystem. The platform allows brides to make smart financial decisions while consciously reducing their environmental footprint. By selling on Pre-Loved by KWH, your dress will continue its journey within the KWH Bridal community, inspiring other brides who appreciate high-quality bridal gowns handmade in Australia.
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Pricing and valuation
When it comes to pricing and valuation, there are several factors to consider when selling your wedding dress in Australia. Firstly, it's important to understand that a second-hand wedding dress will not have the same monetary value as when it was originally purchased. On average, pre-loved gowns typically sell for between half (50%) to a third (25%) of the original purchase price. However, this can vary depending on factors such as the designer, the condition of the dress, and the original price paid. If your dress is a well-known designer piece, you may be able to command a higher price, even if it's pre-loved.
It's also worth noting that some platforms, like Barefaced Bridal, have specific requirements for the dresses they consign. For example, they only accept wedding gowns less than three years old and with an original purchase price of $1200 or more. They also charge a $60 seller fee, which is reimbursed if your gown sells for $5,000 or more. Other websites, like Weddalia, offer a free valuation tool to help you determine how much your dress is worth before you list it. This can give you a better idea of the potential selling price and help you decide if it's worth listing your dress on that particular platform.
When setting a price for your wedding dress, it's essential to be realistic and consider the current market value for similar dresses. Websites like White Gown and Evermore showcase a range of second-hand wedding dresses in Australia, allowing you to browse and compare prices. This can give you a sense of the price range for pre-loved gowns and help you set a competitive price for your dress.
Additionally, it's worth considering the timing of your sale. If you're selling your dress soon after your wedding, you may be able to command a higher price, especially if it's a more recent style. However, if you're selling it several years later, you may need to be more flexible with your pricing to account for the dress being out of style or having been worn and potentially showing signs of wear and tear.
Lastly, don't forget to factor in any additional costs associated with selling your dress, such as cleaning or alteration fees, as well as any seller fees or commissions charged by the platform you choose. By considering all these factors, you can set a competitive and realistic price for your wedding dress, increasing your chances of a successful sale.
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Frequently asked questions
There are several online platforms that allow you to sell your wedding dress in Australia, including Weddalia, Stillwhite, Barefaced Bridal, and Pre-Loved by KWH.
It depends on your preferences. Weddalia is the only site in Australia with listings that are specifically designed to sell wedding dresses, so you may have more luck there. However, other sites such as Stillwhite and Barefaced Bridal also offer good alternatives, with Barefaced Bridal offering to advertise your dress for you.
Some sites, such as Weddalia, offer free valuations and listings. Other sites, such as Stillwhite, charge a small one-off fee. Barefaced Bridal charges a $60 seller fee, which is reimbursed if your gown has a selling price of $5,000 or more.
To sell your wedding dress, you will first need to take photos of the dress and fill out a listing form. You can then post your listing on one of the aforementioned sites. Once you have found a buyer, you can communicate with them directly through the site and arrange payment and shipping.











































