
There are many places to see wedding dresses both online and in-store. Popular online retailers include Lulus, Azazie, David's Bridal, Stillwhite, and Kleinfeld Bridal. David's Bridal offers a wide selection of silhouettes, fabrics, and colors, as well as finishing touches like wedding veils. Lulus provides a range of styles, from trendy to timeless and casual to luxe, with personal stylists available. Stillwhite is the largest global marketplace for pre-owned, used, and second-hand wedding dresses, offering designer gowns at affordable prices. Kleinfeld Bridal in New York City boasts the largest selection of wedding dresses in the world, with a dedicated staff of over 200 employees. For those looking for a physical store, David's Bridal has locations where you can try on gowns and receive guidance from experts. Additionally, Luxe Redux Bridal offers the opportunity to try on floor samples.
| Characteristics | Values |
|---|---|
| Online marketplaces | Stillwhite, Nearly Newlywed, Kleinfeld Bridal, Azazie, David's Bridal, Lulus, Anthropologie, Hebeos |
| Physical stores | Bridal boutiques, department stores |
| Second-hand | Yes |
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What You'll Learn

Bridal shops and boutiques
Lovely Bride has 19 locations in the US and one in the UK. They carry wedding dresses in a variety of silhouettes, fabrics, and designers, catering to all body types. They also offer exclusive updates on trunk shows, designer launches, and in-store events for those who sign up.
David's Bridal is another option, with many locations offering sales on their gowns. They also provide shipping from closing stores if you find a dress that isn't available in your local store.
Anthropologie Weddings offers a range of wedding dresses, bridesmaid dresses, and accessories, all fairly priced. They have collections of classic gowns, romantic ball gowns, boho dresses, and trendy two-piece wedding dresses.
In addition to these larger franchises, there are many independent bridal boutiques that may carry unique or specialized designs. It's worth checking out local options in your area or asking for recommendations from friends and family.
When visiting bridal shops, it's a good idea to start shopping early, around 9 months to a year before your wedding date. This allows enough time for alterations and ensuring your dream dress is ready for the big day.
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Online marketplaces
Stillwhite
Stillwhite is the largest global marketplace for pre-owned, used, and second-hand wedding dresses. It offers over 96,000 wedding gowns, including designer and custom-made options, at significantly discounted prices. The platform facilitates secure payments and private communication between buyers and sellers. Stillwhite also allows brides to recoup their costs by reselling their dresses after their wedding.
Azazie
Azazie is a popular online retailer known for its inclusive sizing and affordable prices, with wedding dresses starting at $69. They offer a diverse range of styles, from modern to classic and elegant to bohemian. Azazie provides a "try-at-home" option for a small fee, allowing you to test out different dresses before making your final decision. They also offer free fabric swatches to help you choose the perfect colour and fabric for your bridal party.
Reformation
Reformation is an online retailer that offers free shipping and returns on all orders, including wedding dresses. While their shipping method may be more casual, they provide a fast and convenient shopping experience for brides who want to avoid the traditional in-person bridal salon experience.
The Knot Vendor Marketplace
The Knot is an online resource that helps brides find bridal salons and boutiques that offer both online and in-person shopping options. This can be especially useful if you want the flexibility to browse from home but also have the option to try on dresses in person before making a purchase.
Luxe Redux Bridal
Luxe Redux Bridal is an online marketplace that specializes in selling floor samples of wedding dresses. They offer a try-on option, allowing you to experience the dress in person before making your final decision.
When shopping for a wedding dress online, it is important to thoroughly read product descriptions, familiarize yourself with different fabrics, and be mindful of potential additional costs such as alterations, shipping, and import duties.
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Department stores
Nordstrom also has a good selection of wedding dresses, and you can also find Reformation's wedding dresses at their stores. Macy's is another department store option, although their selection varies by store, so it's a good idea to check their website first.
If you're looking for a more budget-friendly option, you can try Anthropologie, which offers well-curated bridal collections. They also offer online shopping and free appointments to try on dresses at your local store.
For those who want to explore a variety of department stores, your local mall is a good place to start. While finding nice dresses in person can be challenging, you may be able to find a wider range of options by visiting multiple stores.
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Second-hand or pre-owned
If you're looking for a second-hand wedding dress, there are several options available to you. You could try a local consignment salon, thrift store, or charity shop. These options allow you to see and try on the dress in person before purchasing, which can be helpful if you're particular about the style or condition of the dress. Additionally, you can feel good about supporting charities and giving pre-owned dresses a new lease of life.
Online marketplaces are another great option for finding second-hand wedding dresses. Websites like Stillwhite, Nearly Newlywed, Borrowing Magnolia, and Loved Twice Bridal offer a wide variety of pre-owned wedding dresses to choose from. Borrowing Magnolia, for example, offers "like new" dresses at affordable price points, with a range of styles, colours, and silhouettes to choose from. They also offer pre-owned accessories, such as veils and jewellery, to complete your wedding look.
If you're an environmentally conscious bride, you may want to consider a sustainable option for your wedding dress. Websites like The Knot offer second-hand dresses, and some charities use the money from donated dresses to support good causes, such as helping victims of human trafficking. You can also try your luck at local thrift stores or Goodwill, where you might find hidden gems at affordable prices.
When browsing second-hand wedding dresses, it's important to pay attention to the condition of the garment. While some minor imperfections may be acceptable, you should inspect the dress to ensure that any flaws do not interfere with its structural integrity, especially if it is made from delicate fabrics like organza or lace. Consider having the dress professionally cleaned to ensure it looks its best for your special day.
Lastly, if you're unsure about the style or silhouette you're looking for, it's a good idea to make an appointment at a traditional wedding dress salon first. This will help you understand your likes and dislikes, making it easier to shop for a second-hand dress that aligns with your vision.
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Bridal salons
Kleinfeld Bridal, for example, has 30,000 square feet of space dedicated to bridal gowns, with the largest selection in the world. They also have a large team of professionals who are dedicated to perfecting your bridal look. They offer VIP packages for bridal appointments, allowing you to explore their runway collections and have a luxurious experience.
Another popular bridal salon is Lovely Bride, which has 19 shops across the US and one in the UK. They pride themselves on offering original designs by ingenious designers, including sought-after brands like SAINT Bridal, NEWHITE, and Sarah Seven. They also celebrate body positivity, inclusivity, and self-love, catering to all body types with samples in plus sizes.
When visiting a bridal salon, it's recommended to start shopping 9 months to 1 year before your wedding date. This allows enough time for your gown to be made, which can take up to 4-7 months, and for any necessary alterations to be completed.
Some bridal salons, like David's Bridal, may also offer sales and discounts, especially if they are closing down certain locations. It's worth keeping an eye out for these deals, as you can often find amazing dresses at a fraction of the original price.
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Frequently asked questions
There are many online retailers that offer affordable wedding dresses, such as Azazie, Lulus, David's Bridal, Stillwhite, and Nordstrom.
It's important to consider the style and silhouette of the dress, as well as the fabric and colour. Some popular styles include ball gowns, A-line dresses, and trumpet styles. You should also think about the venue and theme of your wedding when choosing a dress. For example, a beach wedding might call for a more flowy and whimsical dress, while a formal church affair might require a traditional floor-length gown.
It can be hard to tell what a dress will look like in person based on online images, so be sure to read the product descriptions and familiarize yourself with different types of fabrics. Take advantage of sites that let you order fabric swatches, like Azazie. Keep in mind that you may need to steam your dress once it arrives, as it may arrive folded and creased.











































