
The wedding dress is a crucial part of the wedding plan, and it's essential to start the dress shopping journey early to allow for plenty of time and ensure a stress-free experience. It is recommended to start trying on wedding dresses 9-12 months before the wedding to give ample time for shopping, production and alterations, and to avoid rush fees. This also allows brides to explore various options without feeling rushed or overwhelmed. Before starting the search, it is a good idea to figure out your bridal style and budget, and to do some research and gather inspiration. Once you have a better idea of your personal bridal style and budget, you can start searching for inspiration and checking out trends.
| Characteristics | Values |
|---|---|
| Time to start looking | 9-12 months before the wedding |
| Budget | Average cost of a wedding dress in 2023 was $2,000 |
| Bridal style | Boho, classic, traditional, etc. |
| Venue | Indoors, outdoors, hot, cold, formal, casual, etc. |
| Accessories | Veil, jewellery, shoes, clutch, etc. |
| Fittings | First fitting 6-8 weeks before the wedding, second fitting 4 weeks before, final fitting 2-3 weeks before |
| Research and inspiration | 12-18 months before the wedding |
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What You'll Learn

Budgeting for your dress
Budgeting for your wedding dress is an important part of the wedding planning process. The cost of a wedding dress can vary depending on various factors, such as the fabric, embellishments, and designer influence. To ensure you stay within your financial comfort zone, here are some tips for budgeting for your dream dress:
Determine Your Total Wedding Budget
Before allocating funds for your wedding dress, it's essential to establish an overall wedding budget. This will help you determine how much you can realistically spend on your attire. The amount allocated for the wedding dress, including alterations and accessories, is typically around 6% to 10% of the total wedding budget.
Research and Compare Prices
Start by researching the prices of wedding dresses from different designers and retailers. Compare prices across various options to get a sense of the market and identify the price range that aligns with your budget. Don't forget to factor in the cost of alterations, which can range from $75 to over $300, depending on the complexity of the adjustments.
Prioritize Your Preferences
Consider what aspects of the dress are most important to you. If a luxurious fabric is your priority, you may need to opt for a simpler silhouette to stay within your budget. On the other hand, if you prefer a more elaborate design, you can balance it with a simpler fabric choice. Beading, embellishments, and intricate details will increase the cost, so be selective about the elements that matter most to you.
Explore Off-the-Rack Options
If budget constraints are a concern, consider exploring off-the-rack options. Many retailers offer stylish and elegant wedding dresses at more affordable price points. Off-the-rack dresses are readily available, eliminating the need for lengthy ordering and alteration timelines. Additionally, some brands offer custom or made-to-measure sizing, which can help you skip the alterations process and save money.
Attend Trunk Shows and Sales Events
Keep an eye out for trunk shows and sales events hosted by popular designers. These events often feature exclusive sales and discounted prices on designer gowns. By attending these shows, you may find your dream dress at a more affordable price. Subscribe to your favourite brands' social media pages and mailing lists to stay informed about upcoming sales and events.
Accessories and Extras
Don't forget to budget for accessories such as jewellery, shoes, veils, and headpieces. These extras can range from $150 to $400, so allocate accordingly. Additionally, consider the cost of taxes, shipping, and rush fees, if applicable.
Remember, it's important to be flexible and open-minded during your wedding dress search. By combining smart shopping with prioritisation, you can find a dress that makes you feel like a superstar while staying within your budget.
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Research and inspiration
Finding the perfect wedding dress is an important part of wedding planning. It is a good idea to start researching and gathering inspiration as early as possible. This will help you develop a clear vision of your dream dress and guide your shopping experience. Here are some steps to help you get started:
Create a Vision Board
Start by creating a vision board on platforms like Pinterest or by ripping pages out of bridal magazines. Pin or collect images of wedding dresses that stand out to you, taking note of common themes in necklines, fabrics, silhouettes, colours, and other design elements. Consider your wedding's overall theme and setting to guide your choices. For example, if you're having a beach wedding, you may want to opt for a lighter fabric that suits the warm weather.
Identify Designers and Trends
Research top wedding dress trends and identify designers whose styles resonate with you. Follow them on social media or sign up for their newsletters to stay updated on their latest collections and gain access to exclusive sales or events.
Set a Budget
Before you begin shopping, set a budget for your wedding dress. This will help you narrow down your options and ensure you only consider dresses within your financial comfort zone. The average cost of a wedding dress was $2,000 in 2023, and wedding attire typically accounts for about 7% of the overall wedding budget.
Explore Options
Consider whether you want a made-to-order gown or a ready-to-wear option. Made-to-order gowns typically take six to nine months to create, so you'll need to plan accordingly and start the process early. If time is a concern, ready-to-wear gowns purchased online or off the rack can be a great option, offering a diverse range of styles at various price points.
Plan for Alterations
Remember to budget for alterations, which can add an extra two to three months to your timeline. During this period, you may also want to purchase your wedding shoes and accessories, as these can impact the fit and style of your dress.
Be Open-Minded
While it's great to have a clear vision, remain open-minded during your search. You may be surprised by falling in love with a dress that wasn't quite what you had initially imagined. Trust your instincts, and don't be afraid to step out of your comfort zone.
Happy planning, and may you find the dress of your dreams!
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First bridal appointments
Wedding dress shopping is an exciting part of the wedding planning process. Here are some tips for preparing for your first bridal appointments:
Research and Inspiration
Before your first appointment, it is a good idea to do some research and gather inspiration. Look through bridal magazines, browse top trends, and identify your favourite designers and styles. Pinterest boards, blogs, TikTok, and Instagram are also great sources of inspiration. Consider your wedding date and venue when looking for inspiration, as the style of dress may vary depending on the season and location of your wedding. For example, if you're having a beach wedding, you may want to opt for a lighter fabric that can withstand the heat. Create an inspiration board or a collection of magazine images to bring to your appointment so your stylist can better understand your vision.
Budget
Discuss and set your budget before your first appointment to ensure you only look at dresses that align with your financial plan. The average cost of a wedding dress was $2,000 in 2023, and wedding attire typically accounts for 7% of the overall wedding budget. Don't forget to budget for extras like taxes, alterations, shipping, and accessories.
What to Bring
When attending your appointment, bring any important heirloom pieces or jewellery that you plan to wear with your dress, such as a family veil or a special necklace. If you already have your wedding shoes, bring them along, as they can help you visualise how the dress will flow and how it may need to be altered. If you don't have your shoes yet, bring a pair similar in height to what you plan to wear. Wear undergarments similar to what you plan to wear on your wedding day, such as a strapless bra or shapewear. This will help you see your entire vision and ensure a flawless fit.
Who to Bring
Consider who you want to bring to your appointment. While some brides prefer to bring an entourage, others may find that more opinions can make the experience more stressful and confusing. It is recommended to bring two to three people from your closest circle who support your vision and have your best interests at heart. Remember, you can always recreate the moment for loved ones who couldn't attend with a reveal appointment.
Hair and Makeup
Although not necessary, consider styling your hair and putting on a bit of makeup similar to your wedding day look. This can help you better envision yourself walking down the aisle and feel your absolute best during your appointment. Don't forget to hydrate and eat something before your appointment, as trying on dresses can be tiring!
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Finalising the dress choice
After you've done your research and narrowed down your preferences, it's time to start trying on dresses and finalise your choice. It is recommended to start trying on wedding dresses 9-12 months before your wedding. This gives you ample time to get a dress sorted and avoid rush fees. If you're planning on several intricate customizations, give yourself a longer timeline.
When you arrive at the bridal showroom, you'll be guided through the dress collections by a stylist. If you have specific dresses in mind, let the stylist know so they can accommodate your requests. They will help you try on each dress, ensuring a proper fit and making any necessary adjustments with pins. Take your time while trying on each dress. Walk around, sit down, and move in different ways to get a feel for how it fits and if it suits your comfort level. Pay attention to the silhouette, neckline, fabric, and overall style and feel of each dress. Consider how it complements your body shape and reflects your personal style.
Don't forget to budget for extras like taxes, alterations, and shipping (or rush fees, if applicable). You'll also want to set aside a budget for accessories, like your wedding shoes, veil, and jewellery. While you're waiting for your dress to come in, shop for your wedding dress accessories. Be sure to lock in your wedding accessories before your first fitting, especially your wedding shoes, so that the seamstress knows how to adjust the hem of your gown.
Your first fitting should be scheduled at least six to eight weeks before your wedding, with the second fitting about a month later. Your final fitting will be in the two to three weeks prior to your wedding day.
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Fittings and alterations
Most wedding dresses are made in generic sizes, so very rarely does a bride's body match a designer's dress perfectly. Every dress will need alterations. Alterations ensure that a bride's wedding dress fits her perfectly, meets all of her specifications, and makes her feel like her most beautiful self. It is best to budget for alterations in advance. The cost of alterations varies depending on your dress and the type of adjustments, but most brides spend a few hundred dollars and sometimes closer to $1,000. Some salons charge per service, while others charge a flat fee.
Schedule your first fitting to take place roughly three months before your wedding day, the second fitting about a month before your wedding, and your final fitting at the two-week mark. It is important to bring the shoes and undergarments you plan to wear on your wedding day to your first fitting, as these can greatly impact the fit of your gown. For example, the seamstress will need to know how to adjust the hem of your gown based on the height of your heels. You should also bring your veil and any other accessories to your first fitting.
At the first fitting, the bride will meet the artisan fitter, who will be with her during every fitting until her wedding day. The first fitting will typically last about an hour as the tailor begins to assess your dress and the alterations needed. Each subsequent fitting should take less time since the dress is getting closer to the perfect fit. On average, 3-4 fittings are needed. However, the number of fittings depends on the number of changes your wedding dress requires, and some dresses may only require two fittings. A third, final round of alterations may be necessary, which typically happens two weeks before your big day.
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Frequently asked questions
It is recommended to start looking for a wedding dress 9-12 months before the wedding. This gives you enough time to research and try on different styles, and to account for production and alterations.
It is a good idea to finalise your wedding date, venue, theme, and location before looking for a dress. These factors will influence the type of dress you choose, and the time required for production and alterations.
Wedding attire typically accounts for 7% of the overall wedding budget. You can use this as a starting point and adjust according to your preferences and priorities.
You can create a vision board on Pinterest or take a bridal style quiz to get a better idea of your personal style and the type of dress you may want.
You should start trying on dresses 9-12 months before your wedding. This gives you ample time to explore different options and find a dress that complements your body shape and personal style.











































