
There are many factors to consider when deciding when to start looking at wedding dresses. Firstly, it is recommended to start looking 9-12 months before the wedding to avoid rush fees and ensure that the dress arrives on time. However, some brides choose to start looking earlier or later depending on their preferences and circumstances. For example, those who want to lose weight before their wedding may delay dress shopping, while those with a specific dress in mind might want to start looking earlier to ensure it's available. Additionally, it's important to consider the time needed for alterations, which can take 2-3 months. To prepare for dress shopping, it's advisable to set a budget, research styles, and book appointments with bridal shops. Ultimately, there is no one-size-fits-all answer, and each bride should choose the timeline that suits her unique needs and circumstances.
| Characteristics | Values |
|---|---|
| Time to start looking | 9-12 months prior to the wedding |
| Time to buy | 8-9 months prior to the wedding |
| Time for first fitting | 2 months prior to the wedding |
| Time for second fitting | 1 month after the first fitting |
| Time for final fitting | 2-3 weeks prior to the wedding |
| Time for bridal portraits | 5-6 months prior to the wedding |
| Time to buy undergarments and accessories | 5-6 months prior to the wedding |
| Time to set a budget | 3 weeks to 3 months prior to looking |
| Time to research trends | Before looking |
| Time to research places to buy | Before looking |
| Time to book appointments | Before looking |
| Time to make a mood board | Before looking |
| Time to gather an entourage | Before looking |
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What You'll Learn
- It's recommended to start looking for a wedding dress 9-12 months before the wedding
- Avoid dress shopping before the 12-month mark to prevent dress regret
- Do your research and set a budget before you start looking?
- Make sure you have the wedding theme and location established
- You can shop online to cut down on time spent visiting salons

It's recommended to start looking for a wedding dress 9-12 months before the wedding
Wedding planning can be a stressful time, and one of the most important parts of the process is finding the right wedding dress. It is recommended that brides start looking for their wedding dress 9-12 months before the wedding. This gives them enough time to shop around, find the dress of their dreams, and avoid rush fees.
It is important to remember that wedding dresses are typically made to order, so longer wait times are inevitable. It can take 6-9 months for a dress to come in, and another 2-3 months for alterations. This means that if you wait until your wedding is less than 8 months away to start looking, you risk having to pay rush fees to ensure your dress arrives on time.
Additionally, ensuring that you have the wedding theme and location established before picking a dress can help make sure that it is appropriate for the occasion. It is also a good idea to do your research and go into the shopping process with an idea of what you are looking for, while still keeping an open mind. This can include creating a mood board or an inspiration board to get a better vision of the style of dress you want.
Another thing to consider is your budget. Wedding dresses can be expensive, and you want to make sure you are only looking at dresses that work within your financial comfort zone. It is also important to keep in mind that the price of the gown does not include alteration fees, accessories, a veil, shipping, or other additional costs.
Finally, it is recommended that you bring your wedding entourage with you when shopping for your dress. This can include your cherished friends and family, who can help you make a decision and share in the experience. By starting the process 9-12 months in advance, you can ensure that you have enough time to find the perfect dress and avoid any last-minute stress.
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Avoid dress shopping before the 12-month mark to prevent dress regret
Wedding dress shopping is an exciting part of the wedding planning process, and it's important to start at the right time to avoid dress regret. While there is no one-size-fits-all answer, as every bride and wedding is unique, it is generally recommended to avoid dress shopping before the 12-month mark.
- Newer designs: The wedding dress industry is constantly evolving, and new designs are released frequently. If you start looking too early, you may find yourself comparing your chosen dress to newer styles that are released closer to your wedding date. This can lead to second-guessing and dress regret. By waiting until closer to your wedding, you can ensure that you have access to the latest collections and reduce the temptation to compare your dress to newer designs.
- Establish wedding theme and location: Before choosing a dress, it is helpful to have a clear idea of your wedding theme and location. This ensures that your dress complements the overall style and setting of your wedding. Waiting until you are closer to your wedding date gives you more time to finalise these details and make a more informed decision about your dress.
- Alterations and final fittings: Wedding dresses often require alterations to ensure the perfect fit. By purchasing your dress within 12 months of your wedding, you allow ample time for alterations and final fittings. This reduces the risk of last-minute stress and ensures your dress looks and feels amazing on your special day.
- Avoiding rush fees: Starting your dress search too early can lead to unnecessary rush fees. Many dresses take 5-6 months to come in, and additional time is needed for alterations. Waiting until the 12-month mark helps you avoid these extra costs and gives you a healthy timeframe to shop around and make a decision without feeling rushed.
- Enjoy the moment: Wedding planning can be a stressful process, and it's important to savour the special moments. By waiting until you are closer to your wedding, you can ensure that the dress-shopping experience is enjoyable and memorable. This allows you to focus on finding a dress that makes you feel confident and beautiful without the added pressure of a lengthy decision-making process.
While the 12-month mark is a recommended guideline, it's important to remember that every bride is different. Some brides may prefer to start earlier to relieve the stress of last-minute planning, while others may opt for a shorter timeline. Ultimately, the most important factor is choosing a dress that makes you feel amazing and suits your unique style and wedding vision.
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Do your research and set a budget before you start looking
Wedding dresses are often made to order, so it's important to start looking early to avoid rush fees and ensure you have enough time for shopping, production, and alterations. Most sources recommend starting to look for your wedding dress 9-12 months before your wedding, though some brides have started looking 18 months or more in advance.
Before you start looking, it's important to do your research and set a budget. First, determine how much you're willing to spend on your entire wedding, then allocate a certain percentage of that amount to your wedding attire. On average, couples allocate around 6%-10% of their total wedding budget to attire and beauty, including the wedding dress, alterations, accessories, and other items like jewellery, shoes, and a veil.
Once you've set a budget, you can start researching the best places to buy a wedding dress near you and booking appointments. It's also a good idea to make a mood board to get a better vision of the style of dress you want. This prep work can take anywhere from three weeks to three months.
When setting your budget, it's important to be realistic and factor in not only the cost of the dress but also any potential alterations or customisations you may need. Alterations can add significant cost to your dress, so consider finding a brand that offers custom or made-to-measure sizing to avoid these fees. You can also save money by browsing affordable options online or opting for a simpler silhouette or fabrication.
If you're on a tight budget, there are still ways to find your dream dress without breaking the bank. Keep an eye out for trunk shows, sample sales, or off-the-rack sales, and subscribe to your favourite brands' social media pages and mailing lists to stay up-to-date on sales and promotions. You can also prioritise what matters most to you in a gown and splurge on certain features, like luxe fabric or embellishments, while keeping the rest of the design simple.
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Make sure you have the wedding theme and location established
Wedding dresses can take six to nine months to arrive, so it's important to start looking sooner rather than later. When it comes to deciding on "the one", it's crucial to keep the wedding theme and location in mind. This will ensure that your dress complements the overall wedding aesthetic and that you feel comfortable and confident on the day.
For example, if you're having a beach wedding, you'll want to opt for a lightweight fabric that can withstand the heat. A lace dress would be perfect for a garden wedding, while a ball gown might be more suitable for a grand castle venue. The venue and theme will also dictate the type of shoes you should wear. If you're getting married outside, you'll need to choose appropriate footwear that won't sink into the grass or mud.
Additionally, the wedding theme and location will influence the style of dress you choose. Is your wedding going to be formal or casual? Traditional or modern? These factors will help you narrow down the silhouette, neckline, and fabric of your dress. For instance, a silk or satin dress can work for both formal and casual weddings, while a ball gown is a classic, formal option.
To determine your bridal style, create a mood board or inspiration board with wedding dresses that you love. Look for common themes among the necklines, fabrics, and silhouettes to help guide your search. While it's good to have an idea of what you want, it's also important to keep an open mind. You may try on your dream dress only to realise it's not what you thought, or you may fall in love with a completely different style.
Finally, don't forget to set a budget for your wedding dress. This will help you narrow down your options and ensure you don't fall in love with a dress that's outside your financial comfort zone. The average cost of a wedding dress was $2,000 in 2023, but remember that you'll also need to factor in additional costs for alterations, accessories, and cleaning.
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You can shop online to cut down on time spent visiting salons
Wedding dress shopping can be a time-consuming process, especially if you opt for the traditional in-person boutique experience. From researching the best places to buy to calling, emailing, and booking appointments, it can take anywhere from three weeks to three months just to get started.
One way to cut down on the time spent on wedding dress shopping is to explore online options. Online wedding dress shopping offers a convenient and curated shopping experience, allowing you to browse a wide range of styles and sizes from the comfort of your home. You can easily compare prices and explore various price points without feeling pressured or compromising your vision.
Additionally, online platforms provide fast shipping, eliminating the time constraints associated with traditional in-store shopping. You can also try on dresses at home, allowing you to style and accessorize with items from your wardrobe. If a dress doesn't work for you, returning it is usually straightforward, which is not always the case with bespoke in-person purchases.
While some may prefer the traditional in-person experience, online wedding dress shopping can offer a relaxing and cost-effective alternative. You can save time on travel and appointments, and with frequent online promotions, you may even save money on your dream dress. So, if you're looking to streamline the wedding dress shopping process, consider exploring the online options available to find your perfect gown.
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Frequently asked questions
It is recommended to start looking for a wedding dress 9-12 months before the wedding. This gives you enough time to shop around, find your dream dress, and avoid rush fees. Starting your search too early may result in dress regret as newer designs are released.
It typically takes at least 5-6 months for a wedding dress to be ordered and delivered. Bridal gowns are made to order, so longer wait times are common. If you require intricate customizations, allow for a longer timeline.
Before you start wedding dress shopping, it is a good idea to figure out your personal style and budget. You can create a mood board or an inspiration board to get a better vision of the style of dress you prefer. It is also recommended to research the best places to buy a wedding dress near you and book appointments.











































