
Planning a wedding can be stressful, but it's important to make the process of buying your wedding dress a wonderful, memorable, and stress-free experience. The best time to buy your wedding dress is 6–15 months in advance of the big day, although some sources suggest that 8–9 months is sufficient. It's important to leave enough time for shopping, production, and alterations, as well as to avoid rush fees. Many brides also prefer to have their dress completely finished one month before the wedding to ensure the perfect fit. If you're having a destination wedding or doing bridal portraits, you'll need your dress earlier, so in this case, your effective wedding date is when the photos are being taken. It's also worth noting that January is a popular month for buying wedding dresses, as it's engagement season and many new runway collections hit the stores.
| Characteristics | Values |
|---|---|
| How early is too early to buy a wedding dress? | 8 months before the wedding is pushing it, to minimize the risk of the dress being returned/sold because of body or taste changes. |
| When is the best time to buy a wedding dress? | 8-10 months before the wedding. |
| What is the first step in buying a wedding dress? | Setting a budget. |
| How long does it take to buy a wedding dress? | Wedding dresses take between 4 to 6 months to arrive, and then 1 to 3 months for alterations. |
| How many appointments does it take to buy a wedding dress? | On average, most brides visited 2 stores before making a selection. |
| How many fittings are required after buying a wedding dress? | Three fittings are required, with the final fitting 2-3 weeks before the wedding. |
| What is the best way to shop for a wedding dress? | Online research, followed by visiting salons. |
| What is the best time of year to buy a wedding dress? | The first few months of the calendar year are the busiest time for wedding dress shopping. |
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What You'll Learn

Budgeting for your wedding dress
Set a Realistic Budget
Determine how much you are willing to spend on your wedding dress. This should be a realistic, all-inclusive budget that factors in the cost of the dress, alterations, and accessories. According to industry experts, couples typically allocate around 6% to 10% of their total wedding budget to attire and beauty. The average cost of a wedding dress in recent years has ranged from $1,800 to $2,000, but prices can vary depending on factors such as designer influence, fabric quality, and craftsmanship.
Start Planning Early
Begin your wedding dress research early. This will allow you to explore different options and set a budget that aligns with your style preferences. It is recommended to buy your wedding dress between 8 and 10 months before the wedding to account for production and shipping times, which can take up to several months. Starting early also gives you the opportunity to attend trunk shows or sales events, where you can find exclusive sales and discounted prices on designer gowns.
Consider Off-the-Rack Options
If you are working with budget or time constraints, consider off-the-rack options. Large retailers like David's Bridal offer a wide range of wedding dresses at various price points, providing style and elegance without breaking the bank. You can also browse affordable wedding dresses online at budget-friendly retailers like Lulus, Azazie, and Anthropologie.
Factor in Alteration Costs
Keep in mind that alterations are often necessary to ensure the perfect fit of your wedding dress. These costs can add up quickly, so it's important to factor them into your budget. Average alteration costs can range from $75 to over $300, depending on the complexity of the adjustments needed. To save on alteration costs, choose a wedding dress that already almost fits, or consider brands that offer custom or made-to-measure sizing.
Prioritize Your Preferences
If you have a specific element that is important to you, such as luxe fabric or a particular silhouette, prioritize it within your budget. Opt for a simpler silhouette or fabrication if you want to balance out the costs. Beading, embellishments, and other intricate details can add to the expense, so consider skipping them or adding them later through a seamstress if you're on a tighter budget.
Remember, budgeting for your wedding dress is about finding the right balance between style and affordability. By setting a realistic budget, starting your planning early, exploring various options, and factoring in additional costs, you can find the dress of your dreams without sacrificing your financial constraints.
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Researching and trying on dresses
When it comes to researching and trying on wedding dresses, there are a few things to keep in mind. Firstly, it's important to start researching and trying on dresses between nine months to a year before your wedding date. This will give you enough time to find your dream dress and make any necessary alterations. According to The Knot 2024 Attire & Fashion Study, the average time to start the search is around 10 months before the wedding, with the actual purchase happening around 7.5 months before the wedding.
Before you start trying on dresses, it's a good idea to establish a budget and do some initial research on styles that you like. This will help you narrow down your options and ensure you only try on dresses that are within your price range. You can create a Pinterest board or browse online bridal boutiques to get an idea of the different styles available and save the ones you like. It's also helpful to identify any commonalities in the styles you're drawn to, such as embellishments, lace, or particular necklines. This will give you a starting point when you go for your first appointment.
When you're ready to start trying on dresses, book an appointment at a bridal salon that stocks designers that reflect your wedding vibe and budget. Consider calling ahead to confirm that they have specific dresses you want to try on in person. It's also a good idea to ask about the salon's guest policy, as you may want to bring a small group of close friends or family members to get their opinions. However, be mindful that too many conflicting tastes and distractions can make the process more challenging.
If you're short on time or prefer the convenience of shopping from home, some companies offer try-on-at-home programs for a small fee. This allows you to select a few sample dresses to try on at your leisure and can be a great way to narrow down your options before visiting a salon.
Lastly, keep in mind that dress production and shipping can take several months, so it's important to plan accordingly. Made-to-order wedding gowns can take about six to nine months to create, and you'll also need to allow time for alterations and fittings.
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Buying your dress with enough time to tailor
Wedding dresses can take anywhere from four to six months to be made, and sometimes even longer, depending on the complexity of the design. It is recommended that you buy your wedding dress between eight and ten months before the wedding. This leaves enough time for your dress to be made to your measurements, shipped to the bridal salon, and sent to the tailor for alterations.
After your dress arrives, you will go in for your first fitting, which typically takes place three months before the wedding. At this fitting, you will discuss any custom additions or removals from the dress. The seamstress will also alter the hem length and measure how much the dress needs to be taken in or let out. They may also figure out where the bustle will attach during this appointment.
Your second fitting will take place around six weeks before the wedding. At this fitting, you will try on the dress to ensure that the length and fit are correct. You can also bring your jewellery and veil to this appointment to ensure that all the details match the dress.
Schedule your final fitting to take place one to two weeks before the wedding, as your body is unlikely to change much during this time. During this appointment, you may want to bring your maid of honour or another bridesmaid who will be in charge of the bustle on the wedding day.
If you are making major changes to the design, such as reworking the corset or cups, or accommodating a pregnancy, budget a few extra weeks.
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Buying a second-hand wedding dress
When it comes to buying a wedding dress, it is recommended that you start your research early, but be mindful that your tastes may change. It is suggested that you buy your dress between 8 and 10 months before the wedding to allow time for production and shipping, which can take up to 5 months or longer. This also leaves time for alterations, which are often necessary.
If you are buying a second-hand wedding dress, there are several options available to you, both online and in-person. Buying second-hand can be a great way to save money and still get a high-quality dress. Here are some tips for buying a second-hand wedding dress:
- Online Marketplaces: There are several online marketplaces dedicated specifically to buying and selling second-hand wedding dresses, such as Stillwhite, Borrowing Magnolia, and Poshmark. These platforms offer a wide range of used and pre-owned wedding dresses from various designers. Stillwhite, for example, has over 60,000 listings and offers an authentication process to ensure the dress's authenticity. You can browse dresses by condition and pay securely through the platform.
- Local Consignment Shops: If you prefer to see and try on the dress in person before purchasing, consider visiting local bridal consignment shops or salons. These shops often buy and sell used wedding dresses, and you can find high-quality dresses at a fraction of the cost of a new dress. You can also get a similar experience to shopping in a boutique, with the added benefit of expert advice.
- Research and Flexibility: When buying second-hand, it is essential to do your research and be flexible. Keep an open mind and browse through various options, as you may not find the exact dress you were looking for. Be prepared to try on different styles and sizes, and consider the cost and time required for any necessary alterations.
- Timing: Just like buying a new dress, it is important to start looking for a second-hand dress with enough time before your wedding. This will ensure that you have time for any necessary alterations and that you are not rushed into a decision. However, be mindful that your tastes may change if you start looking too early.
- Authentication and Budgeting: When buying online, prioritize platforms with authentication processes to ensure you are getting an authentic dress. Additionally, set a budget for yourself before you start looking, as it is easy to get carried away and spend more than you intended.
By following these tips, you can find a beautiful second-hand wedding dress that fits your style and budget while also being mindful of the environmental benefits of reusing and recycling.
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Storing your wedding dress
Before Storing:
Firstly, it is crucial to get your wedding dress professionally cleaned by a trusted bridal dry cleaner, even if it appears clean. They will use specialised techniques to remove any stains and ensure your gown is pristine before storage. After cleaning, handle the dress with clean hands or wear white gloves to prevent any oils from transferring onto the fabric. Inspect the gown for any loose threads, missing buttons, or embellishments that need fixing to prevent further damage.
Storage Container:
Avoid storing your wedding dress in plastic dress covers or cardboard boxes as they can trap moisture and bacteria, leading to discolouration. Instead, wrap your gown in acid-free tissue paper to prevent any beads, sequins, or embroidery from snagging or scratching the fabric. Then, seal the dress in an archival storage box designed for wedding dress storage. These boxes are breathable and help protect the dress. Replace the storage box and paper every three years.
Storage Location:
Store your wedding dress in a cool, dark place, such as a closet or under your bed. Avoid attics or cellars, as these areas have temperature fluctuations and are prone to air and water leaks, which can damage the dress. Keep the dress away from cooking or smoking odours, as they can permeate the fabric over time. Choose a location where the dress won't be disturbed frequently to reduce the risk of accidental damage.
Regular Check-ups:
While long-term storage aims to preserve your wedding dress, it is essential to check on your gown regularly. Every six months, inspect the dress for any signs of damage or pests. If necessary, refold the dress along different lines to prevent permanent creases. Regular check-ups will allow you to detect issues early on and take prompt action to ensure the dress stays in excellent condition.
Professional Preservation Services:
If you want the utmost assurance of your wedding dress's preservation, consider professional preservation services. These services involve cleaning, treating, and packaging your dress using museum-quality techniques and materials. They can provide a lifetime guarantee, ensuring your gown remains in pristine condition for decades.
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Frequently asked questions
It is recommended that you buy your wedding dress between 8 and 15 months before the wedding. This will give you enough time to find the right dress, make any necessary alterations, and account for any potential production or shipping delays.
The time it takes to buy a wedding dress can vary. On average, brides start their search around 10 months before the wedding and make the purchase at the 7.5-month mark. However, some dresses can take 6 to 9 months to arrive, and alterations can take another 2 to 3 months.
While it is generally not recommended to buy your wedding dress more than a year and a half in advance, some brides choose to do so. However, buying too early may result in last-minute stressors, such as alterations needed due to changes in taste or body size.
Buying your wedding dress early can give you access to a wider selection of dresses and help you avoid rush fees. It can also reduce stress by giving you more time to make decisions and enjoy the process.


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