
There are several factors to consider when looking for the cheapest wedding dresses. Firstly, it is recommended to start looking 8 to 10 months before the wedding to secure the best deals and allow time for dressmaking and alterations. January is also considered the best month to buy a wedding dress, as it falls under engagement season, and boutiques restock their rails with new designs. Additionally, bridal retailers often host sample sales twice a year, typically in the summer and early winter, offering gowns at massively discounted rates. For those on a tight budget, online retailers like ASOS, Lulus, and BHLDN offer trendy yet affordable wedding dresses under $300, providing a convenient and cost-effective option for brides-to-be.
| Characteristics | Values |
|---|---|
| Best month to buy a wedding dress | January |
| Reason for January sales | Boutiques restock their rails with new designs |
| Reason for January sales | Brides tend to get engaged in November and December and start planning in January |
| Reason for January sales | Brides want to beat the January blues |
| Reason for January sales | Brides are available to shop in January |
| Reason for January sales | Brides want to get a head start on their summer weddings |
| Sample sales | Typically in the summer and early winter |
| Sample sales | Can get gowns up to 90% off |
| Sample sales | Only sample sizes are available |
| Sample sales | Final sales only |
| Sample sales | No sales associates |
| Sample sales | No fitting rooms |
| Sample sales | Can be marked or damaged |
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January sales
The month of January is often the cheapest time for wedding dress shopping. Bridal boutiques and online retailers tend to offer significant discounts during this time, with many stores aiming to clear out their inventory from the previous year to make room for new collections. This means that you can find a wide range of styles at discounted prices, with some consultants finding wedding dresses at up to 50% off.
January is considered peak engagement season, with many holiday proposals taking place. As a result, bridal stores take advantage of this by introducing new runway collections and hosting sales to attract newly engaged customers. This is a great opportunity for brides-to-be to find their dream gowns at more affordable prices.
It is worth noting that some bridal retailers host sample sales twice a year, typically in the summer and early winter. These sales offer gowns at heavily discounted prices, sometimes up to 90% off. However, it is important to keep in mind that these sales usually feature a limited selection of sample sizes, final sales, and may not offer the same level of customer service as regular shopping.
While January sales can provide excellent opportunities for savings, it is important to consider other factors when shopping for a wedding dress. Quality, style, and construction are crucial aspects that should not be compromised solely for a lower price. Additionally, it is recommended to start wedding dress shopping between nine and twelve months before the wedding date to ensure enough time for dressmaking and alterations.
Black Friday sales and winter months are also worth considering for discounted wedding dresses, especially if you are planning a summer wedding.
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Sample sales
Sample sale wedding dresses are usually priced lower as they may have been tried on by several people and may have some minor flaws, such as makeup marks, marks on the train, or loose beading. These issues can often be fixed with a dry cleaner or through alterations, which should be considered when budgeting for a wedding dress. The price of the sample dress also depends on the condition of the gown and whether the style has been discontinued. Discontinued gowns can no longer be ordered by the store, so they must be sold.
It is important to note that sample sales can be quite different from a standard gown shopping appointment. Sample sale appointments tend to be shorter, with more brides, less space, and sometimes a lack of fitting rooms. It is recommended to bring only 1-2 guests to a sample sale, and to choose these companions carefully. It is also a good idea to wear the right undergarments, such as Spanx or a strapless bra, to get a better sense of the fit of the dress. All sales at sample events are typically final, so it is crucial to inspect the gown carefully before purchasing.
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Online shopping
There are many online options for purchasing wedding dresses at affordable prices. The first step is to consider the season you are getting married in, and what fabric will suit the weather and location. It is also important to review the retailer's shipping and returns policy, including delivery dates and return policies. It is recommended to buy your wedding dress about nine months before the wedding to allow enough time for alterations.
Lulus is an online store that offers trendy yet affordable wedding dresses. The site is easy to navigate, with designs organized by dress codes, fabrics, and styles. Lulus also offers recommendations for similar styles when your chosen dress is out of stock. The wedding dress collection includes a range of styles, from trendy to timeless, and casual to luxe, with prices under $200 (and nothing over $600). Lulus also offers a range of reception dresses, including short cocktail dresses, loosely-fitted sundresses, and jumpsuits.
ASOS is another online retailer with a wide range of trendy yet affordable wedding dresses. The website includes filters for different dress styles, necklines, and lengths, as well as a decent selection of maternity, petite, and plus-size wedding dresses. ASOS also provides videos of models wearing the dresses, giving shoppers a better idea of how the dress fits and moves. Shipping and returns are fast and convenient, with a $49.99 minimum for free shipping.
Azazie is a great option for those looking for a well-made, fashionable, and budget-friendly wedding dress. Most dresses retail for under $300, with a range of styles including sexy fit-and-flare gowns, boho-inspired silhouettes, and flirty mini-dresses. Azazie offers a "try at home" option, where you can test out three dresses for a week for $15 each, including shipping.
TheDressWarehouse offers discount wedding dresses starting at $99, with a range of styles, sizes, and body types represented. The collection includes contemporary and traditional designs, with various silhouettes such as the classical A-line gown, fitted sheath, and mermaid gowns.
For those looking for a simple, low-key ceremony, it may be worth checking out the formal and cocktail dress sections of department stores. Nordstrom, for example, offers a wide array of formal white dresses, such as the Mac Duggal Rosette Chiffon Cutout Gown, available for under $600.
Finally, for those looking to save money, there are online options for renting wedding dresses, such as Fitzroy Rentals. It is also worth checking out second-hand wedding dress websites, such as stillwhite.com, where you can find dresses within your local area and try them on before purchasing.
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Off-the-rack dresses
Off-the-rack wedding dresses are a great option for brides who want to save money and time. These dresses are typically available at bridal boutiques and salons, as well as online retailers, and can be purchased directly from the store's existing inventory. They are often sample gowns or overstock styles, which means they may have been tried on by other brides and might require alterations to fit perfectly. However, they offer the advantage of immediate purchase and significant discounts, sometimes up to half off the original price. This allows brides to stay within their budget and even consider purchasing a second gown for the reception.
When buying an off-the-rack wedding dress, it's important to remember that the dress you try on is the exact dress you will take home. While this ensures that you receive your dress without any wait, it also means that you might need to make quick decisions and begin alterations right away. Additionally, off-the-rack dresses may have limited sizes available, so finding a dress that closely matches your body measurements is essential.
To find your dream off-the-rack wedding dress, you can explore various options, including bridal boutiques, online retailers, sample sales, and bridal consignment stores. Sample sales can be like a treasure hunt, offering unique styles that brands are experimenting with. Bridal consignment stores, on the other hand, may provide the opportunity to purchase a designer dress at a more affordable price, although you may come across many "used dresses".
When shopping for an off-the-rack wedding dress, it is recommended to book an appointment with a bridal stylist, who can guide you through the process and help you find the perfect dress for your special day. With their expertise and the wide range of options available, you can discover a stunning gown that reflects your unique style and love story, all while staying within your budget.
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Budgeting
One way to save money on a wedding dress is to shop during the off-season. January is often cited as the best month to buy a wedding dress, as it is typically when boutiques restock their rails with new designs and offer discounts on older inventory. It is also considered engagement season, as many people get engaged during the holidays, so there are often sales and promotions to cater to the influx of newly engaged customers.
Another way to find affordable wedding dresses is to shop online. Many online retailers offer a wide range of stylish and budget-friendly options, such as ASOS, Lulus, BHLDN, Torrid, and Azazie. These websites often have convenient features like filters, try-at-home options, and video models, making it easier to find the perfect dress within your budget.
For those who don't mind a second-hand dress, January is also a great time to hunt for pre-owned gowns, as former brides may be looking to sell their dresses after the holidays. Bridal salons like Bridal Garden offer beautifully preserved gowns at a fraction of the cost, and some even donate proceeds to charitable causes.
Additionally, attending sample sales hosted by bridal stores and designers can be a fantastic way to score a discounted wedding dress. These sales usually happen twice a year, often in January and during the summer. Sample sale gowns can be up to 90% off, but it's important to note that they may have minor damages or be from last year's collection, so thorough inspection is necessary.
Lastly, if you're open to a non-traditional wedding dress, department stores like Nordstrom offer a variety of formal white dresses that can be perfect for a low-key ceremony or reception, often at more affordable price points.
By combining these strategies, such as shopping during sales, exploring online options, and considering second-hand or sample sale gowns, brides can find their dream wedding dress without breaking the bank.
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Frequently asked questions
Wedding dresses are likely to be the cheapest during sample sales, which are typically held in January and the summer.
Sample sales are when bridal stores and designers sell the dresses brides try on in-store at discounted rates.
Sample sales are a great opportunity to buy a wedding dress at a massively discounted rate, sometimes with up to 90% off. There is also usually a wide array of sizes available. However, sample dresses may be marked or have minor damage, and sales are often final with no fitting rooms or sales associates.
If you're looking for a particular dress, January is a good time to buy as boutiques restock their rails with new designs and discontinue older ones. You can also find second-hand dresses in January as former brides clear out their wardrobes.
There are many online retailers that offer affordable wedding dresses, including ASOS, BHLDN, Torrid, Lulus, Azazie, and Meshki.











































