Wedding Invitation Etiquette: What To Include And Avoid

Wedding invitations are a chance to showcase your style and give your guests a glimpse of what to expect on the big day. From traditional to contemporary, rustic to botanical, the design, paper type and printing technique all play a part in setting the tone. With so many options available, it can be tricky to decide what to include on your wedding invitations. Here's a comprehensive guide to help you navigate the process and ensure your invitations are a true reflection of you and your partner.

Printing techniques: engraving, embossing, letterpress, foil stamping, digital printing, etc

There are several printing techniques to choose from when it comes to wedding invitations. Here is an overview of some of the most popular methods:

Engraving

Engraving is a traditional and time-honoured technique that dates back to the 17th century. It involves etching an image or design into a metal plate, which is then filled with ink. The paper is then pressed onto the plate, resulting in raised lettering on the front and an indentation on the back of the invitation. Engraving is ideal for ultra-formal weddings and tends to be one of the most expensive printing methods. It works best on thick paper, such as cotton fibre, and can accommodate multiple ink colours, although this will increase the cost and production time.

Embossing

Embossing is similar to engraving but does not use ink. It creates a raised, textured effect on the paper without adding colour. This technique is often used for monograms or bordering and can be combined with coloured ink for a delicate touch. Embossing is typically done on thicker paper stock, such as cotton fibre, to ensure crisp lines and impressions.

Letterpress

Letterpress is the oldest traditional printing technique, dating back to the 15th century. It has recently gained popularity and is considered a modern classic. For letterpress, a design is reproduced onto raised printing plates, which are then inked and stamped onto soft, thick paper, such as cotton fibre or bamboo. The result is an indented design that can be felt on the surface of the paper. Letterpress is a sophisticated and elegant choice but is more expensive than other methods and typically allows for only one or two ink colours.

Foil Stamping

Foil stamping, also known as foil printing, is a unique process that uses metallic foil sheets to create a shiny, elegant impression on the paper. It is similar to letterpress but with a shiny, metallic finish instead of a matte one. Foil stamping can be done in various colours, such as gold, silver, white, copper, or pink, and is ideal for adding a touch of luxury and elegance to your invitations. This method is more expensive than letterpress and may require a longer turnaround time.

Digital Printing

Digital printing is the most common, cost-effective, and simplest printing method. It uses a high-quality laser printer to produce smooth, flat prints with a wide range of colour options. Digital printing is ideal for couples who are on a tight timeline or budget and offers a quick turnaround time. It is typically done on thinner paper that can be fed through a standard printer.

Paper types: cotton, kraft, wood-grain, linen, vellum, etc

When it comes to choosing the paper for your wedding invitations, there are several options to consider, each with its own unique look and feel. Here are some popular types of paper to choose from:

Cotton

Cotton paper is known for its strength and durability, and soft feel. It is made from cotton fibres, usually 100% cotton, giving it a premium cost. This type of paper is highly absorbent, making it ideal for ink absorption and resulting in rich and vibrant colours. Cotton paper is also durable and ages well, making it a timeless choice for wedding invitations. It is commonly used for letterpress printing and is suitable for couples who want to create a vintage or elegant look for their invitations.

Kraft

Kraft paper has a rustic and on-trend look, resembling the coarse paper used for brown grocery bags but with a smoother and more polished finish. It is perfect for vintage or outdoorsy weddings, adding a personal and intimate touch to the invitations. Kraft paper is also eco-friendly, often made from repurposed materials, making it a sustainable choice for environmentally conscious couples.

Wood-grain

Wood-grain paper has a subtle embossed wood grain texture, giving it a unique and decorative look. It is commonly used for accent pieces such as belly bands and tags, but can also be used for invitation cards and vellum underlays. Wood-grain paper is versatile and comes in various colours, making it a great choice for weddings with a natural or earthy theme.

Linen

Linen paper has a textured, slightly cross-hatched surface that resembles linen fabric. It provides an elegant and high-quality look and feel to the invitations. Linen paper is also ideal for hiding imperfections or quality issues that may occur during the printing process, making it a popular choice for couples printing their invitations at home.

Vellum

Vellum paper is a semi-transparent paper with a frosted appearance, similar to tracing paper. It is commonly used as an overlay on top of an opaque sheet of paper or for invitation suite belly bands. Vellum can be printed on directly, adding a unique touch to the invitations, or used as an unprinted layer to add depth and interest. It is versatile and can be paired with different types of paper to create a custom look.

Paper weight: generally 80-130# for home printers, heavier weights for professional printers

The weight of the paper you choose for your wedding invitations will depend on the type of printer you are using. Desktop printers are often limited in the paper thickness they can handle, so it's important to check your printer's instructions and do a test print.

If you are printing at home, it is recommended that you start with 80# cardstock and increase the weight until you encounter issues such as smudging or jamming. You can then move down a weight. Most home printers can handle cardstock up to 80 pounds, and some can go up to 100#. If you are using a professional printer, you can go up to 110-130#.

The thicker the cardstock, the more professional your invitations will look. If you want to add luxury and heft to your invitations, consider using cardstock in the 110-120lb range.

Design: modern, minimalist, bold, colourful, etc

Modern

Modern wedding invitations are all about clean lines and a contemporary aesthetic. Opt for a sleek design with a focus on typography and perhaps a hint of colour. You could consider a flat printing style, which is a budget-friendly option that offers freedom and flexibility. Alternatively, for a more expensive option, foil stamping can add a glamorous effect, with clean, sharp edges and crisp colours.

Minimalist

Minimalist wedding invitations are simple and understated, perhaps with a focus on beautiful paper and subtle textures. A kraft or wood-grain paper could lend a rustic, outdoorsy feel, while a cotton paper is soft, durable and responds well to ink. For a more affordable option, a smooth, matte card stock is a good choice and is perfect for printing at home.

Bold

For a bold wedding invitation, consider a raised text effect with thermography, or go for the classic combination of engraving or embossing, which adds a hint of luxury. For a modern twist, foil stamping can add shine and a luxe effect. If you want to include an image, flat digital printing is a good option and can add the illusion of dimension with visual effects.

Colourful

A colourful wedding invitation could feature a vibrant design or a bright background. Opt for a paper with a slight shimmer, such as pearlescent paper, which will add a soft glow to any photographs included in the design. Alternatively, a simple coloured card stock could create a fun and cohesive look when paired with coloured envelopes.

Embellishments: ribbons, wax seals, envelope liners, gold leaf, lace, etc

Embellishments are a great way to add a creative and luxurious touch to your wedding invitations. Here are some ideas to elevate your invitations:

Ribbons

Ribbons are a versatile embellishment that can be added in various ways to your invitations. Consider using a ribbon as a decorative band to add a pop of colour, or try wrapping it around the corners of your invitation for a unique look. You can also use different types of ribbon, such as satin, to add texture and elegance. Secure the ribbon with adhesive or a machine like Baby Xyron, which turns the ribbon into a sticker for a smooth and quick process.

Wax Seals

Wax seals add a traditional and romantic touch to your invitations. They can be used to secure ribbon or as a stand-alone embellishment. Choose a wax colour that complements your wedding theme, and don't forget to invest in a custom stamp to create a cohesive look with your other wedding stationery.

Envelope Liners

Envelope liners are a great way to surprise your guests and add stability to your envelopes. Choose a solid colour, a pattern, or even a custom design that matches your wedding motif. This embellishment will ensure your invitations arrive in style and with minimal damage from the postal service.

Gold Leaf

Gold leaf is a luxurious embellishment that can be used to add a touch of glamour to your invitations. Consider using gold leaf to accent certain design elements or to create a border around your invitation. This embellishment is perfect for a luxe or romantic wedding theme.

Lace

Lace adds a delicate and intricate touch to your invitations. It can be used as a wrap-around or as an accent on your invitation suite. Choose a lace pattern that complements your wedding theme, such as a floral or geometric design.

When choosing embellishments, consider your wedding theme, colour palette, and the overall impression you want to create. Embellishments are a great way to add a personal touch and make your invitations stand out.

Frequently asked questions