
The wedding dress is an integral part of the wedding planning process, but it is important to be reasonable about the cost. While there is no one-size-fits-all approach to allocating a percentage of the wedding budget to the dress, couples typically allocate 6% of their total budget to attire and beauty, including the cost of the wedding dress and/or suit, shoes, and accessories. According to wedding dress designer Maggie Sottero, wedding dresses can range from $1,200 to $4,000, with the average cost of a wedding dress being about $2,000. However, it is important to consider other costs associated with the dress, such as alterations, which can range from $100 to $500, and accessories, which can cost between $150 to $400. Therefore, couples should determine their priorities and set a realistic, all-inclusive budget that includes potential alterations and accessories.
| Characteristics | Values |
|---|---|
| Percentage of the wedding budget spent on the dress | 6%-10% |
| Average cost of a wedding dress | $2,000 |
| Range of Maggie Sottero wedding dress prices | $1,200-$2,400 |
| Range of Sottero and Midgley wedding dress prices | $1,400-$4,000 |
| Average cost of alterations | $100-$300 |
| Average cost of accessories | $150-$400 |
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What You'll Learn

Wedding dress prices
To save money on a wedding dress, couples can consider shopping online at budget-friendly retailers or opting for a non-traditional wedding dress colour, such as gold or silver. Another option is to look for sample sales or trunk shows, where designers may offer discounts on their gowns. Additionally, choosing a simple dress and adding embellishments or accessories can be a more affordable option than a dress with intricate details.
It's important to prioritize what matters most to the couple and be realistic about their budget. This may involve compromising in some areas to allocate more funds to the wedding dress if that is a priority. Creating a comprehensive wedding budget that considers all expenses, from the venue to flowers to catering, can help couples plan and allocate funds effectively.
Some couples may choose to splurge on their dream dress, while others may opt for a more modest budget. It's essential to weigh the cost of the dress against other wedding expenses to ensure a well-rounded and enjoyable celebration.
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Budgeting for alterations
Wedding dresses can be expensive, and it's important to set a realistic budget that includes the cost of the dress, alterations, and accessories. On average, couples allocate about 6% of their total wedding budget to attire and beauty, which includes the wedding dress, suit, shoes, and accessories. However, some sources suggest allocating up to 10% of the total wedding budget to the wedding dress, alterations, and accessories. This means that for a $20,000 wedding budget, you could expect to spend around $1200-$2000 on your wedding dress and accessories.
When budgeting for alterations, it's important to keep in mind that almost all wedding dresses will need to be altered to fit your unique figure. Basic alterations can cost around $100-$300, but the price can increase depending on the type and complexity of the alterations. For example, adding sleeves, changing the neckline, or making significant adjustments to the bust area can add to the cost. It's a good idea to choose a dress that already "almost" fits to save on alterations, or opt for a corset-style gown that can be adjusted to flatter your figure.
To save money on alterations, consider purchasing a custom or made-to-measure dress that is tailored to your specific measurements. This way, you can avoid the need for costly alterations. Keep an eye out for trunk shows, sample sales, and off-the-rack sales to find your dream dress at a discounted price. Additionally, some bridal boutiques offer in-house alterations, while others may require you to find your own seamstress, so be sure to factor this into your budget.
It's worth noting that accessories, such as jewellery, shoes, and a veil or headpiece, can also add to the overall cost. These extra items can range from $150 to $400 or more. When creating your budget, be realistic about what you are willing to spend and prioritize the areas that matter most to you. You may need to compromise and cut back on spending in one area to allocate more funds to your dream dress and alterations.
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Accessories and jewellery
The cost of accessories can range from $150 to $500, so it is important to budget for these items in addition to your wedding dress. If you choose a simple wedding dress, you can use the extra space in your budget to glam it up with accessories. For example, you could add a bold necklace, a belt, or a fabulous flower crown.
If you're looking to save money on accessories, consider buying them second-hand or from budget-friendly retailers. You can also keep an eye out for trunk shows and sample sales, which often offer special discounts. Additionally, choosing a wedding dress that already "almost" fits can help you save on alterations, freeing up your budget for accessories.
Don't forget to factor in the cost of alterations to your wedding dress, which can range from $100 to $300. If you're adding sleeves, changing the neckline, or making other extensive alterations, these costs can add up quickly.
Overall, by budgeting wisely and keeping an eye out for deals, you can find the perfect accessories to complete your bridal look without breaking the bank.
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Average wedding dress cost
The average wedding dress cost varies depending on the source and the year. According to The Knot's 2025 Real Weddings Study, which surveyed nearly 17,000 US couples, the average cost of a wedding dress is around $2,000. However, individual budgets and expenses can differ significantly.
It is recommended that couples allocate about 6% to 10% of their total wedding budget to attire and beauty, which includes the wedding dress, alterations, and accessories. This percentage can be a helpful guideline when planning your wedding expenses.
To save money on your wedding dress, consider the following tips:
- Set a realistic, all-inclusive budget that factors in the cost of the dress, alterations, and any potential adjustments.
- Browse affordable options online or in-person at budget-friendly retailers.
- Opt for a simple dress and add embellishments or accessories to create a glamorous look without breaking the bank.
- Look for custom or made-to-measure sizing to skip the alterations process and potential additional costs.
- Keep an eye out for trunk shows, sample sales, or reach out directly to designers for off-the-rack sales to find your dream dress at a discounted price.
Remember, it's important to stay within your budget and prioritize what matters most to you. An expensive dress may not be worth sacrificing other aspects of your wedding.
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Saving money on a dress
The average cost of a wedding dress is about $2,000 to $2,400, but there are many ways to save money on your dream dress. Firstly, allocate a realistic budget for your wedding dress and any necessary alterations. This will help you stay focused by only trying on gowns within your price range.
One way to save money is to opt for a simple wedding dress and add your own embellishments or accessories. Beading, sequins, Swarovski crystals, lace appliques, and intricate details can increase the cost of a wedding dress. Instead, choose a simple fabrication in crepe, satin, or chiffon, and accessorize with statement jewellery or a veil.
Another way to save money is to buy off-the-rack or from a sample sale. Bridal salons need to unload their inventory, so they offer pre-made ensembles at more affordable prices. This saves you money because you aren't customizing the dress, and you can take it home with you the same day. Sample dresses may need some extra tailoring or repairs, but you can find a designer gown at a discounted price.
You can also save money by choosing a wedding dress brand that offers custom or made-to-measure sizing. This way, you can skip the alterations process, which can be costly. Azazie is a recommended brand for affordable, made-to-measure dresses.
Additionally, consider renting your wedding dress, especially if you plan to wear it only once. Websites like The Dress Outlet, Rent the Runway, and Borrowing Magnolia offer chic designer looks for much less.
Lastly, start your wedding dress shopping early, preferably nine months before your wedding day. This will give you more options and help you avoid rush fees associated with getting the dress in or making alterations.
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Frequently asked questions
It is recommended that couples allocate 6% of their total wedding budget to attire and beauty, which includes the wedding dress and suit, shoes, and accessories. However, some sources suggest allocating 10% of the total wedding budget to the wedding dress, alterations, and accessories.
The average cost of a wedding dress is about $2,000. However, prices vary depending on the brand and the materials used. Wedding dresses can range from $1,200 to $4,000 or more.
It is recommended to budget at least $100-$300 for wedding dress alterations. However, the cost of alterations can vary depending on the type and amount of adjustments needed.
Here are some tips to save money on your wedding dress:
- Set a realistic budget and stick to it.
- Browse affordable options online or at budget-friendly retailers.
- Opt for a simple dress and add your own embellishments or accessories.
- Choose a dress that already fits well to avoid costly alterations.
- Look for sales, trunk shows, or off-the-rack options.
In addition to the wedding dress and alterations, you should budget for accessories such as shoes, veil or headpiece, jewellery, and any other special details you may want to add. You may also need to factor in the cost of hair and makeup services for the wedding day.











































