
Wedding dress shopping is an exciting part of the wedding planning process, and there are many places to find the perfect dress. Whether you're looking for a traditional floor-length gown or something more unique, you can find a variety of styles, colours, and sizes at different price points. From well-known retailers like Nordstrom and Anthropologie to online stores like Azazie, Lulus, and MESHKI, you can explore diverse collections, including plus-size options, to find the dream wedding dress that captures your unique style. For a more personalised experience, Lovely Bride and Kleinfeld Bridal offer stylish and modern options with alterations and customisations.
| Characteristics | Values |
|---|---|
| Wide range of styles | Graphic lace, dreamy organza, boho, modern, ruffles, floral prints, pleating, silk, ball gowns, minimalist, glitzy, sparkly, refined, jumpsuits, two-pieces |
| Affordable | Lulus, Azazie, Hebeos, Recycled Bridal, Marabella Bridal, eBay, Ivy City, Park & Fifth, Luxe Redux Bridal, Macy's, Nordstrom Rack, Alice + Olivia, The Real Real, JJs House, Amazon, Abercrombie, Nordstrom, Karen Millen, Hello Molly, ASOS, Oh Polly, Revolve |
| Online shopping | Lulus, Azazie, Anthropologie, Reformation, Vow'd, Etsy, Nordstrom |
| In-person shopping | Kleinfeld Bridal, Anthropologie |
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What You'll Learn
- Online retailers with bridal collections: Reformation, Meshki, Nordstrom, and more
- In-person bridal boutiques: Lovely Bride, Kleinfeld Bridal, and more
- Budget-friendly options: ASOS, Lulus, Birdy Grey, and Azazie
- Body-positive and inclusive options: Azazie, Lovely Bride
- Designer brands: Alexandra Grecco, Adriana Madrid, Alyssa Kristin, and more

Online retailers with bridal collections: Reformation, Meshki, Nordstrom, and more
There are several online retailers with dedicated bridal collections, offering a range of styles, sizes, and price points to suit every bride's needs. Here are some popular options:
Reformation
Reformation is a well-known ready-to-wear retailer that offers a bridal collection. They provide free shipping and returns on all orders, with a typically fast and casual shopping experience. Their size range includes XS–3X, and they also offer petite options. Reformation's dresses are described as "sexy, sustainable, and not crazy expensive," making them a great choice for bridesmaids as well. However, some customers have noted that the dresses may arrive folded and require steaming.
Meshki
Meshki is an Australian label that offers a wide range of bridal dresses, from romantic ballgowns to modern silhouettes. They cater to diverse sizing, with options ranging from XXS to 3XL. Meshki is known for its affordable prices, typically starting under $200, without compromising on quality. They also offer a loyalty program with early access to VIP customer care. Meshki provides fast shipping, easy returns, and world-class customer service, making bridal dress shopping seamless and enjoyable.
Nordstrom
Nordstrom is a popular department store that offers an online wedding suite, featuring wedding dresses, bridal party dresses, mother-of-the-bride dresses, and bridal accessories. They carry a range of notable brands, such as Alfred Sung and Reformation, and have over 300 stores where you can try on dresses and access tailoring services. Nordstrom offers free shipping and returns, making it a convenient option for brides-to-be.
Additional Options
Other online retailers with bridal collections include Saks Fifth Avenue, Mac Duggal, Azazie, Eloquii, and ASOS. Each of these retailers offers unique styles, sizes, and price points, catering to a variety of bridal needs and preferences. Whether you're looking for traditional gowns, non-traditional options, or affordable elegance, these retailers are worth exploring to find your dream wedding dress.
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In-person bridal boutiques: Lovely Bride, Kleinfeld Bridal, and more
When it comes to finding the perfect wedding dress, nothing beats the experience of shopping in person at a bridal boutique. Here are some renowned bridal boutiques that offer an extensive selection of gowns and a memorable shopping journey:
Lovely Bride
Lovely Bride, established in 2010, has revolutionized wedding dress shopping by offering an alternative to traditional bridal wear. With 19 locations across the US and one in the UK, Lovely Bride caters to modern brides seeking trendy and unique silhouettes. They carry designs from undiscovered international designers, ensuring that you'll find a gown that's truly special. Lovely Bride celebrates body positivity and inclusivity, offering a range of samples in various sizes to cater to all body types. Their stylish shops and approachable stylists provide a warm and welcoming atmosphere for brides-to-be.
Kleinfeld Bridal
Kleinfeld Bridal in New York City is a legendary name in the world of bridal fashion. For over 70 years, brides have flocked to Kleinfeld to find their dream wedding gowns. They offer a luxurious shopping experience with a vast selection of more than 1,500 dresses from around the world. Kleinfeld also provides expert stylists and couture alterations specialists to guide you through the process. Their VIP packages offer an exclusive bridal appointment, ensuring you feel like royalty.
Other Notable Bridal Boutiques
In addition to Lovely Bride and Kleinfeld, there are other well-known bridal boutiques that come highly recommended:
- Anthropologie: Merges online and in-person shopping, allowing you to browse dresses online and then make a free appointment to try them on in-store.
- Lulus: Offers a wide range of on-trend wedding dresses at affordable prices, including minimalist, glitzy, and sparkly styles.
- Local boutiques: Exploring small, independent bridal boutiques in your area can lead to unique finds and personalized shopping experiences.
Shopping for your wedding dress should be a joyous and memorable experience. These bridal boutiques aim to provide a curated selection, expert guidance, and a magical atmosphere to help you find the gown of your dreams.
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Budget-friendly options: ASOS, Lulus, Birdy Grey, and Azazie
If you're looking for a wedding dress that's both beautiful and budget-friendly, there are several options to consider. ASOS, for instance, offers a wide range of styles, from floral lace to smooth satin and silver sequins. You can find backless, short, and long-sleeve boho wedding dresses, as well as classic off-white gowns. They also provide a bridal outfits edit with accessories and shoes to complete your look.
Lulus is another excellent choice for budget-conscious brides, with a curated collection of styles ranging from trendy to timeless and casual to luxe. Their dresses are available in a variety of silhouettes, including flowy, fitted, and mermaid styles, with sizes ranging from XXS to 3X. The best part? Most of their selections are under $200, and nothing is over $600, so you can look stunning without breaking the bank.
Birdy Grey is a female-founded company specializing in stylish and affordable bridesmaid dresses, starting at just $89. Their collection features various colours, styles, and fabrics, including chiffon, satin, and velvet. Whether you're planning a summer, spring, fall, or winter wedding, they have options to suit your vision.
Lastly, Azazie offers modern and versatile wedding dresses, including the popular ball gown style with a full skirt and fitted bodice. They also cater to different tastes, from bohemian to minimalist, with their little white dress collection. Plus, they provide plus-size options and custom fitting for all sizes, ensuring that you'll find a dress that flatters your figure.
With these budget-friendly options, you can find your dream wedding dress without sacrificing style or your savings. Each of these retailers offers a diverse selection, ensuring that you'll walk down the aisle with confidence and a stunning look that won't break the bank.
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Body-positive and inclusive options: Azazie, Lovely Bride
Wedding dress shopping can be a daunting task, but thankfully, there are many body-positive and inclusive options available to ensure you find the dress of your dreams.
Azazie
Azazie is a great option for brides who want to find their dream dress without compromising their budget. They offer a wide range of wedding dresses, from modern to classic, elegant to bohemian, and everything in between. They believe that everyone deserves to have the dress of their dreams, regardless of their size or budget. Their dresses are made-to-order, with fabric cut and hand-sewn upon order placement, ensuring a perfect fit for your unique body. Azazie offers a variety of silhouettes, including the coveted A-line dress, ball gowns, and tea-length dresses, with hundreds of colours to choose from. Their dresses start at just $69, making them an affordable option without sacrificing style or quality.
Lovely Bride
Lovely Bride is a bridal shop with 19 locations in the US and one in the UK, including major cities like New York, Los Angeles, and London. They cater to all body types and carry a selection of samples in plus sizes. Their dresses range in price from $2000 to $5000, and they offer made-to-order options with lead times of 4-6 months. Lovely Bride provides an uplifting and empowering wedding dress shopping experience, celebrating body positivity and favouring designers who offer dresses in an inclusive size range. Their stylists are highly praised for their personalized attention, ensuring that each bride finds a dress that complements her unique shape. With diverse selections of designers and dresses, they offer a unique and relaxed shopping experience, allowing you to find your dream dress in an intimate and comfortable setting.
Both Azazie and Lovely Bride are excellent choices for brides seeking body-positive and inclusive options. Whether you're looking for a budget-friendly option or a personalized boutique experience, these companies are committed to helping you find a dress that makes you feel confident and beautiful on your special day.
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Designer brands: Alexandra Grecco, Adriana Madrid, Alyssa Kristin, and more
If you're looking for designer wedding dress brands, there are several renowned names in the bridal fashion industry. Here are some suggestions for designer brands to consider:
Alexandra Grecco
Known for her romantic and ethereal wedding dress designs, Alexandra Grecco's gowns often feature delicate fabrics such as silk chiffon and French lace. Her collections offer a range of styles, from sleek and sophisticated to whimsical and bohemian.
Adriana Madrid
Adriana Madrid Bridal is a highly regarded name in bridal fashion. The brand is known for its exquisite, handcrafted wedding dresses that blend modern elegance with timeless silhouettes. Adriana Madrid's designs feature luxurious fabrics, intricate detailing, and personalized service, catering to contemporary brides seeking a unique bridal gown.
Alyssa Kristin
Alyssa Kristin's designs celebrate the uniqueness of every bride. Her gowns offer customizable options and thoughtfully crafted details, accentuating each bride's style and confidence. The Little White Dress Collection allows brides to mix and match necklines and skirts to create a custom look for their shower, after-party, or cocktail event. Alyssa Kristin gowns are known for their fine quality materials and exquisite craftsmanship, offering an effortlessly refined look and an elevated bridal experience.
Other Notable Brands
In addition to the above-mentioned designers, there are several other notable brands worth considering:
- Jenny Yoo
- Watters
- Mirror Palais
- Anna Skoblikova (Etsy seller)
- Amsale
- Bronx and Banco
- Sachin & Babi
- A.L.C.
These brands offer a range of styles, from ultra-feminine creations to modern takes on classic ball gowns, ensuring that every bride can find a dream dress that reflects their unique style and personality.
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Frequently asked questions
Some popular online stores for wedding dress shopping include Azazie, Anthropologie, Lulus, Bridal by ELOQUII, REVOLVE, Reformation, and Nordstrom.
If you're looking for charming towns with plenty of bridal shops, consider the Reading Bridal District or Chicago's Magnificent Mile. For specific boutiques in the US, check out Shareen Vintage in New York and California, Little White Dress in Denver, Ceremony in Boston, Chic Parisien in Coral Gables, Loho Bride in Los Angeles and San Francisco, Solstice Bride in Los Angeles, and Kleinfeld Bridal in New York City.
Online wedding dress shopping offers convenience and a wide range of options from the comfort of your home. You can easily browse and compare different styles, designers, and prices without having to physically travel to multiple stores.
In-person wedding dress shopping allows you to try on different styles, feel the fabric, and receive personalized attention from experts in a boutique setting. It eliminates surprises in quality and fit, reducing the time and money spent on alterations. The tactile and emotional experience of finding your dream dress in a charming town or boutique can be invaluable for your special day.











































