
Zola is a New York-based wedding planning and registry company that provides couples with a comprehensive suite of tools and services to simplify the wedding planning process. Founded in 2013 by Shan-Lyn Ma and Nobu Nakaguchi, the company offers a platform where couples can create personalized wedding websites, build their dream registry, manage guest lists, and collect guest photos. Zola's mission is to make wedding planning easier and more enjoyable, offering everything from save-the-dates to after-party accessories in one convenient place. The company is known for its innovative approach, combining technology and a customer-first mindset to redefine the industry. With a valuation of $600 million as of February 2019, Zola is well on its way to becoming a unicorn—a privately held startup valued at over $1 billion.
| Characteristics | Values |
|---|---|
| Type of company | Online wedding registry, wedding planner, and retailer |
| Target audience | Couples planning a wedding |
| Services offered | Wedding website, registry, checklist, guest list, and gift tracker |
| Cost to register | Free |
| Cost structure | Generates revenue by selling wedding gifts and wedding-related items |
| Funding | $140 million, including $100 million in 2018 |
| Valuation | $600 million as of February 2019 |
| Founders | Shan-Lyn Ma and Nobu Nakaguchi |
| Year founded | 2013 |
| Headquarters | New York City |
| Features | Ability to aggregate gifts from multiple websites, clean user interface, simple logging of thank you cards, group gifting, honeymoon funds, and more |
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What You'll Learn

Zola is a wedding planning and registry company
Zola's mission is to make wedding planning easier and more enjoyable, offering everything from save-the-dates to after-party accessories in one convenient place. The company is known for its innovative approach to wedding planning, combining technology and a customer-first mindset to redefine the industry.
The Zola platform is free to use for couples, who can create a wedding website, compile a registry, and access planning tools. Zola generates revenue through the sale of products on its website. When a guest purchases a gift from the couple's registry, Zola receives a portion of the sale. Additionally, Zola has partnerships with various vendors, and when couples use these vendors for their wedding services, Zola earns a commission.
The Zola registry offers a wide range of gift options, including physical gifts, digital gift cards, cash gifts (such as honeymoon funds), and gifts from other online stores. Couples can also create custom cash funds for their honeymoon, a puppy, home renovation, charity, or other purposes. Zola's revolutionary guest list tool builds the list, collects addresses, addresses invitations, tracks RSVPs and gifts, and facilitates communication with guests before, during, and after the wedding.
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It provides tools and services to simplify wedding planning
Zola is a leading wedding planning and registry company that provides couples with a comprehensive suite of tools and services to simplify the wedding planning process. Founded in 2013 by Shan-Lyn Ma and Nobu Nakaguchi, the New York-based company offers a platform where couples can create personalized wedding websites, build their dream registry, manage guest lists, and collect guest photos.
Zola's mission is to make wedding planning easier and more enjoyable, offering everything from save-the-dates to after-party accessories in one convenient place. The company is known for its innovative approach to wedding planning, combining technology and a customer-first mindset to redefine the industry.
Zola's platform is free to use for couples, and they can create a wedding website, compile a registry, and access planning tools. The company generates revenue through the sale of products on its website and through partnerships with vendors. When a guest purchases a gift from the couple's registry, Zola receives a portion of the sale.
Zola's registry allows couples to register for gifts, experiences, and cash funds, as well as add gifts from other stores. Couples can create cash funds for their honeymoon, a puppy, home renovation, charity, or something else entirely. Guests can contribute to these funds using their credit cards, and couples can choose when their gifts ship and exchange gifts digitally before they ship.
Zola also offers a guest list tool that builds the list, collects addresses, addresses invitations, tracks RSVPs and gifts, and facilitates communication with guests before, during, and after the wedding.
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$21.99

Couples can create a personalised wedding website
Zola is a leading wedding planning and registry company that provides couples with a comprehensive suite of tools and services to simplify the wedding planning process. Founded in 2013 by Shan-Lyn Ma and Nobu Nakaguchi, the New York-based company offers a platform where couples can create personalized wedding websites, build their dream registries, manage guest lists, and collect guest photos.
In addition to the wedding website, couples can also use Zola to register for gifts, experiences, and cash funds. Zola offers a wide range of gifts from top brands, as well as the option to add gifts from other online stores. Couples can also create cash funds for their honeymoon, a new home, or any other special project they are working on. Zola's registry also offers benefits such as free shipping, group gifting, price matching, and the ability to choose when gifts ship.
Zola's guest list tool allows couples to build their guest list, collect addresses, track RSVPs, and manage meal selections and plus-ones. They can also use the tool to communicate with their guests before, during, and after the wedding. Zola also offers a range of other planning tools, including a checklist that can be customized to the couple's unique wedding details.
Overall, Zola provides a one-stop shop for couples planning their wedding, offering a range of tools and services to make the process easier and more enjoyable. The platform is free to use for couples, who can create a personalised wedding website, compile a registry, and access planning tools all in one convenient place.
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Couples can manage their guest list and track RSVPs
Zola is a wedding planning and registry company that offers couples a comprehensive suite of tools and services to simplify the wedding planning process. Founded in 2013, the company provides a platform for couples to create personalized wedding websites, build their dream registry, manage guest lists, and collect guest photos.
Zola's guest list tool can be accessed by signing up for a free account on the Zola website. Couples can then import their guest list as a spreadsheet or create a new list from scratch. The tool allows couples to drag and drop guests into different tables for each event at the wedding and customize table names and the number of seats.
In addition to managing guest lists and tracking RSVPs, Zola offers a range of other features to simplify wedding planning. These include a registry feature, where couples can register for gifts, experiences, and cash funds, as well as add gifts from other stores. Zola also provides couples with a free wedding website, invitations, and items for the wedding day, such as save-the-dates and after-party accessories.
Zola's mission is to make wedding planning easier and more enjoyable for couples by offering a centralized platform for all wedding-related tasks. The platform is free to use, and the company generates revenue through the sale of products on its website.
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Zola generates revenue through the sale of wedding gifts
Zola is a New York-based company founded in 2013 by Shan-Lyn Ma and Nobu Nakaguchi. It is a female-led e-commerce company that offers a comprehensive suite of tools and services to simplify the wedding planning process. Zola provides couples with a centralized platform for all things wedding-related, including wedding websites, guest lists, and gift registries. The platform is free to use for couples and generates revenue through the sale of wedding gifts and wedding-related products.
Zola's registry allows couples to register for gifts, experiences, and cash funds, as well as add gifts from other stores. Couples can create cash funds for their honeymoon, a puppy, home renovation, charity, or other purposes, and guests can contribute to these funds using their credit cards. Zola does not make money on these cash funds but charges a low 2.5% fee to cover credit card processing.
The Zola store offers over 100,000 products from more than 1000 top brands, including home essentials, experiences, and unique gifts. Couples can also add digital gift cards and physical gifts from other online stores to their Zola registry. When a guest purchases a gift from the couple's registry, Zola receives a portion of the sale, generating revenue for the company.
In addition to revenue from gift sales, Zola has partnerships with various vendors. When couples use these vendors for their wedding services, Zola earns a commission. This business model has allowed Zola to disrupt the traditional wedding industry by providing a one-stop shop for couples and their guests.
Zola's innovative approach to wedding planning, combining technology with a customer-first mindset, has been well-received. The company was valued at $600 million in February 2019 and is on the path to becoming a unicorn, a privately held startup company valued at over $1 billion.
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Frequently asked questions
Zola is a free, all-in-one wedding planning platform.
Zola offers a range of tools to simplify the wedding planning process, including a wedding website, registry, checklist, guest list, and gift tracker.
The Zola Registry allows couples to register for gifts, experiences, and cash funds, as well as add gifts from other stores. It offers over 100,000 products from more than 1000 top brands.
Zola generates revenue by selling wedding gifts and wedding-related items on its website. The company also earns a commission through partnerships with various vendors.
There is no cost or fee to register with Zola. The platform is free to use for couples, and they can create a wedding website, compile a registry, and access planning tools at no charge.











































