Crafting The Perfect Subject Line For Your Wedding Invitation Email

The subject line of a wedding invitation email is crucial as it is the first thing recipients notice. It should be catchy and succinct, and include key information such as the couple's names, the event, and the wedding date. This ensures that invitees know immediately who the email is from and what it is about, reducing the chances of it being overlooked or forgotten. It is also important to avoid using unique characters such as exclamation marks or symbols as these may cause the email to be marked as spam. Here are some examples of effective subject lines for wedding invitation emails: Suzy & Shane are Tying the Knot - 02.10.2021, Rose & Jack are getting married!, and Join us as we say 'I do': Rose and Jack's wedding invitation | 7.22.2023.

Keep it short and sweet

Keeping the subject line short and sweet is a great way to ensure your wedding invitation emails are noticed and opened. Here are some tips and examples to help you craft the perfect subject line:

Keep It Concise

It is best to keep the subject line short, clear, and direct. This ensures your message is easily understood and prevents it from being marked as spam by email providers. Focus on including the couple's names, the event, and the date. This gives guests an immediate understanding of the email's content and helps them remember to open it. For example:

• "Suzy & Shane are Tying the Knot - 02.10.2021"
• "Rose & Jack are getting married!"
• "Join us as we say 'I do': Rose and Jack's wedding invitation | 7.22.2023"

Make It Memorable

While keeping the subject line concise, you can also make it memorable by adding a creative twist. This could be a playful phrase, a hint of the wedding theme, or a fun suggestion. Here are some ideas:

• "Get ready for an evening of vows, drinks, and festivities..."
• "Rose and Jack's themed wedding: La La Land | July 22, 2023"
• "Fancy some free drinks? Join us at our wedding | Rose & Jack, 7.22.2023"

Personalize the Subject Line

Adding a personal touch to the subject line can make your guests feel valued and excited to open the invitation. You can address each guest by name, creating a more intimate invitation. For instance:

• "You're Invited to Our Wedding, [Guest Name]"
• "[Guest Name], Join Us for Suzy & Shane's Special Day"
• "We Can't Wait to Celebrate with You, [Guest Name]"

Avoid Excessive Punctuation

When crafting your subject line, it is best to avoid excessive use of punctuation and special characters such as exclamation marks, question marks, or symbols like "@". These can trigger spam filters, causing your invitation to end up in the junk folder instead of your guests' inboxes.

Proofread and Test

Before sending out your wedding invitation emails, be sure to proofread the subject line and the entire email content for any errors or typos. You may also want to test-send the email to yourself and/or a small group of people to ensure everything looks perfect and functions as intended.

Include the couple's names

Including the couple's names in the subject line of a wedding invitation email is a great way to ensure your guests know who the email is from and what it pertains to. This can be especially helpful for older relatives who may be less tech-savvy and more likely to delete an email if they don't immediately recognize the sender.

• "Suzy & Shane are Tying the Knot - 02.10.2021"
• "Rose & Jack are getting married!"
• "Join us as we say 'I do': Rose and Jack's wedding invitation | 7.22.2023"
• "Mark your calendar for Suzy & Shane’s Wedding | 02.10.21"
• "Our love story: Rose and Jack's wedding celebration"

When creating your subject line, it's also important to keep it short and sweet, and avoid using special characters like exclamation marks or at symbols, as these can trigger spam filters.

Additionally, consider including the wedding date in the subject line, as this provides guests with a key detail right from the start. This can be especially helpful for guests' planning purposes, allowing them to check their availability and start making any necessary travel arrangements.

By including the couple's names, keeping the subject line concise, and providing key details like the date, you can create an effective and informative subject line for your wedding invitation email.

Add the wedding date

Adding the wedding date to the subject line of your email wedding invitation is a great way to ensure your guests have all the information they need at a glance. It also helps your invite stand out and makes it less likely that your email will be missed or forgotten. Here are some examples of subject lines that include the wedding date:

"Suzy & Shane are Tying the Knot - 02.10.2021"

This example from Aisle Planner includes both the couple's names and the wedding date in a clear and concise manner. It also creates a sense of excitement and anticipation with the phrase "tying the knot."

"Rose & Jack are getting married! | July 22, 2023"

This suggestion from Stripo includes the couple's names, the event, and the wedding date. It is simple and direct, ensuring your guests know exactly what the email is about.

"Mark Your Calendar for Suzy & Shane’s Wedding | 02.10.21"

Another option from Aisle Planner, this subject line emphasizes the importance of saving the date with the phrase "mark your calendar." It also includes the couple's names and the wedding date, making it easy for guests to identify the event.

"Join us as we say 'I do': Rose and Jack's wedding invitation | 7.22.2023"

This example from Stripo adds a romantic touch with the phrase "join us as we say 'I do'" while still providing the key information about the couple's names, the event, and the wedding date.

"Save the Date: [Couple's Names] Wedding | [Date]"

A simple and traditional approach, as suggested by a user on Reddit, this subject line clearly communicates the purpose of the email and includes the couple's names and wedding date.

Remember to keep the subject line short and avoid using special characters like exclamation marks or at symbols, as these may increase the likelihood of your email being marked as spam. You can also consider adding the couple's names and the event to the subject line to provide additional context and make it more personal.

Be mindful of spam triggers

When sending out wedding invitation emails, it's crucial to be mindful of potential spam triggers to ensure your message reaches your guests' inboxes. Here are some tips to avoid the spam folder:

Avoid Spam Triggers in the Subject Line:

• Keep the subject line short and concise, preferably under 45 characters.
• Refrain from using all capital letters, excessive punctuation, or special characters ($%# etc.).
• Stay away from typical spam words such as "free," "win," "euro," "$," "sex," etc.
• Avoid using too many exclamation marks or other punctuation marks in the subject line.

Be Cautious with Images and Formatting:

• Don't make your email more image-heavy than text-based. Spam filters may flag emails with excessive images.
• Embed images directly into the email instead of attaching them.
• Avoid using too many colours, large font sizes, or unusual formatting.
• Use correct spelling and grammar throughout your email.

Pay Attention to Technical Details:

• Avoid including multiple links or URLs in your email.
• Never use an IP address in your links or URLs.
• If you're using HTML, ensure it is well-formed and the syntax is correct.
• Consider sending a plain-text version of your email in addition to the HTML version.

Respect Your Recipients' Preferences:

• Ensure you have permission from the recipient to send them an email invitation.
• Respect the frequency with which panellists or guests wish to be contacted. Sending too many emails may trigger spam complaints.
• If possible, personalise the "From" name to make it more recognisable to the recipient.

By following these guidelines, you can increase the chances of your wedding invitation emails reaching your guests' inboxes and avoid the spam triggers that could hinder your special day.

Avoid exclamation marks

Exclamation marks are a surefire way to get your wedding invitation email noticed, but not necessarily in a good way. While they may seem like a fun and friendly addition to your subject line, they can also be a red flag for spam filters, causing your carefully crafted invitation to end up in the junk folder.

Spam filters are designed to protect email users from unwanted or malicious messages, and the use of exclamation marks is a common tactic used by spammers to try and grab attention. As a result, many email providers have wised up to this and will automatically flag or block emails with excessive punctuation. So, if you want your wedding invitation to reach your guests' inboxes, it's best to avoid using exclamation marks in the subject line.

This doesn't mean that your subject line has to be dull. There are plenty of other ways to make it catchy and engaging without resorting to exclamation marks. For example, you can try using alliteration, puns, or clever wordplay. You can also simply focus on including key information such as the couple's names, the event, and the date. This will ensure that your guests know exactly what the email is about and are more likely to open it.

• "Join us as we say 'I do': Rose and Jack's wedding invitation | 7.22.2023"
• "Suzy & Shane are tying the knot - 02.10.2021"
• "Mark your calendar for Suzy & Shane’s Wedding | 02.10.21"
• "You're invited: save the date"
• "An evening of celebration"

Remember, the subject line is just one part of your wedding invitation email. The content of the email itself is also important, so be sure to include all the necessary details such as the date, time, venue, and any other relevant information for your guests.

Frequently asked questions