Junior Rasmussen
Delivering wedding photography packages is one of the most rewarding parts of a photographer's job. However, it can be challenging to decide on the best method for doing so. Photographers have to consider the couple's preferences, their business model, and the potential for future revenue. While some photographers provide USB drives or online galleries, others offer prints, albums, or a combination of these options. Ultimately, there is no one-size-fits-all solution, and each photographer must decide on the delivery method that aligns with their brand and meets their clients' expectations.
| Characteristics | Values |
|---|---|
| Number of photos | 200-1500, depending on the package and duration of the wedding |
| Format | Digital (JPG, USB drive), prints, albums, photo books, or canvas |
| Delivery method | Email, online gallery, mobile app, snail mail, in-person |
| Additional features | Watermarks, facial recognition, image compression, coupons, discounts |
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What You'll Learn
Choosing a delivery method: digital vs. physical
When it comes to delivering wedding photography packages, there are two main approaches: digital delivery and physical delivery. Each has its own advantages and considerations, and the right choice depends on the photographer's preferences, the client's expectations, and the desired level of interaction with the final product.
Digital delivery methods have become increasingly popular due to their convenience and accessibility. One option is to utilize online gallery-sharing sites such as Pixieset, ShootProof, or SmugMug. These platforms offer user-friendly interfaces, social sharing capabilities, and options for clients to purchase prints or photo books. They provide a one-stop shop for photographers to host, share, and deliver photos. However, these sites often come with monthly fees, cloud storage limits, and limitations in sharing photos with wedding guests beyond the couple. Another digital delivery method is through mobile apps or web platforms, such as Waldo Photos. This approach allows all guests to access photos by texting a code and provides options to purchase high-resolution images, facilitating greater photo reach and potential for higher sales.
On the other hand, physical delivery methods offer a more tangible and traditional experience. One option is to provide a proof box or a designer photo box containing prints of various sizes. While this approach may be costly and less preferred by modern clients, it presents a well-crafted and memorable product. Another physical delivery method is the use of flash or thumb drives, allowing photographers to share images digitally and through physical mail simultaneously. Customized packaging and the ability to include sub-folders or sub-albums enhance the user experience. However, once the drive is delivered, there are limited opportunities for additional revenue through print or product sales.
Ultimately, the decision between digital and physical delivery methods depends on the photographer's business model and personal preferences. Digital delivery offers convenience, accessibility, and greater reach, while physical delivery provides a tangible product that may be valued by clients seeking a more traditional experience. Some photographers choose to employ a combination of these methods, utilizing digital delivery for initial image sharing and physical delivery for special prints or albums.
It is worth noting that the number of photos delivered can vary depending on the photographer's style and the couple's preferences. Some photographers may provide a few hundred images, while others deliver over a thousand, depending on factors such as the duration of the wedding coverage and the presence of a second shooter. Ultimately, the goal is to capture and deliver a collection of images that tell the story of the wedding day and meet the expectations of the couple.
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Selecting the number of photos to deliver
When deciding on the number of photos to deliver in a wedding photography package, several factors come into play. Firstly, it is essential to understand that each wedding is unique, and the number of photos delivered should reflect that. It may not be feasible to capture the same number of photos at every wedding due to potential unforeseen circumstances. Therefore, it is advisable to refrain from mentioning a specific number of photos in any package or contract. Instead, consider showcasing a few full galleries to prospective clients to provide them with an idea of what they can expect.
While some photographers prefer not to set a fixed number, others may opt for a range, such as 300 to 400 photos for a typical wedding or up to 750 photos if a second shooter is involved. It is worth noting that some photographers choose to deliver slightly more photos than promised, ensuring client satisfaction. For example, a photographer might promise "approximately 80 photos per hour of coverage" and then deliver 1000 to 1100 photos for a 10-hour wedding.
The number of photos delivered can also depend on the style and duration of the wedding. For instance, a full day of coverage might yield around 800 photos, including 30 portrait shots. If the wedding is shorter, the number of photos will likely be lower. Additionally, it is essential to consider the couple's preferences. Some couples may prefer a tighter curation of memorable images, while others might expect a more comprehensive collection.
Ultimately, the decision on the number of photos to deliver rests with the photographer. However, it is worth considering the couple's expectations and ensuring that the package reflects the duration and style of the wedding. By providing a range or showcasing previous work, photographers can manage expectations while delivering a valuable service.
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Editing and curating photos
Editing and curating wedding photos is a complex process that requires attention to detail and a clear understanding of the client's expectations. Here are some essential tips to guide you through this process:
Understanding Client Expectations
Before the wedding, it is crucial to communicate with your clients about their expectations for the editing style. Discuss your artistic style and the specific editing techniques you plan to use. Be transparent about any limitations or specific requirements you may have. You can include an Artistic Style Clause in your contract, outlining your approach to editing.
Shooting and Editing Tweaks
To elevate your photography package, consider making subtle adjustments during the wedding shoot. Pay attention to the little details that can enhance your images. For example, move people around, adjust furniture, or remove distractions from the frame to create a clear and uncluttered image.
Post-Processing Workflow
After the wedding, collect the memory cards containing the images from both the primary and secondary photographers. Back up the raw files to ensure you have a secure copy. Use cloud-based backup solutions like Backblaze to automatically upload and store your files.
Culling and Editing:
The process of culling involves selecting the best photos from each part of the wedding day. Organize your images into neat collections, such as unique wedding party portraits, iconic set-piece moments, and quieter, in-between moments. This makes the editing process more manageable.
Editing Techniques:
Use photo editing software like Adobe Lightroom to apply specific presets for each lens and lighting situation. Create a cohesive look by adjusting exposure, contrast, and HSL color profiles for different lighting conditions. Enhance the photos with color correction, cropping, exposure adjustments, and other enhancements to ensure consistency and faithfulness to the moment.
Client Involvement and Feedback
Provide your clients with a sneak peek or a draft version of the edited photos within a week of the wedding. This can be a carefully curated selection of edited photos without extensive retouching. Involve the client in the curation process by allowing them to select their favourite images and request additional edits or photos for an extra fee.
Remember, editing wedding photos is an art, and your unique style will help attract the right clientele. Stay true to your artistic vision while also considering the client's preferences to deliver a wedding photography package that exceeds expectations.
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Using album and gallery-sharing sites
Choose the Right Platform
Select a platform that suits your needs and budget. Some popular options include GuestCam, Wedding Photo Swap, WedUploader, Honcho, and Kululu. Consider the features offered, such as multi-gallery capabilities, QR code functionality, live slideshows, and storage options.
Organise Multiple Galleries or Albums
Create separate albums or galleries for each event, such as the engagement party, bridal shower, and the wedding day itself. This helps keep your memories organised and easily accessible. Some platforms offer up to 30 dedicated galleries, each with its own unique QR code.
Utilise QR Codes
QR codes provide a hassle-free way for guests to upload photos and videos directly to your event page. Guests can simply scan the QR code with their devices and start sharing their moments without the need for clunky apps or complicated setups.
Offer Live Slideshows
Display guest photos and videos as they are uploaded during the wedding using a live photo wall or slideshow feature. This adds a unique and dynamic element to the celebration, allowing everyone to relive hilarious and heartfelt moments in real time.
Facilitate Easy Download and Storage
Ensure the platform you choose provides easy download options, such as GuestCam's 1-Click Zip Download feature. This allows you to download all event files in one click to your device. Also, consider the storage options offered by the platform. For example, WedUploader stores files in your Google Drive, providing 15 GB of free storage.
Invite Collaboration
Invite your wedding photographer as a collaborator on the platform. This enables them to upload their professional images alongside the snapshots captured by guests, providing a comprehensive collection of memories from different perspectives.
By following these tips and utilising album and gallery-sharing sites, you can effectively deliver wedding photography packages, ensuring that every special moment is captured and cherished forever.
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Offering prints and other products
One option is to provide a proof box or designer photo box containing a selection of prints. These boxes can be customised to fit various print sizes, such as 8 x 10" or 5 x 7", and can be made from glass or wood to create a beautiful keepsake. While some clients may prefer price concessions over prints, others may view these boxes as a valuable addition to their package.
Another option is to offer individual prints, enlargements, and custom albums for purchase. You can set up a proofing gallery or website where clients, their family, and friends can view and order professional prints. To encourage sales, you can offer creative coupons or promotions, such as an initial coupon code or a year-end sale. While digital delivery may limit your revenue stream, offering prints and products provides an opportunity for ongoing sales.
Additionally, you can suggest unique ways to present images, such as a locket with a single perfect photo that the bride or groom can wear and show off regularly. This not only creates a memorable style but also serves as a conversation starter, potentially leading to referrals and new clients.
Finally, consider utilising album and gallery-sharing sites like Pixieset, ShootProof, and SmugMug, which offer user-friendly interfaces, easy delivery methods, and social sharing options. These platforms often provide print and product purchase options, allowing clients to create photo books and order prints directly from the site. By embracing both digital and physical delivery methods, you can cater to a wide range of client preferences and create a comprehensive wedding photography package.
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Frequently asked questions
There are several ways to deliver wedding photography packages. Some of the most popular ways include providing a thumb drive with the final images, offering prints and albums, using online gallery-sharing sites such as Pixieset, ShootProof, and SmugMug, or utilising mobile photo delivery platforms like Waldo Photos.
The number of photos delivered can vary depending on the photographer and the package chosen. Some photographers may provide a specific number, such as 300 or 500 shots, while others may offer a range, like 80 photos per hour of coverage. It's important to consider the length of the wedding and the desire to capture all the important moments.
To make your package stand out, consider including unique presentation methods such as a designer photo box or an image in a locket for the bride or groom. Additionally, providing a combination of fully edited images and preview images can add value. Offering creative coupons and discounts for prints and photo books can also enhance the overall experience for the couple and their guests.
