
Buying a wedding dress is a daunting but exciting task. It can be stressful, but with some preparation, it can be a relaxing and enjoyable experience. It is important to do your research, know your budget, and be aware of your body type and style preferences. Many brides-to-be try on dresses in-store and then compare prices online, or buy online after trying a sample dress. Buying a wedding dress is a significant purchase, and it is recommended to start looking about 12 months before the wedding and buying about nine months before the big day.
| Characteristics | Values |
|---|---|
| Time of purchase | Ideally, start shopping 12 months before the wedding day and buy the dress 9 months before the wedding day |
| Research | Browse wedding dress trends on Pinterest, screenshot your favourites and research silhouettes, necklines, sleeve types and fabrics |
| Preparation | Do hair and makeup, wear concealable undergarments, take photos and videos, and try out different movements in the dress |
| Budget | The average cost of a wedding dress in the U.S. is $2,000-$4,000, but prices vary depending on the retailer |
| Online vs. in-store | Online shopping offers convenience, a wider selection, and cost savings, but in-store shopping allows for try-ons and a special experience |
| Reputable retailers | Always buy from reputable retailers to avoid scams and ensure the dress's authenticity and timely delivery |
| Weight | Consider your goal weight before purchasing the dress, as significant weight loss after buying may result in costly alterations |
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What You'll Learn

Where to buy a wedding dress
There are many places to buy wedding dresses, including niche bridal boutiques, both online and in-store. David's Bridal is a popular choice, with a large selection of wedding dresses available both online and in almost 300 stores across the country. Similarly, Kleinfeld Bridal in New York City boasts 30,000 square feet of space dedicated to wedding dresses, with a large professional staff.
For those on a budget, there are several online options, including StillWhite, which offers sample gowns and a 10-day return policy, and Luxe Redux Bridal, which offers designer wedding dresses at 20-90% off. Baltic Born, Vow'd, AW Bridal, Cocomelody, ASOS, Eloquii, and Shona Joy are other online retailers with selections under $800.
For those looking for a unique or non-traditional dress, Ivy City offers boho options, and you can also find used dresses on Facebook Marketplace.
When buying a wedding dress online, it is important to consider sizing, as bridal gown sizes differ from typical dress sizes. It is recommended to order a sample 2-3 sizes larger than your usual size and to consult with stylists or measurement guides before placing your order.
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When to buy a wedding dress
Wedding dresses can be purchased online or in-store. Buying online can save you money and offer a wider selection, but it can also be stressful. Buying in-store can be a more relaxing experience, especially with a professional bridal consultant, who can suggest the best options for your personal style, body type, and price range.
If you're buying online, it's important to buy from a reputable retailer. If a price is too good to be true, it probably is. Buying in-store allows you to try on the gown before purchasing, and you can then price compare online.
However, some brides may need their gowns in as little as a week. Leading bridal designers can pre-cut gowns, allowing them to get a head start on the creation process before the dress is ordered. On the other hand, some boutiques advise ordering a year out, as wedding dress prices tend to increase over time.
The standard wedding dress appointment lasts one hour. Depending on the salon, you may be able to extend your appointment for an additional fee, or you can plan to return another day for more time.
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Cost of a wedding dress
The cost of a wedding dress varies depending on several factors, including the location, fabric, and designer of the gown. On average, a wedding dress in the United States ranges from $1,500 to $2,500, with prices in the Midwest and Southern states being more affordable than in larger cities on the West and East coasts.
The average cost of a wedding dress also depends on whether it is off-the-rack, made-to-order, or custom-made. Off-the-rack and made-to-order styles tend to be more affordable, with custom-made dresses costing significantly more due to the time and labour required to create a unique design.
Additionally, the fabric used can greatly impact the price, with luxurious and high-end materials such as 100% silk, Mikado, Chantilly lace, and hand-embroidered tulle commanding higher prices. Embellishments such as intricate beading, embroidery, or 3D floral appliques also contribute to the overall cost.
It is worth noting that alterations are typically not included in the average wedding dress cost and can add a significant expense, especially if extensive customisations or adjustments are required.
When creating a budget for a wedding dress, it is important to consider not only the base price of the gown but also the potential additional costs for alterations, customisations, and any applicable taxes. Buying a wedding dress online or opting for a pre-owned or secondhand dress can be a more cost-effective option, with prices ranging from a few hundred to a few thousand dollars.
Ultimately, the cost of a wedding dress can vary widely, and it is essential to establish a budget and shop around to find an option that aligns with both your financial and style preferences.
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Wedding dress styles
A-Line
An A-line dress is usually characterised by a fitted bodice and a skirt that widens at the waist to form an "A" shape. This style is often seen as classic and elegant and can be flattering for a variety of body types.
Ball Gown
A ball gown style wedding dress is similar to an A-line but with a fuller skirt, creating a more dramatic and formal look. This style is often associated with fairytale-like weddings and can be a good choice for those who want a more traditional or formal wedding.
Column
A column dress is a streamlined style with minimal interruptions in the seam lines. It often has a natural waistline and is made from structured fabrics such as taffeta, brocade, or organza. This style is simple yet stunning and can be a good choice for those who want something elegant and fuss-free.
Empire
An empire waist wedding dress is fitted at the bust and then flows away from the body, creating a light and airy silhouette. This style is perfect for those who want a flowy, boho dress, and the higher waistline can also elongate the body, making the wearer appear taller.
Mermaid and Trumpet
Mermaid and trumpet styles are form-fitting and can be quite dramatic. Mermaid dresses are fitted from the bodice to the knee, flaring out at the bottom, while trumpet dresses flare out just below the hip, creating a more subtle curve. These styles are often chosen by those who want a sexy and modern look.
There are many other wedding dress styles, including high-low, jumpsuit, midi, and mini, each offering unique features and advantages. It is recommended to do some research beforehand to establish your likes and dislikes, such as silhouettes, necklines, sleeve types, and fabrics. Consulting with a professional bridal stylist can also be valuable, as they can provide expert opinions and suggestions that capture your personal style and complement your body type.
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Wedding dress fittings
During your first fitting, you will try on your wedding dress, which will have been ordered according to your base measurements. It's likely that the gown will need adjustments, so the fitter will pin the dress to ensure a customized fit. This first appointment will be about an hour, and you should be prepared to stand for the duration. It's advised that you are well-hydrated and not hungry. At the end of the first fitting, you will schedule your second fitting, which is usually two to three weeks later.
During the second fitting, your gown will have been basted, or lightly sewn, according to the pinning done during the first fitting. This fitting also takes about an hour, and while the dress will fit better, more pinning may be necessary. Two weeks before your gown pick-up or ship date, you will schedule your final fitting.
During the final fitting, your personal fitter will ensure that you are happy with the fit of your gown. Once the final fitting is complete, your seamstress will schedule your pick-up or ship date.
It's a good idea to bring a relative, bridesmaid, or trusted friend to your fittings. This ensures that someone else understands the mechanics of your dress, such as how to zip it, button it, and bustle it.
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Frequently asked questions
It is recommended to start looking for your wedding dress as soon as you have your wedding date and venue finalized. Ideally, you should start shopping for dresses about 12 months before your wedding day.
It is a good idea to do some research beforehand so that you can establish a baseline of likes and dislikes. Consider your preferred wedding dress silhouettes, neckline, sleeve type, and fabric. You can browse wedding dress trends on Pinterest and Instagram and save your favourite styles. A professional bridal consultant will also be able to suggest the best wedding dress options that capture your personal style, complement your body type, and are within your price range.
Buying a wedding dress online can be a convenient, stress-free, and cost-effective alternative to shopping in a bridal boutique. You can shop from the comfort of your own home and browse a much wider selection of designer wedding dresses. You can also easily compare several websites to get the best deal.











































