Deborah Chan
After a highly publicized legal battle with her former employer, JLM Couture, renowned wedding dress designer Hayley Paige is officially back. The dispute, which began around 2020, centered on allegations that Paige violated a non-compete agreement and posted content on social media that did not align with the brand. As a result, Paige lost the rights to design dresses under her own name and control of her social media accounts, with JLM even hiring another designer to create dresses under her name. However, in May 2025, Paige won back the rights to her name and brand in a court-approved settlement, and she is now excited to return to wedding dress design.
| Characteristics | Values |
|---|---|
| Legal battle | Against JLM Couture, her former employer |
| Reason for the dispute | JLM alleged that Paige violated a non-compete agreement, posted social media content that did not align with the brand, and promoted other companies without JLM's permission |
| Outcome | Paige regained the rights to design dresses under her name and control of her social media accounts |
| Current status | Paige is back to designing wedding dresses and is working on making her dresses available again |
| Her designs are known for | Romantic, whimsical, fashion-forward, bold use of color, celestial embellishments, layered tulle skirts, playful yet elegant silhouettes, and fairytale-like qualities |
| Her new collection will feature | Splashes of color, textural juxtapositions, novelty beadwork, and thoughtful detail in the embroidery |
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What You'll Learn
Hayley Paige's legal battle with JLM Couture
Hayley Paige, the renowned wedding dress designer, was involved in a highly publicised legal dispute with her former employer, JLM Couture. The dispute began around 2020, when Paige was at the height of her success.
JLM Couture sued Paige, asserting that they owned her Instagram account, @misshayleypaige, which had over a million followers at the time. They also alleged that she had violated a non-compete agreement, posted social media content that did not align with the brand, and promoted other companies without their permission. Paige denied that JLM ever owned her Instagram account. After a federal judge ruled in JLM's favour, the company took over Paige's social media accounts and hired another designer to make dresses under her name, with Paige receiving none of the commissions or royalties.
In March 2021, JLM was granted a preliminary injunction against Paige, preventing her from using the @misshayleypaige accounts and Hayley Paige trademarks. The injunction also prevented her from designing wedding dresses. In response, Paige changed her professional name to Cheval and launched a shoe brand called She Is Cheval.
In October 2023, JLM Couture filed for bankruptcy, citing Paige as one of the sources of its financial issues. Finally, in May 2024, a court ruled in Paige's favour, returning control of her Instagram account and stating that JLM had failed to prove ownership. The court also freed Paige of her non-compete agreement with JLM, allowing her to design wedding dresses again. As part of the settlement, Paige agreed to pay JLM $263,000, and she regained ownership of her name and brand, and all associated intellectual property.
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Regaining her name and brand
After a four-year public legal battle, Hayley Paige Gutman, the designer behind the legendary Hayley Paige bridal label, has regained the rights to design dresses under her own name and control of her social media accounts. The legal battle began in 2020 when Paige's then-employer, JLM Couture, alleged that she had violated a non-compete agreement and posted social media content that did not align with their brand. A federal judge ruled in JLM's favor, and Paige was restricted from using her birth name in any business or commercial context, including on social media. During this time, she started the shoe company She Is Cheval.
In May 2024, a New York federal court ruled in Paige's favor, stating that JLM failed to prove ownership of her name and social media accounts. Paige celebrated the ruling, sharing her joy on Instagram and saying that the case had likely set a positive legal precedent for anyone who uses social media personally and professionally. With the legal issues behind her, Paige is excited to return to wedding dress design and make her dresses available again. She is also planning to release bridal-specific shoes that will go with her new wedding dress collection.
The new Hayley Paige Wedding Dress Collection will feature splashes of color, textural juxtapositions, novelty beadwork, and thoughtful detail in the embroidery. Paige's designs are known for their playful yet elegant silhouettes, bold use of color, celestial embellishments, and layered tulle skirts. Her dresses bring the fairytale to life, setting trends rather than following them. Paige's influence is back and stronger than ever, and her comeback is a history-making moment for the bridal world.
Paige's personal brand is just as beloved as her wedding dresses, and she has gained a following of brides and industry professionals who adore her unique energy and fresh take on bridal trends and fashion. Her designs are for brides who want magic, energy, and a touch of the unexpected. They are known for their playful charm and dramatic flair, with each gown a statement piece bursting with personality. With her name and brand reclaimed, Paige is set to continue dazzling women with her one-of-a-kind wedding dresses.
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Her unique wedding dress designs
Hayley Paige is a renowned wedding dress designer, famous for her appearances on TLC's reality show "Say Yes to the Dress". She is known for her romantic, whimsical, fashion-forward, and unique designs. Her wedding dresses are for brides who want magic, energy, and a touch of the unexpected. Her designs are playful, modern, and sparkling, with a signature style that is both bold and elegant.
Hayley Paige wedding dresses are not just ordinary dresses, they are statement pieces. Her gowns feature layers of sparkly tulle, unique lace, enchanting silhouettes, and hints of colour like her signature blush. She is also known for her use of cascading tulle, 3D floral appliqués, and celestial embellishments. Hayley Paige's designs are for brides who want to stand out, express their personality, and feel magical on their wedding day.
Hayley Paige's journey to becoming a household name in the bridal world is quite remarkable. She debuted her first collection at just 25 years old and quickly became one of the most well-known names in the industry. Her fresh take on bridal trends and fashion, along with her fearless creativity, made her one of the most sought-after names in bridal fashion.
After a highly publicized legal battle with her former employer, JLM Couture, Hayley Paige was restricted from designing wedding dresses under her own name. However, she has since regained the rights to design under her own name and is excited about returning to wedding dress design. She is working on making her dresses available again and plans to release a new collection featuring splashes of colour, textural juxtapositions, novelty beadwork, and thoughtful detail in the embroidery.
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Her new wedding dress collection
Hayley Paige is a renowned wedding dress designer known for her appearances on TLC's reality show "Say Yes to the Dress". In 2020, Paige became involved in a highly publicized legal dispute with her former employer, JLM Couture, which restricted her ability to use her name publicly and design wedding dresses. After a four-year legal battle, Paige has finally regained the rights to design dresses under her own name and control of her social media accounts.
Paige is now excited about the future and plans to return to wedding dress design. She is working on making her dresses available again and has announced that she will be releasing a new wedding dress collection. The new collection will feature "splashes of color, textural juxtapositions, novelty beadwork, and thoughtful detail in the embroidery". Paige wants to create synergy between her wedding dress and shoe brands, so she will be releasing bridal-specific shoes that complement the new Hayley Paige dresses.
The new Hayley Paige Wedding Dress Collection is expected to feature the designer's signature style, including playful charm and dramatic flair, with layers of sparkly tulle, unique lace, enchanting silhouettes, and hints of color like her signature blush. Her designs are known for their unconventional details, such as cascading tulle, 3D floral appliqués, and bold use of color. Paige's dresses are for the bride who wants magic, energy, and a touch of the unexpected. They are statement pieces bursting with personality, made for brides who want to stand out, express themselves, and feel magical on their wedding day.
The Bridal Collection, an independently-owned retailer in Colorado, will be carrying the new Hayley Paige Wedding Dress Collection and hosting a special Trunk Show in November 2025. Luxe Redux Bridal is another retailer that offers authentic Hayley Paige wedding dresses on sale, featuring her playful, modern bridal gowns with signature style and sparkle. With her new collection, Paige is set to make a history-making comeback in the bridal world, and many are thrilled to welcome her back into the spotlight.
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Her shoe company, She Is Cheval
Hayley Paige, the renowned wedding dress designer, has had a tumultuous journey in the bridal fashion industry. In 2020, she became embroiled in a highly publicised legal dispute with her former employer, JLM Couture, which resulted in restrictions on her ability to use her name and design dresses. During this challenging period, Paige refused to let these obstacles dim her creativity and passion. She channelled her skills into a new venture, founding the shoe company She Is Cheval in 2022.
She Is Cheval represents Paige's unwavering determination to own her destiny and creativity. The brand showcases luxury women's shoes that blend retro whimsy with refined elegance. Each pair is a work of wearable art, meticulously crafted and adorned with signature touches. The shoes are designed to empower women, offering both style and comfort, as reflected in customer testimonials raving about the shoes' versatility, comfort, and ability to elevate any outfit.
The process of creating and building her shoe company was a transformative experience for Paige. She shared that it helped her detach from solely identifying as a wedding dress designer and embrace a new chapter in her creative journey. This shift in perspective allowed her to explore new avenues and connect with a broader customer base beyond bridal wear.
As Paige continued to fight for her rights in the legal battle, she envisioned a synergistic relationship between her bridal designs and She Is Cheval. In 2025, after successfully reclaiming her name and brand, she announced plans to release bridal-specific shoes that complement the new Hayley Paige dresses and handbags. This integration of the two brands showcases her desire to offer a holistic experience to her customers, creating a sisterhood through her designs.
She Is Cheval stands as a testament to Paige's resilience and creative spirit. Through this shoe company, she has not only reclaimed her agency but has also expanded her creative horizons, solidifying her place in the fashion industry beyond bridal wear.
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Frequently asked questions
Yes, she is. Paige has recently won back the right to design dresses under her own name after a lengthy legal battle with her former employer, JLM Couture.
JLM Couture sued Paige, alleging that she had violated a non-compete agreement and posted social media content that did not align with their brand. They also claimed ownership of her Instagram account. As a result of the dispute, Paige was stripped of the right to design dresses under her own name and control her social media accounts. However, in May 2025, a New York federal court ruled in Paige's favor, allowing her to resume designing dresses and using her name and social media accounts.
Hayley Paige is known for her romantic, whimsical, and fashion-forward designs. Her gowns are often described as dreamy, magical, and straight out of a fairytale. She is also known for her unique, playful, and elegant style, incorporating bold colors, celestial embellishments, layered tulle skirts, and enchanting silhouettes.
You can find authentic Hayley Paige wedding dresses on sale at Luxe Redux Bridal and The Bridal Collection.
Paige is excited about the future and plans to return to wedding dress design. She is working on making her dresses available again and is also designing bridal-specific shoes and handbags to accompany her new collection.
