Rhiannon Hendricks
As a seasoned makeup artist, Estée Lauder Global Beauty Director, and founder of her namesake brand VIOLETTE_FR, Violette Serrat has shared her thoughts and expertise on wedding makeup. In an interview with The Bridal Council, Violette discussed her vision for bridal looks, product recommendations, and her approach to beauty and creative expression. With nearly two decades of experience in the industry, Violette has established herself as an influential figure in the world of beauty and makeup.
| Characteristics | Values |
|---|---|
| Role | Estée Lauder Global Beauty Director |
| Wedding Makeup Philosophy | Classic, soft, and beautiful look that can stand the test of time |
| Recommended Products | Double Wear Stay-In-Place Makeup, Sumptuous Extreme Waterproof Lash Multiplying Volume Mascara, Estée Lauder's Pure Color Envy Paint-On Liquid Lip Color |
| Brand Philosophy | Celebrate one's authentic self, enhance confidence in unique traits, balance bold and natural looks |
| Product Features | Vegan, cruelty-free, safe, effective, sustainable packaging |
| Founder | Violette Serrat, award-winning makeup artist and seasoned executive |
Explore related products
What You'll Learn
Violette's approach to wedding makeup
Violette, the Global Beauty Director for Estée Lauder, has a distinctive approach to wedding makeup. Her philosophy centres around the idea of celebrating natural beauty and individuality, rather than adhering to traditional wedding standards. In her own words, she aims to create a "classic beauty look that could stand the test of time". This means that the makeup itself is soft, beautiful, and not too distracting, allowing the bride's unique personality to shine through.
For Violette, the key to successful wedding makeup is longevity and natural radiance. She recommends products that will last throughout the day and night, such as Estée Lauder's Double Wear Stay-In-Place Makeup, which provides a natural matte finish while being waterproof and humidity-resistant. Violette also emphasises the importance of moisturising the lips and using a long-lasting lipstick, such as Estée Lauder's Pure Color Envy Paint-On Liquid LipColor, to ensure the bride's smile looks flawless all day.
Overall, Violette's approach to wedding makeup is characterised by her artistic vision, emphasis on individuality, and celebration of natural beauty. Her techniques and product recommendations ensure that the bride's makeup not only looks stunning but also lasts from the ceremony to the final dance, creating a timeless look that the bride can cherish in their memories.
Vegas Movie Wedding Scene: Explained
You may want to see also
Explore related products
Estée Lauder's Beautiful Belle campaign
The Beautiful Belle campaign is centred around breaking rules and celebrating natural beauty. Violette wanted to create a classic beauty look that would stand the test of time, with soft and beautiful makeup that wouldn't be too distracting. She wanted the new and current generations to relate to Belle, who represents freedom and celebrates her natural beauty rather than adhering to traditional wedding standards.
The fragrance itself, launched in 2018, is a floral-oriental scent with top notes of mimosa, litchi, and rose; middle notes of gardenia, tuberose, and orange blossom; and base notes of marzipan, suede, musk, orris, and ambroxan. It exudes a joyful and sophisticated aura, reminiscent of older Estée Lauder fragrances while maintaining a modern and elegant feel.
Violette recommends specific Estée Lauder products to complement the fragrance for a complete wedding day look. These include the Double Wear Stay-In-Place Makeup for its long-lasting, natural matte finish, and the Sumptuous Extreme Waterproof Lash Multiplying Volume Mascara for voluminous and tear-proof lashes. For the lips, she suggests using a lip pencil to lock in the lipstick or opting for Estée Lauder's Pure Color Envy Paint-On Liquid LipColor for all-day wear.
The Beautiful Belle campaign invites any type of bride to embrace their natural beauty and make the fragrance their own accessory on their wedding day, creating lasting memories with its exquisite scent.
The Honeymoon: Naruto and Hinata's Post-Wedding Adventure
You may want to see also
Explore related products
Violette's favourite makeup products
As a native Parisian, makeup artist, and YouTube influencer extraordinaire, Violette brings a high level of expertise to her role as Global Beauty Director for Estée Lauder. She has created looks for brides, beauty campaigns, and her own makeup line, VIOLETTE_FR.
Violette's eponymous makeup line, VIOLETTE_FR, was founded in 2021 and features ultra-curated beauty essentials with innovative, science-backed formulas designed to nurture and inspire. The brand's products are an extension of Violette herself, inviting users to celebrate their natural beauty and infuse their routines with joie de vivre.
- Boum-Boum Milk: This 3-in-1 multi-purpose product is a toner, serum, and lightweight moisturiser all in one spray. It is probiotic-based, dermatologist-tested, non-comedogenic, and made with 99% naturally derived ingredients. Violette herself has praised its immediate results, claiming it leaves her skin glowing.
- Bisou Blush: This blush provides a beautiful glow and comes with a detachable brush for easy blending and cleaning. The Mélanie shade is a pretty peach-pink colour that is buildable and suitable for any skin tone.
- Baume Shine: Violette recommends this product as a highlighter, providing a sheer glow and glass skin effect.
- Petal Bouche: Despite her naturally dry lips, Violette names this matte lipstick formula as one of her favourites.
- Eyeshadow: The eyeshadow in the shade "Tout Doux" is a matte nude that adds subtle colour and natural-looking depth to the eyelids. It is highly pigmented, lightweight, and easy to blend with your fingers.
In addition to her own line, Violette has also shared some of her favourite products from other brands:
- NueCo Gel Cleanser: Violette uses this gel cleanser to remove her makeup and cleanse her skin.
- French Pharmacy First-Aid Kit: This set includes five serums targeting different skin concerns: skin barrier, blemishes, reactive skin, UV damage, and dullness.
- Estée Lauder's Pure Color Envy Paint-On Liquid LipColor: Violette recommends this long-lasting liquid lipstick for brides, claiming it will stay put throughout the wedding day.
- Estée Lauder's Sumptuous Extreme Waterproof Lash Multiplying Volume Mascara: This mascara provides volume and stays in place, making it ideal for emotional occasions like weddings.
- Scalp Serum: Although not a makeup product, Violette mentions her dedication to hair care due to past hair loss. She uses an infrared helmet every other night to help restore her scalp.
Wedding Food Tastings: Free or Fee?
You may want to see also
Explore related products
Violette's skincare routine
Violette Serrat, the founder of the beauty brand Violette_FR, is a makeup artist and influencer who sees beauty as an art form. She has described her namesake brand as an "extension of herself". Here is a breakdown of Violette's skincare routine:
In the morning, Violette splashes water on her face before applying any products. She favours a gentle approach to skincare, as she has contact dermatitis. She uses Dieux's Baptism cleanser, which cleans her face in one step. If she has more time, she opts for a double cleanse, starting with a cleansing oil from Purito to melt away makeup and impurities, followed by the Pink Cloud Jelly Cleanser Gelée Nettoyante Herbivore.
Violette prioritises a good cleanse as the basis of her skincare routine. She also uses the Skin Barrier Rescue Sérum Protecteur VIOLETTE_FR, especially after travelling, to rehydrate her skin and repair the cutaneous barrier.
For her eyes, Violette uses the K-Secret Seoul 1988 cream, which contains retinal. She also uses her brand's Boum-Boum Milk as an eye cream, sealing it in with eye masks.
Violette has expressed her preference for effective skincare products that deliver immediate results without a lengthy commitment. She has praised her brand's Boum-Boum Milk for its ability to leave her skin glowing and improve her eczema-prone skin.
Who Can Legally Officiate a Wedding in Texas?
You may want to see also
Explore related products
Violette's self-care rituals
As a global beauty director for Estée Lauder, Violette has plenty of self-care wisdom to share. Her self-care rituals are centred around nurturing and celebrating what Mother Nature has given you. Here are some of Violette's self-care rituals:
Skin Care
Violette has said that she is sceptical of skin care and is hesitant to try new products. However, she has found success with Boum-Boum Milk, which leaves her skin glowing and has helped with her eczema.
Makeup
Violette's approach to makeup is about celebrating natural beauty. She recommends Estée Lauder's Pure Color Envy Paint-On Liquid LipColor for long-lasting lip colour. She also suggests using a lip pencil to "lock in" lipstick. For a wedding or any occasion where you need long-lasting makeup, Violette recommends Estée Lauder's Double Wear Stay-In-Place Makeup, which stays put for 24 hours and is waterproof, sweat-resistant, and humidity-resistant.
Self-Care Rituals
Violette embraces the delightfulness of taking care of herself and doing what makes her happy. She might indulge in a comfort food or give herself permission to leave a party early if she's not enjoying it. She also emphasises the importance of self-care rituals that are tailored to the individual, as self-care is not one-size-fits-all.
Well-being
Violette understands the importance of stress management and sleep, which are essential aspects of self-care. She also prioritises social connections, as seen in her recommendation of a weekly lunch date with a friend, providing a positive start to the week.
Gay Weddings in Virginia: What's the Law?
You may want to see also
Frequently asked questions
Yes, Violette does wedding makeup. She is the Global Beauty Director for Estée Lauder and has her own makeup line, VIOLETTE_FR.
Violette's approach to wedding makeup is to create a classic beauty look that is soft and beautiful, not too distracting, and can stand the test of time. She recommends using long-lasting products that will stay in place throughout the day and night, such as Estée Lauder's Double Wear Stay-In-Place Makeup and Sumptuous Extreme Waterproof Lash Multiplying Volume Mascara.
Violette recommends using waterproof mascara and long-lasting lip colour for a wedding day. She also suggests using a lip pencil to "lock in" the lipstick and keeping the lips well-moisturized. For the skin, she emphasizes the importance of skincare and creating a glowing base, such as with her Boum-Boum Milk product.
Violette's philosophy on beauty and makeup is to enhance one's authentic self and unique traits. She aims to bridge the gap between the minimalist and beauty-obsessed, balancing bold and natural looks. Violette encourages individuals to express their moods and nurture their imagination through creative expression in their makeup looks.
