
In 2011, T-Mobile released a commercial to commemorate the wedding of Prince William and Kate Middleton. The advertisement, titled Wedding Dance, featured look-alikes of the royal couple and other members of the royal family dancing down the aisle. This lighthearted interpretation of the highly anticipated royal wedding was filmed at St. Bartholomew's Church in London and captured the public's imagination. The commercial is a unique tribute to one of the most celebrated weddings of the decade, which was watched by a global audience of 36.7 million people.
| Characteristics | Values |
|---|---|
| Date of the commercial | 16 April 2011 |
| Advertiser | T-Mobile |
| Ad name | Wedding Dance |
| Location | St Bartholomew's Church, London |
| Participants | Look-alikes of Kate Middleton, Prince William, Charles, Camilla, and others |
| Choreographer | Louie Spence |
| Number of guests | 130 |
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What You'll Learn

T-Mobile's 'Wedding Dance' ad
T-Mobile's "Wedding Dance" ad is a fun and creative take on the royal wedding of Prince William and Kate Middleton. The ad was released as part of a publicity campaign leading up to the highly anticipated wedding, which took place on April 29, 2011, at Westminster Abbey in London.
The ad was filmed at St Bartholomew's Church in London, a location made famous by the movie "Four Weddings and a Funeral." It features look-alikes of the royal couple and other key members of the royal family, including "Prince Charles" and "Camilla." The setting is the wedding ceremony, with around 130 guests in attendance.
As the music starts, the royal look-alikes surprise everyone by breaking into a choreographed dance routine. They dance down the aisle, showcasing disco-style moves created by Pineapple Dance Studio's Louie Spence. The routine includes a fun moment where "Prince Charles" bumps behinds with "Camilla", adding a touch of humour to the performance.
The "Wedding Dance" ad captures the joy and celebration surrounding the royal wedding. It offers a glimpse into how the royals might let loose and enjoy themselves on the dance floor. The ad is a creative way for T-Mobile to join in the excitement leading up to the wedding, providing a unique and entertaining twist on the traditional wedding ceremony.
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William and Kate's wedding broadcast
The wedding of Prince William and Catherine Middleton was a grand affair, with the ceremony taking place at the iconic Westminster Abbey in London, England, on Friday, April 29, 2011. The occasion was not just a momentous event for the couple but also held national importance, attracting media attention from around the world. The guest list included members of foreign royal families, diplomats, and personal guests, with an estimated 2,000 people in attendance.
In the lead-up to the wedding, the couple's relationship and backgrounds were featured in TV programmes such as "When Kate Met William" and "Meet the Middletons". The public was eagerly anticipating the big day, with roads in central London closed and travel advice issued. The ceremony was officiated by the Dean of Westminster, John Hall, with the Archbishop of Canterbury, Rowan Williams, conducting the marriage. The Bishop of London, Richard Chartres, preached the sermon, and a reading was given by Catherine's brother, James.
The wedding ceremony was a traditional affair, with Prince Harry serving as William's best man and Catherine's sister, Pippa, as the maid of honour. The newlyweds then took a carriage ride through the streets of London, cheered on by thousands of well-wishers. The couple also made a traditional appearance on the balcony of Buckingham Palace, where they shared a very public display of affection with two kisses, a break from royal precedent.
The overall cost of the event was estimated to be around £23.7 million, with the security costs alone estimated at A$32 million. The occasion was marked by celebrations across the Commonwealth, including over 5,000 street parties in the United Kingdom. The wedding was also a television spectacle, with a global audience of 36.7 million people tuning in to watch the festivities.
The T-Mobile advert, titled "Wedding Dance", featured look-alikes of the royal couple and their families, dancing down the aisle in a disco-style choreography. The advert was filmed at St Bartholomew's Church in London, adding a touch of humour and creativity to the celebration of the royal wedding.
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William and Kate's flight to Boston
Prince William and Princess Kate's flight to Boston marked their first trip to the United States in eight years. The couple arrived at Boston Logan Airport on a British Airways flight from London. The Prince and Princess of Wales were greeted by Governor Charlie Baker, the First Lady of Massachusetts, Lauren Baker, and Lt Gov Karyn Polito.
The couple's visit to the United States was their first trip abroad as the Prince and Princess of Wales, and it also marked their first overseas trip since the death of Queen Elizabeth II. Prince William and Princess Kate's trip to Boston was highly anticipated, with their office stating that the couple was "extremely excited for the visit" and "looking forward to meeting as many folks as possible."
The three-day trip to Boston was focused on the Earthshot Prize Awards Ceremony, which was founded by Prince William and The Royal Foundation in 2020. The prize ceremony aims to find solutions to climate change and other environmental problems by 2030, inspired by John F. Kennedy's 1962 "moonshot" speech. The couple's visit to Boston included meetings with local organizations responding to rising sea levels and visits to Greentown Labs in Somerville, where entrepreneurs are working on projects to combat climate change. They also addressed broader issues, such as racism, poverty, and incarceration, by highlighting the work of Chelsea's Roca Inc.
The trip also included a visit to Harvard University's Center on the Developing Child, where Princess Kate made a solo visit to learn about best practices in early childhood development. The couple also met with Boston Mayor Michelle Wu and visited the John F. Kennedy Memorial Library and Museum with the late president's daughter, Caroline Kennedy.
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William and Kate's PDA moments
The PDA moments of Prince William and Princess Catherine, the Duke and Duchess of Cambridge, have been pretty rare. However, on some occasions, the couple has let their guards down, allowing the world to see their romantic chemistry and how in love and affectionate they are with each other.
One of the most memorable PDA moments of the royal couple was on the day of their wedding on 29 April 2011. They shared two kisses on the balcony of Buckingham Palace, delighting their fans. The next day, they held hands as they headed to their helicopter to fly off for their honeymoon.
In 2006, Prince William was seen kissing Middleton's cheek at an Eton College sports event. The pair also had their arms wrapped around each other. In 2011, they held hands while watching the Calgary Stampede Parade in matching cowboy hats.
In 2012, while attending the wedding of Emily McCorquodale and James Hutt, Prince William was seen with his hand on Middleton's back. They also held hands and smiled at each other during an equestrian event at the London 2012 Olympic Games.
In 2014, the couple held hands while descending a set of stairs at the Metropolitan Museum of Art in New York City. In 2021, they shared a rare but sweet PDA moment during the Together at Christmas community carol service. They were seen sitting side by side, enjoying a loving look at each other while Ellie Goulding performed 'Your Song', their first dance as a married couple.
In 2024, the couple celebrated 13 years of marriage and shared a black-and-white photo of themselves on their wedding day, looking into the camera. In 2025, they shared a series of love-filled images and videos from their trip to the Scottish island, including one with their arms wrapped around each other.
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William and Kate's wedding carriage ride
On 29 April 2011, Kate Middleton and her father, Michael, travelled from The Goring Hotel to Westminster Abbey in a black 1977 Rolls-Royce Phantom IV. After the wedding ceremony, the newlyweds, now Prince and Princess, rode through the streets of London in a 109-year-old State Landau carriage, adhering to royal tradition. The open-topped carriage was built for King Edward VII in 1902 and was also used by Princess Diana and Prince Charles on their wedding day.
The carriage was led by a procession of four other horse-drawn coaches carrying the wedding party, including Kate's sister and Maid of Honour, Pippa, the Best Man, Prince Harry, and the young pages and bridesmaids. One coach carried Kate's parents, Carole and Michael, and Prince Charles and Camilla, while another seated the Queen and Duke of Edinburgh.
As the newly married couple rode in the carriage, Prince William helped guide his new wife through royal protocol. According to lip readers, he was heard saying, "I don't think you should bow quite yet". The procession eventually ended at Buckingham Palace, where the couple shared a kiss on the balcony in front of thousands of people, continuing the tradition started by Prince Charles and Princess Diana.
Later in the evening, William and Kate drove around Buckingham Palace in a Aston Martin convertible with the license plate "JU5T WED". The car was decorated with streamers, rosettes, an 'L' learner plate, and heart-shaped balloons with the initials "W" and "C".
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Frequently asked questions
T-Mobile released a commercial about Will and Kate's wedding, featuring look-alikes of the couple dancing down the aisle.
The commercial was a publicity campaign by T-Mobile, imagining how the Royals would celebrate the wedding.
The commercial was released in 2011, the same year as the wedding.











































