
The average cost of a wedding dress in the US is about $1,630. For the same amount of money, you could buy eight shares of Microsoft. If a bride had bought eight shares of Microsoft 25 years ago instead of a wedding dress, that investment would be worth about $26,000 now. The COVID-19 pandemic has also caused many couples to cancel or downsize their weddings, saving them money. Considering that 70% of Americans have less than $1,000 in savings, it may be wiser to invest in stocks than to splurge on an expensive wedding dress.
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What You'll Learn

Wedding dresses are costly and often only worn once
Wedding dresses are notoriously expensive, with the average cost of a wedding dress in the US being $1630. This is a significant sum, especially considering that the dress will likely only be worn once.
The high cost of wedding dresses has led some to suggest that instead of spending a large amount of money on a dress, brides should consider investing in stocks or shares. For example, with the money spent on a wedding dress, one could buy several shares of Microsoft. Over time, these shares could increase in value and provide a financial return, rather than a dress that will likely only be worn once.
In addition to the high cost, the process of finding and purchasing a wedding dress can be time-consuming and complex. It often involves multiple fittings, alterations, and design decisions. This can add stress and financial burden to the already complex task of planning a wedding.
Furthermore, the expectation to have a unique and original wedding dress adds pressure to the bride. The desire for a "perfect" dress that aligns with personal taste and style can be challenging to achieve, especially when considering the limited wear a wedding dress typically has.
While a wedding dress holds sentimental value and is an essential part of the wedding day, it is worth considering the opportunity cost of such a purchase. With the money spent on a wedding dress, one could invest in stocks, save for the future, or allocate funds towards other aspects of the wedding that could enhance the overall experience for the couple and their guests.
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Microsoft shares could be a better investment
The average cost of a wedding dress in the US is about $1630. With that money, you could buy eight shares of Microsoft. If a bride had bought eight shares of Microsoft 25 years ago instead of a wedding dress, that investment would be worth about $26,000 now. Microsoft's investment results calculator backs this up.
The pandemic has forced society to rethink the wedding industrial complex. The sudden absence of enormous, over-the-top weddings is an opportunity for financial gain. Couples and their parents don't have to go broke on over-the-top venues and uninspired banquet food. Bridesmaids don't have to spend money on a dress they may never wear again, and guests don't have to spend hundreds of dollars on plane tickets and hotels. If we remove the expectation of extravagance from weddings, we can still invite family and friends—within reason.
In conclusion, while weddings create memories for a lifetime, they can also create financial hardship. Investing in Microsoft shares instead of a wedding dress could provide a better return on investment and contribute to long-term financial goals, such as retirement.
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The pandemic has reduced the need for over-the-top weddings
The pandemic has certainly shifted the focus away from over-the-top weddings, and towards more intimate, financially prudent celebrations. With restrictions on large gatherings, the pandemic has forced couples to reconsider their wedding plans. As a result, many have opted for smaller, more modest ceremonies, which has reduced the financial burden on both the couple and their guests.
Prior to the pandemic, the wedding industry was a multi-billion-dollar industry, with couples often spending exorbitant amounts of money on a single day. The average cost of a wedding in the US was almost $34,000, and that's without the added expense of an extravagant honeymoon. This led to many couples starting their married lives in debt, which is certainly not an ideal situation.
The pandemic has caused a shift in priorities, with couples now more likely to opt for a smaller, more intimate wedding. This often includes hosting the wedding at home, which not only saves money but also provides a unique and personal venue. By choosing a smaller wedding, couples can also be more selective about their guest list, reducing the number of "family" members and focusing on their closest friends and family.
In addition to the financial benefits, smaller weddings can also be less stressful to plan and organize. With a larger wedding, there is a need to plan far in advance, often having to secure a venue two years beforehand. Smaller weddings can be more flexible, and allow couples to focus on what is truly important to them, without the pressure of creating an Instagram-worthy event.
The pandemic has also impacted the wedding dress industry, with many brides opting for a more low-key approach. The average cost of a wedding dress in the US is about $1,630, and that is a significant expense for a dress that may only be worn once. Instead of spending a large amount of money on a dress, some brides are choosing to invest in "wedding stock" or other financial ventures, ensuring that their money continues to work for them long after the wedding day.
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Couples can avoid debt and save for the future
The average cost of a wedding in the US is $34,000, while 70% of Americans have less than $1,000 in savings, and 80% live paycheck to paycheck. This means that many couples and their parents go into debt to fund their weddings, which are often extravagant and wasteful affairs.
The pandemic has forced society to re-evaluate the need for such lavish weddings, and many couples have opted for smaller, more intimate ceremonies. This shift in mindset presents an opportunity for couples to avoid debt and start building their financial future together.
Instead of spending thousands of dollars on a wedding dress that will be worn once, couples could invest in stocks, such as Microsoft. With the average cost of a wedding dress in the US being about $1,630, a bride could buy eight shares of Microsoft with that money. If a bride had bought eight shares of Microsoft 25 years ago instead of a wedding dress, that investment would be worth about $26,000 today.
Microsoft is a stable and reliable investment, with a broad portfolio spanning productivity and business processes, intelligent cloud, and personal computing. The company has a strong track record of revenue growth, with its Azure cloud computing product growing at an impressive rate. By investing in stocks, couples can avoid starting their married lives in debt and instead build a financial cushion for their future together.
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Wedding dresses are often passed down or discarded
Wedding dresses are often passed down through generations, becoming cherished family heirlooms. The preservation of a wedding dress ensures that it remains in perfect condition, allowing it to be passed down to children or even grandchildren. This tradition helps keep the memories and stories of the wedding alive, making the dress more than just a piece of clothing.
However, the practice of passing down wedding dresses has evolved over time. In more progressive times, the assumption that daughters will want to wear their mother's wedding dress can be fraught with complications. Not all daughters want to get married, and not all those who do want to wear a dress. Additionally, the preservation of a wedding dress can be challenging. Without proper preservation, delicate fabrics can degrade, leading to yellowing and weakening. Stains from makeup, sweat, and food can become permanent, and exposure to light, moisture, and fluctuating temperatures can contribute to the deterioration of the fabric.
Some brides choose to repurpose their wedding dresses for other occasions, such as anniversaries or vow renewals. They may also transform the dress into a christening gown for their children or use parts of it in other creative ways. For those who do not wish to keep their wedding dress, selling it or donating it to a second-hand store can be an option.
Instead of spending a significant amount of money on a wedding dress, some people choose to invest in stocks, such as Microsoft. With the average cost of a wedding dress in the US being about $1,630, that money could be used to buy shares of Microsoft, potentially resulting in a higher return on investment over time. This decision ultimately depends on individual preferences and financial goals.
The pandemic has also influenced the way people view weddings and wedding dresses. With the absence of large, extravagant celebrations, there is a shift towards more intimate and financially prudent options. Couples and their parents are opting for smaller venues and simpler food options, while bridesmaids are relieved of the expense of purchasing a dress they may never wear again. This shift in perspective encourages a re-evaluation of wedding traditions and a focus on financial gain rather than extravagant celebrations.
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Frequently asked questions
The average American wedding dress costs $1,631, according to Brides.com. With that money, you could buy eight shares of Microsoft. If a bride bought eight shares of Microsoft 25 years ago with her money instead of a wedding dress, that investment would be worth about $26,000 now.
The average cost of a wedding in the U.S. is $34,000. Couples and their parents often spend a lot on venues and food. Bridesmaids also spend money on dresses they may never wear again, and guests spend hundreds of dollars on plane tickets and hotels.
The pandemic has caused many weddings to be rescheduled or cancelled, leading to a potential shift away from expensive, over-the-top weddings. This presents an opportunity for couples to save money and invest it in stocks instead.
A wedding dress is typically worn only once and may not be worth the cost, especially if you consider that 70% of Americans have less than $1,000 in savings. Wedding dresses are also challenging to store and may not be worn again, even becoming outdated for future brides.
Instead of buying a wedding dress, you could invest in "wedding stock" or other stocks and build your portfolio. You could also opt to donate or sell your wedding dress after your wedding to someone else who may be unable to afford a new one.











































