
There are several options for selling a wedding dress in Canada. The easiest way to sell your wedding dress is online, with sites like Stillwhite, Pre Owned Wedding Dresses, Once Wed, and Weddalia. These sites offer different features, such as no commission fees, live analytics, and a specialized platform for selling second-hand wedding dresses. You can also sell your dress locally through thrift stores, consignment stores, or boutiques, or use platforms like Facebook Marketplace and Craigslist. To increase your chances of selling, create a successful ad by including multiple pictures, being fair with pricing, and providing detailed information about the dress's condition, material, colour, and size.
| Characteristics | Values |
|---|---|
| Best ways to sell a wedding dress | Selling it online, at a local thrift or boutique shop, or on platforms like Facebook Marketplace and Craigslist |
| Online selling sites | Stillwhite, Once Wed, Pre Owned Wedding Dresses, Weddalia |
| Online selling tips | Include plenty of pictures, be fair with pricing, include details, don't withhold information |
| Online selling site features | No commission, various listing fees, live analytics, featured on homepage gallery, larger photo in search, upload video |
| Local selling options | Thrift stores, consignment stores, bridal consignment sections at stores like Best for Bride in Toronto, Mississauga, Hamilton, and Barrie |
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What You'll Learn

Selling wedding dresses online
Stillwhite
Stillwhite is the largest global marketplace for pre-owned wedding dresses. The site offers two listing fee options: $29.95, which includes four photos of your gown and live analytics, or $49.95, which features your dress on the homepage gallery and allows you to upload eight photos and a video.
Pre Owned Wedding Dresses
Pre Owned Wedding Dresses is the largest online bridal marketplace. To sell your dress, simply fill out a registration form, pay a one-time listing fee of $25, and create your listing.
Once Wed
Once Wed is a user and budget-friendly site for selling wedding gowns. It charges a one-time fee of $19.95 with no extra charges or commission once the dress is sold. You can also sell wedding accessories on this site.
Weddalia
Weddalia is a Canada-based website specialising in the buying and selling of wedding and prom dresses. The site claims to offer 10 times more chances to sell your dress than other second-hand listing sites and promises to keep your personal data private.
Tips for Selling Your Dress
- Act fast: Wedding dress styles go in and out of fashion, so list your dress for sale as soon as possible.
- Disclose details: Include as many photos as possible, taken from different angles, and provide specifics about the material, colour, and size.
- Be fair with pricing: Used wedding dress shoppers tend to have tight budgets, so price your dress accordingly.
- Be honest: Disclose any stains or damage to the dress to avoid ruining a bride's big day.
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Creating a successful ad
When it comes to selling your wedding dress, creating a successful ad is key to standing out and attracting potential buyers. Here are some tips to help you create an effective and compelling advertisement:
Know Your Platform
First, decide where you want to sell your dress. There are many online platforms to choose from, each with its own format and audience. Sites like Still White, Pre Owned Wedding Dresses, and Once Wed are specifically geared towards second-hand wedding dresses and have built-in audiences of potential buyers. Alternatively, you can use more general sites like Craigslist, eBay, or Facebook Marketplace to reach a wider audience, although these sites may not be the best for specialised items like wedding dresses.
Act Fast
Fashion trends are fleeting, and wedding dress styles can become outdated quickly. It's best to sell your dress as soon as possible after your wedding to increase the chances of it being in style and desirable to buyers.
Provide Detailed Information
When creating your ad, be sure to include as much detailed information as possible about the dress. At the very least, provide information about the material, colour, and size. Be honest and disclose any flaws or imperfections. Buyers will appreciate transparency, and it will help set the right expectations. Also, include the original price and how much you're selling it for now.
Use High-Quality Images
Visuals are essential when selling items online. Take multiple photos of the dress from different angles to give potential buyers a clear idea of what they're purchasing. Ensure the photos are well-lit and in focus. If possible, include a video as well to showcase the dress in motion.
Price Fairly
When setting a price for your wedding dress, consider that it is no longer brand new and price it accordingly. Used wedding dress buyers often have tight budgets, so pricing it too high may deter potential purchasers. Research the market and see what similar dresses are being sold for to get a sense of a fair price point.
Utilise Multifaceted Promotion
To reach a wider audience, consider using multiple marketing channels. Share your listing on social media platforms like Facebook, Instagram, or Twitter. You can also use email to reach potential buyers directly. If you have the budget, paid advertising options like promoted posts or sponsored listings on social media platforms can help boost your ad's visibility.
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Selling locally
If you want to sell your wedding dress locally, there are several options to consider. Firstly, you can visit your local thrift or boutique shop to see if they will take your dress. It's a good idea to call ahead and ask about their policies on buying wedding dresses, as well as any specific requirements they may have.
Another option is to utilise online platforms that facilitate local sales, such as Facebook Marketplace and Craigslist. These platforms allow you to reach potential buyers in your area without having to pay any additional fees. When creating your listing, be sure to include multiple clear photos of the dress from different angles, a detailed description including material, colour, and size, and honest information about the condition of the dress.
Additionally, consignment stores in your area may be an option for selling your wedding dress. Consignment stores typically require an appointment to view and sell higher-priced items, so be sure to contact them in advance to understand their policies and procedures.
When selling locally, it's important to be mindful of current fashion trends and act quickly to increase your chances of a successful sale. You can also consider having your dress cleaned before putting it up for sale to make it more appealing to potential buyers.
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Consignment stores
If you're looking to sell your wedding dress through consignment stores in Canada, there are a few options to consider.
Best for Bride
Best for Bride has a bridal consignment section in Toronto, Mississauga, Hamilton, and Barrie. They offer a variety of choices in their consignment collection, and their team will discuss the duration of the consignment with you before finalising the contract. It is recommended that you inform the store in advance if you're looking for a specific designer or style, so they can update you when your preferred piece arrives.
Play It Again Val's
Play It Again Val's is a consignment store in Ajax that carries bridal gowns. To view dresses over $500, an appointment is necessary, but for dresses under $500, you can drop in without one.
Sixpence Bridal
Sixpence Bridal in Guelph is a consignment store where you can find bridal gowns at a fraction of the cost of regular boutiques. They carry brands like Stella York and Essence of Australia.
Dreams Bridal
Dreams Bridal is an outlet store in Cookstown, where every dress is $999 or under, and typically four seasons old or newer.
Vintage Bride
Vintage Bride in Toronto offers a selection of used and vintage wedding dresses.
When selling your wedding dress through consignment, keep in mind that the store will typically take a percentage of the sale price as their fee. Be sure to discuss the terms and conditions, including the duration of the consignment and any applicable fees, before handing over your dress.
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Selling on specialist sites
Stillwhite
Stillwhite is the largest global marketplace for pre-owned, used, and second-hand wedding dresses. They offer a wide range of designer gowns, custom-made dresses, and budget-friendly options. You can chat with sellers, browse through designer collections, and make secure payments via PayPal. After your wedding, you can also sell your dress on Stillwhite to recoup most of its cost. Stillwhite provides an easy and successful selling experience, as evidenced by the thousands of brides who have sold their dresses on the platform.
Pre Owned Wedding Dresses
Pre Owned Wedding Dresses is the largest online bridal marketplace, providing a vast platform for buyers to find your dress. For a one-time listing fee of $25, you can create your listing and sell your dress without paying any commission. This site offers peace of mind, knowing that your dress will be seen by potential buyers.
Once Wed
Once Wed is a user-friendly and budget-friendly platform for selling wedding gowns and accessories. With a one-time fee of $19.95, you can list your dress without any additional charges or commissions. This site also offers informative articles about the latest trends in the wedding world.
Weddalia
Weddalia is Canada's number one specialized website for buying and selling wedding dresses and prom dresses. By listing your dress on Weddalia, you increase your chances of selling it by tenfold compared to other secondhand listing sites. Your personal information remains confidential, and you can use their dress valuation tool to get a free valuation of your dress in just 10 seconds.
When selling your wedding dress on specialist sites, it's important to create a successful ad. Include multiple pictures, provide detailed information, be fair with pricing, and disclose any imperfections or flaws. Selling your dress online is a great way to reach a wide audience and earn some extra cash while passing on your dress to another bride-to-be!
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Frequently asked questions
Some websites to sell your wedding dress on are Stillwhite, Once Wed, Pre Owned Wedding Dresses, and Weddalia.
Selling your wedding dress online allows you to reach a wider audience and find a buyer faster. Online platforms also allow you to sell your dress without having to pay commission fees.
Include multiple pictures of your dress from different angles, and be honest about its condition and any damage. Provide details such as the material, colour, and size, and consider using a dress valuation tool to determine the price.
Yes, you can sell your wedding dress locally by reaching out to thrift stores or boutiques in your area. You can also use platforms like Facebook Marketplace or Craigslist to sell your dress to people in your region.
Try to sell your dress as soon as possible before it goes out of style. Be fair with your pricing and consider the fact that used wedding dress shoppers tend to have tight budgets.











































