
There are many places to buy wedding dresses, from niche bridal boutiques to well-known brands such as David's Bridal, Luxe Redux Bridal, and Avery Austin. These stores offer a range of styles, from glamorous gowns to simple and casual dresses, as well as a variety of price points, with some dresses available for under $1000, under $500, or even under $100. When deciding where to buy a wedding dress, it's important to consider the level of service you desire, the selection of dresses available, and the convenience of the shopping experience. Some stores offer private bridal fittings, personalized stylists, and made-to-order options, which may require starting your search up to a year in advance. Online shopping is another convenient option, allowing you to browse a wide variety of styles and price ranges from the comfort of your home.
| Characteristics | Values |
|---|---|
| Type of Purchase | Online or in-store |
| Price Range | $500-$10,000 |
| Designers | Berta, Carolina Herrera, Hayley Paige, Monique Lhuillier, Pronovias |
| Styles | Ball Gown, A-Line, Mermaid, Trumpet, Drop Waist, Tea-Length, Corset, Sheath |
| Details | Strapless, Off-the-Shoulder, Sweetheart, Square Neckline, Scoop Neckline, Halter Neckline, Illusion Neckline |
| Fabrics | Lace, Satin, Tulle, Chiffon, Linen |
| Timing | Recommended to start searching a year before the wedding; average online order is placed nine months before |
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What You'll Learn

Online vs. in-store
There are several factors to consider when choosing to buy a wedding dress online or in-store. Online shopping offers a convenient and often more affordable option, while in-store shopping allows for a tactile experience and personalised attention.
One of the main advantages of buying a wedding dress online is the convenience of being able to browse and purchase from the comfort of your home. Online retailers often offer a wider selection of sizes and styles, and you can easily compare prices and read reviews from other brides. Additionally, online shopping can be more cost-effective, as it eliminates showroom rentals and sales staff expenses, resulting in lower prices for the consumer. Websites like Stillwhite, for example, offer a large selection of pre-owned and sample wedding dresses at discounted prices.
However, buying a wedding dress online may also come with additional costs, such as alterations, shipping, and import duties. It can be challenging to find the right dress without trying it on first, and there is always a risk of receiving a product that does not meet your expectations. To mitigate this risk, some online retailers, like Azazie, offer a "try before you buy" option and free swatches to help you make a more informed decision.
On the other hand, shopping for a wedding dress in-store provides a tactile and personalised experience. You have the opportunity to try on different styles, feel the fabric, and receive tailored advice from sales associates. This can be especially helpful if you are unsure about what styles or silhouettes suit you best. Additionally, in-store shopping allows you to have a "Say Yes to the Dress" moment with your family and friends, creating a memorable experience.
Some stores, like Nordstrom, offer the convenience of booking appointments at their in-store wedding suites and providing alteration services. Others, like Anthropologie, allow you to browse online and then make an appointment to try on dresses at a physical store, combining the benefits of both online and in-store shopping.
Ultimately, the decision to shop online or in-store depends on your personal preferences, budget, and the time you have available. Both options have their advantages and disadvantages, and it may be beneficial to explore both avenues before making your final purchase.
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Budgeting for your dress
When budgeting for your wedding dress, it's important to be realistic and consider the total cost, which includes the dress itself, alterations, and accessories. On average, couples allocate 6% of their total wedding budget to attire and beauty, with the average cost of a wedding dress in the US being between $2,000 and $4,000. However, this can vary depending on factors such as fabric, design, alterations, and embellishments.
To save money on your wedding dress, consider browsing affordable options online at budget-friendly retailers like Lulus, Azazie, and Anthropologie. You can also opt for a simpler silhouette or fabrication in crepe, satin, or chiffon to cut costs. If you prefer an in-person shopping experience, look out for sample sales or trunk shows, and consider buying a sample dress off the rack instead of ordering a new gown. Additionally, choosing a dress that already almost" fits can help you save on alterations, so consider a corset-style gown or one with built-in shapewear.
Don't forget to budget for accessories such as jewellery, shoes, and a veil or headpiece, which can range from $150 to $400. If you're purchasing a designer dress, be prepared for additional fees for alterations, as these dresses often require custom sizing. It's recommended to set a realistic budget and inform your bridal consultant at the start of your wedding dress shopping journey to stay within your price range.
Lastly, keep in mind that the timing of your purchase matters. It's advisable to start your search for your dream dress at least a year in advance, as made-to-order bridal gowns can take six to eight months to be ready. This will give you ample time to explore different options and make any necessary alterations.
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Timing your purchase
Timing your wedding dress purchase is crucial to avoid rush fees and ensure your gown is ready in time for your big day. Here are some tips to help you time your purchase perfectly:
Start Looking Early
Although it may be tempting to start dress shopping as soon as you get engaged, it is generally recommended to wait until you are within the 9-12 month window before your wedding date. This allows you to have a better idea of your wedding theme and location, ensuring you choose an appropriate dress for the occasion. Starting your search too early can also lead to dress regret, as you may find yourself comparing your chosen gown to newer designs that are released later.
Allow Enough Time for Production and Alterations
Made-to-order bridal gowns typically take 6 to 8 months to be produced, with some taking even longer during peak seasons. After receiving your dress, you will likely need to allow time for alterations to ensure the perfect fit. It is recommended to have your first fitting 2 months before the wedding, followed by a second fitting a month later, and the final fitting 2-3 weeks prior to the big day.
Be Mindful of Shipping and Delays
If your wedding dress is being shipped, whether domestically or internationally, factor in extra time for potential delays. If you are ordering online, check the average processing and shipping times for your chosen retailer, as these can vary.
Off-the-Rack Options
If you are working with a shorter timeline or prefer a quicker option, consider purchasing an off-the-rack dress from a local bridal boutique or online retailer. This allows you to take the dress home the same day, avoiding lengthy production and shipping times. However, you may still need to allow time for alterations to ensure a perfect fit.
Book Appointments in Advance
Whether you are visiting a bridal salon or booking an appointment with a personal stylist, be sure to plan ahead and book your appointments in advance. This is especially important if you are interested in trying on dresses from a specific designer or attending a trunk show featuring exclusive collections.
By following these timing tips, you can ensure that you find your dream wedding dress without the stress of last-minute rush fees or delays. Happy dress shopping!
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Choosing the right boutique
Do Your Research
Before visiting any boutiques, spend some time researching online. Browse wedding websites, social media platforms, and bridal boutiques to get a sense of the styles available. Create a vision board or a Pinterest board with your favourite wedding dresses, and identify common themes or elements that appeal to you. This will help you determine your bridal style and narrow down boutiques that align with your taste.
Consider Your Budget
Set a realistic budget for your wedding dress and choose boutiques that match your price range. The average bridal boutique gown can range from €1,500 to €3,000, but there are more affordable and expensive options available. Remember to factor in the cost of alterations, which some boutiques may include in the price. By matching your budget with the boutique's price range, you can avoid disappointment.
Assess Inventory and Designers
When selecting a boutique, consider the selection of dresses they carry. Choose a boutique with a good variety of styles that align with your bridal vision and personality. Additionally, research the designers they stock to ensure they reflect your wedding vibe and budget. If there's a specific dress you want to try, call ahead to confirm its availability.
Location and Environment
Think about the location of the boutique and how far you're willing to travel. You may want to support a local boutique or explore options in different areas. Take a sneak peek at the boutique from the outside and assess the overall environment. Ensure it is well-maintained, clean, and located in a safe area. A good boutique should offer a fun, professional, and welcoming atmosphere with helpful staff.
Read Reviews and Testimonials
A reputable boutique will often have a professional and well-maintained website, along with active social media feeds. Check out their online presence to gauge their reputation and the experiences of other brides. Fresh and inspiring photographs, balanced with informative and friendly content, can be indicative of a reliable boutique.
Remember, choosing the right boutique is about finding a place that makes you feel comfortable and excited. Don't be afraid to take your time, revisit boutiques, and trust your instincts to find the perfect wedding dress for your special day.
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Selecting a style
Body Type and Comfort
Consider your body type and what styles you are comfortable wearing and find the most flattering. If you want to accentuate a specific part of your body, such as your back, opt for dresses with a low-cut or open back. A strapless gown can be a great choice if you want to highlight your collarbones.
Formality and Location
The formality of your wedding and the location can help determine the style of your dress. For instance, a lightweight fabric in a breezy style is ideal for a Caribbean wedding in August, while a winter wedding in Boston calls for heavier fabrics like satin or taffeta.
Personal Preferences and Uniqueness
It's important to select a style that you love and that feels unique to you. If the standard white hue doesn't resonate with your personality, don't be afraid to choose a different colour. You can draw inspiration from celebrity wedding styles, but ultimately, you should listen to your gut and choose a style that aligns with your vision.
Silhouette and Fabric
The silhouette and fabric of your wedding dress are key elements in defining its style. Ball gowns, for instance, feature a form-fitting bodice and a very full skirt, creating a flattering contrast. A-line gowns, on the other hand, have a softer, more romantic silhouette, making them a universally flattering choice. Fabrics like lace can evoke a classic, vintage, modern, or boho feel, depending on the design.
Timing and Budget
Lastly, when selecting a style, consider the timing of your purchase and your budget. Made-to-order bridal gowns can take six to eight months to arrive, so it's essential to start your search early. Online retailers and local boutiques offer a range of styles to suit different budgets, with some options for discounted designer gowns.
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Frequently asked questions
There are many online stores that offer a wide range of wedding dresses, including designer options. Some popular choices are Luxe Redux Bridal, David's Bridal, Avery Austin, Bridal Breeze, and Azazie.
On average, brides tend to order their wedding dress about nine months to a year before the wedding. This allows ample time for made-to-order gowns to be created and any necessary alterations to be made.
The price of a wedding dress can vary significantly depending on the brand, designer, and materials used. In the US, the average cost of a wedding dress is $2,000 to $4,000, but prices can range from under $100 to $10,000 or more.
Popular silhouettes for wedding dresses include ball gowns, A-line dresses, trumpet styles, drop waist dresses, and tea-length dresses. The choice depends on your unique style and the theme of your wedding. You can find dresses with sleek, minimalist designs or opt for more dramatic looks with corsets or mermaid styles.











































