
Wedding dresses are available from a variety of retailers, including bridal shops, department stores, and online retailers. Some popular options for elegant wedding dresses include Sophia Tolli, Olivia Bottega, Lulus, TheDressWarehouse, and Asos. These retailers offer a range of styles, including sleek and sophisticated gowns, traditional ballgowns, and more casual options for less formal weddings. When choosing a wedding dress, it's important to consider factors such as the wedding venue, personal style, and budget. Some retailers offer affordable options, while others cater to luxury tastes. Additionally, trying on dresses beforehand can help ensure a perfect fit and style for the bride's special day.
| Characteristics | Values |
|---|---|
| Online shops | Olivia Bottega, Lulus, Sophia Tolli, TheDressWarehouse, ASOS, Amazon |
| In-person shops | Sophia Tolli |
| Price range | $99-$800 |
| Dress styles | Traditional, contemporary, trendy, timeless, casual, luxe, fitted, full skirts, long sleeves, mermaid silhouettes, unconventional, mini, jumpsuit, pantsuit, sundress, glam, boho-inspired, A-line, sheath, strapless, off-the-shoulder, plunging necklines, high-necklines, embroidered lace sleeves, illusion tulle sleeves, fluffy trains, midi-length, sexy necklines, sheer sleeves, chic hems, everlasting trains, silky smooth |
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What You'll Learn

Online bridal shops
There are many online bridal shops offering beautiful and elegant wedding dresses. Here are some options to consider:
Lulus
Lulus offers a curated collection of wedding dresses that range from trendy to timeless, casual to luxe, and everything in between. They cater to all budgets and have a wide range of sizes, from XXS to 3X. Lulus also provides free shipping on select orders and easy returns, making it convenient for brides-to-be to find their dream dress.
Azazie
Azazie believes that everyone deserves their dream dress, regardless of size or budget. They offer a wide selection of wedding dresses, from elegant black-tie affairs to intimate destination ceremonies. Azazie is committed to body-positive fashion and made-to-order dresses, ensuring that your dress is unique and tailored to your specifications. With prices starting at just $69, Azazie is an excellent option for those looking for quality and affordability.
TheDressWarehouse
TheDressWarehouse is perfect for brides who want a designer dress without breaking the bank. They offer a range of styles, from contemporary to traditional, and their markdown prices make designer wedding dresses more accessible. The A-line gown with a long train is a popular choice, but they also have fitted sheath and mermaid gowns.
Stillwhite
Stillwhite is the largest global marketplace for pre-owned, used, and second-hand wedding dresses. It offers a budget-friendly option to find your dream dress at a fraction of the cost of a new dress. You can browse through various designers and pay securely through PayPal. Stillwhite also allows you to sell your wedding dress after your big day, helping you recoup some of the costs.
ASOS
ASOS is a popular online shopping platform, known for its convenient shipping and returns. They offer free standard shipping on orders over $50, and returns can be made through UPS within 28 days. Wedding dresses are carefully packaged and delivered, ensuring a stress-free experience for brides. ASOS also has a wide range of sizes, from 0 to 26, including petite options.
With these online bridal shops, you can find beautiful and elegant wedding dresses that suit your style, budget, and preferences. Happy shopping for your dream dress!
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High street bridal shops
ASOS is a favourite among online shoppers, offering a year-round selection of on-trend wedding dresses, with a big release of new pieces each spring. Their bridal range includes everything from elegant gowns to mini dresses, shoes, accessories, and lingerie.
Other online options include Revolve, which offers a varied selection of bridal gowns from brands like House of Harlow 1960, ASTR The Label, and L'Academie, with prices starting at just under £100. Net-a-Porter is another online retailer with a dedicated bridal section, featuring pieces from top high-end designers. For those on a budget, BHLDN offers wedding dresses for every style and budget, although shipping times from the US can be a bit long.
For high-end designer quality at more affordable prices, MaxMara is a great option, offering stylishly simple to avant-garde looks, as well as a range of gorgeous shoes and accessories. Whistles is another brand known for its ultra-stylish and unfussy bridal attire, with all pieces priced under €1000. Phase Eight also offers a year-round collection of dresses with lots of detailing and embellishment, typically priced under €600.
For playful and whimsical styles, Needle & Thread is a popular choice, with heavily embellished dresses featuring ruffles, embroidery, and beading. Cult brand Kitri Studio also offers a sought-after wedding dress collection with cool and modern designs. If you're looking for something timeless and glamorous, Ghost creates beautiful silk gowns in draped, ethereal styles.
For those who want to take a more sustainable approach, Recycle My Wedding offers a host of pre-loved wedding dresses, accessories, and decor at more affordable prices. Reformation is another brand that offers chic and inexpensive bridalwear, gaining a cult following with its interesting and fun designs.
With so many options available, it's easier than ever to find a beautiful and elegant wedding dress on the high street that suits your style and budget.
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Department stores
Nordstrom
Nordstrom is a well-known department store that offers a variety of wedding dresses and formal white dresses perfect for low-key ceremonies or receptions. While they may not have a large selection of traditional wedding dresses, their formal wear section includes elegant options such as the Mac Duggal Rosette Chiffon Cutout Gown, which exudes femininity and sophistication. Nordstrom also carries a range of accessories, making it a one-stop shop for all your wedding needs.
Saks Fifth Avenue
Saks Fifth Avenue is renowned for its designer clothing, shoes, and accessories, including a curated selection of bridal attire. The department store offers a range of silhouettes, from sleek column gowns and wrap dresses to modern jumpsuits and tasteful mini dresses. With prices ranging from a few hundred to several thousand dollars, there is something for every budget.
Neiman Marcus
Neiman Marcus is another excellent option for brides seeking unique and personal styles. The store's bridal buyer and salon manager, Morgan Baker, emphasizes the importance of brides finding pieces that represent their individual style rather than focusing solely on designer names. Neiman Marcus offers a range of designs, including overskirts for added drama and off-the-shoulder and bateau necklines for a modern twist.
Bloomingdale's
Bloomingdale's is a popular department store for brides seeking non-traditional dress options for casual garden or beach weddings, as well as wedding-related events like bachelorette parties and bridal showers. Popular brands available at Bloomingdale's include Nookie, Bronx and Banco, Sau Lee, AQUA, Keepsake, Black Halo, and BCBG.
Macy's
Macy's is a department store that offers a range of wedding dresses and formal wear. While the selection may vary by store, Macy's is known for providing a variety of options at different price points. Calvin Klein's High-Low A-Line Gown, priced at $299, is a classic and elegant choice available at Macy's.
These department stores offer a convenient and accessible way to find beautiful and elegant wedding dresses, ensuring that every bride can find their dream dress.
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Second-hand
If you're looking for a second-hand wedding dress, there are several options available to you. You could try a specialist online marketplace such as Borrowing Magnolia, Stillwhite, or Nearly Newlywed. These sites offer a wide range of pre-owned, used, and sample wedding dresses at a fraction of the cost of buying new. Borrowing Magnolia, for example, acts as a matchmaker between brides and ladies who own used wedding dresses, helping you to find your perfect fit. Stillwhite is the largest global marketplace for pre-owned wedding dresses, with over 96,940 gowns for sale, and allows you to browse by designer and pay safely using PayPal. Nearly Newlywed also connects brides with dresses, and offers curated tips and articles for brides-to-be.
You could also try a local second-hand dress store. For example, Loved Twice Bridal in LA offers a unique selection of second-hand wedding dresses in a boutique setting. Another option is to search for wedding dresses on a site like Poshmark, or to buy directly from a bride on a site like Reddit, where you can also find recommendations for other second-hand options.
If you're looking for a sustainable option, you could search for a charity shop that sells donated wedding dresses, such as the one recommended on Reddit that uses the money to support women who have been victims of human trafficking. You can also find wedding dresses at Goodwill, and by shopping here you are giving life to a garment that was probably only worn once.
Finally, if you're looking to sell your wedding dress, you could try a site like Borrowing Magnolia, which allows you to create a listing with just a few details and then interact and negotiate with interested buyers.
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Independent designers
If you're looking for an independent designer to create your dream wedding dress, there are several talented individuals and boutiques to consider.
One notable designer is Jenny Packham, whose elegant and glamorous designs have been worn by celebrities such as Halle Berry and Kim Sears. Her dresses are known for being both show-stopping and understated, with a range of styles to suit country or town celebrations. Another independent designer to consider is Hermione de Paula, who has worked with renowned fashion houses such as Dior and McQueen before launching her bespoke bridal line. Her designs feature romantic English country garden floral motifs with pops of colourful fabric petals, perfect for a summertime wedding in the English countryside.
For brides seeking a unique blend of modernity and free-spiritedness, Christos Costarellos is an experienced designer specialising in fine tailoring and intricate details. His dresses are known for their experimental cuts, often featuring bohemian-style lace panels, puff sleeves, and slit skirts. If you're looking for a romantic and elegant design, Monique Lhuillier is a renowned bridal boutique that combines classic silhouettes with delicate embroidery, flowers, sequins, and layers of ruffles. Her designs are perfect for glamorous brides who want to make a sophisticated statement while showcasing their unique character.
Additionally, there are several other independent designers and boutiques worth considering, such as Amsale, known for timeless and elegant designs, and GAÂLA, a family-owned slow fashion label that combines elegant French design with European craftsmanship, creating beautiful gowns from luxurious upcycled textiles and sustainable fabrics. Online retailers like Olivia Bottega also offer custom-made designer dresses with luxurious fabrics and timeless styles, catering to a range of bridal tastes and silhouettes.
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Frequently asked questions
TheDressWarehouse offers a range of styles, so you can find the right wedding dress to complement your unique body shape, skin tone, and event. Sophia Tolli also offers elegant wedding dresses in a wide variety of styles, so every bride can find their dream dress.
There are many online stores that offer elegant wedding dresses, including Lulus, Olivia Bottega, and Sophia Tolli. You can also check out Amazon, ASOS, and Stillwhite.com for more affordable options.
When shopping for an elegant wedding dress, consider the venue and your personal preferences. If you have a fancy venue in mind, go for a glam look with a luxe bridal dress. If your ceremony is outdoors, opt for something simple or Boho-inspired. Also, consider any special jewellery or hairstyles you plan to wear and choose a neckline that will complement them.











































