Junior Rasmussen
Peter Pilotto is a half-Austrian, half-Italian designer who runs his namesake label with Belgian-Peruvian designer Christopher De Vos. The brand, which is known for its vibrant and contemporary designs, was launched in London in 2007 and is now sold in 49 countries worldwide, as well as on fashion websites like Net-a-Porter. The label's bi-annual runway show is a highlight of London Fashion Week and has attracted celebrity fans including Beyoncé, Alexa Chung, Kylie Minogue, and Gabrielle Union. One of the brand's most notable creations is Princess Eugenie's wedding dress, which she wore to her wedding at St. George's Chapel, Windsor Castle.
| Characteristics | Values |
|---|---|
| Designer | Peter Pilotto and Christopher De Vos |
| Brand | Peter Pilotto |
| Type of Dress | Wedding dress |
| Wearer | Princess Eugenie |
| Location | London storefront |
| Online Stores | Net-a-Porter, The RealReal, Vestiaire Collective |
| Style | Print-work, embroidery, bright colours, mosaic mixed prints, digital prints, floral patterns mixed with checks and stripes |
| Awards | Swarovski's Emerging Talent award, BFC/Vogue Fashion Fund prize |
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What You'll Learn
Peter Pilotto's London store
Peter Pilotto and his partner, Christopher De Vos, founded the British label, Peter Pilotto, in London in 2007. The brand initially started with high-end dresses, coats, tops and skirts, and over the years has branched out into gowns and evening wear. The London-based fashion house is known for its print-work and embroidery, with swirling patterns, prints, and colourful embroideries inspired by the designers' international backgrounds and East London, where their studio is located.
The Peter Pilotto London store showcases the brand's signature style, including colourful prints, geometric patterns, and a focus on fabrics research, tailoring and cuts. The collections feature both dry and baggy fits, extreme volumes and proportions, with squeezed waists and strong shoulders. The total looks proposed by the brand include nude-effect jumpsuits worn with tuxedo jackets, tops and dresses paired with high-waisted trousers, and pierced design cardigans.
In addition to their London storefront, Pilotto and De Vos' garments are sold across the globe and on fashion websites like Net-a-Porter. The brand has become a go-to for royalty, with Princess Eugenie choosing the designers to create her wedding dress.
While I cannot provide a specific address for the Peter Pilotto London store, I can offer some insight into the designers' favourite London destinations, as shared by Peter Pilotto and Christopher De Vos in an interview with Vogue:
- Towpath Café: A unique café with an international flair, attracting a diverse range of interesting people.
- Leila's Shop: A charming grocery store with a neighbouring café that sells international and European food and vegetables.
- That Flower Shop: Located at the Ace Hotel, this flower shop creates wild yet coordinated arrangements, capturing the unique English sensibility of flowers.
- Black Axe Mangal: An insider restaurant in Soho that offers exquisite cuisine in a skater-inspired setting.
- The British Museum: The Wonder Room showcases a curious collection of antique Roman glass and Peruvian embroideries, reflecting the designers' appreciation for bringing together different treasures from their travels.
- Regent's Canal along Victoria Park: This urban-meets-nature spot in London offers a special blend of city vibes and lush greenery, providing a unique discovery.
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Peter Pilotto's global stockists
Peter Pilotto, the London-based womenswear label, is known for its vibrant digital prints and colours. The brand has been sold globally since its launch in 2007, with stockists in over 49 countries.
Some of Peter Pilotto's earliest stockists included Harvey Nichols and Selfridges. In 2010, the brand's stockists surged from 28 stores in 14 countries to 88 in 30. As demand continued to rise, the Pilotto team expanded from 8 to 25 employees.
Today, Peter Pilotto is stocked by luxury retailers such as Net-a-Porter, Dover Street Market, Saks Fifth Avenue, and Liberty. The brand's garments are also sold on fashion websites like Net-a-Porter, which launched the brand's collaboration with US retailer Target in the UK. This collaboration became the website's fastest-selling fashion partnership ever, with an order placed every second during the first hour of sales.
In addition to its online retailers and fashion websites, Peter Pilotto also has a storefront in London.
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Peter Pilotto's online stockists
Peter Pilotto is a London-based fashion house known for its unique prints and modern yet elegant aesthetic. The brand has become synonymous with party dresses that feature a mix of sculptural designs and soft draping, often in an array of offbeat colours.
In addition to their London storefront, Peter Pilotto garments are sold online through various retailers, including:
- The RealReal: An online consignment marketplace offering authenticated Peter Pilotto pieces at discounted prices, with items often up to 70% off.
- Lyst: An online platform that curates and aggregates fashion from various brands, offering a range of Peter Pilotto dresses.
- YOOX: Showcasing a selection of Peter Pilotto dresses, skirts, tops, and more, with a focus on graphic prints, optical effects, and metallic textures.
- Net-a-Porter: A fashion website that stocks Peter Pilotto garments, catering to a global audience.
It is worth noting that Peter Pilotto items can be found on various other online platforms, and it is recommended to search by location to find specific stockists in regions such as the UK, USA, Canada, Europe, and the rest of the world. Regularly checking online sales and utilising discount codes can also help in finding the best deals on Peter Pilotto items.
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Princess Eugenie's wedding dress designer
Princess Eugenie's wedding dress was designed by Peter Pilotto, a British-based fashion designer. Pilotto founded the eponymous label, Peter Pilotto, in London in 2007 alongside his partner, Christopher de Vos. The brand is known for its print work and embroidery, and its use of bright colours, mosaic mixed prints, digital prints, and floral patterns.
Princess Eugenie's gown was made of silk, with a custom-made pattern featuring four symbols that held significance for the couple: a thistle representing Scotland and their love for Balmoral, the White Rose of York, a shamrock to pay homage to Eugenie's mother's heritage, and ivy, representing the couple's home. The dress featured a wide-neck V shape, folded shoulders, and a low back with a flowing full-length train. Eugenie specifically requested an open-back dress to reveal a scar from a scoliosis operation she had at age 12, stating in an interview before the wedding that it was important to "show people your scars".
The Princess also wore an evening gown designed by American designer Zac Posen. The blush-coloured dress was made of British silk chiffon and featured a cape, with the White Rose of York embroidered on the shoulder and back.
Peter Pilotto dresses can be purchased from The RealReal, an online luxury consignment marketplace, where they are authenticated by experts.
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Peter Pilotto's design style
Peter Pilotto is an East London-based fashion label known for its vibrant, colourful designs, prints, and embroidery. The brand was launched in 2007 by Austrian-Italian Peter Pilotto and Belgian-Peruvian Christopher De Vos, whom they met while studying at the Royal Academy of Fine Arts in Antwerp, Belgium. The brand is considered a key label in the print revolution, using bright colours, mosaic mixed prints, digital prints, and floral patterns mixed with checks and stripes.
Pilotto and De Vos are known for their thoughtful approach to creating sets and selecting locations for their runway shows. They often invite guests to their East London studio to view their collections, surrounded by art and designs by their close friends. The duo describes their aesthetic as a "clash of colours and materials," with an unusual mix of juxtapositions. They are also known for their elegant, structured shapes, with simple and sculptural designs.
The brand initially started with high-end dresses, coats, tops, and skirts, but has since branched out into gowns and evening wear. Their designs are sold globally and on fashion websites like Net-a-Porter, with prices ranging from $40 to $95 for dresses on The RealReal.
Peter Pilotto gained recognition when Princess Eugenie wore one of their designs at her wedding to Jack Brooksbank at Windsor Castle in 2018. The dress was a modern choice for a royal wedding, featuring a simple and elegant design with a low-cut back and a flowing full-length train.
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Frequently asked questions
Princess Eugenie's wedding dress was designed by Australian designer Peter Pilotto and his fellow co-founder, Belgian-Peruvian designer Christopher De Vos.
Princess Eugenie's wedding dress was a white silk gown with long sleeves, a portrait neckline, and a sweeping back that showed off the bride's scars from an operation to straighten her spine.
The Peter Pilotto label is known for its vibrant and contemporary designs, particularly its print work and embroidery. The brand initially started with high-end dresses, coats, tops, and skirts but has since branched out into gowns and evening wear.
Peter Pilotto dresses are sold across the globe and on fashion websites like Net-a-Porter and The RealReal.
Some celebrity fans of the brand include Alexa Chung, Kylie Minogue, Gabrielle Union, and Beyoncé.
