
There are many places to buy wedding dresses, both online and in-store. Some popular options include David's Bridal, Azazie, Lulus, and Stillwhite. David's Bridal offers a wide selection of silhouettes, fabrics, and colors, with prices ranging from under $100 to $2,000. Azazie also offers a variety of styles, including modern, minimalist, and plus-size options, with free custom sizing. Lulus provides affordable luxury, with all dresses priced under $600, and Stillwhite is the largest global marketplace for pre-owned, used, and second-hand wedding dresses, offering designer gowns at a fraction of the cost.
| Characteristics | Values |
|---|---|
| Average cost | $2,000-$4,000 |
| Retailers | David's Bridal, Azazie, Lulus, Stillwhite, Kleinfeld Bridal |
| Styles | A-line, ball gown, trumpet, drop waist, tea-length, plus-size, custom-fit, modern, minimalist, etc. |
| Colors | White |
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What You'll Learn

Popular wedding dress silhouettes
Wedding dresses come in a variety of silhouettes, catering to different tastes and body types. Here are some of the most popular wedding dress silhouettes:
A-line
The A-line silhouette is one of the most popular styles, known for its universal appeal and versatility. It features a fitted bodice that gradually flares out towards the ground, creating an "A" shape. This style is flattering for most body types, offering a comfortable yet elegant fit. It can be dressed up or down to suit various wedding themes, from classic to contemporary.
Ball Gown
The ball gown silhouette is a classic choice, often referred to as the "princess dress." It features a fitted bodice and a full, voluminous skirt that creates a dramatic, romantic look. This style is ideal for accentuating a small waist and is perfect for brides dreaming of a fairytale wedding. However, it can be overwhelming on petite brides with very small frames.
Mermaid
The mermaid silhouette is a sleek and sexy style, perfect for brides who want to showcase their curves. It hugs the body from the chest to the knee, where it flares out dramatically, creating a distinctive "mermaid tail" effect. This style is often chosen for beach weddings and is a popular choice for summer nuptials.
Trumpet/Fit-and-Flare
The trumpet silhouette is similar to the mermaid style but provides greater freedom of movement. It is fitted through the chest and waist and flares out slightly around the knees. This style is ideal for brides who want to accentuate their waist and showcase their curves while still being able to move and dance with ease. The fit-and-flare style is a hybrid of the A-line and mermaid silhouettes, offering a modern and sophisticated look.
Empire Waist
The empire waist silhouette is perfect for brides who want a flowy, boho-style dress. It is fitted through the bust and then flows away from the body, creating a light and airy feel. The higher waistline elongates the figure, making the wearer appear taller. This style is comfortable and whimsical, leaving room for the imagination while keeping the focus on the décolletage.
In addition to these popular silhouettes, there are other variations such as midi, tea-length, and short wedding dresses that offer more casual and laid-back looks. Ultimately, the choice of silhouette depends on the bride's personal style, comfort, and the desired aesthetic for their special day.
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Wedding dress costs
The cost of a wedding dress varies depending on factors such as the fabric used, the designer, and the location of purchase. On average, a wedding dress in the US costs between $1,500 and $2,500, with some dresses costing as little as $100 or as much as $13,000.
The fabric used to make the dress can significantly impact the cost. For example, silk dresses tend to be more expensive because the process of creating silk is labour-intensive. Other high-end materials such as Mikado, Chantilly lace, and hand-embroidered tulle also contribute to higher costs due to their rarity and superior quality. Intricate beading, embroidery, and 3D floral appliqués can also increase the price, as they require skilled artisans to spend a significant amount of time perfecting each design.
The designer of the gown also plays a crucial role in determining the cost. Luxury brands often command higher prices, regardless of production methods. Additionally, the location of the boutique can influence pricing, with larger cities on the West and East coasts, such as Los Angeles and New York City, tending to have higher-priced gowns.
To save money, some individuals opt for pre-owned or second-hand wedding dresses, which can be found at sustainable bridal boutiques or online marketplaces. These dresses are typically priced at a fraction of their original retail cost, with some sources stating that pre-owned designer gowns can cost up to 60-70% less than their original price.
It is worth noting that alterations, which can range from a few hundred to a couple of thousand dollars, are an additional expense to consider when budgeting for a wedding dress. However, some individuals may receive alterations as a gift or find other ways to save money on their dress, such as purchasing from a budget-friendly line or a shop that is going out of business. Ultimately, while the cost of a wedding dress can vary widely, it is possible to find options that suit a range of budgets.
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Where to buy a wedding dress
Buying a wedding dress is an important part of wedding planning. Wedding dresses can cost anywhere from under a hundred dollars to tens of thousands of dollars. If you are on a budget, you can set price filters on websites to find a dress within your budget. You can also use pictures of dresses that you like to find similar styles for less.
It is recommended that you buy your wedding dress about nine months before your wedding day to allow time for alterations. If you are buying your dress online, it is important to read the product descriptions and familiarize yourself with different types of fabrics to understand how specific wedding dresses will fit and feel. You should also extensively review the retailer's shipping and returns policy.
There are many places where you can buy a wedding dress online, including:
- Luxe Redux Bridal: They offer a range of designer wedding dresses at 20-90% off. They have detailed product descriptions, photos, and a team of bridal expert stylists to answer your questions.
- Azazie: They offer trending wedding dresses for under $500, with an at-home try-on feature.
- Anthropologie: They have an extensive collection of popular wedding dress designers, as well as bridal accessories like veils, shoes, bags, and jewelry. Many of their dresses are under $1,500.
- Avery Austin: They offer a range of unique, salon-quality styles at affordable prices. You can try on up to 3 wedding dresses at a time for $15 each.
- Reformation and Meshki: These are beloved ready-to-wear retailers that offer bridal collections.
- Nordstrom and Saks: These popular department stores offer bridal collections.
- Mac Duggal: This occasion dress brand offers bridal collections.
- StillWhite: They offer sample gowns in like-new condition, with a 10-day return option and free shipping for Reddit brides.
You can also find wedding dresses on Facebook Marketplace, where you can find discounted dresses that are gently used.
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Wedding dress styles
The style of a wedding dress is often a very personal choice, with the garment speaking volumes about the bride's personality and fashion sense. Wedding dresses have evolved significantly over time, influenced by cultural traditions, societal values, and fashion trends.
In Western cultures, white wedding dresses have been popular since the 19th century, when Queen Victoria wore a white gown for her marriage to Albert of Saxe-Coburg and Gotha in 1840. White gowns symbolize purity and grace and have become a staple in Western bridal fashion. However, in Eastern cultures, wedding dresses are often elaborate and colorful, with red being a popular choice to symbolize auspiciousness.
- Ball Gown: This style features a fitted bodice that expands into a large, voluminous skirt. It is a dramatic and classic choice, often associated with a fairy-tale princess look. Ball gowns can be simple or bold and are versatile in accommodating various fashion aesthetics.
- A-line: For those seeking a more subtle silhouette, the A-line dress offers a fitted bodice and waist, gradually flaring into a fuller skirt. It is a great option for brides who want a graceful look without the volume of a ball gown.
- Fit-and-Flare: This style hugs the body from the bust to the waist and hips, then flares out slightly. It accentuates the bride's curves while still offering comfort and movability. Fit-and-flare gowns provide a romantic and glamorous silhouette.
- Drop-Waist: Drop-waist dresses have a bodice that elongates the torso, creating a relaxed structure. The skirt begins below the natural waistline, providing a balanced proportion for brides with long legs. This style often evokes a 1920s-inspired feel.
- Empire Waist: Empire waist dresses have a waistline that sits right below the chest, emphasizing the bust and creating a longer skirt. They are associated with the Regency era, made popular by the show Bridgerton. This style is also a favorite among pregnant brides as it comfortably flows away from the body.
- Trumpet: Trumpet gowns hug the body from the chest to the mid-thigh, resembling the shape of a trumpet, before flaring out. They are a popular choice for brides with slender or hourglass figures who want to showcase their curves. Trumpet gowns offer a toned-down alternative to the mermaid-style design.
- Sheath or Column: Sheath dresses have a fitted silhouette that nips in at the waistline and skims the body to the hemline. They are often lightweight and minimal, showcasing the bride's shape while maintaining a modern and elegant aesthetic. Column dresses are similar but tend to have more structure with fabrics like taffeta or brocade.
- High-Low: The high-low dress features an asymmetrical hemline, with a shorter front and a longer skirt at the sides and back. This style offers a unique and charming look, providing a sneak peek of the bride's shoes.
These are just a few examples of the diverse wedding dress styles available. Ultimately, the choice of style depends on the bride's personal preference, comfort, and desire to express their individuality on their special day.
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What to wear under a wedding dress
Deciding what to wear under your wedding dress is an important consideration. The undergarments you choose will depend on the style and fit of your dress, as well as your comfort level. Here are some things to keep in mind:
The Style and Fit of Your Dress
The silhouette of your wedding dress will play a crucial role in determining the appropriate undergarments. For example, if you have a fitted style like a mermaid or sheath dress, seamless shapewear can help create a smooth and flawless look. On the other hand, if you have a fuller skirt like an A-line or ball gown, you may only need support for the bust or torso. The neckline of your dress is also important to consider, especially when selecting a bra or shapewear.
Comfort
It is essential to choose undergarments that are comfortable and supportive, especially considering you will be wearing them for an extended period. Avoid anything that feels restrictive or complicated. If you're considering shapewear, it's a good idea to try it out beforehand to ensure it's comfortable and doesn't restrict your movement.
Colour
When selecting undergarments, opt for neutral shades that match your skin tone, especially if your dress is ivory or white. This will help to avoid any unwanted flashes of colour, especially with flash photography or certain fabrics.
Bra Options
Whether or not to wear a bra under your wedding dress depends on the shape and silhouette of your dress, as well as your personal preference. Many wedding dresses have built-in bras or sewn-in cups, eliminating the need for a separate bra. If you do choose to wear a bra, consider a strapless, long-line bra, which can be flattering under various wedding dress styles while providing support. If your dress has a plunging neckline or open back, you can opt for supportive fashion breast tape or pasties instead of a traditional bra.
Shapewear
Shapewear is a personal choice and is not a necessary item. However, many brides appreciate the extra support and smoothing effect it provides, boosting their confidence. Shapewear can also help absorb perspiration and create a barrier between your skin and your dress, keeping you cool and dry, which is especially important on a long wedding day.
Garter
A garter is an undergarment tradition for brides but is not necessary unless you want to include it. It can be a charming nod to the past, and you can choose whether or not to include it in any reception traditions.
Ultimately, the undergarments you wear under your wedding dress are a personal choice. It is essential to select pieces that make you feel comfortable, confident, and happy.
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Frequently asked questions
Websites like Azazie, David's Bridal, and Lulus offer a wide range of wedding dress styles, including A-line, ball gown, trumpet, drop waist, and tea-length dresses, so you can find the perfect dress that flatters your figure.
Yes, websites like Lulus offer wedding dresses under $200, with all gowns priced under $600. David's Bridal also has budget-friendly options, with dresses under $100 and an average gown price of around $500. Stillwhite, a marketplace for pre-owned dresses, is another affordable option.
It's important to know your measurements and have an idea of your preferred silhouette, fabric, and style. Many websites offer quizzes and guides to help you find your dream dress. Additionally, consider using websites that offer free custom sizing or try-on options, like Azazie and Luxe Redux Bridal.
The A-line silhouette is one of the most popular styles due to its universally flattering shape. The ball gown, with its full skirt and fitted bodice, is also a classic choice. If you want to elongate your figure, a tea-length dress is a good option, while a trumpet-style dress is perfect for highlighting your hips.
Brides typically wear slips to keep their skirts in place, adhesive bras for strapless gowns, and shaper panties for a smooth and secure look. It's helpful to bring these undergarments to your dress fittings to ensure a perfect fit.











































