
There are many online retailers that offer a wide range of wedding dresses for women. Some popular options include Azazie, Lulus, and Anthropologie. Azazie offers free custom sizing and made-to-order dresses with a variety of silhouettes, fabrics, and colors to choose from. Lulus provides a curated collection of styles ranging from trendy to timeless and casual to luxe, with prices starting at under $200. Anthropologie offers modern and romantic wedding dresses, as well as bridesmaid dresses, formal dresses, and accessories. For those on a budget, Stillwhite is the largest global marketplace for pre-owned and second-hand wedding dresses, offering designer gowns at affordable prices.
| Characteristics | Values |
|---|---|
| Website | JCPenney, Petal & Pup, Abercrombie & Fitch, ASOS |
| Dress Types | Midi, mini, maxi, sheath, cocktail, jacket, jumpsuits, matching sets, suits |
| Dress Features | Prints, colours, lacework, sequin embellishment, flowy silhouettes, figure-hugging fits, necklines, long sleeves, strapless |
| Accessories | Heels, necklaces, earrings, bags, jewellery, pumps, clutches |
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What You'll Learn

Online retailers like Azazie, Lulus, and David's Bridal
When it comes to online retailers, there are several options to choose from when looking for a wedding dress. Here are some popular choices:
Azazie
Azazie is an online retailer that offers a wide range of wedding dresses and bridesmaid dresses starting at $69. They believe that everyone should have access to their dream dress, regardless of size or budget. Their dresses are made-to-order, with a diverse array of styles and silhouettes to choose from. You can find anything from elegant floor-length gowns to mini and maxi dresses, perfect for any wedding theme, whether it's a black-tie affair or an intimate destination ceremony. They also offer flower girl dresses in various colors and fabrics.
Lulus
Lulus is another online retailer that offers wedding dresses and bridesmaid dresses. They provide a bridal shop section on their website, where you can explore their selection and find inspiration for your dream dress.
David's Bridal
David's Bridal is the nation's largest wedding dress store, offering thousands of in-stock wedding dresses for brides. They carry a range of price options, with dresses under $100, an average gown price of around $500, and more elegant options up to $2,000, which is still significantly lower than the average wedding dress price in the U.S. of $2,000-$4,000. They have both online and physical store options, with nearly 300 stores across the country. David's Bridal also offers a wedding dress quiz to help you find your style and book appointments with personal stylists to ensure you find the perfect gown.
These online retailers provide a convenient and varied selection of wedding dress options, ensuring that you can find your dream dress, no matter your budget or style preferences.
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Bridal shops
Kleinfeld Bridal: Located in New York City, Kleinfeld Bridal has been a trusted name in the wedding industry for over 70 years. With 30,000 square feet of space, they boast the largest selection of wedding dresses worldwide. Their professional staff of over 200 employees are dedicated to helping you find and perfect your bridal look. Kleinfeld Bridal also offers an extensive selection of accessories, including veils, shoes, headpieces, jewellery, lingerie, and bridal gifts.
Lovely Bride: With 19 locations across the US and one in the UK, Lovely Bride is a modern bridal shop known for its stylish and romantic wedding dresses, veils, and accessories. They carry designs from sought-after brands like Alexandra Grecco, Made With Love, and Rue De Seine, offering an exclusive experience with unique gowns. Lovely Bride celebrates body positivity and inclusivity, catering to all body types with samples in plus sizes as well.
Meshki: Meshki offers an online bridal collection, providing a seamless shopping experience for brides-to-be. Their dresses showcase a range of styles, including classic lace designs, modern silhouettes, and mermaid shapes. Meshki also offers alterations and fittings to ensure your wedding dress perfectly reflects your vision, with attention to every detail.
Azazie: Azazie is a one-stop shop for wedding dresses, bridesmaid dresses, and men's suits. They offer a diverse range of styles, colours, and silhouettes to match your vision and budget. With hundreds of options, you can find the perfect dress for any wedding theme, whether it's an elegant black-tie affair or an intimate destination ceremony. Azazie also provides a special bridal page for inspiration and an Atelier page for exquisite dresses for any occasion.
These bridal shops are dedicated to helping brides find their perfect wedding day look, offering a variety of options to suit different tastes, body types, and budgets. Whether you prefer an in-person or online shopping experience, these shops are committed to making your bridal dreams come true.
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Department stores
Nordstrom
Nordstrom is a popular department store that offers a good variety of wedding dresses. They have a dedicated bridal section, including various styles such as sleek column gowns, wrap dresses, modern jumpsuits, and tasteful mini dresses. Nordstrom also carries different brands, such as Reformation, which offers wedding dresses under $200. You can browse their collection online and take advantage of their shipping options, or visit their physical stores to try on dresses in person.
Saks Fifth Avenue
Saks Fifth Avenue is a well-known department store that offers a robust collection of designer clothing, including bridal attire. Their wedding dress styles include sleek column gowns, wrap dresses, modern jumpsuits, and mini dresses. You can find designs from renowned brands such as Amsale, Bronx and Banco, Sachin & Babi, and A.L.C. Saks Fifth Avenue is an excellent choice for those seeking designer options.
Macy's
Macy's is another department store option for wedding dresses, with a selection that varies by store location. They offer a range of formal and cocktail dresses suitable for weddings, and you can browse their website to check the availability of specific dresses at stores near you. Macy's is known for its underrated selection of formalwear, so it's worth exploring their options in person to find your dream wedding dress.
Anthropologie
Anthropologie is a department store that offers a full assortment of wedding-related attire and accessories, including wedding dresses, bridesmaid dresses, mother-of-the-bride dresses, flower girl dresses, and bridal accessories. They cater to a range of styles, from sleek and modern to romantic ball gowns and boho wedding dresses. You can take advantage of their online stylists to answer any questions and browse their bridal stories for inspiration. Additionally, Anthropologie allows you to book appointments to try on dresses in their physical stores after browsing online, providing a seamless shopping experience.
TheDressWarehouse
TheDressWarehouse is an excellent option for those seeking discounted wedding dresses without compromising on style and glamour. They offer a full spectrum of styles, from contemporary to traditional, with various silhouettes such as classical A-line gowns, fitted sheath dresses, and mermaid gowns. You can find designer wedding dresses at markdown prices, making opulence accessible without breaking the bank.
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Wedding dress silhouettes
Wedding dress shopping can be an overwhelming experience, but familiarising yourself with the different wedding dress styles and silhouettes can help you narrow down your options. One of the most popular wedding dress silhouettes is the A-line, which is universally flattering for all body types. A-line gowns hug the waist, creating a slimmer waistline while flattering the bust, and can make a petite bride look taller. Another popular silhouette is the ball gown, which features a fitted bodice and a voluminous skirt that flares out from the waist. This fairy-tale style is perfect for brides who want to feel like a princess on their big day.
If you're looking for something more streamlined and simple, the column dress silhouette might be a good choice. This style is fairly uninterrupted by drastic seam lines and is often made from structured fabrics like taffeta or organza. For a more relaxed structure and fit, drop-waist wedding dresses are a great option. The bodice on this silhouette is longer than on other styles, elongating the torso and creating balanced proportions. Empire silhouettes are also flattering for all body types, with a fitted bodice and a waistline that sits just below the bust, creating a flowy, boho feel.
For brides who want to showcase their curves, the mermaid wedding dress is a perfect choice. This contouring silhouette hugs the body from the chest to the knee, then flares out dramatically, resembling a mermaid's tail. Trumpet gowns are similar, with a bodice that hugs the body from the chest to the mid-thigh, but the flare is more subtle and starts lower on the leg. Fit-and-flare dresses offer a middle ground between the mermaid and A-line styles, accentuating the waist and hips before flaring out below the hips. Sheath dresses are another sleek and straightforward option, ideal for lean or petite figures as they elongate the body without too much fabric.
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Wedding dress colours and styles
When it comes to choosing a wedding dress, there are many factors to consider, such as the silhouette, fabric, and overall style. But one of the most important considerations is the colour. While white and ivory are the most popular wedding dress colours, modern brides are increasingly choosing a variety of colours, including champagne, blush, black, blue, and lavender. The choice of wedding dress colour is becoming more diverse, with brides opting for civil ceremonies, outdoor weddings, and themed celebrations.
White wedding dresses have been a tradition since Queen Victoria married Prince Albert in 1840. Pure white is the brightest and crispest shade, achieved by using bleached fabrics. However, other shades of white, such as natural or diamond white, offer a softer alternative. Off-white is a flattering option that is warmer than pure white but not as warm as ivory. Ivory, with its creamy, warm undertones, is particularly flattering on lighter skin tones with golden undertones.
For those who want to add a hint of colour, blush is a popular choice, ranging from champagne to almond and Moscato, providing a soft pink hue. These shades can be used for the entire gown or as a lining to make the lace details stand out. Darker colour options, such as Misty Mauve, can also enhance embroidery and lacework. Additionally, colour can be incorporated through the thread used in lace embellishments or layers of glitter tulle.
For the adventurous bride, bolder colours like red, orange, yellow, and green make a statement and convey different meanings. Red symbolises boldness and passion, orange represents youth and strength, yellow suggests intelligence and humour, and green embodies nature, compassion, and loyalty. Another non-traditional option is blue, which is traditionally considered the colour of good luck and peace.
Ultimately, the choice of wedding dress colour should be guided by what makes the bride feel their best. Considering skin tone is essential, as certain colours flatter specific complexions. Pure white, for example, pairs well with medium or darker skin tones, while blush complements cooler skin tones with pink undertones. Off-white and ivory are versatile options that suit most skin tones.
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Frequently asked questions
There are many online retailers that offer a range of wedding dresses, including Lulus, Azazie, TheDressWarehouse, and David's Bridal.
It's important to choose a dress that reflects your personality and style. Consider the level of formality of your wedding, the venue, and the time of year. Think about whether you want a traditional or non-traditional dress, and what type of silhouette, fabric, and colour you prefer.
The average cost of a wedding dress in the US is $2,000-$4,000. However, there are many options available at different price points, with some retailers offering dresses starting at $69 or $99.
Popular styles include A-line, ball gown, trumpet, sheath, and mermaid. The most popular neckline is a strapless, corset bodice, but other options include off-the-shoulder, sweetheart, and square or scoop necklines.
It's important to consider your budget and the lead time for ordering the dress. It's also a good idea to think about whether you want a second dress for the reception, which can be more comfortable and casual.











































