
If you're looking to sell your wedding dress in Melbourne, there are several options available to you. You could consider selling it through an online marketplace such as Pre-loved by Karen Willis Holmes, which specialises in pre-owned wedding dresses and connects brides looking to buy with brides looking to sell. Another option is Barefaced Bridal, which accepts consignments of wedding dresses and charges a $60 seller fee to promote your gown. They will then transfer 60% of the sale price to you and retain the remaining 40% as commission. Alternatively, you could explore local options such as Love Me Twice, which offers gently worn, designer sample, and new wedding dresses. They also provide alteration services to customise dresses to the bride's individual style and body shape.
| Characteristics | Values |
|---|---|
| Online marketplace | Pre-loved by KAREN WILLIS HOLMES, Love Me Twice, Barefaced Bridal |
| Seller fee | Love Me Twice: $60 (reimbursed for gowns with a selling price of $6,000 or more) |
| Seller earnings | Pre-loved by KAREN WILLIS HOLMES: 80% of resell price; Barefaced Bridal: 60% of sale price |
| Gown type | Pre-loved by KAREN WILLIS HOLMES: pre-owned KWH wedding dresses; Love Me Twice: gently worn, designer sample, new; Barefaced Bridal: second-hand, new, sample |
| Gown condition | Pre-loved by KAREN WILLIS HOLMES: dry cleaned; Barefaced Bridal: dry cleaned, excellent condition, designer or recognised couturier label |
| Try-ons | Pre-loved by KAREN WILLIS HOLMES facilitates try-ons; Barefaced Bridal offers private appointments |
| Shipping | Pre-loved by KAREN WILLIS HOLMES provides prepaid shipping labels |
| Returns | Pre-loved by KAREN WILLIS HOLMES accepts returns if the item is not as described |
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What You'll Learn

Selling a wedding dress in Melbourne: consignment stores
If you're looking to sell your wedding dress in Melbourne, consignment stores are a great option. Here are some things to keep in mind and some specific stores that can help you with the process.
Consignment Stores in Melbourne
One popular consignment store in Melbourne is Love Me Twice, which has been in the business of handling and altering wedding dresses since 2008. They accept a range of gowns, from ready-to-wear to high-end couture, and offer customisation services to modify dresses to a bride's individual body shape and style. Love Me Twice also curates a selection of vintage gowns, resizing and reshaping them to give them a modern twist.
Another option is Barefaced Bridal, which offers both in-person and online consignment services. They charge a $60 seller fee, which covers promotion across various platforms, and once your gown is sold, they transfer 60% of the sale price to you, retaining 40% as commission. Barefaced Bridal treats each gown with care and conducts viewings by private appointment only. They ask that preloved wedding gowns arrive dry-cleaned and in a garment bag, with proof of purchase and in excellent condition.
When selling a wedding dress through a consignment store, it's important to remember that the dress will likely not have the same monetary value as when it was first purchased. Preloved gowns typically sell for between half to a third of the original price, depending on factors such as the designer, condition, and original price.
Consignment stores in Melbourne can provide a hassle-free way to sell your wedding dress, connecting you with brides seeking a budget-friendly and sustainable option. They handle the promotion and sale of your gown, ensuring it finds a new owner who will cherish it.
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Selling a wedding dress in Melbourne: online marketplaces
If you're looking to sell your wedding dress in Melbourne, there are several online marketplaces that can help you find a buyer. Here are some options to consider:
Pre-Loved by KAREN WILLIS HOLMES
Pre-Loved by KAREN WILLIS HOLMES is an online-only marketplace that connects brides looking to buy and sell pre-loved wedding dresses. This platform is ideal for those seeking a budget-friendly and sustainable option. The seller retains 80% of the resell price, including shipping fees. Pre-Loved by KWH offers a secure checkout process, and they authenticate every listing to ensure that buyers receive genuine products.
Love Me Twice
Love Me Twice is a Melbourne-based company that offers a signature selection of gently worn, designer sample, and new wedding dresses. They accept consignment dresses from past brides and can customise gowns to the bride's individual body shape and style. Love Me Twice also specialises in vintage gowns, giving them a modern twist.
Barefaced Bridal
Barefaced Bridal offers a consignment service for selling wedding gowns, both online and offline. They charge a $60 seller fee, which covers promotion on social media and other platforms. Once the gown is sold, Barefaced Bridal transfers 60% of the sale price to the seller and retains 40% as commission. They actively advertise within the bridal community and handle all aspects of the selling process.
When selling your wedding dress through these online marketplaces, it's important to provide detailed and clear photos of the gown from various angles. Additionally, be prepared to negotiate on price and work with the buyer to finalise the transaction.
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Selling a wedding dress: what to consider
If you're looking to sell your wedding dress in Melbourne, there are several options available to you. You could consider selling it through an online marketplace specifically for pre-loved wedding dresses, such as Pre-loved by Karen Willis Holmes or Love Me Twice. These platforms offer an eco-friendly and budget-conscious alternative for brides-to-be and provide a way for you to recirculate your beloved gown.
Another option is to sell your dress through a consignment store, such as Barefaced Bridal. They will list your dress for up to 12 months and charge a seller fee of $60 to cover promotion. After your dress sells, they will take a 40% commission.
- Condition: Ensure your dress is in good condition and has been dry-cleaned before selling it. A well-maintained dress will fetch a better price.
- Pricing: Be realistic about the price you set. Preloved gowns typically sell for between half (50%) to a third (25%) of the original purchase price, depending on factors such as the designer, style, and original price.
- Photography: Provide clear and detailed photos of the dress from various angles. If you have professional images, send them in a web-resolution format, and let the seller know if you want your face cropped out.
- Authentication: If you're selling a designer gown, be prepared to provide proof of authenticity, such as the original purchase receipt or another form of proof of purchase.
- Shipping and Try-ons: Consider how you will handle shipping and try-ons if you're selling through an online platform. Some platforms, like Pre-loved by KWH, offer prepaid shipping labels, while others may require you to coordinate directly with the buyer.
- Negotiation: Be open to negotiation on the price, especially if the buyer is also interested in purchasing accessories or alterations.
- Local options: If you prefer a local option, consider contacting nearby bridal boutiques to see if they accept consignments or have recommendations for local sellers.
By considering these factors, you can effectively navigate the process of selling your wedding dress and give it a new life with another bride.
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Selling a wedding dress: pricing
If you're looking to sell your wedding dress, pricing it correctly is crucial for a quick sale. Here are some factors to consider when setting the price:
- Original cost and current condition: Typically, pre-owned wedding dresses sell for 40-60% of their original retail price, depending on their condition. If your dress is in pristine condition, with no stains, tears, or loose beading, you can command a higher price.
- Alterations: Consider any alterations made to the dress that may affect its resale value.
- Market trends: Understand the current market for pre-owned wedding gowns to set a competitive yet fair price. Prices might be higher during popular wedding months (June, September, and October). If your dress aligns with current bridal trends, you can price it higher.
- Inclusions: Accessories or extras included with the gown, such as veils, belts, or jewellery, can add value to your package.
- Preservation: If your dress has been professionally cleaned and preserved, mention this in your listing as it justifies a higher price.
- Designer and brand value: Some designer names and brands hold their value better than others. Well-known luxury bridal brands often retain their value and command higher resale prices.
- Age: Dresses purchased within the last 2-3 years usually fetch higher prices, while gowns over 5 years old might need to be priced lower unless they are timeless or vintage styles.
When selling your wedding dress, it is essential to provide a detailed description, including the designer, silhouette, style, size, and any special features or customizations. Include clear, well-lit photos from various angles to showcase the dress effectively. You can also share the emotional appeal or your love story, which might justify a higher price for the right buyer.
Additionally, check online marketplaces and local consignment shops to get an idea of the prices in your area. You can also consider selling your dress on platforms like eBay, Poshmark, Nearly Newlywed, Stillwhite, or Vestiare Collective, each with its own fees and policies.
Remember, the key to successfully selling your wedding dress is not just in the pricing but also in how you present and market your gown.
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Selling a wedding dress: in-person appointments
If you're looking to sell your wedding dress in Melbourne, there are a few options available to you. One option is to sell your dress through a consignment store, such as Barefaced Bridal or Love Me Twice. These stores will list your dress for a certain period, usually up to 12 months, and will take a commission on the sale price.
When selling your dress through a consignment store, it's important to note that the dress should be in good condition and may need to be dry-cleaned and packaged in a garment bag. You will also need to provide a photo of the dress, as well as any relevant details such as the designer, original price, and condition. It is worth noting that Barefaced Bridal requests that gowns are sent to them, rather than dropped off in-store.
Another option for selling your wedding dress in Melbourne is to list it directly with a local business, such as Love Me Twice. Love Me Twice offers a signature service where they purchase your wedding dress from you and then customise it for another bride, giving it a new life. This option may be preferable if you want a quicker sale and don't mind receiving a lower price.
When preparing for an in-person appointment to sell your wedding dress, it is important to ensure that your dress is in the best possible condition. This may involve having it professionally cleaned and packaged appropriately. It is also a good idea to bring any relevant documentation, such as a receipt or proof of purchase, to verify the authenticity and details of the dress. Additionally, having clear and detailed photos of the dress from various angles can be helpful for potential buyers.
During the in-person appointment, be prepared to answer any questions about the dress, including its designer, style, and any alterations that have been made. It is also important to be open to negotiations on the price and to be willing to work with the buyer to come to a mutually agreeable price. Overall, selling your wedding dress in Melbourne through an in-person appointment can be a great way to give your dress a new life and make another bride's dream come true.
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Frequently asked questions
There are several options for selling your wedding dress in Melbourne. You can sell your dress online through websites such as Stillwhite Australia, Weddalia, Pre-loved by KAREN WILLIS HOLMES, or evermore.net.au. You could also consider selling your dress to a physical store such as Love Me Twice, which accepts consignment dresses.
Selling your wedding dress can help you recover some of the costs of your wedding. It can also save space in your closet and give your dress a second life with another bride. Additionally, selling your dress can contribute to a more sustainable fashion industry by reducing waste and promoting the reuse of garments.
When setting a price for your wedding dress, consider the original price, the condition of the dress, and any alterations or customizations made. You can also research the prices of similar second-hand wedding dresses to get an idea of a competitive price point. Keep in mind that you may need to negotiate the price with potential buyers.
To prepare your wedding dress for sale, ensure it is clean and in good condition. Consider having it professionally dry cleaned to remove any stains or odors. Inspect the dress for any repairs or alterations that may be needed. Additionally, take high-quality photos of the dress from various angles to showcase its features and details when listing it online.











































