The Hunt For Wedding Dresses: Where Do Brides Shop?

where are most wedding dresses purchased

Wedding dresses are a crucial part of the wedding planning process. With the average amount spent on a wedding gown being around $1900, it's no surprise that many brides are searching for affordable options. Fortunately, there are many online retailers that offer stylish and budget-friendly wedding dresses, such as Azazie, Nearly Newlywed, BHLDN, Torrid, ASOS, and more. These websites offer a diverse range of styles, fabrics, and price points to choose from, ensuring that every bride can find her dream dress without sacrificing her budget.

Characteristics Values
Average amount spent on a wedding gown $1,900
Affordable wedding dress retailers Azazie, BHLDN, Torrid, ASOS, Nearly Newlywed
Affordable wedding dress price range Under $1,000
Shipping times 1-10 business days
Return policy Refunds accepted within 30 days
Try-on options "Try at home" option, "try before you buy" programs

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Online vs in-store

There are several options for brides-to-be when it comes to purchasing a wedding dress, with both online and in-store options available.

Online

Online shopping has become an increasingly popular option for wedding dresses, with many retailers offering a wide range of styles, fabrics, and price points. One of the benefits of online shopping is the convenience of being able to browse and compare different options from the comfort of your home. Additionally, online retailers often offer flexible return policies, allowing customers to order multiple sizes and styles to try on and return those that don't fit or aren't suitable. This can be especially helpful for brides who are indecisive or have specific preferences. Websites such as Azazie, for example, offer an at-home try-on option for a small fee, allowing customers to try on different dresses and find their dream gown without leaving their home. Online retailers like Nearly Newlywed also offer sustainable options, with pre-owned and never-been-worn designer gowns available at discounted prices.

In-store

On the other hand, shopping in-store for a wedding dress offers a more traditional and personalised experience. Brides can try on different dresses, feel the fabrics, and get a sense of the fit and style that suits them best. In-store shopping also allows for alterations and customisations to be made more easily. For instance, Nordstrom offers a range of wedding gowns from well-known designers and provides alteration services, saving customers the hassle of finding a separate tailor. In-store shopping can also provide a more luxurious and memorable experience, with bridal parties joining the bride-to-be to offer their opinions and support.

Both online and in-store options have their advantages and disadvantages. Online shopping offers convenience, flexibility, and a wide range of options, while in-store shopping provides a more personalised, tactile, and traditional experience. Ultimately, the choice between online and in-store depends on the bride's preferences, budget, and the level of convenience and customisation they desire.

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Budget-friendly options

There are a variety of options available for brides who want to look stunning on a budget.

A great option for brides on a budget is Azazie, which offers a wide range of wedding dresses under $399, with some dresses under $300, and even options starting at $149. The website offers a "try at home" option, where you can try up to three dresses for $15 each, including shipping, and keep them for a week before making a decision.

For brides who want a custom gown without the custom price tag, Cocomelody offers affordable, easily customizable gowns in a vast variety of size ranges.

Lulus is another great option for brides on a budget, with ultra-affordable options that are on-trend and convenient to order. Lulus also offers a 20% discount on first-time purchases.

If you're looking for a designer dress at a fraction of the cost, Nearly Newlywed offers verified, high-quality designer dresses at a discount. They also have a return policy that allows you to easily return your dress if it's not what you wanted.

For reasonably priced wedding dresses, you can also check out ASOS, Reformation, BHLDN, and Anthropologie, which offer a range of options under $1000.

When shopping for a wedding dress on a budget, it's important to pay attention to the fabric, silhouette, bodice, sleeve style, and size. Take advantage of sites that let you order swatches, and be sure to thoroughly review the retailer's shipping and returns policy.

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Designer dresses

Wedding dresses can be purchased from a variety of retailers, including online and in-store boutiques. For designer wedding dresses specifically, there are several options to consider.

Luxe Redux Bridal is an online retailer that offers designer wedding dresses at discounted prices, with bridal samples from well-known designers. They feature big names such as Berta, Carolina Herrera, Hayley Paige, and Monique Lhuillier, with discounts ranging from 20% to 90% off. They provide detailed product descriptions, photos, and access to bridal expert stylists to assist customers in finding their dream dress.

Another online option is Stillwhite, the world's largest wedding dress marketplace, offering both new and pre-owned designer wedding dresses at affordable prices. This platform allows brides to sell their dresses after their wedding, recouping most of their money back.

For custom-made designer dresses, Olivia Bottega offers couture-level quality, trendy designs, and free custom sizing. Their collection includes a diverse range of styles, such as A-line, ball gown, mermaid, and sheath dresses, catering to various budgets.

In addition to online options, designer wedding dresses can also be found at select boutiques and major retailers. Nordstrom, for example, carries a small collection of wedding gowns from renowned designers like Tadashi Shoji and Amsale, available in specific stores and by appointment.

Lastly, for those seeking a balance between affordability and designer labels, websites like Azazie offer an impressive selection of wedding dresses, many of which retail for under $300. They also provide an "at-home try-on" option for a small fee, allowing brides to test out different styles before making a decision.

With these options, brides can find their dream designer dress, whether online or in-store, at a range of price points to suit their budget.

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Shipping and returns policies

Wedding dresses can be purchased online or offline. While shopping online for wedding dresses can be tricky, it is still a preferred option for many. When buying a wedding dress online, it is essential to extensively review a retailer's shipping and returns policy.

When it comes to shipping and returns policies, different online wedding dress retailers have different approaches. Here are some key points to consider:

  • Shipping times and costs: Shipping times can vary from 1-3 business days for expedited shipping to 5-10 business days for standard delivery. Some retailers offer free shipping, while others charge a flat rate or have minimum purchase requirements for free shipping.
  • Return windows and conditions: Many retailers offer returns within a specific timeframe, typically ranging from 14 to 30 days from the order or delivery date. Some may require the item to be in its original, unused, and unaltered condition with all tags attached.
  • Return shipping fees: Some retailers offer free return shipping, while others charge a fee for returning items. This fee can vary from $5 to $50, depending on the retailer.
  • Refunds and exchanges: Most retailers offer refunds for returned items, but some may also provide store credit or exchanges. It's important to note that original shipping costs may not be refunded.
  • Try-at-home options: Some retailers, like Azazie, offer a "try at home" program where you can try on a limited number of dresses for a small fee before purchasing.
  • In-store returns: Retailers with physical stores may allow you to return online purchases to a store location, making the return process more convenient.
  • Made-to-order considerations: For made-to-order or customized gowns, return policies may vary. Some retailers may not accept returns on these items, while others may have specific conditions or fees.
  • Reading the fine print: It is crucial to carefully read the return policies of each retailer, as they can vary significantly. Understanding the return process, delivery dates, and any potential fees will help you make an informed decision.

Some popular online wedding dress retailers with favourable shipping and returns policies include Nordstrom, Revolve, Azazie, Nearly Newlywed, and Jenny Yoo. Each of these retailers offers unique benefits, such as free shipping, extended return windows, or flexible exchange options.

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Fabric and silhouette

When it comes to wedding dresses, the material is just as important as the cut and embellishments. The fabric chosen will determine how the dress fits and feels, and will also depend on the season and location of the wedding. For example, a heavy satin bridal gown may be uncomfortable for a summer wedding, whereas an airy silk sheath dress may not be warm enough for a winter wedding.

Some of the most popular fabrics for wedding dresses include:

  • Satin: A smooth and silky fabric that is popular for its glossy sheen and weightless appearance.
  • Silk: A lightweight and breathable fabric, often used for spring and summer weddings or as an overlay for a bohemian look.
  • Chiffon: A sheer and transparent fabric that is perfect for creating a floaty and ethereal vibe.
  • Tulle: A light and airy fabric that can be used to create a romantic and whimsical look.
  • Organza: A smooth and crisp fabric, similar to silk gazar, which was made popular by Kate Middleton's wedding dress.
  • Dupioni: A slightly rough fabric made of coarse fibers, giving it a raw and organic look. It is often used for more dramatic silhouettes like ball gowns as it holds its shape well.
  • Crepe: A fabric that is gaining popularity for wedding dresses, offering a more matte and structured look.

In addition to the fabric, the silhouette of the wedding dress is another important consideration. The most common silhouettes include:

  • Ball Gown: This style features a fitted bodice and a full, flared skirt, creating a dramatic and romantic look. It is often referred to as the ""princess" dress and is ideal for most body types, except for very petite frames.
  • A-Line: This silhouette is fitted at the waist and hips, with a soft and flowy skirt that cascades towards the ground, forming an "A" shape. It is universally flattering and versatile, suitable for various wedding themes.
  • Trumpet/Fit-and-Flare: This silhouette is fitted through the body and flares out at mid-thigh, creating an hourglass figure. It is perfect for brides who want to accentuate their small waist and add a touch of modern sophistication.
  • Mermaid: This style is fitted from the chest to the knee, with a dramatic flare at or below the knee, resembling a "mermaid tail". It is a sleek and sexy choice for brides who want to showcase their figure.
  • Column: This is a modern sheath style that is tailored and narrow, best suited for slender body types.

When choosing a wedding dress, it is essential to consider the fabric and silhouette that will not only flatter your body type but also align with the overall theme and feel of your wedding day.

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Frequently asked questions

According to the National Bridal Retailers Association, China accounts for 90% of the bridal gown market.

There are several online retailers that offer wedding dresses. Some popular options include Azazie, Nordstrom, David's Bridal, and Stillwhite.

It is important to pay attention to the fabric, silhouette, bodice, and sleeve style. Reviewing the retailer's shipping and returns policy is also crucial. Some retailers, like Azazie, offer a "try at home" option, which can be helpful.

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