
Maggie Sottero wedding dresses are designed to make brides shine on their special day. The brand, founded by Wayne and Lesley Webster and Dorothy Steiner, offers a range of styles with variations in coverage, sleeve lengths, neckline styles, and more. With chic fabrics, impeccable fits, and flattering necklines, Maggie Sottero dresses are known for their unique designs and have gained recognition through multiple design awards. The brand has been in business for over 25 years, offering elegant and affordable dresses with a couture edge.
| Characteristics | Values |
|---|---|
| Brand | Maggie Sottero |
| Type of Clothing | Wedding dresses |
| Price Range | $1,000-$1,800 and up |
| Brand Description | Family-owned, women-led bridal brand |
| Years in Business | Over 25 years |
| Brand Mission | Making brides' dreams a reality with a commitment to style, innovation, and win-win partnerships |
| Design Features | Variations in coverage, sleeve lengths, neckline styles, shapewear lining, and more |
| Customization | Handmade customization options are offered |
| Design Accolades | Desert Rose, DEBI, Dallas Rose, and Diva Awards |
| Design Team | Led by Edric |
| Lines | Maggie Sottero, Sottero and Midgley, Rebecca Ingr, and Rebecca Ingram |
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Brand history
Maggie Sottero is a family-owned, women-led bridal brand that has been in business for over 25 years. The brand was founded by Wayne and Lesley Webster, along with Lesley's mother, Dorothy Steiner, and is named after Lesley's great-grandmother, Margaret "Maggie" Sottero.
Since its start in 1997, the brand has offered elegant and affordable wedding dresses with a couture edge. In 2006, Maggie Sottero introduced its couture brand, Sottero and Midgley, followed by its more affordable brand, Rebecca Ingram. Today, the brand has hundreds of local bridal salons worldwide, providing brides-to-be with a personalized experience.
Maggie Sottero wedding dresses are known for their combination of classic inspiration and modern designs, with dramatic silhouettes, lace bodices, and unique details. The brand designs for a true diversity of choice, offering gorgeous silhouettes to match different visions, body types, budgets, and personalities. Their dresses feature chic fabrics, impeccable fits, and flattering necklines, with many customization options available, including variations in coverage, sleeve lengths, neckline styles, and shapewear lining.
The brand has earned multiple design accolades, including the Desert Rose, DEBI, Dallas Rose, and Diva Awards, and is known for its commitment to style, innovation, and win-win partnerships. Each new season inspires the brand to reflect on its work, innovate its practices, and set a fresh, forward-thinking aesthetic for its collections.
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Design process
The design process at Maggie Sottero is centred around the bride and her unique style. The brand offers a diverse range of choices, from silhouettes to necklines, fabrics and sleeve lengths, ensuring that every bride can find a gown that matches her vision, body type, budget and personality.
The design team at Maggie Sottero, led by Edric, is the magic behind the scenes of every dress. Edric's unique eye and talent for fashion design have helped the brand earn multiple accolades, including the Desert Rose, DEBI, Dallas Rose, and Diva Awards. The team works tirelessly to create stunning styles for every type of bride, from chic and elegant to flirty and effortless.
The design process at Maggie Sottero is also influenced by the brand's commitment to innovation and affordability. Since its start in 1997, the brand has offered elegant and affordable wedding dresses with a couture edge. In 2006, they introduced their couture brand, Sottero and Midgley, followed by their more affordable line, Rebecca Ingram, which offers timeless yet stylish designs at a lower price point.
The design process at Maggie Sottero is a collaborative effort, with the brand working closely with local bridal salons worldwide to provide brides-to-be with a personalized experience. The brand's history, mission and values are also important aspects of the design process, with each new season inspiring reflection, innovation and a forward-thinking aesthetic.
The gowns themselves are a testament to the design process, with impeccable fits, flattering necklines and unique details that set them apart from other designers. The brand's collection ranges from $1,599 and up, offering a range of options for brides with different budgets.
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Boutique experience
The boutique experience is an integral part of the bridal journey, and at Maggie Sottero, we understand the importance of finding the perfect wedding dress. With a vast selection of gowns, we offer a unique and personalized experience to every bride-to-be who walks through our doors.
Our boutiques are located worldwide, providing a convenient and accessible experience for brides from all corners of the globe. Each boutique is an authorized retailer of Maggie Sottero gowns, ensuring that you have access to our diverse range of styles, from classic romance to contemporary designs.
As a family-owned and women-led bridal brand, we have been in business for over 25 years, dedicated to making brides' dreams come true. Our expert team is passionate about helping you find a dress that reflects your unique style, personality, and budget. We understand that your wedding dress is a crucial element of your special day, and we are here to guide you through the process.
Our boutiques offer a large selection of Maggie Sottero wedding gowns, each crafted with impeccable fit, chic fabrics, and flattering necklines. Whether you're drawn to our dramatic silhouettes, lace bodices, or unique details, our gowns are designed to flatter your figure and blend with your wedding aesthetic. We also offer handmade customization options, allowing you to personalize your gown with variations in coverage, sleeve lengths, and neckline styles.
The Maggie Sottero experience extends beyond our gowns. Our boutiques provide a beautiful and personalized journey for the bride-to-be and their loved ones. We invite you to step into our world, where you will be surrounded by elegance, expertise, and a touch of magic as we help you find the dress of your dreams.
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Customisation options
Maggie Sottero wedding dresses are designed to cater to a diverse range of choices, budgets, body types, and personalities. The brand offers handmade customisation options, allowing brides-to-be to tailor their gowns to their unique preferences.
The customisation options available include variations in coverage, sleeve length, neckline styles, and shapewear lining. Brides can choose from an array of chic fabrics, impeccable fits, and flattering necklines to create a gown that aligns with their vision and style.
The brand's collection features dramatic silhouettes, lace bodices, and unique details that set their designs apart from other designers. Each dress is crafted with attention to detail, ensuring that every bride feels enchanting and confident on their special day.
The customisation process at Maggie Sottero ensures that each gown is tailored to the individual bride's preferences, creating a truly personalised experience. The brand's experts are available to guide brides through the process, answering any questions they may have and helping them bring their bridal visions to life.
With a commitment to style, innovation, and affordability, Maggie Sottero offers a range of customisation options that allow brides to create their dream wedding dress, reflecting their unique style and personality.
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Price range
The price of a wedding dress is an important aspect of the big day, with the cost of the dress and other details like table settings and the colour scheme needing to be considered. The price range for Maggie Sottero wedding dresses varies, with some gowns priced under $1500, and others starting from $1,599 and going up.
During sales, some gowns can be purchased for as little as $99, with discounts of up to 75% off. Primrose by Maggie Sottero, for example, is a more affordable option, featuring floral lace, chiffon, and flutter sleeves. For those with a bigger budget, there are gowns like Watson, a black wedding dress with a large floral print and a sexy V-neckline, and Greenley, a fit-and-flare option with garden-inspired lace and a deep V-neck.
The price of a Maggie Sottero wedding dress depends on the style and features of the gown. For instance, the Hattie gown by Rebecca Ingram, a highly reviewed mermaid wedding dress with a plunging sweetheart neckline and oversized floral lace, likely falls into a higher price bracket. The Primrose gown, on the other hand, with its lighter and airier feel, is a more affordable option.
The brand also offers customisation options, such as the ability to add a lined bodice to the Primrose gown for more coverage, which may increase the price. With their unique designs, dramatic silhouettes, and lace bodices, Maggie Sottero wedding dresses offer a combination of classic inspiration and modern designs, ensuring that the bride feels enchanting on her special day.
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Frequently asked questions
Maggie Sottero is a family-owned, women-led bridal brand that has been in business for over 25 years. The brand bears the namesake of Lesley Webster's great-grandmother, Margaret "Maggie" Sottero.
The brand offers handmade customization options, with variations in coverage, sleeve lengths, neckline styles, shapewear lining, and more. Each new season, the brand reflects on their work, innovates their practices, and sets a fresh, forward-thinking aesthetic for their three collections: Maggie Sottero, Sottero and Midgley, and Rebecca Ingr.
The price range varies across the three lines. The Rebecca Ingram line, for example, features timeless yet stylish designs with a price range from $1000-$1,800.















