
Buying a wedding dress is one of the most important and enjoyable parts of planning your wedding. However, it can also be one of the most stressful decisions to make. To avoid unnecessary pressure, it is recommended that you start shopping for your wedding dress 9 to 12 months before your wedding date. This gives you plenty of time to shop around, budget, and make any necessary alterations. If you start dress shopping too early, you may risk dress regret later on as new designs are released. However, if you start too late, you may have to pay rush fees to ensure your dress arrives on time. The ideal time to start looking for your dream dress is when you feel emotionally and financially ready to purchase it.
| Characteristics | Values |
|---|---|
| Average time to start wedding dress shopping | 9-18 months before the wedding |
| Average time to start looking for a wedding dress | 8-10 months before the wedding |
| Average time for the wedding dress to arrive | 6-9 months |
| Average cost of a wedding dress | £1500-£2000 |
| Time to pick a veil | By the first alterations appointment |
| Time for hair and makeup trial | 5 months before the wedding |
| Time for the final fitting | 2-3 weeks before the wedding |
| Time to start shopping for bridesmaids' outfits | 6 months before the wedding |
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What You'll Learn

Budgeting and research
Research is another crucial component of the wedding dress shopping process. Begin by creating an inspiration board using magazine cuttings, Pinterest, and wedding websites. Explore different styles and themes, and don't be afraid to consider shapes and designs that differ from your usual look. Many brides use their wedding dress as the starting point for all other style decisions, including the venue, theme, and colour scheme. Therefore, it is important to ensure that your dress choice aligns with the overall style and theme of your wedding.
Additionally, research potential bridal boutiques and designers. Read reviews and testimonials to make an informed decision. Some boutiques offer virtual consultations, allowing you to get familiar with their collections and services before your actual appointment. This can help you feel more comfortable and ensure that the boutique is aligned with your style preferences.
It is also beneficial to start researching and trying on different styles early in the process. The ideal time to begin your wedding dress search is around 10 to 18 months before your wedding. This timeframe allows you to explore various options and make an informed decision without feeling rushed. It also gives you the opportunity to revisit boutiques and try on your favourite styles multiple times before making a final choice.
Remember, the key to successful budgeting and research for your wedding dress is to start early, allocate sufficient funds, and explore a variety of options to find the perfect dress for your special day.
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Booking appointments
It's important to keep in mind that wedding dresses are typically made to order, so longer wait times are inevitable. On average, a dress can take around 6 to 9 months to arrive in store, so ordering with this timeline in mind will help you avoid rush fees and give designers ample time to create your gown.
If you're planning on having alterations made to your dress, it's recommended to allow for extra time. Your final fitting should be scheduled for around 2 to 3 weeks before the wedding, with previous fittings occurring 2 and 1 month before that. This will ensure that your dress fits perfectly and that any desired alterations can be made.
While it's important to start booking appointments early, it's also possible to start too early. Waiting until you have a clear vision for your wedding, including the theme, location, and budget, will help ensure that you choose a dress that is appropriate and that you won't regret later on.
Remember, the key to finding the right dress is giving yourself enough time to explore options without feeling rushed, while also ensuring that your dress arrives in time for your big day.
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Allowing for alterations
The time it takes to alter a wedding dress varies depending on the type of alterations required and the number of fittings needed. On average, brides have between 2 and 3 fittings, with the final fitting taking place two to three weeks before the wedding.
It is recommended to start wedding dress shopping between eight and eighteen months before the wedding. This allows plenty of time for the dress to be made and altered. Most dresses take around six to nine months to arrive in store, and designers may take up to six months to create the dress. Therefore, it is important to leave enough time for alterations after the dress has been received.
It is advisable to choose a seamstress with experience working on wedding dresses and formal wear. The seamstress can advise on the number of fittings required and the timeline for alterations. It is also beneficial to bring the veil to the first alterations appointment, as this allows for a better idea of the overall look.
To avoid rush fees, it is best to start the dress search no later than eight months before the wedding. This ensures there is enough time to shop around, order the dress, and make any necessary alterations.
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Dress fittings
The dress-fitting process is an important part of the wedding planning journey. Here is a detailed guide to help you navigate the steps:
Choosing a Dress
It is recommended to start wedding dress shopping between nine and eighteen months before the wedding. This allows ample time to explore different styles and make an informed decision. It is important to consider the wedding theme, location, and budget before selecting a dress.
Ordering the Dress
Once you have chosen your dream dress, it's time to place the order. This step should occur approximately eight to nine months before the wedding. Most bridal retailers will require a deposit, typically around 50% of the total cost, with the remaining balance due when the dress arrives.
First Fitting
Your first wedding dress fitting will usually take place around two months before the big day. During this appointment, a professional seamstress will ensure the dress fits correctly and discuss any necessary alterations. It is beneficial to bring along your chosen wedding veil and underwear to this fitting, as they can impact the overall look and fit of the dress.
Second Fitting
The second fitting typically occurs about a month after the first, leaving enough time for the seamstress to make the necessary alterations. This fitting is an opportunity to fine-tune the dress's fit and make any final adjustments.
Final Fitting
The final fitting is a crucial step in the process, usually taking place two to three weeks before the wedding. This appointment ensures that the dress fits perfectly and allows you to familiarise yourself with the dress's fastenings and any detachable components. It is a special moment, and some brides choose to invite a family member or close friend to share this experience.
Transporting the Dress
After the final fitting, it's important to carefully transport your dress to your wedding venue. If you're getting married abroad, your bridal boutique should provide a flight box to keep the dress safe during travel. When unpacking the dress, hang it up high so that the train lies flat, and avoid ironing any creases. A helpful tip is to run a hot shower to let the steam naturally remove any wrinkles.
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Picking up your dress
Timing and Final Fittings
Ideally, your wedding dress should arrive at the salon or boutique about three to four months before your wedding. This timing allows for any necessary alterations and fittings. Your final fitting is typically scheduled for around two weeks before your wedding, and most brides have between two and three fittings in total. It is recommended to bring a family member to this final appointment, as they can learn how to help you with fastening your dress and attaching any accessories, such as a bustle for the evening.
Payment
When picking up your dress, you will likely be expected to pay the remaining balance. Most bridal retailers request a 50% deposit when the order is placed, with the remainder due upon collection.
Transporting Your Dress
If you are collecting your dress in person, ensure you have ample room in your vehicle. It is best to transport the dress lying across a flat surface, keeping it unfolded. As soon as possible, remove the dress from its bag and hang it up high so that the train is lying flat. If there are any creases, do not use an iron. Instead, hang the dress in a steamy bathroom to let the creases fall out.
Accessories and Customisations
When picking up your dress, you may also want to finalise any accessories, such as veils, shoes, and jewellery. If you are planning intricate customisations, be sure to allow extra time for these alterations.
Trust Your Instincts
Finding the perfect wedding dress can be a lengthy process, and it is important to trust your instincts. When you find a dress that gives you "all the feels," as bridal boutique owners say, have the confidence to say "yes" and commit to it.
Remember, the key to a stress-free wedding dress experience is allowing yourself enough time to make decisions, finalise alterations, and enjoy the process of preparing for your special day.
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Frequently asked questions
Most sources suggest that you should start shopping for your wedding dress 9-12 months before your wedding. This gives you time to shop around and avoid rush fees.
You should aim to buy your wedding dress 8-9 months before your wedding. This gives the designer time to create your gown from scratch.
Your wedding dress should arrive at the salon or boutique about 3-4 months before your wedding.
Your final fitting should be 2-3 weeks before your wedding.
If you plan to wear a veil, aim to have it picked out by your first alterations appointment so that you and your alterations specialist can consider your entire look.

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