Rhiannon Hendricks
Wedding rings are a symbol of a couple's love and commitment, and they can also be a significant expense. It is recommended that couples start looking for wedding rings 3-6 months before their wedding day. This gives them enough time to explore different styles, metals, and jewelers, and to make any necessary adjustments. Some sources suggest starting the search even earlier, especially if you want a custom design, as it allows for a thorough consultation process with the jeweler. Seasonal cycles also affect the price of wedding rings, their availability, and selection. The period between Thanksgiving and Christmas is when you'll find some of the best sales of the year, with Black Friday, Small Business Saturday, and Cyber Monday being particularly good times to shop. February is also a good month to buy wedding bands, as jewelers often prepare for an influx of business around Valentine's Day by offering promotions.
| Characteristics | Values |
|---|---|
| Seasonal sales | Between Thanksgiving and Christmas, especially Black Friday, Small Business Saturday, and Cyber Monday |
| February, especially before Valentine's Day | |
| Early Autumn, especially September and October | |
| Time before the wedding | 3-6 months before the wedding |
| 8-12 months before the wedding | |
| 6 weeks before the wedding |
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What You'll Learn
Seasonal sales and holiday promotions
Like any product, there are seasonal cycles that affect the price of wedding rings, their availability, and selection. These are the times to watch out for seasonal sales and holiday promotions, and to take advantage of the jewellery industry's slower seasons.
Thanksgiving to Christmas
The period between Thanksgiving and Christmas is when you'll find some of the best sales of the year on wedding rings. The long weekend after Thanksgiving—Black Friday, Small Business Saturday, and Cyber Monday—is a particularly good time to get your ring shopping done. Many stores and websites offer deals during this period, and with Christmas and New Year's in sight, it's a good time to purchase an engagement ring.
New Year's to Valentine's Day
February 14th is a big day for proposals. Jewellers know this and will be offering deals during the first month and a half of the year. Many people pop the question between Christmas Eve and New Year's Day, and Valentine's Day is one of the most popular holidays for couples to get engaged.
Early Autumn
September and October are two of the slowest months in the jewellery industry. You may find a bargain during these months as jewellers need to clear out old stock before the holidays.
Early Spring and Late Summer
Shopping during less busy periods, such as early spring or late summer, can be advantageous as jewellers may offer discounts or sales.
Buying with your Engagement Ring
Buying your wedding ring at the same time as your engagement ring can save you money. The price of gold and other materials often increases over time, so buying both together can lock in a better price.
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Customisation and adjustments
Customisation options for wedding rings are diverse and can include various design elements. Couples can choose from a range of metals, including platinum, 18-carat gold, palladium, tungsten, or a combination of metals. The shape profile of the ring, such as court, D-shaped, flat, bevelled, knife edge, or concave, can also be customised to suit the wearer's comfort and style preferences.
In addition to the physical attributes of the ring, couples may also choose to include personalised engravings. This could be a meaningful message, the couple's fingerprints or heartbeat, or a pattern on the outside of the ring. Gemstones, such as diamonds or sapphires, can also be incorporated into the design, either on the outside or set on the inside of the band.
When planning for customisation and adjustments, it is essential to consider the additional time and cost that may be involved. Custom orders may take longer to create and can be more expensive than standard designs. Couples should also be aware of potential resize fees, as some jewellers charge for adjustments to custom rings.
To ensure a smooth process, couples should start their search early, allowing plenty of time for any necessary adjustments and unexpected delays. By planning ahead and allowing for these customisations and adjustments, couples can create wedding rings that truly reflect their unique love story and personalities.
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Ring sizing and fit
Wedding rings are an important symbol of love and commitment, so it's crucial to ensure you get the right fit.
First, you'll need to decide on the width of your ring. The width that looks best will depend on your hand size, finger length and width, and knuckle size. As a general rule, smaller hands with slim fingers look best with a thinner band, while wider fingers suit thicker rings. Men's bands typically measure 6mm or 8mm.
Next, you'll need to get the right size. It's recommended that you use a plastic ring sizer, pulling it tight enough that it feels snug but can still move over your knuckle. Your ring size will be indicated by an arrow on the sizer. Remember to measure at room temperature, as climate and temperature can affect sizing. Size each finger separately, and measure multiple times for accuracy.
If you're buying a custom ring, it's important to give the jeweller plenty of time to craft it. Custom rings can take up to two months to make, so start your search at least six months before your wedding to allow for any resizing or adjustments.
Finally, consider how the wedding band will fit with your engagement ring, especially if it has a low-profile setting. Buying both rings at the same time can ensure they pair well and save you money.
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Buying with an engagement ring
When it comes to buying an engagement ring, there are several factors to consider, including your budget, style preferences, timeline, and the type of ring you want. It is recommended to start looking for your wedding ring at the same time you shop for your engagement ring to ensure they pair well together and to potentially take advantage of discounts for buying both at the same time.
If you are looking to save money, the holiday season between Thanksgiving and Valentine's Day is a great time to buy an engagement ring, as many jewellers offer discounts and promotions. This period includes Black Friday, Small Business Saturday, and Cyber Monday, which are prime days to get your ring shopping done. The summer months, particularly July and August, are also good times to buy, as fewer people are shopping for engagement rings then.
If you are not restricted by budget, you may want to consider buying your engagement ring at a time that ensures it aligns with your current style preferences and the latest trends. Buying your ring 3 to 6 months before your wedding allows you to stay up to date with the most recent developments in jewellery design and gives you ample time for any necessary adjustments.
If you are considering a custom design, it is beneficial to allow for a longer lead time, such as a year, to allow for a thorough consultation process with the jeweller and any required adjustments to perfect the design and fit. This will ensure that you find the perfect ring that resonates with your personal taste and budget.
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Shopping early to beat the rush
Wedding planning can be a whirlwind, but finding the perfect wedding rings should be a fun part of the journey. It is important to give yourself ample time to research and find the wedding rings that check all of your boxes. The experts recommend beginning your wedding band search 8 to 6 months before your wedding day, especially if you are considering a custom design, as it allows for a thorough consultation process with the jeweller, crafting, and any necessary adjustments.
Starting early means you won't feel rushed and can get exactly what you want. Custom pieces can take weeks or even months to perfect. It is common to need resizing for the perfect fit, so plan for a few weeks for this process. If you are expecting significant life changes, like a baby, factor in those potential size changes too. You'll want to factor in certain details into your search and final decision, like lifestyle, maintenance, look, size, width, and whether or not you want something custom-made.
Shopping early also means you can take your time to explore a variety of styles, metals, and jewellers, ensuring that you find the perfect ring that resonates with your personal taste, as well as your budget. You'll have a larger selection and more time to think through your purchase. You can also take advantage of sales and promotions that occur during less busy shopping periods, such as early spring or late summer, when jewellers may offer discounts or sales.
If you are looking to buy an engagement ring, the period between late December and early January can be advantageous, as you'll likely beat the crowds and access better prices. September and October are also good months to buy an engagement ring, as these are relatively quieter times for the jewellery industry, and vendors may run promotions to encourage shoppers to buy during the fall season.
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Frequently asked questions
The period between Thanksgiving and Christmas is when you'll find some of the best sales of the year on wedding rings. The long weekend after Thanksgiving—Black Friday, Small Business Saturday, and Cyber Monday—is a particularly good time to get your ring shopping done.
Wedding rings should be purchased around three to four months before your wedding day, but this advice varies depending on where you get it. Some sources recommend buying them six months before your wedding day, especially if you want a custom design.
Some people prefer to buy their wedding ring during less busy shopping periods, such as early spring or late summer, when jewelers may offer discounts or sales.
Consider purchasing your wedding ring at the same time as your engagement ring. Not only does this ensure they pair perfectly, but it can also save you money.
