Rhiannon Hendricks
Planning a wedding is exciting, and choosing your dream dress is one of the most important fashion decisions you'll ever make. But when is the best time to buy a wedding dress? Ideally, you should start shopping between nine months to a year before your wedding date. This gives you enough time to find your dream dress, as well as to account for production and shipping times, which can take up to five months or longer. It's also important to consider that you'll likely need alterations, which can take another two to three months. If you're having a destination wedding or doing bridal portraits, you'll need your dress for those, so factor that into your timeline. While it's possible to buy your dress earlier than nine months in advance, there's a risk of last-minute stressors, such as changes in your body or taste.
| Characteristics | Values |
|---|---|
| Time to buy wedding dress | 6-15 months before the wedding |
| Time to start looking for a wedding dress | 12-18 months before the wedding |
| Time to start visiting salons | 8-10 months before the wedding |
| Time to order the dress | 8-12 months before the wedding |
| Time for fittings | First fitting 2 months before the wedding, second fitting 1 month before, final fitting 2-3 weeks before |
| Time for alterations | 1-3 alterations sessions, 1-3 months |
| Time for production and shipping | 4-6 months, sometimes longer |
| Time to avoid buying the dress | Less than 8 months before the wedding |
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What You'll Learn
Wedding dress shopping: 6-15 months before the wedding
Wedding dress shopping is an important part of the wedding planning process. Many brides share that the best time to buy a wedding dress is 6-15 months before the wedding. It is recommended to start shopping at least 12 months before the wedding to allow for production and shipping time, which can take up to five months or longer.
It is important to consider the time needed for alterations, which can take two to three months. Most brides need 2-3 fittings to ensure a perfect fit. The first fitting should be scheduled at least six to eight weeks before the wedding, with the final fitting taking place closer to the wedding day. This allows for any last-minute changes to the dress and the bride's body.
To avoid stress and rushed decisions, it is advisable to start the wedding dress shopping process early. This includes researching and booking appointments, setting a budget, and gathering inspiration for the desired style and look. The average cost of a wedding dress was $2,000 in 2023, and it is recommended to spend around 7% of the overall wedding budget on the attire.
Some brides choose to purchase their dress earlier than 6-15 months in advance, but this may result in last-minute stressors. Taste and body changes can occur, and there is a risk of dress regret. However, if you find a dress you love and are confident in your choice, there is no harm in buying it early, especially if it is a unique style that may be discontinued.
The key is to plan ahead, allowing enough time for the dress to be made and altered, while also considering any potential changes in your preferences or body type.
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Budgeting for a wedding dress
Determine Your Budget
Before you start shopping, decide on a realistic budget that includes the cost of the dress, any alterations, and accessories. Allocate about 6%-10% of your total wedding budget to attire and beauty.
Shop Around
Browse affordable options online at budget-friendly retailers or look for sample sales and off-the-rack options from designers. If you prefer an in-person shopping experience, visit bridal salons and try on gowns within your price range to avoid exceeding your budget.
Fabric and Design
Choose a simple fabrication in fabrics like crepe, satin, or chiffon, as silk, embroidered lace, tulle, and extra layers can increase the cost. If you want a luxe fabric, opt for a simpler silhouette to balance the costs.
Embellishments and Accessories
Embellishments like beading, sequins, Swarovski crystals, and lace appliques add to the cost. Consider a simple dress and add your own embellishments or accessories like jewellery, shoes, and a veil to enhance your look without breaking the bank.
Alterations
Finding a dress that already almost fits can save you money on alterations. Custom or made-to-measure sizing can help you avoid alterations, or look for corset-style gowns that flatter your natural figure. Keep in mind that alterations can cost $100-$300 or more, so budget accordingly.
Timing
Wedding dresses can take 4 to 6 months or longer to arrive, so start shopping 8 to 10 months before your wedding. This will give you time for production, shipping, and any necessary alterations.
By following these tips, you can find your dream wedding dress while staying within your budget.
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Researching fashion trends
When it comes to researching fashion trends for your wedding dress, there are a few things to keep in mind. Firstly, it's important to start researching and shopping for your dress between nine months to a year before your wedding date. This will give you enough time to find the perfect dress, as well as allow for any necessary alterations. According to The Knot's 2024 Attire & Fashion Study, the average respondent started visiting dress salons about 8.5 months before their wedding and made their purchase 7.5 months in advance.
To stay up-to-date with the latest trends, consider attending bridal fashion weeks or following coverage of the events online. New York Bridal Fashion Week, which takes place in April and October, is a great opportunity to preview upcoming collections and get inspired. Additionally, fashion publications like Vogue and True Society Bridal Shops often feature articles highlighting the top wedding dress trends for the current and upcoming years.
For example, some of the top trends for 2025 include mini, short, and midi wedding dresses, offering a modern twist on traditional styles. Elevated minimalism, with sleek and simple designs, is also on-trend, along with statement sleeves and colourful gowns. If you're looking for a fashion-forward option, bubble hems, lace-up detailing, and detachable corset tops are set to be popular in 2026.
While staying informed about the latest trends can provide inspiration, it's important to remember that your wedding dress should ultimately reflect your personal style and taste. You can also ask bridal salons for advice and guidance on finding a dress that aligns with both your vision and the current trends.
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Booking appointments
Timing and Availability
The timing and availability of appointments can vary depending on the bridal salon and the day of the week. Weekends, especially Saturdays, tend to be busier, and appointments may need to be booked a few weeks or even a month in advance. If you're looking for a more flexible option, consider booking a weekday appointment. While some salons may still recommend booking a week in advance, you may have more availability and a better chance of securing a last-minute spot.
Appointment Duration and Fees
The standard wedding dress appointment typically lasts around one hour. However, some salons offer extended appointments of up to two hours, allowing you more time to try on dresses and make a decision. If you require additional time beyond the standard appointment duration, some salons may charge an additional fee. It's important to be mindful of the consultant's time, especially if they have other appointments booked before and after yours.
Number of Appointments
On average, brides try on about seven dresses before finding their dream wedding dress. This may involve scheduling multiple appointments at different salons. Don't be discouraged if it takes more than one appointment to find your perfect dress, and feel free to schedule additional appointments as needed.
Preparation for Appointments
Before your appointment, it's a good idea to do some research and create a Pinterest board with gowns you love and your overall wedding inspiration. This will help your consultant understand your style and curate a selection of gowns for you to try on. It's also recommended to bring along a couple of trusted friends or family members who can provide honest opinions and support your wedding vision.
What to Bring to Appointments
When attending your appointment, consider wearing nude seamless undergarments, a strapless bra, and shapewear. You may also want to bring a pair of shoes similar to what you plan to wear on your wedding day. Additionally, styling your hair and putting on a bit of makeup can help you feel your best and envision your wedding day look.
Appointment Etiquette
It's important to be respectful of the salon's policies and guidelines. Avoid bringing a large group to the appointment, as it can become overwhelming with too many conflicting opinions. Two to three guests, such as your maid of honour, mother, or a close family member, are usually sufficient. Additionally, be mindful of the consultant's time and try to arrive on time to make the most of your appointment.
Remember, the process of finding your wedding dress should be enjoyable and exciting. Take your time, be prepared, and don't be afraid to ask for help from the experienced consultants, who are there to guide you in finding the perfect dress for your special day.
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Wedding dress alterations
Your seamstress or tailor can do much more than just adjust a hem. They can add custom additions like sleeves, linings, or a bustle for your train. They can also assist with dress resizing and reshaping necklines. It is recommended that you have your first fitting scheduled at least six to eight weeks before your wedding, and you will likely need anywhere from one to three alterations sessions.
There are a few things to keep in mind when it comes to wedding dress alterations. Firstly, pick out your shoes as soon as you get your dress, as even a small difference in heel height can affect the hem. Secondly, be prepared for the cost of alterations, as they can be more expensive than expected. Finally, don't be afraid to take your time and ask questions during your alterations appointment to ensure you get the fit you want.
If you are buying your dress off the rack, you may need to get it altered multiple times, especially if you plan on losing weight. In this case, it is recommended that you buy your dress at least a year before your wedding to ensure you have enough time for alterations.
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Frequently asked questions
It's recommended to buy your wedding dress between 8 and 15 months before the wedding. This allows time for production and shipping, which can take up to 5 months or longer. It also gives you time to plan and budget, and to make any necessary alterations.
Most brides need 2 to 3 fittings to ensure a perfect fit. You should have your first fitting at least 6 to 8 weeks before the wedding.
Don't fall into the trap of waiting to buy your dress until you reach your "perfect weight". Instead, accept that your body might fluctuate and buy the dress with enough time to get alterations.
Buying your dress too early can result in some last-minute stressors. Your body or tastes may change, and you may end up regretting your choice. However, if you've found a dress you love, some people say it's fine to buy it whenever you want—it's your wedding!
