Rhiannon Hendricks
The honeymoon effect in sports refers to the impact of a new stadium on attendance and revenue. It is characterised by a temporary boost in attendance and revenue, typically lasting around 10 years in baseball, 5-8 years in hockey, and 9 years in basketball, before returning to previous levels. This phenomenon has been observed and studied by researchers such as Clapp and Hakes, who found that the honeymoon effect could increase attendance by 32% to 37% in the opening year of a new stadium. The effect is believed to be influenced by factors such as the market size, ticket prices, team performance, and the day of the week the match is played.
| Characteristics | Values |
|---|---|
| Definition | The honeymoon effect is the idea that a new stadium will cause an increase in attendance, which eventually falls back to its original level. |
| Duration | The effect typically lasts about 10 years in baseball, 5-8 years in hockey, and 9 years in basketball. For older multifunctional stadiums built before 1974, the honeymoon lasted two years, but for newer stadiums, it lasts six to ten years. |
| Impact | The honeymoon effect increases attendance by 32% to 37% in the opening year of a new stadium. |
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What You'll Learn
- The honeymoon effect is the increase in attendance due to a new stadium
- The effect typically lasts 5-8 years in hockey, 9 in basketball, and 10 in baseball
- The effect is not influenced by the team's performance
- The effect is more pronounced in newer ballparks
- The effect is not significant after 10 years
The honeymoon effect is the increase in attendance due to a new stadium
The honeymoon effect is a phenomenon observed in sports where the construction of a new stadium leads to a significant increase in attendance, creating a "honeymoon" period with fans. This effect is attributed to the novelty and excitement associated with a new venue, leading to heightened interest and attendance from fans.
The duration of the honeymoon effect varies depending on the sport and the stadium. Research by Clapp and Hakes (2005) suggests that the honeymoon effect is most intensified during the first three years after the construction of a new stadium. Their study examined the impact of new stadiums on attendance in Major League Baseball (MLB) and found that attendance increased by 32% to 37% in the opening year of a new stadium. This increase in attendance remained above baseline levels for two seasons in multipurpose stadiums built between 1960 and 1974, but it lasted for 6 to 10 seasons in newer ballparks.
The length of the honeymoon effect also seems to depend on the sport. For example, it typically lasts about 10 years in baseball, 5-8 years in hockey, and 9 years in basketball before attendance returns to its original level. The quality of the team's performance does not seem to influence the duration of the honeymoon effect, as one might expect.
The construction of a new stadium can have significant economic implications for the team and the surrounding area. While the honeymoon effect boosts attendance and revenue, it is important to recognize that this increase may not be sustained over the long term. Therefore, team owners and city administrators must consider the potential long-term effects on revenue and the local economy when investing in new stadiums.
Understanding the honeymoon effect is crucial for sports franchises and cities when making decisions about stadium construction and the potential impact on attendance and revenue. While a new stadium can create a period of heightened excitement and attendance, it is not a guarantee of long-term success, and other factors such as team performance and market size also play a role in sustaining increased attendance and revenue.
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The effect typically lasts 5-8 years in hockey, 9 in basketball, and 10 in baseball
The honeymoon effect in sports refers to the increase in attendance and, by extension, revenue that occurs when a new stadium is built or when a city hosts a major sporting event. This phenomenon is typically observed for a limited period, after which attendance and engagement may return to previous levels.
The duration of the honeymoon effect varies depending on the sport. In the case of hockey, the effect tends to last between 5 and 8 years. This sport has enjoyed popularity in the US, particularly in states like Minnesota, where the Minnesota State High School Hockey Tournament is the largest high school sporting event in the country. However, when compared to other team sports, ice hockey has a smaller fan base, placing fourth in the race for fans of team sports.
For basketball, the honeymoon effect is slightly longer, typically lasting around 9 years. Basketball has successfully established itself as a mainstream sport in the US since the 1980s. It is widely watched on television and played by millions, with a strong presence in high schools and colleges across the country. The sport was invented in 1891 by James Naismith to fulfil the need for indoor games during harsh winters in New England.
In the context of baseball, the honeymoon effect demonstrates a longer-lasting impact, extending to approximately 10 years. Baseball has a rich history in the US, previously holding the title of the most popular sport. While its popularity has been surpassed by American football in recent decades, baseball still holds cultural significance. It is often associated with longstanding tradition, as evident in the Texas High School football championships and the Indiana basketball championships.
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The effect is not influenced by the team's performance
The honeymoon effect in sports refers to the temporary boost in attendance that occurs when a new stadium is built. This phenomenon has been observed in various sports leagues, including Major League Baseball (MLB), the National Football League (NFL), and other professional sports leagues.
While the specific duration of the honeymoon effect can vary, it typically lasts around two to three years for older stadiums and can extend up to six to ten years for newer stadiums. During this period, fan excitement and curiosity about the new venue lead to increased attendance, creating a "honeymoon" period of heightened interest and participation.
Interestingly, research suggests that the honeymoon effect is not influenced by the team's performance. In their study, Clapp and Hakes (2005) found no systematic interaction between new venues and team performance on attendance or stadium revenues. This implies that the honeymoon effect is driven primarily by the novelty and excitement of the new stadium itself rather than the success or quality of the team's performance on the field.
The impact of the honeymoon effect on attendance and revenue is significant. For example, in the MLB, the honeymoon effect increased attendance by 32% to 37% in the opening year of a new stadium compared to baseline levels. However, over time, the novelty of the new stadium wears off, and attendance tends to return to its original level or baseline.
While the honeymoon effect may not be influenced by the team's performance in the short term, it is important to note that, in the long run, a team's performance and success can impact attendance and revenue. As the initial excitement of a new stadium fades, the quality of the team becomes a more critical factor in attracting fans and sustaining attendance levels. Therefore, while the honeymoon effect can provide a temporary boost, the team's performance ultimately plays a crucial role in the long-term success and sustainability of a sports franchise.
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The effect is more pronounced in newer ballparks
The "honeymoon effect" in sports refers to the temporary boost in attendance and revenue that a team experiences when they move into a new stadium or venue. This phenomenon has been observed in various sports leagues, including Major League Baseball (MLB), the National Basketball Association (NBA), the National Hockey League (NHL), and football leagues in both the US and Europe.
There are several factors that could contribute to the prolonged honeymoon effect in newer ballparks. One factor could be the improved amenities and facilities that modern stadiums offer compared to older venues. Fans may be more inclined to attend games at newer ballparks that provide a more comfortable and engaging experience, with features such as better seating, enhanced food and beverage options, and state-of-the-art scoreboards and entertainment systems.
Additionally, the location and accessibility of newer ballparks may play a role. Modern stadiums are often built with consideration for convenient transportation options, ample parking, and proximity to major population centres. This can make it easier for a larger number of fans to attend games, resulting in sustained higher attendance over several years.
The design and aesthetics of newer ballparks may also be a factor. Contemporary stadium designs often incorporate unique architectural features, providing a sense of novelty and excitement that draws fans beyond the initial opening season. The incorporation of open-air concourses, natural lighting, and panoramic views can enhance the overall game-day experience, encouraging repeat visits.
Furthermore, the prolonged honeymoon effect in newer ballparks could be influenced by the surrounding entertainment options and amenities. Modern stadiums are often part of mixed-use developments that include restaurants, bars, shops, and other attractions. Fans may be inclined to take advantage of these additional offerings before or after the game, contributing to higher overall attendance and revenue for the team.
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The effect is not significant after 10 years
The honeymoon effect in sports refers to the increase in attendance and revenue that a new stadium or venue can bring. This effect is often temporary, lasting around 10 years or less before attendance and revenue return to their original levels.
The duration of the honeymoon effect can vary depending on the sport and the type of stadium. For example, in baseball, the effect can last up to 10 years, while in hockey it may only last 5-8 years and in basketball, 9 years. The age of the stadium also plays a factor, with older stadiums built before 1974 having a shorter honeymoon effect of only two years, while newer stadiums built after 1974 can enjoy increased attendance for 6 to 10 years.
The impact of a new stadium on media contracts, which are an increasingly significant source of revenue for sports teams, is still unknown and requires further research. However, it is believed that the honeymoon effect becomes less significant after approximately 10 years.
A study by Clapp and Hakes (2005) found that the attendance "honeymoon" effect of a new stadium increased attendance by 32% to 37% in the opening year. However, for older multipurpose stadiums, the effect lasted only two seasons, while newer ballparks maintained increased attendance for 6 to 10 seasons. The study also suggested that the revenue impact of the honeymoon effect may be longer than the attendance impact, but this could be due to measurement errors in large stadiums.
In conclusion, while the honeymoon effect can bring significant benefits to sports teams and franchises in the short term, it is not significant after approximately 10 years. This information is important for team owners and city planners to consider when deciding whether to invest in new stadiums or other initiatives to improve attendance and revenue.
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Frequently asked questions
The honeymoon effect in sports refers to the increase in attendance and revenue that occurs when a new stadium is built.
The duration of the honeymoon effect can vary depending on the sport and the type of stadium. In baseball, it can last for 6 to 10 years, while in hockey it may last for 5 to 8 years, and in basketball, it typically lasts for around 9 years.
The honeymoon effect is influenced by various factors such as the size of the market, ticket prices, the performance of the teams, the day of the week, and the league in which the teams are playing.
The honeymoon effect can be measured by analysing attendance data and revenue figures before and after the construction of a new stadium.
Yes, the honeymoon effect can also lead to increased revenue for the team and the surrounding local economy, job creation, tax revenues, and prestige for the host city.
