
Buying a wedding ring is a highly personal experience, and there are many factors to consider. From budget to style, metal to stone, the process can be overwhelming. The first step is to decide on a budget and then to find a stone and setting that suits the style and preferences of the wearer. It is also important to consider whether to buy a wedding ring set, which includes an engagement ring and matching bands for the bride and groom, or a bridal set, which does not include the groom's ring.
| Characteristics | Values |
|---|---|
| Type of ring | Wedding ring, engagement ring, bridal set, or wedding set |
| Stone | Diamond, heart-shaped diamond, lab-grown diamond, mined diamond, gemstone |
| Setting | Halo setting, cluster setting, bohemian setting |
| Metal | Platinum, yellow gold, rose gold, white gold, gold |
| Cost | Average cost of a wedding ring for women in 2019 was $1,100, for men was $510 |
| Customization | Custom route, vintage, secondhand, plain gold ring |
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What You'll Learn

Diamond vs gemstone
When it comes to choosing a wedding ring, there are many factors to consider, from style and colour to durability and cost. Diamonds have long been the classic choice for engagement rings, but gemstone engagement rings have also attracted a following of their own.
Durability
Diamonds are the hardest natural substance, scoring a perfect 10 on the Mohs scale, making them highly resistant to scratches and therefore ideal for everyday wear. While many gemstones are also durable enough for everyday wear, some may require more care and attention to prevent scratching or damage. For example, opals and pearls are too soft for daily wear, whereas sapphires, rubies, and moissanite are extremely durable. The Mohs Hardness Scale is a useful tool for understanding the durability of various gemstones and can help you choose a gemstone that suits your lifestyle.
Style and Colour
Diamonds are renowned for their sparkle and fire, reflecting light mesmerisingly. They are also colourless, making them very versatile. However, diamonds also come in various colours, like yellow and pink. Gemstones, on the other hand, come in an array of stunning colours, each with its own character and symbolism. For example, rubies symbolise passion, emeralds signify growth, and sapphires represent loyalty and trust. The vibrant hues of gemstones can truly reflect the uniqueness of a relationship.
Cost
Diamonds can be pricey, whereas gemstones are often more budget-friendly, allowing couples to opt for larger or more elaborate designs without sacrificing quality. Gemstones like moissanite or white sapphire can offer the look of a diamond at a lower price.
Popularity
Diamonds have become largely associated with big milestones and are iconic for engagements. However, gemstone engagement rings are becoming more popular due to their unique style, larger size, and lower cost. Celebrities like Kate Middleton, Princess Diana, Jackie Kennedy, Victoria Beckham, Halle Berry, and Princess Eugenie have all chosen non-diamond gemstone engagement rings.
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$1967.61 $2951.42

Metal type
The metal type of a wedding ring is an important consideration when buying one. There are several metals to choose from, each with its own advantages and disadvantages. Here are some of the most popular metal types for wedding rings:
Platinum
Platinum is a popular choice for wedding rings due to its durability, corrosion resistance, and hypoallergenic properties. It is also naturally dense and heavy, giving it a substantial and special feel. Platinum is typically alloyed with other platinum group metals such as iridium or ruthenium to increase its durability. To be marked as "Platinum", jewellery must contain at least 95% platinum, making it 30 times rarer than gold. However, this rarity also makes platinum wedding bands more expensive.
Yellow Gold
Yellow gold is a classic choice for wedding rings and is often chosen for its traditional appeal. It is a beautiful metal that can set off the colour of a ring's gemstones. Gold can also be alloyed with other metals to create different colours, such as white gold and rose gold.
White Gold
White gold is made by alloying pure gold with white metals such as nickel or palladium. It is a durable and beautiful choice for wedding rings, offering a silvery hue at a more affordable price point than platinum. White gold is usually plated with rhodium, a platinum group metal, to give it a whiter finish. However, this plating can wear away over time, requiring replating to maintain its colour.
Rose Gold
Rose gold has a romantic and vintage feel and is becoming an increasingly popular choice for wedding rings. It is created by alloying gold with other metals to achieve its distinctive colour.
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Style
Wedding rings come in a variety of styles, from timeless plain-metal designs to more elaborate creations with diamonds or other gemstones. The style you choose should reflect the wearer's personality and preferences.
If you're opting for a diamond, you can choose from a range of cuts, including round, princess, oval, emerald, pear, cushion, marquise, and Asscher. For a unique option that will make the ring stand out, consider a heart-shaped diamond. To make the centre stone appear larger, you can add a halo setting with smaller diamonds or melee diamonds around it. Alternatively, a cluster setting with smaller diamonds arranged in unique designs can maximise sparkle at a more affordable price. For a bohemian style, you can play with unexpected gemstone shapes, setting styles, and silhouettes, such as geometric diamond cuts, black diamonds, and open shapes.
The metal you choose will also impact the style of the ring. Popular options include yellow gold, rose gold, white gold, and platinum. Gold and platinum have different characteristics and colours, which can change the appearance of the ring and set off the colour of any gemstones. White gold, for example, is a durable choice that provides a silvery hue at a more affordable price than platinum. However, it usually requires replating as the rhodium plating can wear away over time. Platinum, on the other hand, is hypoallergenic, dense, and wears well over time, making it a popular choice for wedding rings despite being more expensive.
In addition to the design and gemstones, you can also choose from different gemstone shapes and settings. The setting style you choose should reflect your partner's lifestyle and complement the centre stone. You may also want to consider the lighting conditions under which the ring will be worn, as diamonds can appear different under fluorescent or incandescent lighting.
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Budget
The cost of a wedding ring is a big investment, and there are many factors to consider when budgeting for one. Firstly, it is important to determine how much you can afford to spend. This can be calculated by assessing your savings and how much you can set aside to save for the ring. It is not advisable to go into debt to buy a ring, so be realistic about what you can afford.
The type of metal used for the wedding ring will greatly impact the cost. Platinum is the most expensive choice, followed by yellow gold and white gold. The purity of the metal will also affect the price: 18-karat gold is more expensive than 14-karat gold due to its higher gold content. Palladium is a good alternative to platinum as it looks similar but is less dense and therefore more affordable.
The design of the ring is another factor that will influence the price. A custom design will be more expensive, as will the addition of gemstones. Diamonds are the most popular choice for wedding rings, and their cost is determined by the 4 Cs: carat, clarity, colour, and cut. To save money, opt for a diamond with a lower carat weight, or choose a less precious stone such as a ruby or sapphire. You could also consider buying a second-hand ring or an heirloom.
There are several ways to save money when purchasing a wedding ring. Shopping online allows for easy price comparisons, and it is worth looking for promo codes and buying during sales periods. You could also consider buying a package deal from a jeweller, which could include both wedding rings and other jewellery.
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Ring size
Wedding rings are a symbol of love and fidelity between partners, and they signify a committed relationship. They are also a celebration of the vows exchanged on the wedding day and the desire to be with your partner forever.
When it comes to ring size, it is important to get an exact measurement before spending a lot of money, as an ill-fitting wedding ring can be uncomfortable and may need resizing, which is not always possible. The average ring size for women is between 5 and 7, and between 10 and 11 for men. Women's rings are commonly between sizes 3 (14mm) and 9 (19mm), while men's rings are usually sized between 8 (18.2mm) and 14 (23mm).
There are several ways to measure your ring size at home:
- Use a strip of paper or string to wrap around your finger, marking where it overlaps. Then, measure the length in millimetres and use a ring size conversion chart to find your size.
- Download and print a ring sizer and conversion chart, wrapping the paper sizer around your finger and noting the corresponding size.
- Use a ring-measurement tool, which can be purchased cheaply online.
It is recommended to measure your ring size multiple times throughout the day, as finger size can fluctuate depending on temperature and other factors. It is also important to consider the width of the ring band, as wider bands will fit tighter and may require sizing up. Additionally, your dominant hand is usually slightly larger, so be sure to measure the correct hand.
If you are unsure about your ring size, it is best to consult a professional jeweller to ensure an accurate measurement.
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Frequently asked questions
The amount you spend on a wedding ring is entirely up to you and your financial situation. The average engagement ring price continues to fall each year, with two-thirds of couples spending less than $6,000 and a third spending less than $3,000.
Wedding rings are traditionally made of metals such as platinum, yellow gold, white gold, and rose gold. Platinum is widely admired for its purity, rarity, and hypoallergenic qualities, but it is also one of the more expensive options. Gold is available in 14k or 18k options, as pure 24k gold is too soft.
It's important to buy a wedding ring from a jeweler you can trust. Look for a jeweler with expert training and credentials from a highly recognized and internationally accredited program, such as the GIA Graduate Gemologist (GG) or Applied Jewelry Professional (AJP) diploma programs. Online retailers such as Blue Nile and Quince offer a wide variety of styles at different price points.
Wedding rings can range from a simple metal band to more elaborate styles featuring diamonds or other gemstones. Some couples choose to synchronize their engagement rings and wedding bands stylistically and symbolically, with matching or unique pairings. You may also want to consider the meaning behind the ring, as it is a symbol of love and fidelity between you and your partner.










































