
Wedding dresses come in a variety of colours, with brides increasingly stepping away from the traditional white dress. While white and ivory remain popular, brides today are choosing a range of colours, from champagne to blush to non-traditional colours like black, blue, and lavender. The choice of wedding dress colour is a personal one, with some brides opting for colours that flatter their skin tone, while others may choose a colour that holds a particular meaning or significance for them.
| Characteristics | Values |
|---|---|
| Most popular colors | Ivory, all ivory, antique ivory, blush, champagne, almond, moscato, nude, silver grey, black, blue, lavender |
| White undertones | Pure white, natural or diamond white, off-white, cream |
| Skin tones | Pure white: medium or darker skin tones; Ivory: lighter skin tones |
| Cultural significance | Red: good luck in some cultures |
| Personality traits | Red: bold, passionate; Pink: innocent, childlike, playful, flirtatious; Orange: youthful, strong, flamboyant; Yellow: intelligent, humorous; Green: refined, inventive, compassionate, loyal |
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What You'll Learn

White wedding dresses
While white wedding dresses remain popular, brides today are choosing a variety of colours, from champagne to blush to non-traditional colours like black, blue, and lavender.
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Ivory wedding dresses
Wedding dresses come in a variety of colours, with brides today opting for shades of champagne, blush, blue, lavender, and even black. However, ivory remains one of the most popular choices.
For brides who want a brighter white dress, 'All Ivory' is a colour option where every layer of the dress is in the brightest white. However, this shade can sometimes wash out certain skin tones.
When choosing an ivory wedding dress, it's important to consider the various factors that can affect the final colour, such as the colour of the thread used on lace embellishments, any layers of glitter tulle, and the sheerness and structure of the gown.
Ultimately, the colour of your wedding dress is a personal choice and there are no rules that need to be followed. Many brides choose ivory because they find it flattering and it makes them feel bridal, but it's also important to consider your skin tone and the overall aesthetic you want to achieve.
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Blush wedding dresses
Wedding dresses come in a variety of colours, with white and ivory being the most popular. However, today's brides are increasingly choosing non-traditional colours such as champagne, blush, black, blue, and lavender.
The versatility of blush gowns allows brides to choose from various silhouettes, necklines, and aesthetics. From figure-hugging mermaid styles to ball gowns, there is a blush wedding dress for every bride's individual style, wedding formality, and body type. Blush dresses are also widely adored for their romantic and feminine appeal, pairing beautifully with delicate and soft styles.
When choosing a wedding dress colour, some brides may consider the meaning behind the colour. While the tradition of white wedding dresses symbolising purity has largely faded, pink tones are associated with playful femininity and a flirtatious nature. Blush dresses, with their soft hues, can add a contemporary flair while still feeling quintessentially bridal.
Ultimately, the choice of wedding dress colour depends on what makes the bride feel their best. Considering one's skin tone can help decide the most flattering option, as certain colours may be more or less suitable for specific skin tones. For example, pure white often looks best on medium or darker skin tones, while fairer brides may prefer the slightly warmer tones of off-white or ivory.
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Non-traditional wedding dresses
Wedding dresses have traditionally been white, a trend started by Queen Victoria in 1840. However, modern brides are increasingly choosing non-traditional colours for their wedding dresses. The most popular non-white wedding dress colours include ivory, blush, champagne, almond, and moscato. Other colours with their meanings that brides might consider include:
- Red, for good luck and to signify boldness, passion, and desire.
- Orange, to indicate youthful vitality, strength, and flamboyance.
- Yellow, which conveys intelligence, wisdom, and humour.
- Green, the colour of nature, signifying inventiveness, compassion, and loyalty.
- Silver grey, suggestive of composure, organisation, and glamour.
- Black, which demonstrates power, sophistication, wealth, and mystery.
- Brown hues like caramel and coffee, representing reliability and a conservative nature.
Some brides opt for floral, celestial, or colourful non-traditional wedding dresses, or choose a non-traditional style, such as a short dress or a boho gown. Other brides choose to wear non-white dresses to their elopement or a casual wedding.
Gowned in colours that reflect their unique personalities, today's brides are embracing a spectrum of hues and styles as they walk down the aisle.
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The meaning of wedding dress colours
The colour of a wedding dress is often chosen based on what flatters the wearer's skin tone the most and aligns with their personal style. While white and ivory remain popular choices, brides today opt for various colours, such as champagne, blush, black, blue, and lavender.
White wedding dresses became popular after Queen Victoria wore a white gown when she married Prince Albert in 1840. Traditionally, white symbolises purity, but this connotation has largely faded, and brides now select colours that align with their aesthetic preferences and skin tone. Pure white, for instance, suits medium or darker skin tones, while ivory, a softer tone, complements a wider range of skin tones.
Ivory dresses, a modern classic, signify love and commitment. They feature a creamy, warm undertone, imparting a subtle golden glow. Antique ivory is a darker hue of white, suitable for brides who want a traditional bridal look without the stark brightness of all-ivory gowns.
Blush wedding dresses are also gaining popularity, offering a soft, romantic, and modern look. This colour family includes shades like champagne, almond, and Moscato, providing a range of options for brides who want to eschew traditional white or ivory.
Beyond the popular shades of white, ivory, and blush, other colours carry symbolic meanings. For instance, red symbolises boldness, passion, and desire; orange conveys youthful vitality, strength, and flamboyance; yellow represents intelligence, wisdom, and humour; green signifies inventiveness, compassion, and loyalty; blue signifies peace, purity, strength, and loyalty; black represents power, sophistication, wealth, and mystery; and silver grey evokes composure, organisation, and glamour.
Ultimately, the choice of wedding dress colour is a personal one, reflecting the bride's unique style, personality, and what makes her feel her best.
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Frequently asked questions
The most popular colours for wedding dresses are shades of white, ivory, off-white, and blush.
Shades of white include pure white, natural or diamond white, and antique ivory. Pure white is the brightest and crispest shade, while natural or diamond white is softer and antique ivory is a darker hue.
Non-white colours for wedding dresses include champagne, almond, Moscato, black, blue, lavender, silver grey, orange, yellow, green, and various shades of pink and red.
The colour of a wedding dress can hold different meanings. For example, white symbolises light, goodness, innocence, purity, and virginity; red symbolises love, passion, and strength; and blue symbolises femininity, purity, stability, security, and lifelong loyalty.
When choosing the right colour for your wedding dress, consider your skin tone and the lighting/photography. Pure white tends to suit medium or darker skin tones, while ivory flatters most skin tones. Keep in mind that very bright white dresses may wash out in photographs.











































