George Boyle
Hayley Paige, the renowned wedding dress designer, has had a tumultuous journey in the bridal industry. In 2020, Paige lost the rights to her name and brand due to a legal battle with her former employer, JLM Couture, and was prohibited from designing wedding dresses. However, she persevered and, as of 2025, has reclaimed her name and brand, announcing her return to bridal couture with a new collection titled Twice Upon a Time. Paige's personal life has also been eventful, with a previous marriage in 2015 that ended in divorce in 2018, and recent mentions of her fiancé, indicating that she is engaged to be married again.
| Characteristics | Values |
|---|---|
| Name | Hayley Paige Gutman |
| Occupation | Wedding dress designer |
| Marital Status | Married (2015-2018); engaged to Conrad Clevlen as of 2025 |
| Wedding Date | July 11, 2015 |
| Wedding Location | Lake Tahoe at the Saint Francis Church of Assisi |
| Wedding Dresses | Five, designed by Paige herself |
| Wedding Party | Included bridesmaids in all-white dresses and a blue unicorn |
| Legal Battles | Reclaimed name and brand after a lengthy dispute with former employer JLM Couture |
| Career | Began in bridal fashion with JLM Couture in 2011; launched shoe company She Is Cheval during legal battle |
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What You'll Learn
Hayley Paige's wedding dresses
Hayley Paige Gutman is a bridal designer known for her playful charm and dramatic flair. Her wedding dresses are statement pieces bursting with personality, featuring whimsical layers and her signature sparkle. Each gown is crafted for brides who refuse to be written into anyone else's story, with sculptural silhouettes, custom fabrics, and couture-level details.
Hayley Paige wedding dresses are designed as wearable art, inviting brides to discover what feels unexpected yet wholly theirs. They feature enchanting silhouettes, layers of sparkly tulle, unique lace, and hints of colour like her signature blush. Her designs are famous for their unconventional details, including cascading tulle, 3D floral appliqués, and fearless creativity, making her one of the most sought-after names in bridal fashion.
After a long legal battle with JLM Couture, during which she was stripped of her name and brand, Paige is making a return to the bridal industry with a new collection titled "Twice Upon a Time." The collection, set to launch in July 2025, includes wedding dresses, after-party looks, veils, and coordinating shoes. It embodies the idea that life has multitudes and that we have multiple opportunities to shine.
Hayley Paige's new collection marks a shift in the bridal industry, as it will feature no sizes. She also started a shoe company, She Is Cheval, during the time when she was not allowed to design wedding gowns. Despite the challenges, Paige never lost her passion for design and continues to find inspiration in the new generation of Gen Z couples.
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$149.99
Paige's legal battle with JLM Couture
Hayley Paige Gutman, a bridal designer, began her career in bridal fashion with JLM Couture in New York in 2011. She went on to build a bridal brand known for its dreamy, modern gowns. However, in 2020, a dispute arose between Gutman and JLM Couture, resulting in a prolonged legal battle.
The conflict began when Gutman announced her resignation from JLM Couture in December 2020, citing dissatisfaction with the company and stating that she would no longer be associated with their products. JLM Couture then sued Gutman, claiming that she was violating the terms of her contract by using the @misshayleypage social media accounts for personal promotion and advertising for other brands. As a result, a court granted JLM control of Gutman's social media accounts and enforced a restraining order that prevented her from using her own name, Hayley Paige, in any business or commercial context, even outside the bridal industry. This decision stripped Gutman of her identity and livelihood as a designer.
During the legal battle, Gutman shared her struggles and financial hardships, revealing that the legal fees had drained her savings. Despite this, she continued to fight for her rights and identity. In May 2025, after a four-year public legal battle, Gutman finally regained the rights to her name and brand in a court-approved settlement. The settlement agreement resolved all legal issues between Gutman and JLM Couture, allowing both parties to move forward.
While Gutman was prohibited from designing wedding dresses during the legal battle, she channelled her creativity into a new venture, founding the shoe company She Is Cheval in 2022. This allowed her to explore a different aspect of the fashion industry and maintain her connection with her followers and customers.
The settlement agreement marked a significant turning point for Gutman, who expressed her joy and relief at reclaiming her name and identity. She also shared her plans for a new wedding dress collection, titled "Twice Upon a Time," which she unveiled in July 2025, marking her highly anticipated return to the bridal industry.
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Paige's new wedding dress collection
Hayley Paige, the bridal designer, is set to make a return to the industry with a new collection and a new deal, following a long legal battle that stripped her of her name and brand. Paige, whose legal name is Hayley Paige Gutman, lost her rights to her name and brand in 2020 when a federal judge ruled that she could no longer use her name in business or commerce due to trademark ownership by JLM Couture.
However, in May 2025, after a four-year public legal battle, Paige won back the rights to her name and brand in a court-approved settlement. She also regained control of her social media accounts and the ability to design wedding dresses. Paige's new collection, titled "Twice Upon a Time", will be unveiled on July 27, 2025, at The Colony Hotel in Palm Beach, Florida.
The collection includes wedding dresses, after-party looks, veils, and coordinating shoes. Notably, the collection features no sizes, marking a shift in the bridal industry. Paige wants to provide her signature aesthetic while also evolving with the new generation of Gen Z couples who are getting married. She finds inspiration in the lush greenery surrounding her Florida home and the self-awareness and dexterity of today's couples.
Paige's wedding dresses are known for their magic, energy, and unexpected details. Her designs feature cascading tulle, 3D floral appliqués, hints of colour like her signature blush, and layers of sparkly tulle, unique lace, and enchanting silhouettes. Her gowns are made to move, with dramatic ball gowns and silhouettes that skim the hips, allowing brides to dance the night away.
In addition to her new collection, Paige has also ventured into shoe design with her company, She Is Cheval, which she started during the time when she was not allowed to design wedding gowns. She plans to continue designing shoes while also working on wedding dresses, embodying her passion for creativity and design.
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Paige's wedding to Danny Wallis
On July 11, 2015, wedding dress designer Hayley Paige married Danny Wallis at Lake Tahoe at the Saint Francis Church of Assisi. The couple had an enchanting and magical wedding weekend, with a spectacular reception. Paige wore not one, not two, but five spectacular dresses throughout the weekend that she made herself. There were also three gorgeous garters, including one named "Hayley", and a blue unicorn in attendance.
Paige had described her wedding as "unique-chic—one that might include, but not be limited to, live animals, wild lights and a whole lot of fusing." The wedding decorations were also stunning, and the whole event was enchanting.
Paige, known for her feminine slant and her ability to create something new and amazing, is one of the best wedding dress designers in the country. Her work on the Blush and Hayley Paige Bridal collections has achieved national prominence in the wedding design world. She also appeared on a TLC exclusive, 'Hayley Ever After: The Dress', which followed her dress creation process.
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Paige's shoe company, She Is Cheval
Hayley Paige, the wedding dress designer, was previously unable to design wedding gowns or use her name professionally due to a legal battle. However, she has since regained the rights to her name and brand and is set to relaunch her bridal brand. During the period when she was not allowed to design wedding gowns, Paige started a shoe company called She Is Cheval. She Is Cheval offers luxury women's shoes that are both comfortable and stylish. The shoes are described as "wearable art," blending retro whimsy with refined elegance. They are true to size and suitable for various occasions, from weddings to spa days. The brand emphasizes the idea that the right design, whether a wedding dress or a favourite pair of shoes, can remind you of who you are.
Hayley Paige, whose legal name is Hayley Paige Gutman, began her career in bridal fashion with JLM Couture in New York in 2011. She built a bridal brand known for its dreamy, modern gowns. However, due to a contract dispute, she lost the rights to her name and brand. After a lengthy legal battle, Paige regained control and is now relaunching her bridal brand while simultaneously designing shoes for She Is Cheval.
She Is Cheval's shoes are known for their comfort and style, with customers praising their versatility and the ability to wear them on multiple occasions. The shoes are described as "Cinderella shoes," with customers attesting to their comfort even after dancing for hours without pain or blisters. The designs blend retro and whimsical elements with refined elegance, resulting in wearable art.
Paige shared her journey, expressing how starting She Is Cheval helped her own her destiny, life, and creativity during a challenging period. She Is Cheval, French for "horse," became a way for Paige to continue creating and moving forward, allowing her to detach from her previous identity as a wedding designer.
As Paige continues to design for She Is Cheval, she also works on wedding dresses for a new era of brides, infusing her signature aesthetic with fresh inspiration from her Florida surroundings and the self-awareness of Gen Z couples. With her passion for design unwavering, Paige approaches this new phase with a sense of collaboration and defiance, eager to be a part of her clients' wedding journeys and celebrations.
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Frequently asked questions
Yes, she married Danny Wallis on July 11, 2015, at Lake Tahoe at the Saint Francis Church of Assisi.
She wore five different dresses over the weekend, including a beaded illusion gown and a lace tuxedo wrap dress.
Yes, she is. After a legal battle with her former employer, JLM Couture, she lost the rights to design dresses under her name. However, she has since won back the rights and is set to relaunch her bridal brand on July 27, 2025, with a new collection titled "Twice Upon a Time."
