Deborah Chan
There are many online marketplaces where you can sell your wedding dress for free. Some websites, like Stillwhite, charge a small one-off fee with no commission, while others, like Facebook Marketplace and Craigslist, are completely free to post on. You can also sell your wedding dress on SellMyWeddingDress.org for $25. When selling your wedding dress, it's important to remember that buyers will consider it secondhand, so set your price well below retail.
| Characteristics | Values |
|---|---|
| Website | Stillwhite, SellMyWeddingDress.org, PreownedWeddingDresses.com, OnceWed, Tradesy, The Real Real, Poshmark, Mercari, Facebook Marketplace, Craigslist, eBay |
| Listing Fee | Stillwhite charges a small one-off fee, starting at $20. SellMyWeddingDress.org is free. |
| Commission | Stillwhite and SellMyWeddingDress.org do not charge commission. Poshmark takes a 20% commission. |
| Payment | Stillwhite and PreownedWeddingDresses.com offer secure online payment. PayPal is accepted on Stillwhite and PreownedWeddingDresses.com. |
| Privacy | Stillwhite and PreownedWeddingDresses.com allow users to keep their contact details private. |
| Authentication | Stillwhite monitors all activity for fraud and suspicious behaviour. Poshmark does not have a built-in authentication process. |
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What You'll Learn
Where to sell wedding dresses for free online
There are several options for selling your wedding dress online for free. Here are some websites that can help you get started:
Stillwhite
Stillwhite is the largest global marketplace for pre-owned, used, and second-hand wedding dresses. It offers a platform for brides to connect with buyers and chat safely using a messaging platform while keeping their contact details private. Stillwhite does not charge any commission or ongoing monthly fees, although typical transaction fees apply to PayPal payments. With over 97,000 wedding gowns listed for sale, it provides an extensive market reach and the convenience of selling your dress from the comfort of your home.
SellMyWeddingDress.org
This website offers a straightforward and no-frills approach to selling your wedding dress. For a one-time fee of $25, you can list your dress, set your price, and wait for offers to come in. It is important to note that SellMyWeddingDress.org is not directly involved in transactions and does not handle payments or offer buyer protection. As a seller, you must take precautions such as never shipping the dress before receiving payment and never giving out your address.
PreownedWeddingDresses.com
PreownedWeddingDresses.com has been in the business of connecting dress buyers and sellers since 2004. They specialize in helping brides sell their dresses, whether they have a single dress or a collection from a bridal salon. Their website makes it easy to join their marketplace and get your dress listing live for potential buyers worldwide to find. They also offer curated tips and insights through their blog, providing helpful resources for brides looking to sell their dresses.
When choosing a platform to sell your wedding dress, consider factors such as reach, fees, payment security, and the level of buyer-seller protection offered. Each website has its own unique features, so evaluate which one aligns best with your specific needs and preferences.
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How to take appealing photos of your wedding dress
When selling your wedding dress online, the way it is presented is very important. Here are some tips on how to take appealing photos of your wedding dress:
Choose a well-lit environment
Hang your dress in a well-lit environment to ensure that the details of the dress are clearly visible in the photos. Natural lighting is always best, so consider taking the photos near a window or outdoors in soft, natural light.
Capture clear, full-length photos from multiple angles
Take clear, full-length photos of the dress from different angles to give potential buyers a complete view of the gown. Be sure to include photos of the front and back, and sides of the dress.
Showcase intricate details with close-up shots
If your dress has any intricate details such as antique buttons, beaded straps, or 3D floral embellishments, use close-up shots to highlight these unique features. Close-ups will allow buyers to appreciate the craftsmanship and quality of the dress.
Include photos of the dress being worn
Consider including photos of yourself wearing the dress (if you're comfortable with that). This will give potential buyers a better idea of how the dress fits and falls on a person. It can also help them visualize how they might look in the dress, creating an emotional connection that can increase their interest in purchasing it.
Provide photos of any alterations or signs of wear
Be transparent about any alterations made to the dress, such as reducing the hem or taking in the bust. Also, be sure to include clear photos of the dress's current condition, pointing out any signs of wear and tear, such as stains or damage to the hem. This will help set accurate expectations for buyers and build trust in your listing.
Enhance your photos with video content
While photos are essential, consider taking it a step further by including a video of the dress. A video can showcase how the dress moves and sparkles, providing a more dynamic representation of the gown. This can be especially appealing to buyers who want to see the dress in action and get a better sense of its flow and texture.
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How to write a product description for a wedding dress
To sell your wedding dress for free, you can list it on sites such as Stillwhite, eBay, or SellMyWeddingDress.org. Stillwhite, for example, is the largest global marketplace for pre-owned, used, and second-hand wedding dresses, and it does not charge commission or monthly fees.
Now, how do you write a compelling product description for your wedding dress to attract potential buyers? Here are some tips to guide you:
Highlight the Key Features
First, highlight the key features of your wedding gown. Research your dress style online to find descriptions directly from the designer or manufacturer. Mention the designer, style, fabric, and any unique details like beading, lace, or embroidery. For instance, "This stunning A-line wedding dress by [Designer] features delicate lace appliqués and intricate beadwork that adds a touch of elegance."
Provide Size and Fit Details
Include the original size, any alterations made, and how the dress fits. Be transparent and provide honest measurements to ensure buyers know exactly what they are purchasing. For example, "This dress is a size 8, altered to fit a size 6, with a bust measurement of 34 inches and a waist measurement of 28 inches."
Describe the Condition
Be honest about the condition of your wedding gown. If there are any minor flaws, signs of wear, or any other distinctive features, mention them in the description.
Utilize Photos and Videos
Visuals are essential! Include photos and, if possible, videos to showcase how your dress moves and sparkles. A video can highlight the dress's flow and unique details, providing a more dynamic perspective for potential buyers.
By following these tips, you can create an attractive and informative product description for your wedding dress, increasing your chances of a successful sale.
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How to set a competitive price for a second-hand wedding dress
There are several factors to consider when setting a competitive price for a second-hand wedding dress. Firstly, it is important to understand the current market for pre-owned wedding gowns. Check online marketplaces and local consignment shops to get an idea of the price range for similar dresses in terms of age, condition, and designer brand.
The age of the dress is a significant factor in pricing. Dresses purchased within the last 2-3 years will typically fetch higher prices, while gowns over 5 years old might need to be priced lower unless they are timeless or vintage styles. The condition of the dress is also crucial. A well-maintained dress in excellent condition can command a higher price, regardless of age. Be sure to consider any factors that may impact its resale value, such as stains, tears, or loose beading. If the dress has been professionally cleaned and preserved, this can justify a higher price.
The designer of the dress can also affect its resale value, as some designer names hold their value better than others. If your dress is from a well-known designer, you may be able to set a higher price. Additionally, consider any alterations made to the dress that could impact its resale value. If you are including any accessories or extras with the gown, such as a veil, belt, or jewellery, factor these into your pricing strategy as they can add value to your package.
It is worth noting that data from various sources suggests that a used wedding dress in great condition and under two years old typically sells for 40-60% of its original retail price. However, it is important to remain flexible with your pricing strategy and be prepared to adjust if you don't receive any inquiries after a few weeks. Start slightly above your ideal selling price to allow room for negotiation, and emphasize the features that justify your asking price.
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How to safely ship a wedding dress to a buyer
To safely ship a wedding dress to a buyer, there are several steps you should follow. Firstly, make sure you have received payment before sending the dress. Never give out your address and only communicate through the official channels of the website you are using to sell the dress.
Next, you'll need to find a box. It should be clean and sturdy, and just big enough to fit the dress without too much wiggle room. You can buy cardboard boxes from your nearest office supply store or post office. A typical wedding dress would fit in a 43 x 30 x 14 cm / 18 x 16 x 9 in box.
Before placing the dress in the box, fold it properly, using tissue paper or muslin cloth between the layers to protect embellishments or beading. You can also place the dress inside out as a last line of defence in case the box gets damaged. Cover the dress in plastic to protect it in case the box gets wet.
Seal the box with strong adhesive tape, going over the opening several times. Place the shipping label on top, avoiding seams and covering the whole label with tape. Remove any existing labels and mark the box with the words "WEDDING GOWN" so that delivery people know to treat it with care.
Finally, get a drop-off receipt as proof that the shipping company is now liable for the dress. Make sure to request a signature upon delivery.
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Frequently asked questions
You can sell your wedding dress for free on Facebook Marketplace, Craigslist, and SellMyWeddingDress.org.
Stillwhite, PreownedWeddingDresses.com, and OnceWed are websites that specialise in wedding dresses. There are also websites that sell a range of clothing items, such as Poshmark, Tradesy, The Real Real, Mercari, and eBay.
Take photos of your wedding dress and write a product description. Make sure your asking price is comparable to other second-hand wedding dresses.
