
Selling a wedding dress can be a tricky business, especially if it's never been worn. While it may be tempting to hold on to your dress for sentimental reasons, there are many reasons to sell, including making space in your closet and contributing to the ever-growing popularity of resale. The first step is to decide whether to sell your dress online or in-person. Online marketplaces like StillWhite, Borrowing Magnolia, and Poshmark are great options for reaching a wide audience, but local consignment salons and thrift stores are also worth considering if you're looking to avoid the hassle of shipping and listing fees. Once you've chosen a platform, it's essential to create a detailed listing that includes photos, a description, and even video to showcase your dress's unique features and movement. Be sure to price your dress competitively and be patient—it may take some time to find the right buyer, but with persistence, you'll be well on your way to giving your dress a new lease of life!
| Characteristics | Values |
|---|---|
| Online marketplaces | StillWhite, Borrowing Magnolia, Nearly Newlywed, Poshmark, Facebook Marketplace, Craigslist, eBay, Mercari, The Real Real, Tradesy, Offer Up |
| Pricing | Set price well below retail, comparable to other offerings |
| Commission | StillWhite, Poshmark, Mercari, Nearly Newlywed, Borrowing Magnolia charge a commission |
| Ease of use | StillWhite, Nearly Newlywed, Borrowing Magnolia offer tools and support to help with the listing, sale and shipping processes |
| Fraud protection | StillWhite, Nearly Newlywed offer fraud protection |
| Payment | StillWhite, Nearly Newlywed offer secure online payment |
| Local options | Local consignment salons, thrift stores, charity shops |
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What You'll Learn

Selling on Facebook Marketplace, Craigslist, eBay, etc
Selling on Facebook Marketplace
Facebook Marketplace is a great option to sell your wedding dress locally. You can also try Facebook Buy and Sell groups. The buyers are local, so you don't have to worry about shipping your dress. When listing your dress, include lots of photos, a detailed description, and a competitive price. You may have to negotiate on the final price, so leave some bargaining room. It may take you longer to sell your dress via Facebook, but there are no fees to create a listing.
Selling on Craigslist
Craigslist is another platform to consider when selling your wedding dress. Place your wedding dress ad in the Craigslist "for sale" section under the “clothing” category. Include multiple photos of the dress, including someone modelling it if possible. Use a photo editing program to hide your face if you are concerned about privacy.
In the description, include details such as the brand, size, length, style name, retail price, year purchased, whether it has been worn and how many times, any alterations, any accessories included, whether it was cleaned, and whether it has been stored in a smoke-free environment. You can also include a personal touch, such as how the dress made you feel. State the price clearly and indicate whether you are open to the highest offer or if your price is firm.
When it comes to trying on the dress, some people may be uncomfortable with buyers coming to their house. You could suggest meeting in a public place, such as a cafe, but this presents its own challenges, as the buyer may want to try on the dress in a private space. If you live in a building with a pool or sauna, you could offer the changing rooms as an option.
Selling on eBay
When selling on eBay, it is important to include multiple photos and a detailed description, similar to the other platforms. You can also include a video to showcase how your dress moves and sparkles. Keep your contact details private and accept secure online payments.
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Selling on specialist sites like StillWhite, Borrowing Magnolia, etc
StillWhite is a popular choice for selling wedding dresses, even ones that have never been worn. It is the biggest wedding dress resale site and has no commission or monthly fees, although typical transaction fees apply for PayPal payments. The site does, however, charge a modest listing fee, starting at $20. It is a good idea to include whether the dress has been worn or altered, your measurements, and a video of the dress. You can also download the StillWhite mobile app to manage your listing on the go.
Another option is Borrowing Magnolia, a digital brokerage service that connects dress owners and brides-to-be. They provide a messaging platform for easy and secure communication with dress buyers. They also offer guidance on secure payment methods, such as PayPal. To create a listing, you will need to provide multiple photos of the dress, including close-ups of details and a few photos of you wearing the dress.
Other specialist sites to consider include PreownedWeddingDresses.com and OnceWed.
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Selling to local consignment shops or thrift stores
Selling a wedding dress that has never been worn can be challenging, but there are several options for those looking to sell locally. One option is to sell to local consignment shops or thrift stores. Here are some tips to help you through the process:
Finding the Right Shop
Start by researching local consignment shops or thrift stores that specialise in wedding dresses or bridal wear. You can search online, ask for recommendations from friends or family, or even consult local bridal salons, as they may know of shops that buy second-hand wedding dresses. It is important to find a shop that is reputable and has experience in selling wedding dresses.
Preparing Your Dress
Before taking your dress to a consignment shop or thrift store, ensure it is in good condition. Check for any tears, stains, or other damage, and make any necessary minor repairs. If your dress has never been worn, it is likely in excellent condition, but giving it a gentle cleaning or steaming can make it even more appealing to potential buyers.
Understanding the Process
When you take your dress to a consignment shop, you are essentially partnering with the shop to sell your item. They will display and market the dress to potential buyers, and in return, they will take a percentage of the sale price as their commission. Each shop will have its own policies and commission rates, so be sure to understand the terms before agreeing to anything.
Setting the Price
When setting the price for your wedding dress, consider that consignment shops and thrift stores often offer lower prices than you might get through a private sale. The shop will likely consider factors such as the original price of the dress, its condition, and the demand for similar styles. You may also have some room to negotiate with the shop to ensure you are comfortable with the asking price.
Providing Necessary Information
Along with the dress itself, provide the shop with any relevant information that could enhance its sale potential. This includes the designer, size, colour, fabric, and any unique features or alterations. If you have photos of the dress, especially when worn, these can also be helpful for the shop to showcase its beauty and appeal to potential buyers.
Selling a wedding dress to a local consignment shop or thrift store can be a convenient option, especially if you are not interested in the time and effort of a private sale. Keep in mind that you may need to be patient, as it can take time for the right buyer to come along.
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Selling with a local bridal support team
Selling a wedding dress can be a difficult task, especially if it has never been worn. One option to consider is selling with a local bridal support team. These teams can provide expert guidance and support throughout the entire selling process, ensuring that you get the best price for your dress while also saving you time and effort.
One such example of a bridal support team is Nearly Newlywed, which offers a comprehensive service to sellers. They provide secure payment processing, integrated chat functions, insured shipments, and a specialized bridal support team to guide you through the listing, sale, and shipping processes. They also act as mediators if any issues arise with the buyer, ensuring a safe and smooth transaction. Nearly Newlywed also offers an extensive Help Center with detailed guidance and instructions, so you always know what to expect.
Another option is to consider consignment stores in your local area. These stores will sell your wedding dress on commission, which means less work for you as they handle the selling process. While you may make a lower profit compared to selling it yourself, it can be a more convenient and stress-free option. An example of a consignment store that has been recommended by other sellers is Encore, located in Canton, Ohio.
Local bridal boutiques and second-hand wedding dress shops in your area may also be willing to sell your dress on consignment or buy it outright. It is worth contacting several shops to inquire about their policies and see if they are a good fit for your needs.
When selling with a local bridal support team, it is important to provide as much detail as possible about your dress in the listing. Include measurements, any alterations, and whether it has been worn or not. Being transparent about the exact condition of your gown prevents buyers from trying to barter down the price or returning it. You should also consider including photos and even videos to showcase the dress's unique features and how it moves.
Selling a never-worn wedding dress can be challenging, but with the help of a local bridal support team, you can navigate the process with greater ease and peace of mind.
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How to set the price
Setting the price for your never-worn wedding dress can be tricky. There are many factors to consider, and you'll need to be prepared for the likelihood that you won't get back what you paid for it.
Firstly, it's important to be realistic. Even if your dress is in perfect condition, it's unlikely to sell for the full price you paid. Brides buying second-hand gowns are often looking for a bargain, and you may need to lower your expectations to make a sale.
The condition of the dress is the most crucial factor in setting the price. Be transparent about any tears, stains, or alterations to the dress, as these will impact its value. If the dress is in excellent condition, you can ask for a higher price. Consider having the dress professionally cleaned before selling it, as this can increase its value.
The age of the dress also matters. Used wedding dresses sell for more money if they are less than two and a half years old. As a general rule, you can expect to get around 50% of the retail price for a dress in good condition and only a few years old. The older the dress gets, the less it will be worth, especially if the style is no longer popular.
If your dress is a designer brand with a recognisable label, it will likely sell for more. In this case, you could ask for 60-70% of the retail price.
To set a competitive price, research similar dresses on resale websites to get an idea of the market. Remember that dresses with a higher asking price may not sell, so consider pricing your dress slightly lower to attract buyers.
Finally, if you're in a hurry to sell, you may need to lower your asking price. You could also try listing your dress on multiple sites to increase its visibility and chances of selling.
Good luck with the sale of your wedding dress!
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Frequently asked questions
There are several online marketplaces for second-hand wedding dresses, including StillWhite, Borrowing Magnolia, Poshmark, Nearly Newlywed, PreownedWeddingDresses.com, and OnceWed. You can also try general second-hand clothing sites like Facebook Marketplace, Craigslist, eBay, Mercari, and The Real Real.
It's important to be realistic about the price of your wedding dress. Buyers will consider it second-hand, so the price needs to be well below retail. Check what other dresses of a similar style are listed for and try to price your dress competitively. You could also use a dress value calculator to help you determine its worth.
It's important to include as much detail as possible in your listing. Write about what made you fall in love with the dress, its features, and what it was like to wear it. Include photos, and even a video if possible. If your dress is unworn or unaltered, be sure to mention this in the description.
Yes, you could consider donating your dress to a local thrift store or charity. Organizations like Goodwill, The Salvation Army, and Brides for a Cause accept wedding dress donations and give a portion of the profits to women-focused charities.











































