Lyla Dejesus
There are many options for selling your wedding dress online. Popular sites include eBay, Poshmark, Nearly Newlywed, and Stillwhite. To get the best price, it's important to present your dress well. This includes taking high-quality photos of the dress from every angle, providing detailed descriptions and being honest about any wear and tear. You could also include photos of yourself wearing the dress and add a personal anecdote to help potential buyers imagine themselves wearing it. If you're looking for a faster sale, you could consider local bridal resale shops or consignment boutiques, which will do the work for you in return for a commission.
| Characteristics | Values |
|---|---|
| Online resale platforms | eBay, Poshmark, Nearly Newlywed, Stillwhite, Vestiare Collective |
| Commission fees | Stillwhite, Vestiare Collective: no commission; eBay: 15% commission for items under $2000, 9% for pricier items |
| Listing fees | Stillwhite, Nearly Newlywed: $25 basic, $35 premium |
| Payment security | Stillwhite: secure online payment |
| Fraud monitoring | Stillwhite: monitored for fraud and suspicious behaviour |
| Specialist services | Teddington-based bridal store Gillian Million |
| Consignment shops | Local bridal resale shops, consignment salons, thrift stores, vintage stores |
| Dress condition | Pristine, professionally cleaned, stored in a cool, dry place |
| Photos | High-quality, clear, full-length, well-lit, from every angle, close-up, including details and video |
| Description | Accurate measurements, information on any wear and tear, personal anecdotes |
| Pricing | Reflect condition, be honest about flaws |
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What You'll Learn
Choose a platform: eBay, Poshmark, Stillwhite, etc
When selling your wedding dress online, it's important to choose the right platform to maximise your chances of a sale. Here are some of the most popular platforms for selling wedding dresses:
EBay
EBay is a well-known online marketplace that offers a wide range of wedding dresses for sale. You can list your dress for a small fee, and eBay will take a small percentage of the final sale price. eBay offers a large audience of potential buyers, but you may face more competition on this platform.
Poshmark
Poshmark is a popular online resale platform, particularly for wedding dresses and other special occasion wear. It offers a simple listing process and a flat fee for sales under $15. Poshmark also provides a range of tools to help you manage your listing and connect with potential buyers.
Stillwhite
Stillwhite is a specialised platform for buying and selling wedding dresses. They charge a small one-off fee for listings and do not take any commission on sales, meaning you keep all of your profits. Stillwhite offers a range of tools to help you sell your dress, including the ability to showcase your dress with photos and videos. The platform also monitors all activity for fraud and suspicious behaviour, ensuring a safe and secure transaction.
When choosing a platform, consider factors such as fees, commission, audience reach, competition, and the tools provided to help you sell your dress. Each platform has its own unique features and advantages, so be sure to research each one thoroughly before making your decision.
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Prepare your dress: Clean, photograph, and describe it
Before you start advertising your wedding dress, it's important to ensure it is in the best possible condition. If your dress is not brand new, consider getting it professionally cleaned. This will ensure that it looks its best for the photographs and for its new owner.
When it comes to photographing your dress, the goal is to provide potential buyers with a clear, accurate, and attractive representation of the dress. You want to showcase its best features and highlight any intricate details, such as lace, beadwork, or buttons. Choose a clean, uncluttered room with plenty of natural light or opt for an outdoor location in a garden or park with a neutral backdrop. Hang the dress on a durable hanger to maintain its shape and take a variety of photos, including close-ups of any unique details, as well as clear photos of the front and back. Consider including a size reference or measurements in your photos, as well as a photo of you wearing the dress to give buyers an idea of how it looks on. Videos can also be a great way to showcase the movement and sparkle of your dress.
In your description, be sure to include as many details as possible, such as the size, any alterations that have been made, and the original price. Be honest about any signs of wear or tear, and provide potential buyers with an accurate representation of the dress's condition. You may also want to include information about the designer and the style of the dress, as well as any sentimental details about your wedding day that could make your dress more appealing to buyers.
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Set a price: Consider the condition and original price
When it comes to setting a price for your wedding dress, it's important to consider its condition and the original price you paid. The better the condition of your dress, the higher the price you can ask for. It is recommended to get your wedding dress professionally cleaned and preserved after your wedding day, as a clean dress will be more appealing to potential buyers.
The fabric of your wedding dress will also play a role in determining the price. Certain fabrics, like silk mikado, are usually more expensive than simpler fabrics like satin or chiffon. The quality of the material and the current condition of the dress will help you decide on a price. If your dress is made by a well-known designer, it may also be worth more.
It's worth noting that the resale price of a wedding dress is typically much lower than the original price. On average, a used wedding dress in good condition and under two years old can sell for around 50% of its original retail price. Dresses from popular designers can sometimes make closer to 60% of their original value.
To get an idea of a fair price, you can check the average price of other wedding dresses by the same designer. If you're selling your dress on an online platform, you may be required to fill out details about the designer, fabric, size, colour, and style. Some platforms also allow you to set your own price.
If you're unsure about setting a price, you can use a wedding dress value calculator. These tools will take into account various factors to help you determine a reasonable price for your dress.
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Connect with buyers: Be honest and transparent
Selling a wedding dress online is different from selling it in person. Prospective buyers cannot see the dress up close, so the way it is presented online is crucial. It is important to be honest and transparent about the dress's condition and any alterations made to it. Full disclosure is key, as buyers are more likely to keep the dress if they know exactly what to expect. Review your gown thoroughly and describe any blemishes you discover, such as loose beading or threads, marks on the hem, missing buttons, or broken zippers. Being transparent about the exact condition of your gown prevents interested buyers from trying to negotiate the price down or returning the item due to misrepresentation.
When creating your listing, include high-quality, clear, full-length photos of the dress from every angle. If there are intricate details on your gown, such as antique buttons, beaded straps, or 3D floral embellishments, take close-up shots of those. You may also include photos of yourself wearing the dress, so potential buyers can see how it fits. Providing a video of the dress can also be a great way to showcase its movement and sparkle.
In your description, include accurate measurements and any relevant keywords, such as "selling wedding dress" or "selling bridal gowns." Share a brief anecdote about your wedding day to create an emotional connection with potential buyers. Keep your contact details private by using secure messaging platforms provided by some websites. Respond to inquiries promptly and professionally, and be open to reasonable offers, especially if your dress has been listed for a while.
Choosing a reputable platform that offers security features, such as buyer-seller chat without sharing personal information, can help ensure a safe transaction. Some platforms, such as Nearly Newlywed, handle all buyer interactions and shipping, saving you time and stress. Research different platforms to find one that suits your needs and offers a target audience of brides seeking pre-owned gowns.
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Complete the sale: Accept secure payments and ship the dress
Once you've found a buyer, it's time to finalise the sale. Most online platforms allow buyers to pay securely through the website or app. For example, Stillwhite allows sellers to accept secure payments online and charges a small one-off fee, with no commission, meaning you keep all of your sale. Borrowing Magnolia, Poshmark, and eBay also offer similar services. Poshmark, for instance, takes a 20% commission for sales of $15 or more, while eBay charges a 15% commission for items under $2000 and 9% for pricier items.
When accepting payments, it is important to use a secure platform to protect your financial information. PayPal is a commonly used platform that offers buyer and seller protection. It is also important to be aware of scams and fraudulent activities. Never ship the dress before receiving the payment, and never give out your address.
After receiving the payment, it's time to ship the dress. Most platforms will provide you with a shipping label and handle the shipping process for you. For example, Nearly Newlywed takes care of shipping the dress directly to the buyer, saving the seller time and stress. If you are handling the shipping yourself, make sure to package the dress carefully to avoid any damage during transit. Use a sturdy box or mailing tube and consider using bubble wrap or other protective materials to keep the dress safe.
Finally, it is important to maintain good communication with the buyer throughout the process. Keep them updated on the shipping timeline and provide them with tracking information if available. Good communication will help ensure a smooth transaction and a positive experience for both parties.
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Frequently asked questions
There are several websites that allow you to sell your wedding dress online, including eBay, Poshmark, Nearly Newlywed, Stillwhite, and Vestiare Collective. You can also sell your dress through local consignment shops or bridal boutiques.
It is important to include plenty of high-quality photographs of the dress from every angle. You should also include close-up shots of any intricate details such as buttons, beaded straps, or embellishments. You may also want to include photos of yourself wearing the dress so that potential buyers can see how it fits. Additionally, be sure to provide a detailed description of the garment, including accurate measurements and information on any wear and tear.
The price of your wedding dress will depend on several factors, including its condition, the original price, and the demand for the dress. You can set your own price on some platforms, while others charge a commission or listing fee. Keep in mind that you may need to price your dress competitively to attract buyers, and be prepared to negotiate on the price.
To get the best price for your wedding dress, it is important to ensure it is in pristine condition. Consider having your dress professionally cleaned immediately after your wedding to remove any stains or marks. Store your dress in a cool, dry place away from direct sunlight, in a breathable garment bag or acid-free box to prevent discoloration and maintain its shape.
