Rhiannon Hendricks
As the popularity of resale continues to grow, many brides are choosing to sell their wedding dresses after their big day. This not only helps to free up room and closet space but also allows them to recoup a significant portion of the dress's cost. When selling a wedding dress, it is important to consider the timing of your listing, with peak planning seasons being the best time to list your gown. Additionally, providing detailed information, including original tags, receipts, high-quality photos, and a personal story about the dress, can increase buyer confidence and potentially lead to a faster sale. There are various online platforms, such as eBay, Stillwhite, and Poshmark, that cater to the resale of wedding dresses, each with its own commission and fee structures. Consignment shops and bridal stores are also great options for those looking to resell their high-end wedding dresses.
| Characteristics | Values |
|---|---|
| Online platforms | eBay, Poshmark, Tradesy, Stillwhite, Nearly Newlywed, Kleinfeld, Vestiare Collective, The RealReal |
| Pricing | 40-60% of the original retail price, depending on the dress's condition, designer, and current trends |
| Timing | List during peak planning seasons (January to March) and after major holidays to capitalize on post-holiday engagements |
| Photography | High-quality photos from multiple angles, including close-ups of details and videos |
| Description | Include all relevant details: designer, size, style, silhouette, fabric, and condition of the bridal gown. Add a personal touch by telling the story of your dress |
| Communication | Respond promptly to inquiries, be honest about the condition and any flaws, and offer additional photos or video calls if requested |
| Packaging and storage | Store in a cool, dry place away from direct sunlight, using acid-free tissue paper and a breathable garment bag to maintain quality |
| Paperwork | Keep original tags, receipts, and certificates of authenticity, and document any alterations made |
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What You'll Learn
Online vs in-person: Pros and cons
Online
Pros
- You can reach a wider audience and attract buyers specifically looking for secondhand wedding dresses.
- You can set your own price and keep all the profits (on some sites).
- You can showcase your dress with detailed photos and videos, allowing buyers to see the intricate details.
- You can connect with buyers all over the world without being limited to local buyers.
- You can take your time to create the perfect listing, including a detailed description and the right pricing strategy.
Cons
- You need to spend time managing your listing, negotiating with buyers, and answering their questions.
- You may need to pay listing fees and commissions, which can be higher for certain sites.
- It can be difficult to build trust with buyers, and there is a risk of scams or disputes.
- You will need to handle shipping and ensure the dress is packaged securely, which can be a hassle.
In-person
Pros
- You can have the sale handled by an experienced third party, such as a consignment shop or bridal store, who will manage the entire process.
- Buyers can see the dress in person and try it on, which can increase the chances of a sale.
- You may be able to sell older or more unique dresses that might not appeal to online buyers.
- You can avoid the hassle of taking and editing photos, creating listings, and marketing your dress online.
- You can build a personal connection with local buyers, which can make the transaction more secure and trustworthy.
Cons
- You may need to pay higher commission fees to consignment shops or salons, and they may have set rates or exclusivity policies.
- You are limited to local buyers, which may reduce your chances of finding the right buyer who loves your dress.
- You might need to spend time visiting multiple consignment shops or salons to find one that is suitable for your dress and meets your goals.
- You might not get the same level of privacy as you would with an online transaction, and you may need to disclose more personal information.
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How to take photos and videos
When it comes to reselling a high-end wedding dress, the photos and videos you use in your listing are crucial. Here are some detailed tips on how to take eye-catching and informative visuals to showcase your dress:
Setting the Stage and Props
Choose a backdrop that complements the dress without being distracting. A plain white or light grey background is often recommended, as it helps keep the lighting consistent and prevents distractions, ensuring the dress's colours are accurately represented. You could use a white wall, a smooth sheet, or a roll of seamless paper from a photography store. If you want to add some interest, you can use props that go with the dress but don't distract from it.
Lighting
Good lighting is essential. Natural light is usually the best choice, but you can also use studio lights or other light sources like tungsten, fluorescent, or LED. Adjust the lighting to capture the original dress colour accurately and soften any harsh shadows.
Angles and Details
Take photos and videos from multiple angles to provide a complete picture of the dress. Front, back, and side views are important, as well as close-ups of any intricate details like lace, buttons, or beadwork. These details can be a selling point, so be sure to showcase them. Take at least 5-6 images to give a full picture of the dress.
Clean and Prepare the Dress
Before photographing, ensure the dress is clean, well-maintained, and in its best condition. You can have it professionally cleaned and ironed to make it look as good as new. Steaming and lint-rolling the dress can also help it look its best.
Use a Model or Mannequin
Consider using a model (it can be yourself!) or a mannequin to show how the dress looks when worn. This adds a personal touch and helps potential buyers visualize the dress on their wedding day. It also showcases the fit and flow of the dress.
High-Quality Images
Use a camera that can capture high-resolution photos. These images should be well-lit, clear, and focused, showcasing the dress's condition, style, and intricate details. You can also edit your photos to enhance their quality and remove any distractions, like a background or mannequin.
Videos
Consider creating a 360-degree rotating video to showcase the dress from all angles. This can be easily done with a turntable and studio lights, and it gives potential buyers a full view of the dress's size and shape.
Honesty and Transparency
Be honest and transparent in your visuals and descriptions. Disclose any flaws or signs of wear to build trust with buyers and prevent disputes. Providing accurate measurements and a detailed description along with your visuals is essential.
Remember, the goal is to connect with potential buyers and highlight the beauty and craftsmanship of your gown. These tips will help you create a compelling listing that attracts interest and increases the likelihood of a successful sale.
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Choosing the right platform
When it comes to choosing the right platform to resell your high-end wedding dress, there are several options to consider, each with its own advantages and potential drawbacks. Here are some factors to consider and some platforms that might be a good fit:
- Online Platforms: These sites offer a wider audience and greater exposure for your dress. Some popular options include eBay, Poshmark, and Stillwhite. eBay charges a commission of 15% for items under $2000 and 9% for pricier items. Poshmark has a 20% commission for sales of $15 or more, and buyers cover shipping costs. Stillwhite, the largest global marketplace for pre-owned wedding dresses, charges a small one-off fee with no commission, allowing you to keep all your sale proceeds.
- Specialized Websites: Websites like Nearly Newlywed and The RealReal specialize in buying and selling wedding gowns. Nearly Newlywed is known for its focus on connecting brides with pre-owned dresses, while The RealReal offers a full concierge consignment experience.
- Consignment Shops: If you prefer a more traditional route, consignment shops, especially those with a fashion focus, can be a great option. They can help you attract local customers who are specifically looking for bridal gowns. Kleinfeld, the famous bridal salon, also offers a subscription-based service that allows brides to list their dresses for resale without paying any commission for dresses listed above $1000.
- Vintage Stores: If your wedding dress is 20 years or older, vintage stores might be an excellent choice. They can help connect you with buyers who appreciate the timeless appeal of older gowns.
- Fashion-Forward Websites: For designer wedding dresses, consider fashion-forward websites like Tradesy, which offers a streamlined interface similar to high-end retailer sites. Another option is Vestiare Collective, an online consignment site that allows direct messaging with buyers and the choice to set your own prices, with only a 3% payment processing fee.
Remember, each platform has its own unique features, fees, and audience reach. Consider your dress's condition, the timeframe you're working with, and your desired level of involvement in the resale process when selecting the right platform.
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Preparing the dress for sale
Preparing your dress for sale is key to ensuring you get the best price. Here are some steps to follow:
Firstly, consider the condition of your dress. Most gowns benefit from professional cleaning, which can help them sell twice as quickly. Check for any scuffs or stains, and if the dress has been stored properly, as this will impact the price you can ask for it. Store your dress in a cool, dry place, away from direct sunlight, and in a breathable garment bag or acid-free box to prevent discolouration and maintain its shape.
Secondly, take clear, high-quality photos of the dress from multiple angles, including close-ups of any details, as well as one photo of you wearing the dress. You could even include a video to show how the dress moves and sparkles. These visual elements will help potential buyers feel more confident about purchasing your dress.
Thirdly, provide detailed information about the dress, including the designer, size, style, silhouette, fabric, and condition. Keep all original tags, receipts, and certificates of authenticity, and document any alterations made. You could also tell the story of your dress, as buyers love a personal touch.
Finally, set the right price. Do some research to see what other similar dresses are selling for, and consider the condition of your dress and any relevant trends. You can generally expect to receive 40-60% of the original retail price, but you can set your original listing price higher than the minimum you would accept to give yourself some wiggle room for negotiations.
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Pricing and negotiation
When setting the price, aim for 40-60% of the original retail value, with popular designers potentially fetching closer to 60%. You can set the price higher than the minimum you are willing to accept, allowing room for negotiation. Be open to reasonable offers and consider seasonal promotions or discounts if the dress doesn't sell quickly.
Online platforms like eBay, Poshmark, and specialised sites like Stillwhite, Nearly Newlywed, and Vestiare Collective offer a wide audience and varying levels of seller fees and commissions. Local consignment shops or bridal salons, such as Kleinfeld, provide an alternative option, potentially resulting in a quicker sale.
To enhance your listing, provide detailed information, including designer, size, style, silhouette, fabric, condition, and any alterations. Include high-quality photos from multiple angles and, if possible, a video to showcase the dress's movement and sparkle. Good communication and prompt responses to inquiries can lead to a faster sale and potentially a higher price.
Remember, the resale market for bridal dresses requires patience and presentation. With the right strategies, you can find a new owner for your cherished dress at a price that satisfies you both.
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Frequently asked questions
There are several ways to resell your wedding dress. You can use online platforms such as eBay, Poshmark, Stillwhite, Nearly Newlywed, or The RealReal. Alternatively, you can try consignment shops or bridal stores, such as Kleinfeld or Gillian Million.
It is important to clean your wedding dress professionally and store it properly in a cool, dry place away from direct sunlight to maintain its quality. You should also keep all original tags, receipts, and certificates of authenticity. Taking high-quality photos from multiple angles, including close-ups, will help showcase your dress to potential buyers.
Include detailed information such as the designer, size, style, silhouette, fabric, and condition of the dress. Adding a personal touch by telling the story of your dress can also attract buyers. Be honest about any flaws, and consider offering additional photos or video calls upon request.
The resale price of your wedding dress depends on various factors such as its condition, designer, and current trends. Typically, you can expect to receive 40-60% of the original retail price. To maximize your profit, consider listing your dress during peak planning seasons, usually from January to March, and be open to reasonable offers.
