
Buying a wedding ring can be a daunting task, but with some research and careful consideration, you can find the perfect ring that fits your budget. One of the most important factors to consider is the stone, with diamonds being a popular choice. To get the best deal on a diamond, consider buying a loose diamond online, as local jewelers often have higher prices due to overhead costs. You can also opt for a diamond that is slightly below a defined marker, such as a 0.95-carat diamond instead of a 1.00-carat diamond, to save money without sacrificing visibility. Additionally, choosing a fancy-shaped diamond can give the appearance of a larger stone without increasing the carat weight. When it comes to retailers, Blue Nile is often recommended for its impressive diamond selection and excellent customer service, while Quince offers high-quality rings at incredibly reasonable prices. For those who want convenience and a wide range of styles, Zales is a popular option.
| Characteristics | Values |
|---|---|
| Online retailers | Buying loose diamonds online is the best way to find beautiful diamonds at excellent value. |
| Carat | Opt for a diamond that's 0.05 less in weight than 1.00 carats. This will save you about 20% and the difference is impossible to see with the naked eye. |
| Shape | Choose a fancy-shaped diamond, such as oval, marquise, or pear. These look bigger than round brilliants but are the same carat weight. |
| Color | H/I is the sweet spot, especially when paired with fluorescence, as it makes the diamond appear colorless. |
| Clarity | This is the least important C. Natural diamonds have flaws, and many inclusions are difficult to see with the naked eye. |
| Prongs | More prongs make the stone safer. |
| Cut | Don't sacrifice cut for carats. |
| Budget | Establish a budget and stick to it. You can find beautiful rings at various price points. |
| Comparison tools | Use online tools to compare thousands of diamonds and rings. |
| Customization | Some retailers offer customization for personalized pieces. |
| Customer service | Opt for retailers with first-rate customer service, such as Blue Nile. |
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What You'll Learn

Buy online
Buying a wedding ring online is a great way to get a good deal. Reputable online jewellers like Blue Nile, Brilliant Earth, and James Allen offer a wide range of styles, customisation options, and competitive prices. With thousands of diamonds to choose from, you're more likely to find a beautiful stone at an excellent value compared to a local jeweller.
When buying a diamond ring, consider choosing a fancy-shaped diamond, such as an oval, marquise, or pear cut. These shapes tend to look bigger than traditional round brilliants of the same carat weight and often cost less per carat, allowing you to get a larger-looking diamond for a lower price. Additionally, opting for a diamond that is slightly below the whole carat weight, such as 0.95 carats instead of 1.00 carats, can save you money without compromising the appearance.
To ensure you get the best deal, use tools like RockHer's artificial intelligence algorithm, which compares your chosen diamond to others on the market based on factors like price and quality. This can help you confirm that you're getting a bargain or find an even better deal. It's also essential to establish a budget and stick to it. You can find beautiful rings at various price points, so don't feel pressured to spend a fortune.
When shopping for a wedding ring online, take advantage of interactive features such as 360-degree images, which allow you to inspect the ring from all angles. Look for jewellers with positive reviews and testimonials, and consider the return policy and warranty offered. Remember to keep the wedding band design in mind, as these tend to be simpler than engagement rings, even with engravings or inlaid gems.
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Choose a non-traditional diamond shape
While round-cut diamonds are a popular and traditional choice, opting for a non-traditional diamond shape can get you a better deal on a wedding ring. All one-carat diamonds weigh the same, but their sizes differ depending on their shapes. Here are some non-round diamond shapes that can make your diamond look bigger:
- Oval-shaped diamonds are elongated and elegant, offering a unique twist to the classic round shape. They can make the finger appear longer and slimmer. When properly cut, they strike a balance between uniqueness and timeless elegance.
- Marquise-cut diamonds are a lot bigger than round brilliants.
- Pear-shaped diamonds, also known as teardrop diamonds, combine the best features of round and marquise shapes. This unique shape has a rounded end on one side and a pointed tip on the other, creating a stunning, asymmetrical design.
- Princess-cut diamonds have a versatile face-up shape, with square or rectangular sides. They offer a more modern and geometric look while being generally much less expensive than round-cut stones.
- Cushion-shaped diamonds have rounded corners and brilliant facets. This shape combines a square or rectangular outline with soft, rounded edges, giving it a vintage yet contemporary appeal.
- Asscher-cut diamonds have an octagonal shape with 58 large step facets. They were popular during the Art Deco period and their symmetrical geometric design still maintains radiance and sparkle.
You can also use artificial intelligence tools like ROSI to find the best deal on a diamond ring. ROSI compares 300 million possible combinations of diamond and ring setting to find the best deal based on your budget.
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Compare prices
Comparing prices is a crucial step in getting the best deal on a wedding ring. It is important to remember that local jewellers often have higher overheads, resulting in higher prices for the same stones as online retailers. Online jewellers typically have a much larger selection of diamonds, with good online jewellers offering around 30,000 diamonds, making it easier to find a better deal. Buying a loose diamond online is a great way to find an excellent value diamond.
When comparing prices, it is worth considering the carat weight of the diamond. Diamond prices spike at the 1.00-carat weight threshold, so opting for a diamond that is slightly under this weight, such as 0.95 carats, can result in significant savings. For example, a 0.95-carat diamond can be up to 20% cheaper than a 1.00-carat diamond, with no noticeable difference to the naked eye.
Additionally, the shape of the diamond can also impact the price. Traditional round brilliant engagement rings are typically more expensive than fancy-shaped diamonds such as oval, marquise, or pear-shaped diamonds. These fancy-shaped diamonds tend to look bigger than round diamonds of the same carat weight, so choosing one of these shapes can get you a larger-looking diamond for a lower price.
It is also worth comparing prices between different retailers. For example, Blue Nile is known for its impressive diamond selection and excellent customer service, while also offering significant savings compared to traditional jewellery stores. Another retailer to consider is Quince, which offers reasonably priced, high-quality engagement rings. They offer both lab-grown and natural diamond options in various settings.
Finally, it is beneficial to use tools and technology to aid in price comparison. Some websites, like Zales, offer a compare tool that helps you identify the right ring for your budget and preferences. Additionally, RockHer's artificial intelligence algorithm, ROSI, can compare your chosen diamond to thousands of others on the market to ensure you are getting the best value.
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Set a budget
Setting a budget is a crucial step in getting the best deal on a wedding ring. It is important to establish a budget that you are comfortable with and to stick to it. Remember that beautiful rings can be found at various price points, so you don't have to spend a fortune to get a quality ring.
When setting your budget, consider your financial situation and priorities. Decide how much you are willing to spend on the ring, keeping in mind any other expenses you may have for the wedding or other financial goals. Discuss with your partner and ensure you are both on the same page about the budget.
It is worth noting that the cost of wedding rings can vary widely, depending on factors such as the type of metal, the presence of gemstones, the complexity of the design, and the brand or retailer. Do your research to get an idea of the average cost of rings that fit your criteria. This will help you set a realistic budget.
To maximize your budget, consider shopping online. Online retailers often have lower overhead costs than traditional brick-and-mortar stores, allowing them to offer more competitive prices. They also tend to have a wider selection, making it easier to find a ring that fits your budget and preferences.
Additionally, keep an eye out for sales and discounts. Some jewelers may offer clearance sections or promotions, especially during certain times of the year. However, be cautious of deals that seem too good to be true, as the resale value of diamonds is often low, and the quality may not meet your expectations.
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$15.95

Pick a lower carat weight
When it comes to buying a wedding ring, there are many factors to consider, and carat weight is one of the most important. While it may be tempting to opt for a higher carat weight to signify the importance of your commitment, choosing a lower carat weight can be a smart decision for several reasons.
Firstly, lower carat weights are often more affordable without compromising on quality. Carat weight refers to the weight of the gemstone or metal, and prices tend to spike at certain thresholds, such as the 1.00-carat mark for diamonds. By opting for a diamond that is slightly below this threshold, such as 0.95 carats or 0.90 carats, you can save a significant amount of money without any noticeable difference to the naked eye. This strategy can be applied to other gemstones as well, allowing you to stay within your budget without sacrificing the overall aesthetic of the ring.
Additionally, lower carat weights can offer practical advantages, especially for everyday wear. Pure gold, or 24-karat gold, is very soft and malleable, making it prone to bending, scratching, and reshaping. For this reason, it is generally not recommended for wedding rings, which are meant to withstand daily wear and tear. Lower carat weights, such as 18-karat or 14-karat gold, are mixed with other metals, making them more durable and suitable for long-term use. For example, 14-karat gold strikes a perfect balance between affordability, durability, and appearance, making it a popular choice for wedding rings.
Furthermore, opting for a lower carat weight allows you to explore a variety of metal options. While 10-karat gold may be more prone to corrosion and skin irritation for some individuals, it is the most durable and affordable option, ideal for active lifestyles. Alternatively, you can choose rose gold, which is often a mix of gold and copper, resulting in a warm and romantic colour. By embracing lower carat weights, you open up a range of possibilities to find the perfect ring that suits your lifestyle, personal taste, and budget.
In conclusion, picking a lower carat weight for your wedding ring can be a strategic decision that offers both financial and practical benefits. By understanding the nuances of carat weight, you can make a well-informed choice that ensures your ring is not only beautiful but also durable and within your means. Remember, the key is to find the perfect balance between quality, longevity, and affordability, ultimately resulting in a ring that symbolises your love and commitment.
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Frequently asked questions
Buying a ring online is a great way to get a good deal. Online jewellers have a much larger inventory than local jewellers, and they don't have the same overheads, so they can offer better prices.
You can also use artificial intelligence to compare thousands of diamonds and find the best deal. RockHer's ROSI, for example, will search every diamond on the market and recommend the best value for your budget.
Finally, don't get too fixated on a whole number of carats. Diamond prices spike at the 1.00-carat weight threshold, so buying a diamond that’s 0.05 less in weight will save you money, and the difference will be imperceptible to the naked eye.
Yes, you can save money by choosing a fancy-shaped diamond, such as oval, marquise, or pear-shaped. These diamonds look bigger than round brilliants, but they are the same carat weight, so they cost the same.
You can also save money by buying a ring on clearance. One person on WeddingWire reported buying their ring from a local jeweller for 65% off.
Blue Nile is a popular choice for buying wedding rings online. They have an impressive diamond selection and first-rate customer service. They were the first to sell diamonds online and are now the world's largest online jeweller, operating with a high-volume, low-cost business model.
Other online retailers to consider include RockHer, which uses AI to help you find the best deal, and Quince, which offers high-quality, affordable rings.











































