
If you're looking for a non-traditional wedding dress, you're in luck! There are many options available for brides who want to rock a unique gown. From colourful dresses to floral prints, there are many alternatives to the classic white wedding dress. If you're unsure where to start, try searching for terms like formal gown or evening gown instead of wedding dress, as this will give you more options that aren't necessarily bridal. You can also try searching for specific styles, such as floral wedding dress or non-traditional wedding dress to find retailers in your area. Don't forget to check out bridal boutiques, which often carry shorter styles and unique designs, or consider purchasing a prom dress or bridesmaid's dress, which can be ordered in any colour. For those who don't want to wear a dress at all, a wedding suit is a classy and comfortable alternative, with many options available in various fabrics and colours.
| Characteristics | Values |
|---|---|
| Colour | Pastel, pink and purple, lilac, white, colourful |
| Style | Mini, short, ballgown, dip-dyed, floral, convertible, beaded, embroidered |
| Type of clothing | Dress, suit |
| Accessories | Veil, shoes |
| Where to buy | Bridal boutiques, department stores, thrift shops, online |
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What You'll Learn

Search for formal gown or evening gown instead of wedding dress
If you're looking for a non-traditional wedding dress, you might want to try searching for "formal gown" or "evening gown" instead of a wedding dress. This is because the word "wedding" is so strongly associated with the traditional white dress, and removing it from your search terms may yield more varied results.
For example, you could try searching for a "prom" dress. These often come in a variety of colours and styles, and can be less expensive than a wedding gown. Bridesmaid dresses are another option, as these can usually be ordered in any colour.
If you're looking for a unique colour or style, try searching for "non-traditional wedding dress" or "unique wedding dress". You could also try searching for "floral wedding dress". This will bring up options like Flora and Lane, who specialise in whimsical, romantic, boho styles, or Savin London, who create floral dresses. For a non-gown option, Anthropologie has a lot of great choices.
If you want to find a designer that aligns with your values, it's worth doing some research. For instance, BHLDN is great for the offbeat bride who still wants a little luxury, while Leanne Marshall creates colourful, flowy wedding dresses made-to-order from silk. Millia London is another brand to look at, known for its voluminous couture designs in a variety of colours.
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Try on a bridesmaid's dress
If you're looking for a non-traditional wedding dress, you might want to try on a bridesmaid's dress. Bridesmaids' dresses have traditionally been classic and demure, but that's changing. Brides are breaking the rules and choosing non-traditional colours and styles for their bridesmaids.
One of the biggest trends for non-traditional weddings is having your bridesmaids in completely different dresses. This gives each bridesmaid the chance to feel comfortable and pick a dress that suits their own shape and size. If you want to try this approach, you could ask your bridesmaids to choose dresses in the same colour but different styles, or they could wear different shades of the same colour.
Another way to break with tradition is to have your bridesmaids wear white. This creates a unique and striking aesthetic, especially if you mix and match different styles of dress and shades of white. You could also experiment with other non-traditional colours. Red is a romantic, feminine, and versatile choice, while black is another option that would usually be off the menu for a wedding.
If you're looking for a simple gown, you can order bridesmaids' dresses in any colour you like. You could also try a jumpsuit, or a summery dress with puff sleeves. You can find bridesmaids' dresses in bridal salons, or try searching online for "formal gown" or "evening gown" to find something unique.
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Look for unique colours or styles
If you're looking for a non-traditional wedding dress, you might want to consider unique colours or styles. This could mean opting for a coloured wedding dress, such as a pastel hue, a bold print, or an interesting accent colour. If you're not sure where to start, try checking out Leanne Marshall, who offers colourful, flowy wedding dresses made to order from silk and often hand-dyed. Millia London is another great option, known for their voluminous couture designs in a variety of hues, such as their ombre lilac gown.
Another way to find a unique colour or style is to look for dresses with non-traditional silhouettes. Instead of the usual A-line, mermaid, or fit-and-flare shapes, consider something more unique like a billowy trapeze gown or a two-piece set. You could also try a non-dress option, such as a chic bridal pantsuit or a structured blazer look. Flora and Lane is a great option for unique silhouettes, offering custom designs and a range of whimsical, romantic, and boho styles.
If you're looking for something truly unique, you might want to consider a non-white wedding dress. This could be an all-over colour or a dress with a white base and colourful details. Watters Designs offer a range of unique gowns, from the romantic Rosabel dress with a unique pattern to the bold and fun Orion gown. You could also try a prom dress or bridesmaid's dress, which can often be ordered in any colour.
Don't be afraid to think outside the box and remember that there are no rules when it comes to non-traditional wedding dresses. It's all about finding what feels right for you and your unique style.
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Browse thrift shops and department stores
If you're looking for a non-traditional wedding dress, thrift shops and department stores are a great place to start. You might be surprised by the unique and beautiful gowns you can find at your local thrift store. Thrifting is a sustainable and affordable way to find your dream dress, and you'll be giving pre-loved clothes another chance to shine.
When browsing thrift shops, keep an open mind and try on a variety of styles, even if they're not typically what you had in mind. You may be able to find a simple bridesmaid's dress or a colourful prom dress that can be altered to your liking. Don't forget to check online thrift stores as well, such as ThredUp, which offers a wide selection of pre-owned wedding guest dresses.
Department stores like Ross's, Marshalls, Macy's, and Saks offer a range of formal wear that can include non-traditional wedding dress options. You might find a gown in a unique colour or style that speaks to your quirky and whimsical taste.
If you're unsure of where to start, a simple online search for "non-traditional wedding dress" or "formal gown" can yield great results. You can also browse Instagram for stores like The Sentimentalist, which offers both traditional and non-traditional gowns, or Savin London for stunning floral dresses. For a wider range of options, consider searching for "unique formal wear" or "evening gown" to bypass the traditional white wedding dress options.
Browsing thrift shops and department stores can be a fun and exciting way to find a non-traditional wedding dress that reflects your personal style. With an open mind and a bit of creativity, you're sure to find a gown that makes you feel like a fae queen on your special day.
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Check out non-dress options like suits
If you're looking for a non-dress outfit for your wedding, you might want to consider a suit. Suits are a great way to break free from traditional gender norms and express your unique personality and style.
When it comes to finding the perfect suit, you have a few options. You can either go for a straightforward suiting brand that specializes in impeccable fit, or you can opt for a more creative option from labels that offer suits among a wide range of other fashion categories. For example, you could check out Nadine Merabi's pearl-adorned suits or REISS's cutout options. If you're looking for a bespoke suit, Watson Ellis in New York City is a for-women-by-women brand that can create any type of suit you can dream of. They also excel at non-binary suiting.
When deciding on a suit, consider the formality of your wedding. Black-tie weddings usually call for black tuxedos, but for other types of weddings, you can get creative with bold colors and unique styles. You can also accessorize your suit to make it stand out and dress it up. Add a bold necklace, a pair of chandelier earrings, or a statement shoe to take your suit from the workplace to wedding attire.
Don't forget to do your research and check out different brands and styles to find the perfect suit that aligns with your values and expresses your true self. Happy suit hunting!
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Frequently asked questions
You can search for inspiration online by looking at Bridal Fashion Week trends, or searching for hashtags like #nontraditionalweddingdress on TikTok. You can also search for terms like "non-traditional wedding dress" or "floral wedding dress" on Google or Instagram.
You can try searching for "formal gown" or "evening gown" or "ball gown" instead of wedding dress, as these categories will have more off-beat options. You can also try bridal boutiques that carry prom and formal wear, or thrift shops and department stores. Some online shops that sell non-traditional wedding dresses include eshakti.com, Sumissura, and Etsy.
You can try a non-white wedding dress, or a colourful or floral dress. You could also wear a suit, or a simple bridesmaid's dress.
Try on different styles in person to get a sense of what you like. You can also look at different designers and their aesthetics to find one that aligns with your values, such as a designer that caters to plus sizes or prioritises ethical production.











































