Planning Your Dream Wedding Planning Business

Wedding planning is a challenging yet rewarding career choice. Wedding planners are responsible for overseeing almost every aspect of a couple's wedding day, from finding vendors to creating schedules and ensuring the event follows the correct timeline.

If you're interested in becoming a wedding planner, there are several steps you can take to pursue this career. Firstly, establish clear goals and conduct industry research to understand the different types of wedding planning jobs available and the demand for them. Gaining practical experience through internships or entry-level roles is also crucial to learn more about the wedding planning process and build your network. Building a strong network of vendors and industry connections is essential for success in this field.

Another important step is to pursue certifications or formal training in wedding planning. While not mandatory, certifications can enhance your credibility and demonstrate your expertise to potential clients. Creating a comprehensive business and marketing plan is also vital for attracting clients and communicating your offerings effectively.

Lastly, wedding planners should continuously learn and stay updated with the latest trends in the industry. This can be achieved by attending seminars, enrolling in industry-specific classes, and regularly reading industry publications.

By following these steps and continuously refining your skills, you can build a successful and rewarding career as a wedding planner.

Establish clear-cut goals and conduct industry research

Step 1: Establish clear-cut goals

The first step in becoming a wedding planner is to set clear goals. Ask yourself: what type of wedding planner do I want to be? This includes considerations such as the types of weddings you want to plan (e.g. small, large, or destination weddings) and whether your ambition is to hold an advanced position in a wedding planning agency or own your own business.

Step 2: Conduct industry research

Once you have established your goals, it's time to start researching how to achieve them. Compile a list of questions you want to be answered, such as "How much money can I make?" or "Are wedding planners in high demand?". Additionally, you can refer to industry studies such as WeddingWire's Newlywed Report and Brides.com's American Wedding Study.

Step 3: Seek learning opportunities

Although a special degree or certification is not required to become a wedding planner, it is beneficial to learn the ropes and ins and outs of the industry if you are new to it. Organisations like the American Association of Certified Wedding Planners offer in-person and online training.

Step 4: Write a business plan

Your business plan should include an executive summary, a company summary, products and services offered, a market analysis summary, a strategy and implementation summary, and a management summary. It should also include a financial plan that outlines anticipated fixed and variable expenses, marketing costs, taxes, etc.

Step 5: Create a marketing plan

Marketing your business is crucial for its success. Utilise social media platforms like Pinterest, Facebook, Twitter, Instagram, and LinkedIn. Start a blog to gain recognition and share your voice and unique perspective. Leverage reviews and testimonials, as these are important factors for couples when deciding which vendors to contact. Finally, work with publications to gain exposure and boost your business.

Step 6: Find the tools you need to be a successful wedding planner

There are various tools and software available to aid you in growing your business, such as Social Tables, Wedding Spot, Joy, WeddingWire, Carats & Cake, and Zola.

Gain experience through internships or entry-level roles

Gaining experience is an important step in becoming a wedding planner. It will help you clarify your career goals and learn more about the wedding planning process. Here are some ways to gain experience:

Internships

An internship at a wedding planning agency or with a wedding planner can provide valuable hands-on experience and help you understand the day-to-day tasks of a wedding planner. You will learn about the challenges and intricacies of wedding planning and develop essential skills such as organisation, communication, and problem-solving.

When applying for internships, it is important to do your research about the company and its owner. Understand their style, the types of clients they serve, and the opportunities available. Stand out by being personable in your application and showing a genuine interest in their work by following them on social media.

Entry-level roles

Part-time or full-time entry-level roles in wedding planning or related industries like event planning can also provide a good foundation. These roles will allow you to develop a range of transferrable skills and build your knowledge of the industry. You will learn about working with vendors, managing budgets, and coordinating logistics.

Volunteering

Volunteering to assist a wedding planner or offering to help plan weddings for friends and family can be a great way to gain initial experience. This will give you an insight into the world of wedding planning and help you build a portfolio.

Courses

Online courses or certifications in wedding planning can provide a solid foundation of knowledge and skills. Courses such as those offered by The QC Event School can teach you the "ins and outs" of wedding planning and give you a mentor to guide you through the process.

Networking

Building a network of connections in the industry can also help you gain experience and learn from seasoned professionals. Attend industry events, join professional associations, and reach out to other wedding planners and vendors to expand your network.

Build a network of clients and vendors

Building a network of clients and vendors is an essential part of becoming a wedding planner. Here are some strategies to help you get started:

Attend Industry Events

Go to bridal shows, trade fairs, workshops, seminars, and conferences relevant to your niche. These events offer opportunities to meet potential clients, partners, and suppliers. Prepare an elevator pitch, bring business cards and a portfolio, and follow up with contacts after the event.

Join Online Communities:

Engage in online forums, blogs, social media groups, and podcasts dedicated to the wedding planning industry. These platforms allow you to connect with other planners, share ideas, and learn from experts. Actively contribute, comment, and engage with others to establish your credibility and expand your network.

Seek Referrals and Testimonials:

Ask your existing clients, vendors, and colleagues for referrals and testimonials. Word-of-mouth marketing is powerful, and excellent service, exceeding expectations, and following up can encourage referrals. Offer incentives and always follow up to generate new leads and build trust.

Collaborate with Other Professionals:

Collaborate with photographers, florists, caterers, DJs, and officiants to create unique and memorable weddings. Clear communication, respect, shared goals, and acknowledging contributions are key to successful collaborations. Collaborating with other professionals can also help you expand your reach and learn new skills.

Social Media Presence:

Build an active presence on social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. Follow and connect with other wedding professionals, including florists, caterers, musicians, and photographers. Engage with their content by sharing, commenting, and reaching out via direct messages. Treat your social media profile as your shop front, showcasing your best work and your brand.

Join Facebook Groups:

Local Facebook groups for wedding and event professionals are a great way to connect with vendors in your market and learn about networking events, photo shoot opportunities, and potential leads. Online communities, such as those on Facebook, provide a space to exchange ideas, learn from others' experiences, and stay updated with industry developments.

Read Online Reviews and Blogs:

Check online reviews on sites like theknot.com, weddingwire.com, yelp.com, and Google to find highly-rated local industry professionals. Read blogs by other wedding planners to identify consistently recommended vendors, such as florists or caterers, and reach out to them.

Utilize Email Marketing:

Use email marketing to reach out to vendors and introduce yourself and your business. Craft a personalised email introducing yourself, expressing your interest in their work, and suggesting a meeting to learn more about their business and explore potential collaboration.

Attend Trade Shows:

Plan to attend wedding vendor trade shows to meet a variety of vendors and learn about their services. Send a message to specific vendors you're interested in connecting with, expressing your admiration for their work and your excitement to meet them at the event.

Keep in Touch:

Maintain regular contact with your network, not just when you need something. Use various channels like email, phone, social media, or handwritten notes to personalise your messages, such as sending birthday wishes or congratulating achievements. This helps to strengthen your relationships and show appreciation.

Pursue certification to expand your knowledge

While a degree or certification is not a prerequisite to becoming a wedding planner, pursuing certification can significantly benefit those new to the industry. Certification will provide you with the knowledge and skills needed to plan weddings and build a business. It will also give you authority in the wedding space, allowing you to market yourself as a trusted and knowledgeable source. This can set you apart from other planners and make you a more enticing potential vendor for hire.

There are several options available for those seeking certification. The American Association of Certified Wedding Planners (AACWP) offers both in-person and online training. Their online course consists of videos from their in-house course and digital downloads of course materials. Students have four weeks to complete the entire course, which is divided into four sections, each spanning one week. The course covers various topics, including defining the role of the wedding planner, assembling a "dream team" for clients, business fundamentals, and handling emergencies. Upon completion, you will receive a course completion certificate and can apply for membership as a Trained Wedding Planner (TWP) with AACWP.

Another option is the Lovegevity Wedding Planning Institute, which offers a course for those interested in becoming a Certified Wedding and Event Planner (CWEP). The course takes approximately 8-12 weeks to complete and covers a comprehensive curriculum, including event design, vendor selection, and budget management. Lovegevity also provides a library of resources and templates, instructor-led and self-study options, and internship opportunities to gain real-world experience.

Additionally, The QC Event School, recommended by Candice Coppola, offers a variety of wedding planner-related courses, such as Wedding & Event Planning and Destination Wedding Planning. They also link you with a real tutor, someone who owns their own wedding planning business and can provide mentorship throughout the process.

Pursuing certification through any of these organizations can provide you with the knowledge, skills, and industry recognition to expand your career opportunities and successfully start your own wedding planning business.

Create a business and marketing plan

A business plan is a document that outlines your business's financial goals and explains how you will achieve them over the next three to five years. It is the foundation of your business and will guide you through each stage of starting and managing your wedding planning business. It will help you clarify your vision and structure your operations.

• Executive Summary: This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers, and a summary of your financial growth plans.
• Company Description: Provide basic information such as your business's registered name, address, and key people. Highlight unique skills or expertise among team members. Define your business structure and include ownership details and the extent of each owner's involvement.
• Business Goals: Spell out your short-term and long-term objectives. Explain how financing will help achieve these goals and provide a clear opportunity presentation for lenders or investors.
• Products and Services: Go into detail about the wedding planning products or services you offer or plan to offer. Include explanations of how your services work, pricing models, typical customers, and your supply chain strategy.
• Market Research: Identify your competitors and analyse their strengths. Explain what sets your wedding planning business apart and if you are targeting a different or underserved market.
• Marketing and Sales Plan: Address how you plan to persuade customers to buy your products or services and develop customer loyalty. Include your sales and distribution strategies, as well as the associated costs.
• Financial Analysis: Provide financial statements such as income statements, balance sheets, and cash flow statements for existing businesses. For startups, focus on metrics like net profit margin, current ratio, and accounts receivable turnover ratio.
• Financial Projections: Create monthly or quarterly sales, expenses, and profit estimates for at least three years, assuming you obtain a new loan. Ensure your projections are accurate and realistic.
• Company Operations Summary: Summarise how your company is structured and outline each team's responsibilities, including exceptional skills that give you a competitive advantage.
• Appendix: Include any additional information or supporting documents, such as licenses, permits, credit histories, and business credit history if seeking financing.

Now, let's move on to creating a marketing plan for your small wedding planning business:

A marketing plan is a roadmap that helps you set goals, understand your target audience, and optimise the impact of your marketing campaigns. It ensures that your marketing goals are aligned with your business plan and that all stakeholders are on the same page. Here are the key steps to creating an effective marketing plan:

• Executive Summary: Start with a brief overview of your company and the key takeaways from your marketing plan. Include company achievements and future plans to excite your readers.
• Mission, Vision, and Values: Revisit and state your company's mission, vision, and values to provide context for your marketing goals and activities.
• Market and Competition Analysis: Analyse your current market position, study your competitors, and assess your company's strengths and weaknesses. Use tools like SWOT analysis and competitor analysis to identify opportunities and set goals.
• Target Customer Definition: Differentiate your target audience and market to understand your business's position. Create buyer personas to tailor your marketing strategies effectively.
• Marketing Goals: Specify your marketing objectives and make them SMART (Specific, Measurable, Attainable, Relevant, and Time-Bound). Include actual numbers and targets, such as increasing website traffic by a certain percentage.
• Marketing Strategy Presentation: Visualise your marketing strategy using timelines, roadmaps, or infographics. Divide your activities into stages and clearly explain each step.
• Marketing Budget: Detail your financial considerations and budget allocations to keep track of expenses and make informed decisions during execution.

Remember, your business and marketing plans should be detailed, flexible, and tailored to your wedding planning business's unique needs. They will help you secure funding, build a strong brand, and effectively reach your target audience.

Frequently asked questions