Wedding Planner Career Guide: Steps To Success In Canada

If you're thinking about becoming a wedding planner in Canada, you'll need a mix of skills, experience, and a strong network to break into the industry. While it's not necessary to have a college degree, taking online courses or in-person classes can help you learn the ropes and build your confidence.

The Wedding Planners Institute of Canada and ICS Canada both offer comprehensive programs that cover everything from wedding etiquette to marketing and business planning. These courses can be completed online or in-class, making them flexible options for those looking to get a foot in the door.

In addition to gaining knowledge, it's crucial to get hands-on experience. Consider interning or volunteering with a wedding planner or venue to understand the day-to-day realities of the job. This will help you build your skills and determine if this career is truly for you.

Networking is also essential in the wedding planning industry. Join professional associations, follow wedding planners on social media, and attend industry events to meet like-minded people and potential mentors. Building relationships with vendors, photographers, caterers, and other professionals will be key to your success.

Finally, don't underestimate the power of certification. While not mandatory, earning a certification from a reputable organization will boost your credibility and signal to clients that you're knowledgeable and capable.

With a combination of education, experience, and a strong network, you'll be well on your way to becoming a successful wedding planner in Canada.

Intern with wedding planning companies or venues

Internships are a great way to gain hands-on experience in the wedding planning industry and can be life-changing opportunities. As a wedding planning intern, you will be exposed to all elements of the industry, including vendor management, event planning, client relationships, and commission structures, as well as the fun and creative aspects like decorating.

Internships can help you understand if you are more inclined towards the business or creative side of wedding planning. They also allow you to build relationships with other experts in the industry, which can be beneficial for your future career.

There are various companies and venues in Canada that offer wedding planning internships, and you can find these opportunities on job portals such as Indeed and WayUp. When applying for internships, consider the following:

• Passion for the Hospitality industry and a positive attitude are often sought-after attributes for interns.
• Previous experience in hospitality or a related field is usually advantageous.
• Availability to work a certain number of hours per week is typically required.
• Academic credit may be possible with some internships.
• You may be required to work on weekends and adapt to a fast-paced environment.
• Some internships may offer remote or hybrid work options.

Remember, the wedding planning industry is highly competitive, so be prepared to commit extensive time and effort to your internship and subsequent career.

Seek out learning opportunities

Learning is a lifelong process, and this is especially true in the wedding planning industry, where trends and techniques are constantly evolving. To be a successful wedding planner, you must commit to continuous learning and professional development. Here are some ways to seek out learning opportunities:

Online Courses

There is a plethora of online courses available for aspiring wedding planners. These courses can provide you with the fundamental skills and knowledge needed to succeed in the industry. For example, the New York Institute of Art and Design offers an online training course that covers everything from business skills to working with clients. The course includes hands-on projects and advice from professional wedding planners, ensuring that you gain practical experience and insights. Wedding Academy Global is another excellent option, offering a unique and flexible curriculum that covers various wedding types, wedding styling, business, marketing, and even floral design.

College or University Programs

Consider enrolling in a college or university program focused on event planning. These programs can provide a more comprehensive education and cover a range of relevant topics, including basic accounting, marketing, and negotiating with vendors. This option is ideal for those seeking a more structured learning environment and a well-rounded business education.

Entry-Level Positions

If you're new to the industry, consider starting with an entry-level position as an assistant to a wedding planner. This will allow you to gain valuable on-the-job training and build your skill set. Working alongside an experienced wedding planner will provide you with practical knowledge and insights that cannot be learned from books alone.

Workshops, Classes, and Seminars

Throughout your career, attend workshops, classes, or seminars to stay updated with the latest trends and techniques in the industry. These events can provide you with hands-on learning experiences and allow you to connect with other professionals. Stay informed about industry trade shows, as they are excellent opportunities to network and learn about new brands and products.

Magazines, Blogs, and Social Media

Staying current with wedding trends can be as simple as reading magazines, following popular wedding blogs, or browsing social media channels. These sources can offer inspiration, insights into current styles, and a deeper understanding of what couples are looking for. Additionally, they can provide valuable marketing ideas and strategies for promoting your own business.

Alumni Associations and Networks

Many educational institutions, such as the Wedding Planners Institute of Canada, offer alumni associations or networks that provide ongoing education, resources, and support. These communities can be a great way to stay connected, access the latest industry knowledge, and seek advice from fellow wedding planners. They also provide opportunities for collaboration and the potential for future partnerships.

Remember, as a wedding planner, your commitment to learning should never stop. By actively seeking out learning opportunities, you will not only enhance your skills but also ensure that you are providing the best possible service to your clients.

Network with professionals

Networking is a crucial aspect of success in the wedding planning industry. Building a solid network of industry connections can help you establish yourself in the field and provide valuable resources for your clients. Here are some tips to help you network effectively as a wedding planner:

• Identify your networking goals: Determine what you hope to achieve through networking. Are you looking to connect with other wedding planners, build relationships with vendors, or find potential clients? Having clear goals will help you focus your networking efforts.
• Join industry associations: Consider joining associations such as the Wedding Planners Institute of Canada or the Association of Bridal Consultants. These organizations offer networking opportunities, resources, and support for wedding planners. They often hold events, conferences, and workshops where you can meet and connect with other professionals in the industry.
• Attend industry events: Participate in wedding shows, trade shows, and industry conferences. These events provide excellent opportunities to meet vendors, venues, and other wedding planners. They allow you to build relationships, learn about new trends, and showcase your services.
• Utilize online platforms: Take advantage of online platforms such as social media groups, forums, and industry-specific websites. These virtual spaces allow you to connect with professionals and potential clients from the comfort of your home. You can join groups relevant to your industry, participate in discussions, and showcase your expertise.
• Collaborate with vendors: Build relationships with florists, caterers, photographers, musicians, and venue managers. These individuals are essential to creating memorable weddings. By collaborating closely with them, you can better understand their services and establish mutually beneficial partnerships.
• Offer referrals and recommendations: One of the best ways to build strong connections is by referring clients to other professionals in the industry. When you have a positive experience working with a particular vendor or venue, recommend them to your clients and peers. This creates a cycle of mutual support and strengthens your network.
• Stay in touch: Maintaining regular contact with your network is essential. Send occasional emails, connect on social media, and meet for coffee or lunch. Staying in touch helps to keep you top of mind and makes it more likely that your contacts will refer clients to you.
• Provide value: Look for ways to provide value to your network. This could be through sharing industry insights, resources, or simply offering a helping hand. By adding value, you establish yourself as a supportive and generous member of the community.
• Be open to learning: Networking is a two-way street. As you build relationships, be open to learning from your peers and mentors. Ask questions, seek advice, and stay curious about the industry. This will help you expand your knowledge and improve your skills as a wedding planner.
• Follow up after events: After meeting someone new, follow up with them to strengthen the connection. Send a brief email or connect on LinkedIn, expressing your interest in staying in touch and potentially collaborating in the future.

Remember, networking is about building genuine relationships, so be authentic, friendly, and open to collaboration. By consistently networking with professionals in the wedding planning industry, you'll expand your reach, enhance your reputation, and create valuable partnerships that benefit your business and your clients.

Get a certification

If you're looking to become a certified wedding planner in Canada, there are several institutions and courses you can consider. Here's a detailed guide to help you get started:

The Wedding Planners Institute of Canada (WPIC)

The Wedding Planners Institute of Canada is a well-known institution that offers comprehensive training and certification for aspiring wedding planners. With over 10,000 graduates in 37 countries, WPIC is highly respected and sought-after in the industry. They offer both in-class and online certification options to cater to different needs. The courses cover various aspects of wedding planning, including coordination, consultation, event design, destination weddings, and micro-weddings. WPIC also provides ongoing education, employment opportunities, and a supportive alumni network. Their courses are regularly updated to ensure that students have access to the latest skills and information.

ICS Canada

ICS Canada is another reputable option for those seeking certification in wedding planning. Their online Wedding Planner Career Diploma course prepares students for the wedding planner certification exam. The program includes courses such as Wedding Etiquette, Multimedia Marketing, and The Home-Based Business. Upon completion, students become ABC® Certified Wedding Planners and members of the Association of Bridal Consultants (ABC). ICS Canada's program helps students understand the wedding industry, develop essential skills, and establish themselves as professionals. The course is designed to be completed in as little as six months, making it a fast and efficient option.

Humber

Humber is an established institution offering a three-semester-long wedding planning course in Ontario. The course is available online, making it accessible to students across the province. Upon completion of the course, students can obtain certification, which is a valuable addition to their resume.

The Modern Wedding Planners Collective

The Modern Wedding Planners Collective is a great option for those seeking certification within Ontario. Their course focuses on teaching industry best practices and practical tips for aspiring wedding planners. The team behind this collective has extensive experience and is dedicated to helping students succeed in the field.

Keystone Online Studios

Keystone Online Studios offers a comprehensive wedding planning course that can be completed online. Their course takes up to two years to finish, providing a more in-depth and gradual learning experience. This option is ideal for those who want to balance their studies with other commitments.

Other Options

There are several other institutions in Canada that offer wedding planning courses and certifications. Fanshawe, Event Trix, and Ultimate Academy provide valuable training in event planning, project management, and customer relations. Additionally, Algonquin College offers a modern and updated curriculum for event planning, including considerations related to the pandemic. These options give students a range of choices to find the program that best suits their needs and interests.

Write a business plan

A business plan is a crucial step in starting a wedding planning business. It provides a snapshot of your business as it stands and outlines your growth plan for the next five years. It is a living document that should be updated annually as your company evolves. Here are some key components to include when writing a business plan for your wedding planning venture:

Executive Summary

Although it is typically written last, the executive summary introduces your business plan and engages the reader. Provide an overview of your wedding planning business, including whether you are a startup, seeking to expand, or operating multiple locations. Summarize the subsequent sections of your plan, such as the industry overview, company description, marketing strategy, and financial plan.

Company Description

Detail the type of wedding planning business you will operate. This could include traditional wedding planning, wedding ceremony planning, extreme wedding planning, destination wedding planning, luxury wedding planning, or budget-saving wedding planning. Explain when and why you started the business and any milestones achieved, such as the number of clients served or successful destination weddings. Also, describe your legal business structure, whether it is a sole proprietorship, partnership, or incorporation.

Industry Analysis

Provide an overview of the wedding planning industry, including its size, growth trends, key competitors, suppliers, and relevant market size. This section educates you about the market you are operating in and helps refine your marketing strategy. It also establishes your expertise in the industry.

Customer Analysis

Detail the customers you serve or expect to serve, such as individuals, bridal couples, or families and friends of the couple. Break down your target customers into demographic profiles, including age, gender, location, and income level. Explain their wants and needs, and how you plan to attract and retain them.

Competitive Analysis

Identify your direct and indirect competitors. Direct competitors are other wedding planning businesses, while indirect competitors are alternative options like church wedding hosts or retail stores offering wedding attire. Analyze your competitors' strengths and weaknesses and identify your areas of competitive advantage, such as providing optional amenities, offering unique products, enhancing customer service, or providing better pricing.

Marketing Plan

The marketing section of your business plan should include:

• Product: Reiterate the type of wedding planning company and the specific products or services offered, such as pre-wedding planning sessions, traditional wedding packages, or childcare arrangements during receptions.
• Price: Document your pricing and how it compares to your competitors.
• Place: Describe the location of your business and how it impacts your success, such as being situated in a busy retail district or near a popular wedding venue.
• Promotions: Outline how you will attract potential customers, including advertising in local media, engaging in email and social media marketing, and improving your website's SEO.

Operations Plan

Describe the day-to-day processes involved in running your wedding planning business, such as answering calls, planning weddings, billing clients, and record-keeping. Also, outline your long-term goals, such as booking a certain number of weddings or reaching specific revenue targets.

Management Team

Highlight the backgrounds and expertise of key team members, emphasizing skills and experiences relevant to growing a successful company. If your team is small, consider assembling an advisory board of mentors with experience in managing wedding planning or event planning businesses.

Financial Plan

Create a 5-year financial statement, broken down into monthly or quarterly projections for the first year and then annually. Include an income statement (Profit and Loss), a balance sheet, and a cash flow statement. Be sure to include key costs, such as furnishings, decor, office supplies, payroll, and startup expenses like legal fees and permits.

Writing a comprehensive business plan will help you secure funding, plan your growth strategy, and improve your chances of success in the wedding planning industry.

Frequently asked questions