
Preowned wedding dresses are a sustainable and cost-effective alternative to buying a new wedding dress. Online marketplaces such as Borrowing Magnolia, Nearly Newlywed, and Stillwhite offer a wide range of preowned wedding dresses, including designer gowns, at a fraction of the cost of a new dress. While the age of preowned wedding dresses varies, data from Nearly Newlywed suggests that a dress in great condition and under two years old can sell for around 50% of its original price. To ensure a quick sale, sellers are advised to have their dresses professionally cleaned before listing them.
| Characteristics | Values |
|---|---|
| Price | Preowned wedding dresses are a fraction of the cost of retail. |
| Condition | Preowned wedding dresses are usually under two years old and in great condition. |
| Designers | Preowned wedding dresses are available from popular designers like Oscar de la Renta, Vera Wang, Maggie Sottero, and Pronovias. |
| Buying Options | Preowned wedding dresses can be bought online or in-person at local consignment salons or thrift stores. |
| Selling Options | Sellers can list their preowned wedding dresses on online marketplaces or give them to local consignment salons, thrift stores, or charity. |
| Benefits | Buying preowned wedding dresses is a sustainable choice that saves money. |
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What You'll Learn

Where to buy preowned wedding dresses
There are many places to buy preowned wedding dresses, both online and in-person.
Online
Stillwhite, Nearly Newlywed, and Poshmark are all online marketplaces for preowned wedding dresses. Stillwhite is the largest global marketplace for pre-owned wedding dresses, with over 96,000 dresses to choose from and the option to chat with sellers safely before purchasing. Nearly Newlywed has been helping connect dress buyers and sellers since 2004, allowing those selling dresses to easily join their marketplace. Poshmark is another option, where you can find both formal wedding dresses and white maxi dresses that could be used as wedding dresses.
Other online options include Etsy, eBay, and Facebook Marketplace. On Etsy, you can find small artists and vintage wedding dresses, but be aware that there are also many drop shippers selling low-quality products. eBay is another site where people sell their wedding dresses, and you can also find Facebook groups in your area dedicated to buying and selling wedding items.
In-Person
Goodwill is a great option for finding secondhand wedding dresses in person. By checking different locations in your area every so often, you can find a perfect dress for a bargain price. You can also search for "wedding dress rental [your area]" on Google Maps or Google to find rental shops near you.
Additionally, there are second-hand bridal shops and bridal resale sites where you can buy preowned wedding dresses.
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The benefits of buying preowned
Although buying a preowned wedding dress may not be the route that some brides want to take, there are many benefits to this option.
One of the most significant advantages is the cost savings. Preowned wedding dresses are often available at a fraction of the cost of a brand-new gown, allowing brides to allocate more of their budget to other aspects of their wedding, such as the venue, catering, or honeymoon.
Another benefit is sustainability. The fashion industry is known for its negative environmental impact, and buying a preowned dress is a more environmentally conscious choice as it reduces the demand for excessive production and constant waste.
Preowned wedding dresses also offer unique and one-of-a-kind options. Some brand-new dresses are mass-produced, so a preowned dress can provide a more exclusive, special, and meaningful experience for the bride. It often has its own unique history and character, which can create a connection between the current and previous wearers.
Additionally, for those who are digitally savvy and comfortable with online transactions, online marketplaces offer a vast selection of preowned wedding dresses to choose from, providing convenience and the ability to find your dream dress without leaving your home.
While there may be limitations to buying preowned, many brides find that the benefits, such as affordability, sustainability, and uniqueness, outweigh the disadvantages.
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Selling your preowned wedding dress
If you're looking to sell your preowned wedding dress, there are a few things you should keep in mind to ensure a smooth and successful sale. Firstly, it's important to ensure that your dress is in the best condition possible. Consider having it professionally cleaned, as dresses that have been cleaned sell twice as quickly as those that haven't. Websites like The Knot offer wedding dress cleaning packages to help you get your gown ready for resale.
Once your dress is ready, you'll need to decide whether to sell it online or in-person. If you prefer an in-person sale, you can consider local consignment salons, thrift stores, or even donating it to charity. However, if you're looking for a wider reach and a potentially larger profit, online marketplaces might be your best option. Websites like Nearly Newlywed and Stillwhite specialize in preowned wedding dresses and offer a seamless selling experience. Nearly Newlywed charges a $20 listing fee, and you'll earn 70% of the final price once your dress is sold. Stillwhite, on the other hand, charges a small one-off fee and no commission, allowing you to keep all of the sale profits.
When creating your listing, be sure to include clear and detailed photos, and even consider adding a video to showcase the dress in motion. Highlight any unique features, such as custom alterations or added embellishments. Be responsive to buyer inquiries and keep the lines of communication open. Utilize the security features offered by the platform to ensure safe and secure payments.
Lastly, be patient and realistic about your expectations. It might take some time to find the right buyer, and you may need to be flexible with your asking price. Remember, someone out there is likely dreaming of a dress just like yours, so with the right preparation and platform, you can give your preowned wedding dress a new life while also making some extra cash.
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Preparing your dress for sale
Before putting your wedding dress up for sale, it is important to ensure it is in the best possible condition. Even if your dress appears to be in good condition, it is likely that a professional wedding dress cleaning service will be able to improve its condition. This could be the difference between your dress selling or not, as data from Nearly Newlywed shows that preowned wedding dresses that have been professionally cleaned can sell twice as quickly as those that haven't.
Once your dress is cleaned, you will need to take some photographs of it to include in your listing. Be sure to capture a variety of angles and include any unique details or features that a buyer may be interested in. If your dress has any minor defects, be sure to photograph these too, so that buyers are fully informed.
You will also need to write a product description for your listing. This should include all the relevant details of the dress, such as the designer, size, and condition. Be sure to include any information that will make your dress stand out to buyers, such as any customisations or alterations you have made.
When it comes to choosing a platform to sell your dress on, there are a variety of options available. Some websites, such as Nearly Newlywed, will handle all buyer interactions and shipping for you, which can save time and stress. Other sites, such as Poshmark, require the seller to handle shipping, but do not charge any listing fees or take any commission on sales under $15. If you are looking for a more high-end platform, Tradesy offers a streamlined interface with a quick listing process.
Finally, when you have chosen your platform, be sure to read through their specific listing requirements carefully. Some sites, such as Stillwhite, charge a fee to create a listing, but do not take any commission on sales, meaning you will keep almost all of the profit. Other sites may have specific requirements for the format or content of your listing, so it is important to check this before submitting.
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Online vs. in-person sales
There are several factors to consider when choosing between online and in-person sales when it comes to preowned wedding dresses. Both options have their own advantages and disadvantages, and the best choice for each individual may vary depending on their specific needs and preferences.
One advantage of online sales is the convenience and accessibility it offers. With online marketplaces, buyers can browse through a vast selection of gowns from the comfort of their own homes. This allows them to explore a wider range of options, including dresses from different parts of the state, country, or even the world. This accessibility also means that buyers may be able to experiment with designers and styles that they might not typically find in their local area. Online marketplaces often provide detailed descriptions, measurements, and photos of the dresses, making it easier for buyers to make informed decisions. Additionally, online platforms may offer buyer protection and secure payment methods, providing an extra layer of security for purchasers.
However, one drawback of online sales is the lack of physical interaction with the dress before purchase. Buyers cannot see, touch, or try on the dress in person, which can make it challenging to assess the condition, quality, and fit of the gown. This can lead to potential issues with the dress not meeting expectations upon arrival. Additionally, online sales may involve additional shipping costs and potential delays, and there may be limited opportunities for negotiation or customization.
On the other hand, in-person sales at consignment shops or traditional wedding dress salons offer a more tactile and personalized experience. Buyers can physically examine the dress, feel the fabric, and try it on, ensuring a better sense of the fit, comfort, and overall appearance. In-person sales also provide the opportunity for face-to-face interactions with knowledgeable staff, who can offer guidance and personalized recommendations based on individual preferences and needs. This can be especially beneficial for those who are unsure about their specific style or size and are looking for a more tailored experience.
However, one disadvantage of in-person sales is the limited selection of dresses available at any given location. Consignment shops and salons may have a smaller inventory compared to online marketplaces, which could restrict the variety of styles, designers, and sizes available to choose from. Additionally, in-person sales may require more time and effort, as buyers need to physically visit multiple locations to find their dream dress. There is also the possibility of higher prices or less room for negotiation in traditional boutiques compared to online platforms.
Ultimately, the decision between online and in-person sales depends on individual preferences. Online sales offer convenience, a wide selection, and accessibility, while in-person sales provide a tactile experience, personalized guidance, and the ability to try on dresses before purchase. It is important for buyers to consider their priorities, such as convenience, variety, or personalized experience, when deciding between these two options.
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Frequently asked questions
You can buy preowned wedding dresses from online marketplaces such as Stillwhite, Borrowing Magnolia, Nearly Newlywed, Poshmark, Tradesy, and eBay. You can also try local consignment salons or thrift stores.
You can sell your wedding dress on the same online marketplaces mentioned above. Alternatively, you can give your dress to a local consignment salon or thrift store, or donate it to charity.
According to Nearly Newlywed, a used wedding dress in great condition that's under two years old can typically sell for 50% of its original retail price. Gowns from popular designers can make closer to 60% of their retail value.
Buying a preowned wedding dress is a sustainable choice that can also save you money.











































