
Wedding dresses are notoriously expensive, and with so many options to choose from, it can be challenging to decide how much to spend on your dream dress. The average cost of a wedding dress in the United States is between $1,000 and $2,000, but prices can vary greatly, ranging from $500 to $10,000 or more. The final price will depend on various factors, including the brand, fabric, craftsmanship, style, and any custom alterations. With the right research and planning, brides can find their perfect gown within their budget, whether it's a designer piece or a budget-friendly alternative.
| Characteristics | Values |
|---|---|
| Average cost of a wedding dress | $1,000 to $2,000 |
| Average cost of a wedding dress in the US | $1,800 to $2,400 |
| Average cost of a wedding dress in 2023 in the Mid-Atlantic | Over $2,200 |
| Average cost of a wedding dress in 2023 in the Midwest | $1,900 |
| Average cost of a wedding dress for an international destination wedding | $2,800 |
| Cost of alterations | $75 to $900 |
| Cost of cleaning and preservation | $200 or more |
| Cost of accessories | $250 to $400 |
| Cost of a used wedding dress | 30% to 70% of the retail price |
| Cost of a dress in good condition and less than two years old | 50% of their original retail price |
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What You'll Learn

Average wedding dress costs
The average cost of a wedding dress varies depending on several factors, such as location, brand, craftsmanship, fabric choice, style, construction, and customisation. According to a mix of data reports, the average cost of a wedding dress in the United States falls somewhere between $1,500 and $2,500, with most brides finding their ideal gown within this bracket. However, designer wedding gowns can range from $2,000 to $10,000, and custom-made dresses can be even more expensive.
The average cost of a wedding dress also varies by location and region. For example, in 2023, the average cost of a wedding dress in the Mid-Atlantic region was over $2,200, while in the Midwest, it was about $1,900. Individuals tend to spend less on a dress for a hometown wedding, while those who hosted an international destination celebration spent just under $2,800 on their attire.
It's important to note that alterations, accessories, and other additional costs can significantly impact the overall price of a wedding dress. Alterations can range from $75 to $900 or more, depending on the type and extent of the changes needed. Accessories such as veils, shoes, jewellery, lingerie, and undergarments can also add to the overall cost, with prices ranging from $250 to $400 or more.
When budgeting for a wedding dress, it's recommended to allocate around 6% of the total wedding budget to attire and beauty. It's also advisable to set a realistic, all-inclusive budget that factors in potential alterations, accessories, and other related expenses. Additionally, considering budget-friendly options, such as off-the-rack dresses, large retailers, or pre-owned or consignment gowns, can help reduce the overall cost of the wedding dress.
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Location-specific prices
The average cost of a wedding dress varies depending on location and region. For instance, the average cost of a wedding dress in the United States falls somewhere between $1,800 and $2,400, with designer gowns ranging from $2,000 to $10,000. The average cost of a wedding dress in the Mid-Atlantic is over $2,200, while in the Midwest, it is about $1,900. Individuals tend to spend less on a dress for a hometown wedding, whereas those who opt for an international destination wedding spend just under $2,800.
Vintage wedding gowns often come at a fraction of the price of made-to-order styles. The Knot Real Weddings Study found that the average wedding dress cost is about $2,000, while resale dresses can cost 50-75% less. Used wedding dresses often require additional expenses, such as professional cleaning, repairs, or alterations, which can range from $75 to $900.
When budgeting for a wedding dress, it is important to consider the fabric choice. Dresses made from luxurious fabrics like silk, satin, charmeuse, organza, or embroidered lace tend to be more expensive than synthetic or blended fabrics like crepe, rayon, chiffon, and polyester. Accessories such as jewellery, shoes, lingerie, and a veil or headpiece can also add to the overall cost, ranging from $250 to $400.
For those looking to sell their wedding dress, it is recommended to have it professionally cleaned first, as this can increase the resale value and speed up the selling process. Used wedding dresses in good condition and less than two years old typically sell for about 50% of their original retail price, with designer gowns sometimes reaching 60% of their retail value.
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Budgeting tips
The average cost of a wedding dress is around $2,000, but this can vary depending on a range of factors, including fabric, design, alteration, and embellishment. Customized dresses can cost as much as $10,000, while off-the-rack gowns may be priced lower, with some designer gowns starting at $5,000. With such a large range in pricing, it's important to set a clear budget for your wedding dress before you start shopping. Here are some budgeting tips to help you find your dream dress without breaking the bank:
Allocate a realistic budget:
Determine how much you can realistically spend on your wedding dress by considering it as part of your wedding budget as a whole. Allocate about 6%-to-10% of your total wedding budget to your wedding attire, including the dress, alterations, and accessories. Be honest about your expectations and what you can afford. You may need to prioritize and compromise in some areas to stay within your budget.
Choose the right fabric:
Luxurious fabrics like silk, satin, charmeuse, organza, or embroidered lace tend to be more expensive. Opting for simpler fabrics like crepe, satin, rayon, chiffon, or polyester can help cut costs without sacrificing style.
Consider the embellishments:
Details like beads, sequins, crystals, and embroidery increase the cost of a wedding dress as they require more time and skill to apply. If you're on a modest budget, opt for a simpler dress and add your own embellishments or choose glamorous accessories to make a statement.
Shop smart:
Browse affordable options online at budget-friendly retailers or second-hand stores. Buying pre-owned can save you 40%-70% on the cost of a new dress. You can also look for sample sales, trunk shows, or off-the-rack sales to find your dream dress at a discounted price.
Factor in alterations:
Some alterations may be unavoidable, so plan to pay for them in your initial budget. Major alterations like changing a neckline or adding beading can be costly, so try to find a dress you love as-is to avoid extensive changes. If you know you'll need alterations, give yourself enough time to book an appointment and factor this into your budget.
Accessorize wisely:
Accessories like belts, veils, and jewelry can enhance your wedding look, but they can also add up quickly. Consider the cost of accessories in your dress budget and shop for pre-owned or consignment pieces to save money. If you want to splurge on your dream dress, opt for less expensive accessories to balance your spending.
Preserve your dress:
If you plan to keep your wedding dress, consider the cost of preservation. Professional preservation services can range from $300 to $1,000 or more. Alternatively, budget for a decent storage bag and a professional cleaning, which can cost around $250-$300 on average.
Remember, it's important to stay focused and only try on gowns within your price range to avoid falling in love with a dress that's outside your budget. Happy wedding dress shopping!
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Reselling your wedding dress
When reselling your wedding dress, it's important to consider its condition and age. Dresses that are in good condition and are less than two years old typically sell for about 50% of their original retail price. However, if your dress is from a renowned or trending designer, you may be able to get 60-70% of its retail price if it's pre-owned. To get the most money for your dress, consider selling it on a platform that specializes in wedding dress resale, such as Stillwhite or PreOwnedWeddingDresses.com. These sites will take a commission on the sale, but they can help you reach a wider audience of potential buyers.
Another option for reselling your wedding dress is to sell it on a general resale platform such as eBay, Craigslist, or Facebook Marketplace. These platforms usually have lower fees, but you may not reach as many interested buyers. When creating your listing, be sure to include detailed information about the dress, such as the designer, size, and any alterations that have been made. It's also a good idea to include plenty of photos of the dress from different angles.
In addition to online platforms, you may also be able to sell your wedding dress to a brick-and-mortar consignment store. These stores will take a cut of the sale price, but they can help you navigate the resale process and handle the marketing and sales transactions. When choosing a consignment store, be sure to research their reputation and terms of service, including how long they will keep your dress before returning it to you.
Whether you choose to sell your wedding dress online or in-person, it's important to set a realistic price based on the dress's condition and age. By doing your research and presenting your dress in the best light, you can successfully resell your wedding dress and recoup some of the costs of your special day.
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Accessories and alterations
When it comes to accessories and alterations, there are a few things to keep in mind. Firstly, it's important to set a budget for your wedding dress, which includes the cost of the dress itself as well as any alterations and accessories. The cost of alterations can vary depending on the complexity of the alterations, the rates of the seamstress or tailor, and your location. On average, wedding dress alterations can range from $150 to $1000, but they can sometimes be even higher or lower depending on the specific circumstances. It's important to factor this into your budget early on in the planning process to avoid unanticipated expenses.
Most wedding dresses will require some sort of alteration to ensure a perfect fit. This could include hemming the dress, adjusting the bustles, and making changes to the top or bottom of the gown. It's recommended to start shopping for a wedding dress several months in advance to allow enough time for alterations, which can take 3-4 months to complete. It's also a good idea to bring your undergarments, shoes, and accessories to each fitting to get a full picture of your wedding day look.
When choosing a seamstress or tailor, it's important to select someone who is experienced in working with wedding gowns. You can ask your bridal boutique for recommendations or look for reviews online. Some bridal boutiques have in-house tailors, while others may charge a flat fee for alterations. It's also important to be clear about the type and number of alterations you will need to avoid last-minute surprises.
In addition to alterations, accessories can also impact the overall cost of your wedding dress. This could include items such as veils, shoes, jewellery, and other decorative items. When creating your budget, it's important to consider the cost of these accessories in addition to the dress and alterations.
Overall, the cost of accessories and alterations for your wedding dress can vary depending on your specific needs and preferences. It's important to factor these costs into your budget early on in the planning process to ensure that you have a stress-free and enjoyable experience.
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Frequently asked questions
Wedding dress prices vary, but the average cost of a wedding dress is $1,000, with most spending between $280 to $1,650. Couples typically allocate 6% of their total wedding budget to attire and beauty.
The average cost of a wedding dress varies by location and region. For example, the average cost of a wedding dress in the Mid-Atlantic is over $2,200, while the average cost in the Midwest is about $1,900. The type of fabric used also affects the cost, with luxurious fabrics like silk, satin, charmeuse, organza, or embroidered lace costing more.
Wedding dress alterations can cost anywhere between $75 and $900. The price depends on the type of alteration, with more labor-intensive alterations, such as changing a neckline or adding breast cups, costing more.
Wedding dresses that are in good condition and less than two years old typically sell for about 50% of their original retail price. Wedding gowns from renowned or trending designers can cost up to 60-70% of their retail price if they are pre-owned.
Designer wedding gowns can range from $2,000 to $10,000, with customized wedding dresses typically falling on the higher end of this spectrum.











































