
The cost of a wedding dress in Australia varies depending on several factors, including the location, brand, fabric, style, and whether the dress is custom-made or ready-to-wear. On average, brides in Australia spend between $1,000 and $3,000 on their wedding dress, with 75% of brides purchasing brand-new dresses and 17% opting for a custom design. However, the price of a wedding dress can range from a few hundred dollars to several thousand dollars, depending on the specific choices and preferences of the bride.
| Characteristics | Values |
|---|---|
| Average cost of a wedding dress in Australia | $2,502 |
| Average price of a wedding gown in Australia | $2,637 |
| Cost of alterations | $75 to $250 for minor adjustments, upwards of $500 for major alterations |
| Cost of preservation | $250 to $750 |
| Cost of renting a wedding gown | $30 to $1,500 |
| Cost of designer dresses | A few thousand dollars |
| Cost of preloved dresses | A fraction of the original price |
| Cost of budget dresses | $200 to $300 |
| Cost of dresses in Melbourne | $500 and under |
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What You'll Learn

Average cost of a wedding dress in Australia
The average cost of a wedding dress in Australia is around $2,500 to $2,600. This number includes those who buy off the rack and those who have their dresses custom-made. Brides from Melbourne or Sydney are likely to spend more than the average national budget on their dresses.
The cost of a wedding dress depends on various factors, and prices can vary significantly. For instance, high-end haute couture dresses can cost upwards of $2,600, while some New York City designers and bridal boutiques charge upwards of $4,600 (USD $3,376) for simple dresses and over $13,600 for extravagant models.
For budget-conscious brides, preloved wedding dresses can be a great way to save money. Preloved gowns are often in excellent condition and can be found at a fraction of the original price. Designer dresses can also be purchased at a lower cost, giving access to quality gowns while staying within a budget. Renting a wedding gown is another option that can help save up to 85% of the retail price, with prices ranging from $500 to $1,500 for rentals.
It is recommended that brides start thinking about their wedding dress 12 to 18 months before the wedding. This allows enough time to consider different styles, try some on, and make a purchase. Additionally, alterations may be needed, which can range from $75 to $250 for minor adjustments to upwards of $500 for major alterations.
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Cost based on location
The cost of a wedding dress in Australia varies depending on several factors, including the location of the purchase. On average, a wedding dress in Australia costs between $2,000 and $3,000, with most brides spending between $1,000 and $2,500. However, prices can soar to $4,000 and beyond for gowns from renowned designers or custom-made dresses.
Location plays a significant role in the cost of a wedding dress in Australia. Brides from Melbourne or Sydney tend to spend more than the average national budget on their dresses. The average price of a wedding gown in Australia is approximately $2,637, but this price can vary by state. For example, a made-to-measure wedding dress, also known as a bespoke or custom-made dress, costs around $4,800, while an off-the-rack wedding dress costs approximately $3,200.
Additionally, the price of a wedding dress can be influenced by the location of the boutique or store. Bridal boutiques typically carry a higher price tag compared to mainstream retail stores or online shops. Department stores usually allow for browsing without an appointment, while bridal boutiques often require reservations and may charge appointment fees ranging from $50 to $100.
It's worth noting that the cost of alterations can also vary based on location, with prices ranging from $75 to $250 for minor adjustments and upwards of $500 for major alterations. Buying a dress off the rack and paying for alterations can be a budget-friendly option compared to ordering a bespoke gown.
To save costs, brides can consider purchasing a pre-loved wedding dress, buying last season's designs, or attending sample sales and trunk shows, where designer dresses can be purchased at a fraction of the original price.
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Cost based on type of dress
The average cost of a wedding dress in Australia is around $2,500 to $2,600. However, the cost of a wedding dress varies depending on several factors, such as the type of dress, the designer, and whether alterations are needed.
For those on a budget, there are options to rent a wedding dress, with prices ranging from $500 to $1,500. Simple dresses can even be rented for as little as $30, helping to save costs. Preloved wedding dresses are another cost-effective option, often found in excellent condition and at a fraction of the original price.
Custom-made dresses will generally be more expensive, with high-end haute couture dresses costing upwards of $2,600. Designer dresses from well-known names such as Pnina Tornai, Vera Wang, or Oscar De La Renta can also set you back a few thousand dollars.
Even off-the-rack dresses may require alterations, which can range from $75 to $250 for minor adjustments, while major changes like adding sleeves can cost upwards of $500.
For those seeking a more affordable option, there are budget-friendly retailers and online options offering stylish wedding dresses starting from $200 to $300. Additionally, some brides have opted for non-traditional wedding dresses, such as a 'milk'-coloured dress, which can be found for around $1,000, providing better quality at a lower price point compared to bridal stores.
The location of the purchase can also impact the price, with brides from Melbourne and Sydney likely to spend above the national average, while those in other regions may find savings of a few hundred dollars.
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Cost of alterations
The cost of wedding dress alterations in Australia can vary depending on the complexity of the alterations and the expertise of the seamstress or dressmaker. On average, minor adjustments typically range from $75 to $250, while major alterations can cost upwards of $500.
One source suggests that hem adjustments usually cost $120 for slim hems but can go up to $240 for delicate fabrics like lace or chiffon. Adjusting the zip back to a corset back for more flexibility is typically around $180. Taking in or letting out the side seams for a better fit can range from $80 to $150. Reshaping the neckline will likely cost between $85 and $100, depending on the fabric. Lifting the shoulders can vary from $50 to $120.
It is recommended to get a few quotes from different seamstresses or dressmakers to understand the cost and the extent of the alterations required. The type of fabric, the presence of lace or beading, the number of layers in the skirt, and the complexity of the desired changes can all impact the final cost.
The cost of alterations is typically not included in the price of the gown, so it is crucial to budget for these additional expenses when planning your wedding dress expenditure.
Additionally, consider the cost of professional cleaning and preservation, which can range from $250 to $750, to ensure your dress is well-maintained after the wedding.
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Cost-saving options
The average cost of a wedding dress in Australia is estimated to be around $2,000 to $2,637. However, there are several cost-saving options to consider if you're looking to stay within a budget. Here are some tips to find a beautiful wedding dress without breaking the bank:
Start Early and Set a Budget
It's recommended to start thinking about your wedding dress 12 to 18 months before the big day. This gives you ample time to explore different options and make a well-informed decision. Set a budget specifically for your dress and any necessary alterations, so you know exactly how much you want to spend.
Choose Simplicity
Opting for a simpler style can help reduce costs. More intricate designs, embellishments, lacework, and complex silhouettes require more fabric and labour, increasing the price. A minimalistic approach can still be elegant and stylish while keeping costs down.
Off-the-Rack Options
Consider buying a wedding dress off the rack. Bridal salons need to update their inventory regularly, so they often offer pre-made ensembles at more affordable prices. You can bring your dress home the same day, avoiding the higher costs and longer lead times associated with made-to-order gowns.
Sample Sales and Trunk Shows
Attend sample sales and trunk shows to find designer gowns at discounted prices. Sample dresses are those used for try-ons, and while they may need some additional tailoring or TLC, they offer the chance to wear a designer creation at a fraction of the original price. Trunk shows also provide opportunities to purchase gowns directly from the designer, sometimes at reduced rates.
Renting and Preloved Dresses
Renting a wedding dress is an excellent way to save money, especially if you plan to wear it only once. Websites like The Dress Outlet, Rent the Runway, and Borrowing Magnolia offer designer looks for much less. Preloved dresses are another cost-effective option. Websites like Still White, Easy Weddings, and Sell My Wedding Dress offer a range of second-hand gowns, including designer options, at significantly lower prices.
Choose Accessories Wisely
While the dress is essential, don't forget that accessories like jewellery, shoes, and lingerie complete your bridal look. Opting for second-hand jewellery or choosing a non-diamond engagement ring can help reduce overall costs without compromising your vision.
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Frequently asked questions
The average cost of a wedding dress in Australia is between $2,502 and $2,637. This includes those who buy off the rack and those who have their dress custom-made.
You should budget between $75 and $250 for minor adjustments, and over $500 for major alterations.
Designer dresses can cost thousands of dollars. Simple designer dresses can cost upwards of $3,376, while more extravagant models can cost over $13,600.
There are several ways to save money on a wedding dress. You could buy a preloved dress, which can be found at a fraction of the original price. You could also rent a wedding dress, which can save you up to 85% of the retail price. Finally, you could buy a cheaper dress from a retailer like The Sposa Group or Azazie, which offer dresses for between $200 and $500. You could also consider a showroom or boutique that specialises in affordable wedding dresses.











































