Junior Rasmussen
Priyanka Chopra and Nick Jonas' wedding was a lavish, multi-day affair that combined both Western and Indian traditions. The couple exchanged vows in a beautiful ceremony in Chopra's home country of India, uniting their two faiths in a show-stopping celebration of love. The wedding was very publicly documented on the celebrities' Instagrams and featured references to prominent brands, including Amazon and Elit Vodka. One of the most talked-about aspects of the wedding was Chopra's stunning array of dresses, which included a custom-made Ralph Lauren gown and a red lehenga by Bollywood designer Sabyasachi Mukherjee. The Ralph Lauren dress alone is estimated to have cost upwards of $2 million.
| Characteristics | Values |
|---|---|
| Designer | Ralph Lauren (Christian ceremony) |
| Sabyasachi (Hindu ceremony) | |
| Cost | $2 million |
| AU$2.8 million | |
| Time Taken | 1,826 hours |
| Number of Artisans | 15 |
| Number of Crystals | 11,000 Swarovski crystals |
| Number of Sequins | 2.4 million |
| Veil Length | 75 feet |
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What You'll Learn
Priyanka Chopra's wedding dress designer
For her wedding to Nick Jonas in 2018, Priyanka Chopra wore two dresses over two days. The first was a custom-made Ralph Lauren gown, which cost $2 million. The hand-beaded, hand-embroidered gown took 15 artisans 1,826 hours to complete and included 11,000 Swarovski crystals and 2.4 million high-lustre sequins sewn into the bodice. It also included unique touches such as phrases and names significant to the bride embroidered into the dress, including the names of her parents, her husband, and their anniversary date.
The second dress, worn at her Hindu ceremony, was a red lehenga by Bollywood designer Sabyasachi Mukherjee. The exquisite piece was accompanied by a matching red veil and took 110 embroiderers 3,720 hours to make. Sabyasachi bridal lehengas start at around £2,000 and can cost more than £27,000.
Chopra's choice of Ralph Lauren as her designer was influenced by the fact that he had only created three wedding dresses in his 50-year career, one for his daughter, his daughter-in-law, and his niece.
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The cost of Chopra's wedding dress
For her wedding to Nick Jonas in 2018, Priyanka Chopra wore two different dresses over two days of celebrations. The first was a custom-made Ralph Lauren gown, which cost $2 million. The hand-beaded, hand-embroidered dress took 15 artisans 1,826 hours to complete and included 11,000 Swarovski crystals and 2.4 million high-lustre sequins sewn into the bodice. Chopra also had a piece of her mother-in-law's wedding dress sewn into the gown.
The second dress was a red lehenga by Bollywood designer Sabyasachi, which took 110 embroiderers 3,720 hours to make. It is unclear how much this dress cost, but a Sabyasachi bridal lehenga typically starts from around £2,000 and can cost more than £27,000.
Chopra's wedding attracted a great deal of publicity, with the couple documenting the multi-day event on their Instagram accounts. The wedding was also associated with a number of prominent brands, including Tiffany, Amazon, and Elit Vodka. It is unclear whether the couple received any compensation for these brand partnerships, but their large social media followings would have offered these companies significant exposure.
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Details of the dress
For her wedding to Nick Jonas in 2018, Priyanka Chopra wore two dresses over two days. The first was a custom-made Ralph Lauren gown, which cost $2 million. The hand-beaded, hand-embroidered dress took 15 artisans 1,826 hours to complete and included 11,000 Swarovski crystals and 2.4 million high-lustre sequins sewn into the bodice. The gown also included unique touches, such as significant phrases and names embroidered into the dress, including the names of her parents, her husband, and their anniversary date. As a thoughtful touch, Priyanka also had a piece of her mother-in-law's wedding dress sewn into the gown. The outfit was completed by a 75-foot-long tulle veil.
For her second look, worn at her Hindu ceremony, Priyanka chose a red lehenga by Bollywood designer Sabyasachi Mukherjee. The exquisite outfit was accompanied by a matching red veil and took 110 embroiderers 3,720 hours to make.
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Chopra's second wedding dress
For her second wedding dress, Priyanka Chopra wore a red lehenga by Bollywood designer Sabyasachi Mukherjee. The outfit was accompanied by a matching red veil and took 110 embroiderers 3,720 hours to make. The dress was worn at the couple's Hindu ceremony, following a Christian ceremony where Chopra wore a custom-made Ralph Lauren gown.
Chopra's choice of Sabyasachi for her second wedding dress was in line with her desire to have a traditional ceremony in accordance with her family's values. The designer is known for creating elaborate Indian wedding looks, with his bridal lehengas starting at around £2,000 and costing up to £27,000. However, despite the high price tag, the designer has expressed confidence in the resilience of the Indian bridalwear market, citing it as a "$50 billion industry".
Chopra's red lehenga was a striking and colourful choice for her wedding, with beading and lace details that added elegance and sophistication to her overall look. The dress was also a nod to the actress's Indian heritage and culture, showcasing the beauty and craftsmanship of Indian textiles and designs.
The actress's choice of a traditional lehenga for her second wedding dress also highlighted the importance of sustainability and supporting local industries. By opting for a dress designed and crafted in India, Chopra not only celebrated her cultural roots but also contributed to the sustainability and growth of the local fashion industry. This decision aligns with a growing trend among brides who wish to embrace their heritage and support local artisans.
Overall, Priyanka Chopra's second wedding dress, the exquisite red lehenga by Sabyasachi, was a show-stopping and meaningful choice. It not only showcased her sense of style and elegance but also her respect for tradition and Indian craftsmanship, leaving a lasting impression on her wedding guests and the fashion world alike.
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Brands that sponsored the wedding
Priyanka Chopra and Nick Jonas's wedding was a lavish affair, with multiple events leading up to the big day. The couple exchanged vows in a beautiful ceremony in India, uniting their faiths in a show-stopping celebration.
The wedding celebrations were not without controversy, with speculation about brand sponsorships and the couple's social media influence. The wedding festivities were well-documented on Instagram, with references to several prominent brands.
Tiffany & Co.
The luxury jewellery brand Tiffany & Co. was associated with the couple's engagement. Nick Jonas rented out a Tiffany store to pick out an engagement ring for Priyanka Chopra, and the brand also hosted Chopra's bridal shower. While Tiffany & Co. denied paying the couple for these partnerships, the brand benefited from significant exposure to the couple's millions of followers.
Amazon
Amazon was another prominent brand associated with the wedding. The company sponsored Chopra's wedding registry, which she promoted on her Instagram account, encouraging her followers to create their own registries with Amazon. Amazon agreed to sponsor the registry in exchange for donating $100,000 to UNICEF.
Elit Vodka
Elit Vodka was involved in sponsoring Nick Jonas's bachelor party, providing drinks for the celebration.
Lime
Lime, a bike-sharing company, was also mentioned as a brand associated with the wedding festivities. Nick Jonas is an investor in the company, and it may have been promoted during the bachelor party or other wedding-related events.
The brands involved in sponsoring Priyanka Chopra and Nick Jonas's wedding gained exposure to the couple's vast social media following, offering a unique marketing opportunity. While the couple may not have received direct financial compensation from all partnerships, they benefited from the brand associations and the potential for long-term financial gains.
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Frequently asked questions
Priyanka Chopra's custom-made Ralph Lauren wedding dress is estimated to have cost $2 million.
It took 15 artisans 1,826 hours to complete the hand-beaded, hand-embroidered gown.
Ralph Lauren designed Priyanka Chopra's wedding dress. She also wore a red lehenga by Bollywood designer Sabyasachi Mukherjee for her Hindu ceremony.
